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January 2021 Successful Deal Retrospective


While 2020 was a challenge, we are proud to announce that we have started the new year with ~$10M in investment volume in January and had three strong closings; Jassby, Optelos, and ShiftPosts. Recently we sat down with all three founders to discuss their experience raising on SeedInvest and what 2021 has in store for their companies.

Jassby | Fintech for financial literacy

First, we sat down with Benny Nachman, the founder and CEO of Jassby, a mobile money app and virtual debit card for kids and teens. Jassby’s mobile application acts as a mobile wallet that allows parents to share money with their kids while teaching them about financial literacy.

  • Total Raised on SeedInvest: $750K+
  • Offering Type: Side by Side (Reg D 506c + Reg CF)
  • Total Round: $4.7M

SeedInvest: Benny, can you give us an overview of your experience raising on SeedInvest?
Benny Nachman: Overall, working with SeedInvest was a great experience. The team is just amazing. Very professional and on point. Every single one of the team members really impressed me. 

SeedInvest: What advice would you give to entrepreneurs looking to raise on SeedInvest?
Benny Nachman: This was my first time on an equity crowdfunding platform. I didn’t know what to expect and how the different stages of the campaign worked. However, having completed my raise, I would advise entrepreneurs interested in raising on the SeedInvest platform to make sure they put heavy emphasis on the last two weeks of the campaign and develop a detailed plan for their outreach. Those final two weeks drive a lot of investment volume with a lot of people looking at the deal, so you should treat it as the final sprint and work alongside the SeedInvest end-of-campaign strategy.

SeedInvest: What’s next for Jassby?
Benny Nachman: Now that the raise is completed, Jassby is looking forward to focusing on increasing the number of users and active virtual debit cards!

For more information about Jassby, click here.


Optelos | AI industrial asset inspection 

Next, we spoke with David Tran, the founder and CEO of Optelos, a patented data management, visualization, and AI analytics SaaS solution for industrial asset inspection. Optelos delivers enterprise-solutions for leading companies to organize, inspect, analyze, and act on digital asset information at scale.

  • Total Raised on SeedInvest: $825K+
  • Offering Type: Side by Side (Reg D 506c + Reg CF)
  • Total Round: $941K

SeedInvest: David, can you provide an overview of your experience raising on our Platform?
David Tran: We initially found SeedInvest through one of our advisors.  We conducted our research and were impressed with what SeedInvest was able to provide, and the flexibility in supporting our needs. 

Overall, we had a very positive experience working with SeedInvest.  If we had to pick the most valuable aspects of our experience, it would be how much help and guidance the team at SeedInvest provided throughout the entire process. The SeedInvest team is extremely knowledgeable and very professional. There was never a time where we were uncertain of any aspect of the raise and progress.

SeedInvest: What advice do you have for entrepreneurs interested in raising on SeedInvest?
David Tran: My advice to entrepreneurs looking to raise on the SeedInvest platform is to spend time learning about the typical investment amount/profile of investors, and proactively provide the SeedInvest team with content for announcements and other “buzz”. The SeedInvest team does an amazing job generating interest if you give them the fuel to promote your raise.

Additionally, it’s important to prioritize promoting and generating some buzz around your raise outside of the SeedInvest community. You should appreciate the need to promote your SeedInvest campaign more actively to your network of connections. 

SeedInvest: What’s next for Optelos?
David Tran: Now that Optelos’ round is complete, its focus will be on adding and scaling its sales, marketing, and development team to increase and accelerate its revenue growth.

For more information on Optelos, click here.


ShiftPosts | Workforce management for healthcare

Lastly, we connected with Elizabeth Cooper, the founder and CEO of ShiftPosts, a real-time workforce management platform for the healthcare industry. ShiftPosts provides verifiable proof-of-work history, credentials, and infractions – available in real-time to simplify hiring needs.

  • Total Raised on SeedInvest: $750K+
  • Offering Type: Side by Side (Reg D 506c + Reg CF)
  • Total Round: $2.4M

SeedInvest: Elizabeth, can you give a brief overview of your experience raising on SeedInvest?
Elizabeth Cooper: SeedInvest invests a considerable amount of time and effort into the companies selected for their platform, and the team was exceptional in preparing the company for the offering and getting us through the Reg CF and Reg D requirements.

We had considerable momentum in raising funds for this company and far fewer challenges than most due to the experience at the top of the company. I think it is harder for first timers. Uncertainty is always difficult to live with if you are not a natural risk taker. Building a bigger network is at the core of the skills an entrepreneur needs to succeed. SeedInvest helped with that without it being overly time consuming.

SeedInvest: What advice do you have for entrepreneurs looking to raise on the platform?
Elizabeth Cooper: Make sure you have a network of interested parties willing to invest that will help you gain early momentum. Also, detail your pitch and ensure that you have good writing skills or someone with that skill to represent the company since it is mostly explored through the written word.

SeedInvest: What’s next for ShiftPosts?
Elizabeth Cooper: The next few months are a build period. ShiftPosts has a ton of development to do to meet the US market needs. Lots of big opportunities have come its way which have to be vetted and pursued according to their value to the company, and the company seeks to ensure that there is a great product-market fit.

For more information on ShiftPosts, click here.


This post was written by Alexandra Tynion on February 19, 2021

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