- By SeedInvest
- September 20, 2022
- 7 minute read
Video has become the preferred method of consuming content online, but with the enormous volume of video content out there, there simply aren’t enough hours in the day to watch it all. CLIPr, an innovative startup currently raising their round with SeedInvest, wants to make video content more digestible, and as searchable as text.
CLIPr believes that not all minutes of video content are created equal, and that they’re not all relevant to the viewer. Using a combination of advanced machine learning technology and crowdsourced user feedback, CLIPr indexes video content in a highly searchable manner and identifies the most relevant segments, making it much more efficient to consume and share content. This has wide-ranging implications for how video is produced and distributed for publishers and enterprises alike.
Launched during the height of the pandemic, CLIPr has already raised $6.2 million – including $4 million from strategic investor and client POLY (recently acquired by HP) – and is working with businesses and platforms including Microsoft Teams, Google Drive, and Zoom to help them slice and dice lengthy business meetings into easily digestible CLIPr’d moments.
We recently caught up with CLIPr co-founder and CEO Humphrey Chen to discuss the platform’s progress, aggressive push into the video space, and grand plans for changing the way we share and interact with video content.
Interview has been edited for length and clarity.
SeedInvest: Talk a bit about the origins of CLIPr, and the timing behind its founding.
With some massive players like Meta and Google eyeing AI-based video analysis tools of their own, as well as other startups exploring the space, what makes CLIPr unique in an increasingly saturated world of video?
I think a lot of it has to do with our fundamental value proposition, which is that not all moments in recorded video are equally relevant. So it’s our job to help you find that relevant moment. We use machine learning to make that video searchable, we generate an automated table of contents composed of topics and subtopics which allows you to skim any long-form video, which in this case is anything more than 3 minutes. The human attention span is low, so our focus is to help you find that moment as quickly as possible.
The thing that’s also unique about CLIPr is that we’re actually a video analysis and management platform, which means we have an API and all the tools we have available for CLIPrs’ destination, we also make available for any platform so they can integrate CLIPr into their platform and get all of the benefits.
You currently hold 3 patents, with 4 more pending. How do you see those fitting into your journey?
What is your go-to-market plan for CLIPr heading into 2023? You have a number of partnerships in the works as well, how are you planning to leverage those?
What are your plans for scaling CLIPr, and why is your team the right group to do it?
What advice would you give to early-stage founders?
Why did you choose to raise on SeedInvest?
One leg of our business is going to be on the prosumer side, so we felt this could actually build our network of evangelists because we needed more awareness and wanted people who are personally invested in CLIPr to become advocates within the community themselves.