AppMail

In a world where 293 billion ‘static’ emails are sent per day, AppMail (formerly SeatAssignMate) has developed an interactive email technology that transforms everyday emails into an app-like experience. We aim to revolutionize how companies attract, retain, and convert their customers. Our mission is to help brands create seamless end-to-end customer experiences by providing an intuitive interactive email that sparks engagement and drives action.

Problem

Email is a critical customer engagement tool in the digital age. When done well, emails promote effective information exchange, strengthen relationships, and encourage consumers to take action. However, emails today fail to meet these goals.

Why? Consumers today value convenience and ease-of-use above all else. They want their interactions with companies to be comfortable and straightforward. When users have to navigate to external web pages, battle login screens, and so on, they become frustrated and it harms engagement. 

Solution

AppMail is transforming how businesses engage with their customers, by taking the convenience and functionality of an app and integrating it with email. These mini-apps inside of emails enable customers to easily shop, fill out a survey and conduct many other activities within their email.

We’re offering a fresh new approach to email marketing that spurs customers to take action inside their email, helping businesses drive higher engagement rates and uplift sale conversions. We believe this one-stop experience is the future of email.

Traction

• LATAM Airlines - Implemented ancillary upsell solution, increasing their sales conversion to 37%, with 90% of users engaging with content for at least 18 seconds
• Google - Integrated with Google product, and debuted product offering to Mobile World Conference audiences in Barcelona together with Google at Google's booth