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Barber Surgeons, Inc. is offering securities under both Regulation D and Regulation CF through SI Securities, LLC ("SI Securities"). SI Securities is an affiliate of SeedInvest Technology, LLC, a registered broker-dealer, and member FINRA/SIPC. SI Securities will receive cash compensation equal to % of the value of the securities sold and equity compensation equal to % of the number of securities sold. Investments made under both Regulation D and Regulation CF involve a high degree of risk and those investors who cannot afford to lose their entire investment should not invest. Furthermore, this profile and accompanying offering materials may contain forward-looking statements and information relating to, among other things, the company, its business plan and strategy, and its industry. Investors should review the risks and disclosures. The contents below are meant to be a summary of the information found in the company’s Form C. Before making an investment decision, investors should review the company’s Form C for a complete description of its business and offering information, a copy of which may be found both here and below.

About Barber Surgeons, Inc.

Barber Surgeons Guild provides high quality products and services for men’s grooming and maintenance.

During the Middle Ages, the barber surgeon was one of the most common medical practitioners of medieval Europe, tending to soldiers during battle. They were a coalition of tradesmen essential to the order of society that were expected to do everything from cutting hair to surgery.

We created Barber Surgeons Guild in honor of this tradition with a commitment to providing men the full spectrum of products, services and science to look and feel their best.

Barber Surgeons Guild is the only company that offers men’s grooming services and products alongside the most advance medical therapies for hair maintenance in-store and online.

The Company

Barber Surgeons Guild locations will be highly curated environments offering men the best in grooming and maintenance. Each location will include:

  • Retail – featuring BSG products
  • Barbershop – master barbers providing haircuts, shaves and styling advice
  • Advanced Hair Therapies – doctors advising and performing the latest in hair regeneration 

The Barber Surgeons Guild digital platform will be an immersive styling experience continuing our commitment to our customers wherever they are, whenever they need us. Our online experience will include:

  • E-Commerce – highlighting BSG products and others we recommend
  • Subscription Service – recurring delivery and convenience of BSG products sent to our clients front door
  • Expert Content – top editors and stylists sharing the latest trends, styles, how-tos and must-haves

The Barber Surgeons Guild product line will be produced with high-quality ingredients and advanced medical science. The first line of products will include shampoo, conditioner, pomade, clarifier and styling cream. BSG products will be available exclusively through BSG locations, BSG e-commerce store, BSG subscription service, and select retailers.

The Community

Paying homage to our predecessors from the middle ages, we are creating a 21st century Barber Surgeons Guild to empower and engage the leading experts in the field of men’s grooming. The highly selective affiliate network, the Barber Surgeons Guild, will be a collection of the top barbers, stylists, and influencers across the country. Members will be featured in our content, share advice with our community, have the opportunity promote our brand and share our products with their clients and audiences..

The Evolution

Our hair restoration practice is essential to our business model, and we believe it will be a key differentiator in the market. Co-founder Dr. Justin Rome is an expert in hair regeneration and will oversee the clinical services and therapies we offer. We built Barber Surgeons Guild for the 80 million people in the US suffering from hair thinning and loss, who want innovative, proven, and trustworthy products and techniques to enhance their style.

Why Crowdfunding? 

The SeedInvest platform provides the opportunity to create a large diverse investor base that can collectively add exponential value to the company. A strategic collection of early investors can promote the company through exclusive networks helping us quickly reach influential and affluent men in major cities. We believe the combination of investors who are brand champions in this category is very powerful and provides the company with a significant competitive advantage.

Investor Roadshow

If you're interested in connecting with the founders, they will be in NYC. To learn more, visit: https://bsgroadshow.splashthat.com/. Note: these events are for interested investors only. RSVPs required. Space is limited.

Investor Webinar

If you're interested in learning more about the company, join us for an investor webinar with the founders on Friday, Feb. 24th at 3 PM EST. RSVPs required. To RSVP, please visit: https://attendee.gotowebinar.com/register/953536446862569475

Product & Service

Barber Surgeons Guild products

Barber Surgeons Guild products will be available through our retail locations, e-commerce store and subscription services, and in select retailers. Our products are being produced by a leading factory using the highest quality and most advanced ingredients. Our goal is to have our products become the essentials that every man will need in his grooming routine.

Hair Restoration / Clinical Services

By incorporating advanced medical therapies to regrow hair including micro-surgical robotics and regenerative medicine techniques with growth factors, stem cells, and lasers in the setting of a high-end men's grooming and retail experience, we plan to change the hair regeneration space and become the leading authority in men’s grooming. Current advances in hair restoration over the past few years have been significant, yielding natural and scarless results once thought impossible, yet 50% of the 100,000 procedures in the US performed annually are still the 30 year old "strip" scarring method being promoted by a large chain who runs infomercials.

Locations

Our first location will open in Los Angeles in West Hollywood in Q1 2017. This will include our curated retail; barbershop and clinical practice setting the template for future rollouts in the coming year. Our plan is to follow our location in Los Angeles with locations in New York City, Miami, San Francisco, and other major cities.

The successful hair regeneration practice of co-founder Dr. Justin Rome generated $1,000,000+ in revenue in 2016 and drove $180,000+ in revenue in November, and will be rolled into this first location providing a foundation for the company to quickly scale.

Online and E-Commerce

In addition to our physical locations, Barber Surgeons Guild will have a significant digital presence focused on providing our customers with access to our products and the latest trends on men’s grooming. Our e-commerce destination, like our stores, will feature Barber Surgeons Guild products alongside our other favorites, all of which will be highlighted through the content we create.

Prior to the creation of Barber Surgeons Guild, the website of Dr. Rome’s practice received less than 1,000 uniques a month, with zero social media presence, yet still generated revenue of more than $1 million in 2016. We believe the creation of an immersive digital experience providing industry leading content, alongside the introduction of new revenue streams and scalable affiliate network, will position the company for success. 

Milestones

In the upcoming year, our plan is to add the following: 

  • 50,000 unique visitors per month to our website 
  • 10,000 social followers
  • 15,000 emails to our database
  • A Barber Surgeons Guild product line (with a subscription box service)
  • Locations in LA and NYC
  • E-commerce and mobile app
  • An affiliate network of grooming experts across the country that are members of the guild 

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Invitation to Event on January 11th - January 12th: https://bsgnyc.splashthat.com/

Team Story

Our founders met when Ari S. Goldberg scheduled a consultation with Dr. Justin Rome. Goldberg had been researching the men's grooming and hair restoration space for more than a year meeting with top doctors in NYC and LA.

During their meeting Goldberg explained his vision for creating the Bosley of the 21st century, a company that could combine the success of DryBar (grooming services and products) and Dollar Shave Club (grooming products and subscription services) with Bosley (hair restoration procedures) in an exclusive, modern environment.

Over six months they met and collaborated, combining Dr. Rome's expertise in the medical space with Goldberg's experience in digital media. Together along with their founding team they are committed to creating an industry leader that will provide men with the full arsenal of products and services to look their best. 

Meet the Founders

An innovative serial entrepreneur, Goldberg brings a multi-faceted expertise in marketing, strategy, pop-culture, consumer behavior, and business development. Goldberg was the Founder and CEO of StyleCaster (acquired by SheKnows, 2014), Co-Founder of Sociocast (acquired by Aol, 2015) and Founding Member of Qwiki (acquired by Yahoo, 2014). Prior to StyleCaster, Goldberg served as VP of Strategy and Business Development for LeBron James and LRMR Marketing, and Director of Business Development for Steve Stoute at Translation. He has been featured in numerous outlets including the New York Times, Fox Business News, and Bloomberg News among others. Goldberg holds degrees in both economics and political science from New York University and additionally studied in the sports marketing master’s degree program at New York University.

Dr. Rome is a fellowship trained facial plastic surgeon.  He performed over 500 manual and robotic FUE cases in his fellowship before opening his own location in Beverly Hills which he started in 2015.  His center has been recognized as an ARTAS Center of Clinical Excellence for 2015 and 2016.  Dr. Rome is dedicated to innovation and advancement in the field of hair restoration and is a primary investigator for a research project on anesthesia options in hair restoration. Dr. Justin Rome underwent extensive training in his surgical subspecialty. After he graduated from Drexel University College of Medicine in Philadelphia, PA, he completed an Internship at Lenox Hill Hospital in New York City, NY, followed by a Residency at Albert Einstein University in Bronx, NY, then finally Fellowships at the Bassin Center for Plastic Surgery and The Orlando Hair Restoration Center in Orlando, FL. Dr. Rome is an active member of following associations: American Academy of Cosmetic Surgery, American College of Surgeons, American society of Hair Restoration Surgery, American society of Liposuction Surgery, American Society of Cosmetic Laser Surgery, and the California Academy of Cosmetic Surgery.

Ari Goldberg

Founder

An innovative serial entrepreneur, Goldberg brings a multi-faceted expertise in marketing, strategy, pop-culture, consumer behavior, and business development. Goldberg was the Founder and CEO of StyleCaster (acquired by SheKnows, 2014), Co-Founder of Sociocast (acquired by Aol, 2015) and Founding Member of Qwiki (acquired by Yahoo, 2014). Prior to StyleCaster, Goldberg served as VP of Strategy and Business Development for LeBron James and LRMR Marketing, and Director of Business Development for Steve Stoute at Translation. He has been featured in numerous outlets including the New York Times, Fox Business News, and Bloomberg News among others. Goldberg holds degrees in both economics and political science from New York University and additionally studied in the sports marketing master’s degree program at New York University.

Justin Rome

Founder

Dr. Rome is a fellowship trained facial plastic surgeon.  He performed over 500 manual and robotic FUE cases in his fellowship before opening his own location in Beverly Hills which he started in 2015.  His center has been recognized as an ARTAS Center of Clinical Excellence for 2015 and 2016.  Dr. Rome is dedicated to innovation and advancement in the field of hair restoration and is a primary investigator for a research project on anesthesia options in hair restoration. Dr. Justin Rome underwent extensive training in his surgical subspecialty. After he graduated from Drexel University College of Medicine in Philadelphia, PA, he completed an Internship at Lenox Hill Hospital in New York City, NY, followed by a Residency at Albert Einstein University in Bronx, NY, then finally Fellowships at the Bassin Center for Plastic Surgery and The Orlando Hair Restoration Center in Orlando, FL. Dr. Rome is an active member of following associations: American Academy of Cosmetic Surgery, American College of Surgeons, American society of Hair Restoration Surgery, American society of Liposuction Surgery, American Society of Cosmetic Laser Surgery, and the California Academy of Cosmetic Surgery.

Q&A with the Founder

  • Please detail the relationship and ongoing interaction you have with your customers.
    Customers currently contact Dr. Justin Rome's office mainly via SEM leads and patient referrals. In the future we hope to exponentially increase our customer deal flow from the internet as well as from the consulting members of our affiliate Guild of Barber Surgeons network, which we believe will allow us to achieve procedure saturation (1 case per day 5 days per week) in a matter of months from opening. We also plan to launch a subscription based e-commerce revenue stream which we will utilize to market and sell private labeled and 3rd party products to our database
  • Regarding Justin's current practice, can you tell me what the two revenue lines consist of?
    (1) Patient fees: accounts for all hair restoration procedures services. (2) Consulting: occasionally I train other doctors on hair restoration and I receive a consulting fee in return. This is a very small additional revenue stream and is not part of our financial model.
  • Can you break out what is under Medical Supplies / Equipment, Accounts Receivable and Outside Services?
    Medical supplies are what's needed to perform procedures. Also there are usage fees associated with the hair robot which is classified as medical supplies. Accounts receivable is where all funds are received for patient fees. Outside services are my 1099 employees which is most of my staff as they assist for procedures as scheduled. Payroll may seem low since I currently only have one W2 employee; the rest are 1099 employees who work as needed for me and are classified under "Outside Services".
  • Regarding Justin's current practice, can you tell me what Distributions are?
    I don't take a salary so I occasionally take primary distributions to myself though this business. This will change with the reorganization to BSG.
  • What is your projected model based on?
    Model is built mainly on services; does not account for e-commerce and in store products.
  • The Q&A with the Founder is based on due diligence activities conducted by SI Securities, LLC. The verbal and/or written responses transcribed above may have been modified to address grammatical, typographical, or factual errors, or by special request of the company to protect confidential information.

    Investor Perks

    • Invest $5,000: three month free subscription box (~$300 value) beginning Spring 2017 (currently in development)
    • Invest $10,000: $3,500 credit to the first procedure (average procedure is $14,500)
    • Invest $50,000: First procedure free, plus years worth of subscription

    It is advised that you consult a tax professional to fully understand any potential tax implications of receiving investor perks before making an investment.

    Frequently Asked Questions

    About Side by Side Offerings
    What is Side by Side?

    A Side by Side offering refers to a deal that is raising capital under two offering types. This Side by Side offering is raising under Regulation CF and Rule 506(c) of Regulation D.


    What is a Form C?

    The Form C is a document the company must file with the Securities and Exchange Commission (“SEC”) which includes basic information about the company and its offering and is a condition to making a Reg CF offering available to investors. It is important to note that the SEC does not review the Form C, and therefore is not recommending and/or approving any of the securities being offered.

    Before making any investment decision, it is highly recommended that prospective investors review the Form C filed with the SEC (included in the company's profile) before making any investment decision.


    What is Rule 506(c) under Regulation D?

    Rule 506(c) under Regulation D is a type of offering with no limits on how much a company may raise. The company may generally solicit their offering, but the company must verify each investor’s status as an accredited investor prior to closing and accepting funds. To learn more about Rule 506(c) under Regulation D and other offering types check out our blog and academy.


    What is Reg CF?

    Title III of the JOBS Act outlines Reg CF, a type of offering allowing private companies to raise up to $1 million from all Americans. Prior capital raising options limited private companies to raising money only from accredited investors, historically the wealthiest ~2% of Americans. Like a Kickstarter campaign, Reg CF allows companies to raise funds online from their early adopters and the crowd. However, instead of providing investors a reward such as a t-shirt or a card, investors receive shares, typically equity, in the startups they back. To learn more about Reg CF and other offering types check out our blog and academy.


    Making an Investment in Barber Surgeons, Inc.
    How does investing work?

    When you complete your investment on SeedInvest, your money will be transferred to an escrow account where an independent escrow agent will watch over your investment until it is accepted by Barber Surgeons, Inc.. Once Barber Surgeons, Inc. accepts your investment, and certain regulatory procedures are completed, your money will be transferred from the escrow account to Barber Surgeons, Inc. in exchange for your shares. At that point, you will be a proud owner in Barber Surgeons, Inc..


    What will I need to complete my investment?

    To make an investment, you will need the following information readily available:

    1. Personal information such as your current address and phone number
    2. Employment and employer information
    3. Net worth and income information
    4. Social Security Number or government-issued identification
    5. ABA bank routing number and checking account number (typically found on a personal check or bank statement)

    If you are investing under Rule 506(c) of Regulation D, your status as an Accredited Investor will also need to be verified and you will be asked to provide documentation supporting your income, net worth, revenue, or net assets or a letter from a qualified advisor such as a Registered Investment Advisor, Registered Broker Dealer, Lawyer, or CPA.


    How much can I invest?

    An investor is limited in the amount that he or she may invest in a Reg CF offering during any 12-month period:

    • If either the annual income or the net worth of the investor is less than $100,000, the investor is limited to the greater of $2,000 or 5% of the lesser of his or her annual income or net worth.
    • If the annual income and net worth of the investor are both greater than $100,000, the investor is limited to 10% of the lesser of his or her annual income or net worth, to a maximum of $100,000.

    Separately, Barber Surgeons, Inc. has set a minimum investment amount of US $0.

    Accredited investors investing $20,000 or over do not have investment limits.


    After My Investment
    What is my ongoing relationship with the Issuer?

    You are a partial owner of the company, you do own shares after all! But more importantly, companies which have raised money via Regulation CF must file information with the SEC and post it on their websites on an annual basis. Receiving regular company updates is important to keep shareholders educated and informed about the progress of the company and their investment. This annual report includes information similar to a company’s initial Reg CF filing and key information that a company will want to share with its investors to foster a dynamic and healthy relationship.

    In certain circumstances a company may terminate its ongoing reporting requirement if:

    1. The company becomes a fully-reporting registrant with the SEC
    2. The company has filed at least one annual report, but has no more than 300 shareholders of record
    3. The company has filed at least three annual reports, and has no more than $10 million in assets
    4. The company or another party purchases or repurchases all the securities sold in reliance on Section 4(a)(6)
    5. The company ceases to do business

    However, regardless of whether a company has terminated its ongoing reporting requirement per SEC rules, SeedInvest works with all companies on its platform to ensure that investors are provided quarterly updates. These quarterly reports will include information such as: (i) quarterly net sales, (ii) quarterly change in cash and cash on hand, (iii) material updates on the business, (iv) fundraising updates (any plans for next round, current round status, etc.), and (v) any notable press and news.


    How can I sell my shares in the future?

    Currently there is no market or liquidity for these shares. Right now Barber Surgeons, Inc. does not plan to list these shares on a national exchange or another secondary market. At some point Barber Surgeons, Inc. may choose to do so, but until then you should plan to hold your investment for a significant period of time before a “liquidation event” occurs. A “liquidation event” is when Barber Surgeons, Inc. either lists their shares on an exchange, is acquired, or goes bankrupt.


    How do I keep track of this investment?

    You can return to SeedInvest at any time to view your portfolio of investments and obtain a summary statement. If invested under Regulation CF you may also receive periodic updates from the company about their business, in addition to monthly account statements.


    Other General Questions
    What is this page about?

    This is Barber Surgeons, Inc.'s fundraising profile page, where you can find information that may be helpful for you to make an investment decision in their company. The information on this page includes the company overview, team bios, and the risks and disclosures related to this investment opportunity. If the company runs a side by side offering that includes an offering under Regulation CF, you may also find a copy of the Barber Surgeons, Inc.'s Form C. The Form C includes important details about Barber Surgeons, Inc.'s fundraise that you should review before investing.


    How can I (or the company) cancel my investment under Regulation CF?

    For offerings made under Regulation CF, you may cancel your investment at any time up to 48 hours before a closing occurs or an earlier date set by the company. You will be sent a reminder notification approximately five days before the closing or set date giving you an opportunity to cancel your investment if you had not already done so. Once a closing occurs, and if you have not canceled your investment, you will receive an email notifying you that your shares have been issued. If you have already funded your investment, your funds will be promptly refunded to you upon cancellation. To cancel your investment, you may go to your portfolio page


    What if I change my mind about investing?

    If you invest under any other offering type, you may cancel your investment at any time, for any reason until a closing occurs. You will receive an email when the closing occurs and your shares have been issued. If you have already funded your investment and your funds are in escrow, your funds will be promptly refunded to you upon cancellation. To cancel your investment, please go to your portfolio page.