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BlissDivorce

Online platform that helps couples get divorced without the cost, time and conflict of attorneys

  • $396,465Amount raised
  • $1,000Minimum
  • $10,000,000Valuation cap

Purchased securities are not listed on any exchange. A secondary market for these securities does not currently exist and may never develop. You should not purchase these securities with the expectation that one eventually will.

BlissDivorce is offering securities under both Regulation CF and Regulation D through SI Securities, LLC ("SI Securities"). SI Securities is an affiliate of SeedInvest Technology, LLC, a registered broker-dealer, and member FINRA/SIPC. SI Securities will receive cash compensation equal to 7.50% of the value of the securities sold and equity compensation equal to 5.00% of the number of securities sold. Investments made under both Regulation CF and Regulation D involve a high degree of risk and those investors who cannot afford to lose their entire investment should not invest. Furthermore, this profile may contain forward-looking statements and information relating to, among other things, the company, its business plan and strategy, and its industry. Investors should review the risks and disclosures in the offering's draft. The contents of this profile are meant to be a summary of the information found in the company’s Form C. Before making an investment decision, investors should review the company’s Form C for a complete description of its business and offering information, a copy of which may be found both here and below.


Company Highlights

  • Patent-pending Digital Divorce Mediation™ technology can resolve contentious disputes without attorneys or other human involvement. Beta version of platform resolved disputes in 59% of cases without the need for mediation, and has been used in divorces with up to $2.3M in assets.
  • Platform cut divorce cost and time by over 80% with 58 paid pilot users compared to industry average and reduced conflict and emotional trauma, allowing families to move on.
  • Invested in user experience and engineering to develop user-friendly, end-to-end online platform that guides users through the process and handles all areas of divorce, including division of assets, child custody, support and dispute resolution.
  • Seasoned, mission-led founders with leadership experience at LegalZoom, Intuit, Intel, P&G and multiple startups, that have collectively helped generate hundreds of millions in revenue for new and existing ventures.
  • Divorce is a $25B market with high customer dissatisfaction and limited innovation in 200+ years. The industry is fragmented with 77K divorce attorneys and no major players to defend the space.

Fundraise Highlights

  • Total Amount Raised: US $396,465
  • Total Round Size: US $2,000,000
  • Raise Description:  Seed
  • Minimum Investment:  US $1,000 per investor
  • Security Type:  SAFE Note   (SWIFT)
  • Offering Type:   Side by Side Offering

BlissDivorce's patent-pending Digital Divorce Mediation™ technology empowers couples to reach a full divorce agreement and move on without the cost, time and conflict of attorneys.


The Problem

The way people get divorced has barely changed in hundreds of years. Spouses hire opposing attorneys, who have incentives to stoke conflict and drag out the process. There's been little to no innovation, and almost everything is analog.

It's not surprising divorce is expensive, time consuming and painful. An Ohio State University study found that divorce destroys on average 77% of a family’s wealth. Research shows that divorce is the 2nd most stressful life event, after the death of a spouse.

The Challenge

Why hasn't there been significant disruption of this $25B market?

The challenge is getting two people, under trying circumstances, to reach an agreement. Working out relational disputes - like what to do with the family home or deciding on child custody schedules - has not been the focus of dispute resolution technology. Until now.

The Solution

BlissDivorce's patent-pending Digital Divorce Mediation™ technology helps couples resolve relational disputes without the involvement of human mediators or attorneys. This gives BlissDivorce the ability to compete directly with attorneys for the lion's share of the divorce market.

Traction

We believe the results from our pilot in California are outstanding. A beta of our technology resolved disputes in 59% of cases, with the remaining requiring just 1-6 hours of mediation. We also succeeded in cutting the time & cost of divorce by >80%. We just launched an updated version of our platform and plan to grow in California, followed by planned expansion into other states.

A Mission

We are on a mission to not only build a large, sustainable business, but also save families from the devastating impact of the current system of divorce.

And that's just the beginning. After divorce we plan to target other legal verticals, bringing the benefits of Relational Dispute Resolution™ to  more markets and more people.

Pitch Deck

Media Mentions

The Team

Founders and Officers

Scott has a graduate degree from MIT and is a former P&G brand manager. For the past 20 years, he has been helping large tech and pharmaceutical companies develop growth strategies based on a deeper understanding of their customers. He has helped generate more than $600M in top line growth for companies like Intel, Intuit, LegalZoom, Merck and Amgen.

Scott co-founded BlissDivorce, with the belief that technology can make legal processes like divorce less costly, time consuming and painful. He has personally led product development, partnering with legal advisors and BlissDivorce’s CTO to turn complicated legal processes into a simple user experience. He is also the architect of BlissDivorce’s Relational Dispute Resolution technology, applying his knowledge of decision making and choice theory to resolving disputes with technology instead of conflict.

Scott Seidewitz

CEO

Scott has a graduate degree from MIT and is a former P&G brand manager. For the past 20 years, he has been helping large tech and pharmaceutical companies develop growth strategies based on a deeper understanding of their customers. He has helped generate more than $600M in top line growth for companies like Intel, Intuit, LegalZoom, Merck and Amgen.

Scott co-founded BlissDivorce, with the belief that technology can make legal processes like divorce less costly, time consuming and painful. He has personally led product development, partnering with legal advisors and BlissDivorce’s CTO to turn complicated legal processes into a simple user experience. He is also the architect of BlissDivorce’s Relational Dispute Resolution technology, applying his knowledge of decision making and choice theory to resolving disputes with technology instead of conflict.

As co-founder and CMO, Sheila is passionate about empowering couples to work out disagreements with positive actions to reach a divorce resolution and move on with their lives.

She holds an MBA from the Anderson School at UCLA, and is the former CMO of LegalZoom and Invisalign. She has a proven track record of building brands, launching new products and driving product innovation.

Sheila's foundation in marketing comes from Procter & Gamble and Intuit, where she led marketing and innovation for brands like Crest and Quickbooks. As CMO of Invisalign, she helped build a major global brand that disrupted the traditional orthodontics category. She also helped lead the accelerated growth of LegalZoom by driving customer acquisition and innovation. In addition to her corporate positions, Sheila has served as an advisor to several successful startups.

Sheila Tan

CMO

As co-founder and CMO, Sheila is passionate about empowering couples to work out disagreements with positive actions to reach a divorce resolution and move on with their lives.

She holds an MBA from the Anderson School at UCLA, and is the former CMO of LegalZoom and Invisalign. She has a proven track record of building brands, launching new products and driving product innovation.

Sheila's foundation in marketing comes from Procter & Gamble and Intuit, where she led marketing and innovation for brands like Crest and Quickbooks. As CMO of Invisalign, she helped build a major global brand that disrupted the traditional orthodontics category. She also helped lead the accelerated growth of LegalZoom by driving customer acquisition and innovation. In addition to her corporate positions, Sheila has served as an advisor to several successful startups.

Dan is a seasoned technology executive and agile product development expert. He has 30+ years of experience in industry and academia, including positions at the Imperial College of London, the University of Pisa, Intel and McAfee. He has published 20+ scientific articles and holds three patents.

At Intel and then McAfee, Dan built and managed cross-functional teams of more than 100 people from all over the world. He also helped create three startups and led several new product teams funded by Intel’s internal venture capital group. He is currently an advisor and mentor to several startups in Argentina, where he is based.

Dan has played a key role as technical founder of BlissDivorce, assembling a lean, high-performance engineering team in Argentina. He has overseen all aspects of UX development and engineering of BlissDivorce’s online platform.

Dan Hirsch

CTO

Dan is a seasoned technology executive and agile product development expert. He has 30+ years of experience in industry and academia, including positions at the Imperial College of London, the University of Pisa, Intel and McAfee. He has published 20+ scientific articles and holds three patents.

At Intel and then McAfee, Dan built and managed cross-functional teams of more than 100 people from all over the world. He also helped create three startups and led several new product teams funded by Intel’s internal venture capital group. He is currently an advisor and mentor to several startups in Argentina, where he is based.

Dan has played a key role as technical founder of BlissDivorce, assembling a lean, high-performance engineering team in Argentina. He has overseen all aspects of UX development and engineering of BlissDivorce’s online platform.

Notable Advisors & Investors

Randall Kessler

Advisor, Advisor, fmr Chair, Family Law Section of Am. Bar Assn; analyst, CNN, CourtTV

Leah Wing

Advisor, ODR Expert; Director, Nat'l Ctr for Technology & Dispute Resolution

Jin Ho Verdonschot

Advisor, ORD Expert; Expert in Int'l justice system, UI

Term Sheet

A Side by Side offering refers to a deal that is raising capital under two offering types. Investments made through the SeedInvest platform are offered via Regulation CF and subject to investment limitations further described in the Form C and/or subscription documents. Investments made outside of the SeedInvest platform are offered via Regulation D and requires one to be a verified accredited investor in order to be eligible to invest.

Fundraising Description

  • Round type:
    Seed

  • Round size:
    US $2,000,000

  • Raised to date:
    US $396,465
    US $238,238 (under Reg CF only)

  • Minimum investment:
    US $1,000

  • Target Minimum:
    US $250,000
  • Key Terms

  • Security Type:
    Tiered SAFE Note  (SWIFT)

  • Conversion discount:
    15.0%

  • Valuation Cap:
    US $8,000,000 no later than Dec 23, 2022
  • Additional Terms

  • Investing in a SAFE

    You are investing in a SAFE, not a convertible note. A SAFE is a convertible security that is not debt, while a convertible note is debt. A convertible note includes an interest rate and maturity date, at which time a noteholder would be able to demand repayment. A SAFE does not have these features. In addition, your investment in a SAFE will be subordinate to true unsecured debt. Both SAFEs and convertible notes convert into equity in a future priced equity round, but there is a chance they will never convert to equity. For SAFE’s in particular, again, there is no interest and no maturity, and repayment is not required.


  • Custody of Shares

    Investors who invest less than $50,000 will have their securities held in trust with a Custodian that will serve as a single shareholder of record. These investors will be subject to the Custodian’s Account Agreement, including the electronic delivery of all required information.


  • Offline Investments

    The Total Amount Raised may include $100,000 of investments made outside of the SeedInvest platform via Regulation D. Off-platform investments from non-affiliates completed after the determination of the escrow target may be counted towards that escrow target.


  • SWIFT Valuation Cap:

    Investors that invest earlier in the Offering may be rewarded with a lower valuation cap. Investors that have their subscription received no later than December 23, 2022 (at 11:59 PM ET) will be issued SAFEs with a valuation cap of $8,000,000. Investors that have their subscription received after December 23, 2022 (at 11:59 PM ET) will be issued SAFEs with the base valuation cap of $10,000,000. Investors that invest earlier in the Offering are rewarded with a lower valuation cap, and their notes may therefore convert at a lower price. Investments made through the SeedInvest Auto Invest program will always receive SAFEs with a valuation cap of $8,000,000, regardless of the date the subscription was received.


  • Closing conditions:
    While BlissDivorce has set an overall target minimum of US $250,000 for the round, BlissDivorce must raise at least US $25,000 of that amount through the Regulation CF portion of their raise before being able to conduct a close on any investments made via Regulation CF. For further information please refer to BlissDivorce's Form C.

  • Transfer restrictions:
    Securities issued through Regulation CF have a one year restriction on transfer from the date of purchase (except to certain qualified parties as specified under Section 4(a)(6) of the Securities Act of 1933), after which they become freely transferable. While securities issued through Regulation D are similarly considered "restricted securities" and investors must hold their securities indefinitely unless they are registered with the SEC and qualified by state authorities, or an exemption from such registration and qualification requirements is available.

  • Total Amount Raised:
    The Total Amount Raised may include investments made outside of the SeedInvest platform via Regulation D. Off-platform investments from non-affiliates completed after the determination of the escrow target may be counted towards that escrow target.

  • Update on SeedInvest:
    Circle, SeedInvest's parent company, has made the strategic decision to focus on its core business and, as a result, entered into an agreement to divest SeedInvest to fellow fundraising platform, StartEngine. The finalization of this acquisition is contingent upon FINRA approval, which is expected to be received in up to six months. During that time, SeedInvest intends to continue operating as usual, including facilitating investments into startup companies. The value of the securities you purchase through the SeedInvest platform will not be impacted and the securities will continue to be subject to the custodial arrangement outlined in “Custody of Shares”. StartEngine will facilitate custody of investments and management of investor actions after the formal closing of the acquisition. Investors will be proactively notified of any actions that may be required and any updated information. Please find more detail at seedinvest.com/about and please reach out to contactus@seedinvest.com with any questions.

  • Use of Proceeds

    Investor Perks

    $10K+ investment - Personal tour/walkthrough of BlissDivorce platform and dispute resolution technology by CEO Scott Seidewitz

    $50K+ investment - Dinner out in Vegas with CEO Scott Seidewitz (transportation to Vegas not included)

    It is advised that you consult a tax professional to fully understand any potential tax implications of receiving investor perks before making an investment.

    Please note that due to share price calculations, some final investment amounts may be rounded down to the nearest whole share - these will still qualify for the designated perk tier. Additionally, investors must complete the online process and receive an initial email confirmation by the deadline stated above in order to be eligible for perks.

    Prior Rounds

    The graph below illustrates the valuation cap or the pre-money valuation of BlissDivorce's prior rounds by year.


    This chart does not represent guarantees of future valuation growth and/or declines.

    Pre-Seed

  • Round Size
    US $1,200,000
  • Closed Date
    Dec 16, 2020
  • Security Type
    SAFE Note
  • Valuation Cap
    US $8,000,000
  • Market Landscape

    Large, stable market with 1 million divorces annually, $25B in revenue, year in and year out, with no major players and virtually no disruption


    Three characteristics define the US divorce market:

    1. It's Big - $25B market size per year
    2. It's Recurring - 1 million divorces year in and year out, essentially impervious to the business cycle
    3. It's Fragmented - Services delivered by 77K local divorce attorneys. One of the few markets with virtually no consolidation or tech disruption. No big players to defend the space. (We believe this industry is ripe for disruption.)

    BlissDivorce's Digital Divorce Mediation™ technology allows us to complete directly with attorneys for the lion's share of the market. The Key Competitors are:

    •  Divorce Attorneys - Currently make up ~65% of cases. They charge on average $25K and take 11-17 months to complete cases, and have incentives to stoke conflict and drag out the process. There is high customer dissatisfaction and pain, especially for families with children.
    •  Low-end, Form Fill sites - Currently make up ~35% of cases. They charge $125 - $300 to generate the paperwork needed to file a simple divorce with no disputes, but they cannot handle cases with moderate complexity or disagreement.
    •  BlissDivorce - We are targeting 4.5% market share by year 5. We charge a $3K-$5K fee to handle divorce from beginning to end and are the only online platform with Relational Dispute Resolution™ technology to work out disagreements. We have an easy-to-use platform with separate logins that allow spouses to work independently if they are not getting along.

    BlissDivorce's target is to take market share from divorce attorneys (and leave the commoditized, low-end market to the form fill sites). Our prime prospects (SOM) are:

    •  30-50 year olds with a household income of $75K-$300K and assets up to $2M
    •  Divorces with moderate level of complexity and disagreement
    •  People who prefer to conduct business and get their services online

    Risks and Disclosures

    You may be subject to a different valuation cap from other investors in this Offering. The Company has an evaluated base valuation cap of $10,000,000. However, investors that invest earlier in the Offering may be rewarded with a lower valuation cap. Investors that have their subscription received no later than December 23, 2022 (at 11:59 PM ET) will be issued SAFEs with a valuation cap of $8,000,000. Investors that have their subscription received after December 23, 2022 (at. 11:59 PM ET) will be issued SAFEs with the base valuation cap of $10,000,000. Investors that invest earlier in the Offering are rewarded with a lower valuation cap, and their notes may therefore convert at a lower price. Investments made through the SeedInvest Auto Invest program will always receive SAFEs with a valuation cap of $8,000,000, regardless of the date the subscription was received. Other than the differences in the valuation cap described herein, there are no other differences between these SAFEs.

    The Company conducts business in a heavily regulated industry and if it fails to comply with these laws and government regulations, it could incur penalties or be required to make significant changes to its operations or experience adverse publicity, which could have a material adverse effect on its business, financial condition, and results of operations. The legal industry is heavily regulated and closely scrutinized by federal, state, and local governments. Comprehensive statutes and regulations govern the manner in which the Company provides and bills for services and collects reimbursement from governmental programs and private payors, contractual relationships with Providers, vendors and Clients, marketing activities, and other aspects of its operations. Because of the breadth of these laws and the narrowness of the statutory exceptions and safe harbors available, it is possible that some of the Company’s business activities could be subject to challenge under one or more of such laws. Achieving and sustaining compliance with these laws may prove costly. Failure to comply with these laws and other laws can result in civil and criminal penalties such as fines, damages, overpayment recoupment loss of enrollment status, and exclusion from the [Medicare and Medicaid programs]. The risk of the Company being found in violation of these laws and regulations is increased by the fact that many of them have not been fully interpreted by the regulatory authorities or the courts, and their provisions are sometimes open to a variety of interpretations. The Company’s failure to accurately anticipate the application of these laws and regulations to the business or any other failure to comply with regulatory requirements could create liability and negatively affect the business. Any action against the Company for violation of these laws or regulations, even if they successfully defend against it, could cause them to incur significant legal expenses, divert management's attention from the operation of the business, and result in adverse publicity.

    Through its operations, the Company collects and stores certain personal information that customers provide to purchase products or services, enroll in promotional programs, register on the web site, or otherwise communicate and interact with the Company. The Company may share information about such persons with vendors that assist with certain aspects of their business. Security could be compromised and confidential customer or business information misappropriated. Loss of customer or business information could disrupt the Company's operations, damage their reputation, and expose them to claims from customers, financial institutions, payment card associations and other persons, any of which could have an adverse effect on their business, financial condition and results of operations. In addition, compliance with tougher privacy and information security laws and standards may result in significant expense due to increased investment in technology and the development of new operational processes.

    The Company has not filed a Form D for its Pre-Seed offering from 2020. The SEC rules require a Form D to be filed by companies within 15 days after the first sale of securities in the offering relying on Regulation D. Failing to register with the SEC or get an exemption may lead to fines, the right of investors to get their investments back, and even criminal charges. There is a risk that a late penalty could apply.

    The Company has outstanding liabilities in the form of SAFEs. The Company has issued Simple Agreements for Future Equity (SAFE). During the periods ending December 31, 2020 and 2021, the Company entered into numerous SAFE agreements (Simple Agreement for Future Equity) with third parties. The SAFE agreements have no maturity date and bear no interest. The agreements provide the right of the investor to future equity in the Company during a qualified financing or change of control event. Each agreement is subject to a valuation cap. The valuation caps of the agreements entered were $5M – $8M.

    The Company has participated in related party transactions. The Company entered into various loan agreements with two of its founders. The loan amounts accrue interest of 2% if entered during 2019 and 5% if entered in or after 2020. The loan balances were $110,000 as of December 31st, 2020, and $215,000 as of December 31st, 2021. The Company subsequently entered into loans totaling $221,000 with these founders in 2022 that accrue 5% interest. The loans all mature between 2022 and 2023. The Company’s Chief Technology Officer and 4% shareholder is the 100% owner of Resolution 8 Software, SAS (R8SAS), an Argentinian entity. R8SAS provides engineering and user experience design services to the Company. Expenses paid to this related party entity are summarized below. Since the Company operates its business under common control, the existence of this control could result in operating results or financial position that could vary significantly from those that would have been obtained if the entities were autonomous.

    The development and commercialization of the Company’s products and services are highly competitive. It faces competition with respect to any products and services that it may seek to develop or commercialize in the future. Its competitors include major companies worldwide. The divorce market is an emerging industry where new competitors are entering the market frequently. Many of the Company’s competitors have significantly greater financial, technical and human resources and may have superior expertise in research and development and marketing approved services and thus may be better equipped than the Company to develop and commercialize services. These competitors also compete with the Company in recruiting and retaining qualified personnel and acquiring technologies. Smaller or early stage companies may also prove to be significant competitors, particularly through collaborative arrangements with large and established companies. Accordingly, the Company’s competitors may commercialize products more rapidly or effectively than the Company is able to, which would adversely affect its competitive position, the likelihood that its services will achieve initial market acceptance and its ability to generate meaningful additional revenues from its products and services.

    The Company’s expenses will significantly increase as they seek to execute their current business model. Although the Company estimates that it has enough runway until end of year, they will be ramping up cash burn to promote revenue growth,  further develop R&D, and fund other Company operations after the raise. Doing so could require significant effort and expense or may not be feasible.

    The Company’s success depends on the experience and skill of the board of directors, its executive officers and key employees. In particular, the Company is dependent on Scott Seidewitz, Dan Hirsch, and Sheila Tan. There can be no assurance that they will continue to be employed by the Company for a particular period of time. The loss of the Company’s key employees or any member of the board of directors or executive officer could harm the Company’s business, financial condition, cash flow and results of operations.

    The Company projects aggressive growth in 2023. If these assumptions are wrong and the projections regarding market penetration are too aggressive, then the financial forecast may overstate the Company's overall viability. In addition, the forward-looking statements are only predictions. The Company has based these forward-looking statements largely on its current expectations and projections about future events and financial trends that it believes may affect its business, financial condition and results of operations. Forward-looking statements involve known and unknown risks, uncertainties and other important factors that may cause actual results, performance or achievements to be materially different from any future results, performance or achievements expressed or implied by the forward-looking statements.

    The auditing CPA has included a "going concern" note in the audited financials. The entity has realized losses every year since inception, incurred negative working capital and cash flows from operations, and may continue to generate losses. During the next twelve months, the Company intends to finance its operations with funds from a crowdfunding campaign and revenue producing activities. The Company’s ability to continue as a going concern in the next twelve months following the date the financial statements were available to be issued is dependent upon its ability to produce revenues and/or obtain financing sufficient to meet current and future obligations and deploy such to produce profitable operating results. Management has evaluated these conditions and plans to generate revenues and raise capital as needed to satisfy its capital needs. No assurance can be given that the Company will be successful in these efforts. These factors, among others, raise substantial doubt about the ability of the Company to continue as a going concern for a reasonable period of time. 

    The outbreak of the novel coronavirus, COVID-19, has adversely impacted global commercial activity and contributed to significant declines and volatility in financial markets. The coronavirus pandemic and government responses are creating disruption in global supply chains and adversely impacting many industries. The outbreak could have a continued material adverse impact on economic and market conditions and trigger a period of global economic slowdown. The rapid development and fluidity of this situation precludes any prediction as to the ultimate material adverse impact of the novel coronavirus. Nevertheless, the novel coronavirus presents material uncertainty and risk with respect to the Funds, their performance, and their financial results.

    General Risks and Disclosures

    Start-up investing is risky. Investing in startups is very risky, highly speculative, and should not be made by anyone who cannot afford to lose their entire investment. Unlike an investment in a mature business where there is a track record of revenue and income, the success of a startup or early-stage venture often relies on the development of a new product or service that may or may not find a market. Before investing, you should carefully consider the specific risks and disclosures related to both this offering type and the company which can be found in this company profile and the documents in the data room below.

    Your shares are not easily transferable. You should not plan on being able to readily transfer and/or resell your security. Currently there is no market or liquidity for theseshares and the company does not have any plans to list these shares on an exchange or other secondary market. At some point the company may choose to do so, but until then you should plan to hold your investment for a significant period of time before a "liquidation event" occurs. A "liquidation event" is when the company either lists their shares on an exchange, is acquired, or goes bankrupt.

    The Company may not pay dividends for the foreseeable future. Unless otherwise specified in the offering documents and subject to state law, you are not entitled to receive any dividends on your interest in the Company. Accordingly, any potential investor who anticipates the need for current dividends or income from an investment should not purchase any of the securities offered on the Site.

    Valuation and capitalization. Unlike listed companies that are valued publicly through market-driven stock prices, the valuation of private companies, especially startups, is difficult to assess and you may risk overpaying for your investment. In addition, there may be additional classes of equity with rights that are superior to the class of equity being sold.

    You may only receive limited disclosure. While the company must disclose certain information, since the company is at an early-stage they may only be able to provide limited information about its business plan and operations because it does not have fully developed operations or a long history. The company may also only be obligated to file information periodically regarding its business, including financial statements. A publicly listed company, in contrast, is required to file annual and quarterly reports and promptly disclose certain events through continuing disclosure that you can use to evaluate the status of your investment.

    Investment in personnel. An early-stage investment is also an investment in the entrepreneur or management of the company. Being able to execute on the business plan is often an important factor in whether the business is viable and successful. You should be aware that a portion of your investment may fund the compensation of the company's employees, including its management. You should carefully review any disclosure regarding the company's use of proceeds.

    Possibility of fraud. In light of the relative ease with which early-stage companies can raise funds, it may be the case that certain opportunities turn out to be money-losing fraudulent schemes. As with other investments, there is no guarantee that investments will be immune from fraud.

    Lack of professional guidance. Many successful companies partially attribute their early success to the guidance of professional early-stage investors (e.g., angel investors and venture capital firms). These investors often negotiate for seats on the company's board of directors and play an important role through their resources, contacts and experience in assisting early-stage companies in executing on their business plans. An early-stage company may not have the benefit of such professional investors.

    BlissDivorce's Form C

    The Form C is a document the company must file with the Securities and Exchange Commission, which includes basic information about the company and its offering and is a condition to making a Reg CF offering available to investors. It is important to note that the SEC does not review the Form C, and therefore is not recommending and/or approving any of the securities being offered.

    Download BlissDivorce's  Form C

    Frequently Asked Questions

    About Side by Side Offerings
    What is Side by Side?

    A Side by Side offering refers to a deal that is raising capital under two offering types. This Side by Side offering is raising under Regulation CF and Rule 506(c) of Regulation D.


    What is a Form C?

    The Form C is a document the company must file with the Securities and Exchange Commission (“SEC”) which includes basic information about the company and its offering and is a condition to making a Reg CF offering available to investors. It is important to note that the SEC does not review the Form C, and therefore is not recommending and/or approving any of the securities being offered.

    Before making any investment decision, it is highly recommended that prospective investors review the Form C filed with the SEC (included in the company's profile) before making any investment decision.


    What is Rule 506(c) under Regulation D?

    Rule 506(c) under Regulation D is a type of offering with no limits on how much a company may raise. The company may generally solicit their offering, but the company must verify each investor’s status as an accredited investor prior to closing and accepting funds. To learn more about Rule 506(c) under Regulation D and other offering types check out our blog and academy.


    What is Reg CF?

    Title III of the JOBS Act outlines Reg CF, a type of offering allowing private companies to raise up to $5 million from all Americans. Prior capital raising options limited private companies to raising money only from accredited investors, historically the wealthiest ~2% of Americans. Like a Kickstarter campaign, Reg CF allows companies to raise funds online from their early adopters and the crowd. However, instead of providing investors a reward such as a t-shirt or a card, investors receive securities, typically equity, in the startups they back. To learn more about Reg CF and other offering types check out our blog and academy.


    Making an Investment in BlissDivorce
    How does investing work?

    When you complete your investment on SeedInvest, your money will be transferred to an escrow account where an independent escrow agent will watch over your investment until it is accepted by BlissDivorce. Once BlissDivorce accepts your investment, and certain regulatory procedures are completed, your money will be transferred from the escrow account to BlissDivorce in exchange for your securities. At that point, you will be a proud owner in BlissDivorce.


    What will I need to complete my investment?

    To make an investment, you will need the following information readily available:

    1. Personal information such as your current address and phone number
    2. Employment and employer information
    3. Net worth and income information
    4. Your accredited investor status
    5. Social Security Number or passport
    6. ABA bank routing number and checking account number (typically found on a personal check or bank statement) or debit card information, unless paying via a Wire transfer.

    How much can I invest?

    Non-accredited investors are limited in the amount that he or she may invest in a Reg CF offering during any rolling 12-month period:

    • If either the annual income or the net worth of the investor is less than $107,000, the investor is limited to the greater of $2,200 or 5% of the greater of his or her annual income or net worth.
    • If the annual income and net worth of the investor are both greater than $107,000, the investor is limited to 10% of the greater of his or her annual income or net worth, to a maximum of $107,000.

    Separately, BlissDivorce has set a minimum investment amount of US $1,000.

    Accredited investors do not have any investment limits.


    After My Investment
    What is my ongoing relationship with the Issuer?

    You are a partial owner of the company, you do own securities after all! But more importantly, companies which have raised money via Regulation CF must file information with the SEC and post it on their websites on an annual basis. Receiving regular company updates is important to keep shareholders educated and informed about the progress of the company and their investment. This annual report includes information similar to a company’s initial Reg CF filing and key information that a company will want to share with its investors to foster a dynamic and healthy relationship.

    In certain circumstances a company may terminate its ongoing reporting requirement if:

    1. The company becomes a fully-reporting registrant with the SEC
    2. The company has filed at least one annual report, but has no more than 300 shareholders of record
    3. The company has filed at least three annual reports, and has no more than $10 million in assets
    4. The company or another party purchases or repurchases all the securities sold in reliance on Section 4(a)(6)
    5. The company ceases to do business

    However, regardless of whether a company has terminated its ongoing reporting requirement per SEC rules, SeedInvest works with all companies on its platform to ensure that investors are provided quarterly updates. These quarterly reports will include information such as: (i) quarterly net sales, (ii) quarterly change in cash and cash on hand, (iii) material updates on the business, (iv) fundraising updates (any plans for next round, current round status, etc.), and (v) any notable press and news.


    How can I sell my securities in the future?

    Currently there is no market or liquidity for these securities. Right now BlissDivorce does not plan to list these securities on a national exchange or another secondary market. At some point BlissDivorce may choose to do so, but until then you should plan to hold your investment for a significant period of time before a “liquidation event” occurs. A “liquidation event” is when BlissDivorce either lists their securities on an exchange, is acquired, or goes bankrupt.


    How do I keep track of this investment?

    You can return to SeedInvest at any time to view your portfolio of investments and obtain a summary statement. If invested under Regulation CF you may also receive periodic updates from the company about their business, in addition to monthly account statements.


    Other General Questions
    What is this page about?

    This is BlissDivorce's fundraising profile page, where you can find information that may be helpful for you to make an investment decision in their company. The information on this page includes the company overview, team bios, and the risks and disclosures related to this investment opportunity. If the company runs a side by side offering that includes an offering under Regulation CF, you may also find a copy of the BlissDivorce's Form C. The Form C includes important details about BlissDivorce's fundraise that you should review before investing.


    How can I (or the company) cancel my investment under Regulation CF?

    For offerings made under Regulation CF, you may cancel your investment at any time up to 48 hours prior to the offering end date or an earlier date set by the company. You will be sent a notification at least five business days prior to a closing that is set to occur earlier than the original stated end date giving you an opportunity to cancel your investment if you have not already done so. Once a closing occurs, and if you have not canceled your investment, you will receive an email notifying you that your securities have been issued. If you have already funded your investment, your funds will be promptly refunded to you upon cancellation. To cancel your investment, you may go to your account's portfolio page by clicking your profile icon in the top right corner.


    What if I change my mind about investing?

    If you invest under any other offering type, you may cancel your investment at any time, for any reason until a closing occurs. You will receive an email when the closing occurs and your securities have been issued. If you have already funded your investment and your funds are in escrow, your funds will be promptly refunded to you upon cancellation. To cancel your investment, please go to your account's portfolio page by clicking your profile icon in the top right corner.