1.  Support the Mission.  Most groups are organized around a common cause or purpose.  Crowdfunding can help pool resources and support new ventures that propel this cause forward.  For example, AAPI’s mission to facilitate and enable Indian American Physicians to excel in patient care, teaching and research and to pursue their aspirations in professional and community affairs.  This mission would be furthered by helping to fund a medical device that helped physicians provide better care.

2.  Increase Engagement & Enthusiasm.  Crowdfunding campaigns are short periods of intense action, creating a lot of excitement.  Members will be more engaged on a day-to-day basis with causes to rally around.  This will strengthen the relationships among members, thereby building up the internal binding of the organization.

3.  Increase Deal Flow.  Successful crowdfunding campaigns almost always lead to a number of new business deals and partnership offers.  When members see a campaign, they will think through whether the issuer is a potential business partner and often reach out to the issuer to make a proposal.  This peripheral deal flow often is far more valuable than the money raised in the campaign itself.

4. Member Benefits.  Access to crowdfunding opportunities can be marketed as a membership benefit to people seeking to raise funds, invest funds or seek out new business partnerships.

5.  Revenue Opportunities.  Crowdfunding can help you monetize your community, though regulatory concerns will limit the types of compensation that can be earned.  Here are some examples for monetization:

• Increase sponsorship opportunities from companies who successfully raise funds
• Advertising opportunities on crowdfunding campaign pages
• Opportunities for sponsors to provide services to issuers (i.e. legal, accounting, etc.)
• Referral fees for non-investment deal flow (as described in #3 above)
• Transaction fees or carried interest are possible, but would carry burdensome regulatory requirements and may not be feasible.

6.  Collaboration with other Groups.  SeedInvest Halo allows groups to open their campaigns up to other groups who may have an overlapping mission.  This type of two-way collaboration will strengthen the relationships among groups, perhaps leading to greater cross membership and joint event opportunities.

Halo currently is only available for accredited investors until the equity crowdfunding rules become effective (potentially by mid-2014).  For more information, or to schedule a demo of SeedInvest Halo, please visit http://gs.seedinvest.com/halo/.

What else?  How else could existing groups benefit from implementing crowdfunding within their organization?

This post was written by SeedInvest on September 6, 2016