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AMASS is a botanical spirits & body care lifestyle brand, making clean botanics for modern life. With a go-to-market approach that unlocks direct connection to our customers, we are uniquely positioned to reach further than traditional spirits brands.


THE PROBLEM: Alcohol regulations have prevented traditional spirit brands from the efficient conversion of consumers through digital channels. It abides by a 3-tier regulation system, put in place post prohibition, nearly 100 years go.  This has prevented innovation in the beverage-alcohol industry and contributes to a brand’s lack of understanding of and connection to today’s consumer. Today's consumers discover & shop online.

THE SOLUTION: AMASS is able to drive brand awareness among a significantly larger audience than traditional spirit brands through a self-care line, low-to-no ABV (alcohol by volume) options, and a cannabis beverage (coming soon).

The AMASS ADVANTAGE: In a world where brands compete for screen space over shelf space, AMASS quickly responds to trends and customer needs by leveraging data to drive decision-making.

Since launching e-commerce, AMASS has increased revenue from $534k in 2019 to $3.4 million in 2020, translating to 549% YoY growth. In March 2020, we  introduced Hand Sanitizer, now a self-care feature at most of our accounts. We expanded the product portfolio from 2 products in January 2020 up to 13 products in 12 months (550% growth).

OUR PRODUCTS

AMASS offers a growing line of botanically-focused spirits & beverages, and a self care line.

 

BEVERAGE PORTFOLIO: 
Botanic Gin & Vodka, Botanic Non-alcoholic Spirit, Hard Seltzers, Cannabis Spirit (coming soon), Aperitivo (coming soon)


SELF CARE PORTFOLIO
: Hand Sanitizer, Hand Soap, Bath Salts, Lotion, and Candles

OUR ACCOUNTS
AMASS products are proudly stocked in over 1,500 retailers and restaurants. Accounts include: Soho House Global (all 27 locations), five Michelin starred restaurants (Crown Shy, L'Atelier de Joel, Gramercy Tavern, The Modern, The Nomad Hotel) and four of the world’s Top 10 bars (Atta Boy, Dante, The Nomad Hotel, Atlas Bar).