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Invest in BabyQuip

Baby gear rental service aimed at traveling families

  • $95,940Amount raised
  • $5,000Minimum
  • $9,000,000Pre-Money valuation

Purchased securities are not currently tradeable. Expect to hold your investment until the company lists on a national exchange or is acquired.

BabyQuip is accepting investments for an Offering under Regulation D through SI Securities, LLC ("SI Securities"). SI Securities is an affiliate of SeedInvest Technology, LLC, a registered broker-dealer, and member FINRA/SIPC. SI Securities will receive cash compensation equal to 7.50% of the value of the securities sold and equity compensation equal to 5.00% of the number of securities sold. The contents of the Highlights, Term Sheet sections have been prepared by SI Securities, LLC (“SI Securities”) and shall be deemed broker-dealer communications subject to FINRA Rule 2210 (the “Excluded Sections”). With the exception of the Excluded Sections noted above, this profile contains offering materials prepared solely by BabyQuip without the assistance of SI Securities, and not subject to FINRA Rule 2210 (the “Issuer Profile”). The Issuer Profile may contain forward-looking statements and information relating to, among other things, the company, its business plan and strategy, and its industry. These statements reflect management’s current views with respect to future events based on information currently available and are subject to risks and uncertainties that could cause the company’s actual results to differ materially. Investors are cautioned not to place undue reliance on these forward-looking statements as they are meant for illustrative purposes and they do not represent guarantees of future results, levels of activity, performance, or achievements, all of which cannot be made. Moreover, no person nor any other person or entity assumes responsibility for the accuracy and completeness of forward-looking statements, and is under no duty to update any such statements to conform them to actual results.


Company Highlights

  • Led by serial entrepreneur Fran Maier, co-founder of Match.com, Founder of TRUSTe (now TrustArc), who brings over 20 years experience building trusted online brands in addition to building a leading online dating marketplace
  • GMV for Q3 2019 was $795K, +70% vs. Q3 2018, with net revenue for the period in excess of $250K (unaudited)
  • BabyQuip is delivering an exceptional travel experience for parents and grandparents, as evidenced by 82 Net Promotor Score
  • Agreements include Tot Squad, Wyndham, & Urban Sitter
  • BabyQuip is now a national brand for baby gear rentals with over 500 Quality Providers, covering nearly every state and 4 Canadian Provinces

Fundraise Highlights

  • Total Amount Raised: US $95,940
  • Total Round Size: US $750,000
  • Raise Description:  Seed
  • Minimum Investment:  US $5,000 per investor
  • Security Type:  Preferred Equity
  • Pre-Money Valuation:  US $9,000,000

"BabyQuip saved our vacation!" As a marketplace, BabyQuip's mission is to help families “Pack Light, Travel Happy" and to provide a meaningful entrepreneurial opportunity for our network of Quality Providers who deliver, setup and pickup the gear that they own.


Traveling with babies and toddlers, with all that bulky baby gear, is really difficult. So much so that some families skip traveling with babies altogether.  But now, with BabyQuip, families can "Pack Light. Travel Happy."

BabyQuip's innovative approach is to provide a platform for independent contractors - Quality Providers - to build a baby gear rental business to serve traveling families.  The over 550 Quality Providers, mostly stay-at-home moms,  are able to start delivering baby gear to families within days of setting up their profile  on our platform.  They determine their inventory (which they own), operating hours, delivery radius and more.  

BabyQuip is committed to safety, cleanliness, and hospitality.  Before joining the platform, prospective BabyQuip Quality Providers undergo an application process, interview, background and documents check, and a training program with quizzes on safety and cleanliness.  Like other platforms, parents rate the Provider and the gear (and we monitor the ratings).   We know parents want the peace of mind that the gear they get is safe and clean.  And Insured!  BabyQuip provides (and Providers pay for) industry leading liability insurance for everyone's benefit.

The BabyQuip platform supports the Quality Providers by delivering orders and leads, facilitating the transaction, scheduling and more.  In addition, Quality Providers join an active community to learn more about serving customers and growing their business.

Like other marketplaces, BabyQuip takes 20% of the rental and delivery fee and the service fee (7%), for an overall take rate of 24%, which is on the high end for marketplaces.  On an average order of $160, BabyQuip takes just under $40 which more than covers our cost of acquisition.

Media Mentions

The Team

Founders and Officers

Fran Maier

Chief Executive Officer

Fran Maier, CEO and -Founder, is a serial entrepreneur, including Co-Founder and GM of Match.com and Founder and CEO of TRUSTe (now TrustArc) privacy solutions. Airbnb Superhost.  BA and MBA from Stanford University.

Fran Maier

Chief Executive Officer

Fran Maier, CEO and -Founder, is a serial entrepreneur, including Co-Founder and GM of Match.com and Founder and CEO of TRUSTe (now TrustArc) privacy solutions. Airbnb Superhost.  BA and MBA from Stanford University.

Joe Maier

Chief Technology Officer

Joe Maier, CTO, is a product driven technology developer with a passion for creating scalable user friendly applications. Prior to BabyQuip, Joe was a senior technology consult for Accenture. He is also a professional musician. American University BS Computer Science and BS Mathematics & Economics.

Joe Maier

Chief Technology Officer

Joe Maier, CTO, is a product driven technology developer with a passion for creating scalable user friendly applications. Prior to BabyQuip, Joe was a senior technology consult for Accenture. He is also a professional musician. American University BS Computer Science and BS Mathematics & Economics.

Nicole Kitzman

Director of Recruiting and Demand Generation

Nicole Kitzman, Director of Lead Generation and Community, is a 20 year veteran in digital lead generation. She spent 10 years at Google working with Fortune 500 companies on Adwords, YouTube and other Google products. Prior to BabyQuip, she successfully launched her own baby gear rental business. She is also an AirBnB Superhost. Pennsylvania State University with a BS in Marketing and International Business.

Nicole Kitzman

Director of Recruiting and Demand Generation

Nicole Kitzman, Director of Lead Generation and Community, is a 20 year veteran in digital lead generation. She spent 10 years at Google working with Fortune 500 companies on Adwords, YouTube and other Google products. Prior to BabyQuip, she successfully launched her own baby gear rental business. She is also an AirBnB Superhost. Pennsylvania State University with a BS in Marketing and International Business.

Investor Perks

Early Bird Investor Perk - Invest $10k by November 30th to receive the $15k investment perks

Investment between $7,500 and $14,999

  • Swag (branded fleece, water bottle, and luggage tag)
  • $100 BabyQuip gift card

Investments between $15,000 and $49,999

  • Above swag package
  • 25% BabyQuip discount for 2020 for you and a friend

Investments between $50,000 and $99,999

  • Above swag package PLUS backpack
  • 50% BabyQuip item discounts for life via a custom code

Investments between $100,000 and $149,999

  • Above swag package PLUS backpack and baseball hat
  • 50% BabyQuip item discounts for life via a custom code
  • Dinner with Fran and other female founders / invite to annual investor dinner
  • Investor name added to website

Investments of $150,000 or greater

  • Above swag package PLUS backpack and baseball hat
  • 50% BabyQuip item discounts for life via a custom code
  • Dinner with Fran and other female founders / invite to annual investor dinner
  • Investor name added to website
  • 4 night stay at one of Fran's properties in San Francisco or Santa Fe, fully-equipped with all the baby gear you need(some restrictions)

It is advised that you consult a tax professional to fully understand any potential tax implications of receiving investor perks before making an investment.

Frequently Asked Questions

Making an Investment in BabyQuip
How does investing work?

When you complete your investment on SeedInvest, your money will be transferred to an escrow account where an independent escrow agent will watch over your investment until it is accepted by BabyQuip. Once BabyQuip accepts your investment, and certain regulatory procedures are completed, your money will be transferred from the escrow account to BabyQuip in exchange for your securities. At that point, you will be a proud owner in BabyQuip.


What is the difference between preferred equity and a convertible note?

Preferred equity is usually issued to outside investors and carries rights and conditions that are different from that of common stock. For example, preferred equity may include rights that prevent or minimize the effects of dilution or grants special privileges in situations when the company is sold.

A convertible note is a unique form of debt that converts into equity, usually in conjunction with a future financing round. The investor effectively loans money to a startup with the expectation that they will receive equity in the company in the future at a discounted price per share when the company raises its next round of financing.

To learn more about startup investment types check out “How to Choose a Startup Investment” in our academy.


What will I need to complete my investment?

To make an investment, you will need the following information readily available:

  1. Personal information such as your current address and phone number
  2. Employment and employer information
  3. Net worth and income information
  4. Social Security Number or passport
  5. ABA bank routing number and checking account number (typically found on a personal check or bank statement)

Because BabyQuip is offering its securities under Rule 506(c) of Regulation D, your status as an Accredited Investor will also need to be verified and you will be asked to provide documentation supporting your income, net worth, revenue, or net assets or a letter from a qualified advisor such as a Registered Investment Advisor, Registered Broker Dealer, Lawyer, or CPA.


What if I change my mind about investing?

Until a closing occurs, you may cancel your investment at any time, for any reason. You will receive an email when the closing occurs and your securities have been issued. If you have already funded your investment and your funds are in escrow, your funds will be promptly refunded to you upon cancellation. To cancel your investment, please go to your portfolio page by clicking your profile icon in the top right corner.


After My Investment
How can I sell my securities in the future?

Currently there is no market or liquidity for these securities. Right now BabyQuip does not plan to list these securities on a national exchange or another secondary market. At some point BabyQuip may choose to do so, but until then you should plan to hold your investment for a significant period of time before a “liquidation event” occurs. A “liquidation event” is when BabyQuip either lists their securities on an exchange, is acquired, or goes bankrupt.


How do I keep track of this investment?

You can return to SeedInvest at any time to view your portfolio of investments and obtain a summary statement.


Other General Questions
What is this page about?

This is BabyQuip's fundraising profile page, where you can find information that may be helpful for you to make an investment decision in their company. The information on this page includes the company overview, team bios, and the risks and disclosures related to this investment opportunity.


What are the risks of this investment?

This investment is highly speculative and should not be made by anyone who cannot afford to risk the entire investment amount. In addition to these risks, you should carefully consider the specific information and risks disclosed in BabyQuip’s profile.