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About Butterfleye

Butterfleye: The smart camera that remotely connects to your smartphone and lets you see and hear what may be important to you. Butterfleye is designed to save you time and money; this is where Activity Based Recording comes into play. A good analogy to use here is your smartphone: Normally it is in an idle state, but when you receive a call or text your phone wakes up and alerts you.

Butterfleye will detect activity, but when there is no activity (ex. the room is empty) it will not waste resources such as power, storage, and bandwidth. With ABR you receive a highlight reel of what happened during the day while you were gone, which removes the need to sift through hours of footage to find the few seconds you care about.


Butterfleye Features:

1. No False Alarms

2. Activity Based Recording

3. Cordless or Plug-in

4. HomeKit (Part of Apple ecosystem)


Here is what the media is saying about Butterfleye:

TechCrunch - http://tcrn.ch/1KilyQW

TechCrunch #2 - http://tcrn.ch/1VIaga6

CNET - http://cnet.co/1lPMLuJ

NBCNews - http://nbcnews.to/1MQhUxM

USA Today - http://usat.ly/1LIAvYA

Gizmodo - http://bit.ly/1QTZ9di

Yahoo Tech - http://yhoo.it/1Kvc4hu


Indiegogo-Butterfleye page (+$600k in 30 days):

https://www.indiegogo.com/projects/butterfleye-smart-and-versatile-monitoring-camera


2-minute video demo of Butterfleye (Sep 2015):

https://www.youtube.com/watch?v=8VgacBFSeNk


55-minute video of Ben Nader (CEO/Founder) having a discussion with Jason Calacanis on ThisWeekinStartup Podcast:

https://www.youtube.com/watch?v=zDlavV9-La0


2-minute video of when Butterfleye was included in "7-Futuristic Gadgets available now". (200K views in 2 months):

https://youtu.be/CJ78g8JgchM?t=9m19s

Product & Service

Team Story

Back in 2013, I (Ben Nader) bought and attempted to install all the possible home surveillance camera kits on the market (Dropcam, Logitech, etc). The reason I did this is because I was looking for the best way to keep an eye on my stuff in the garage, as well as on my dog inside the apartment. I became very frustrated because I felt all the existing solutions had multiple shortcomings.

In 2013 I was also working at Texas Instruments managing the video chipset product line. I was at the very edge of camera technology, and I frequently met with the world's leading security camera manufacturers (Samsung, Axis, etc.) to better understand the technology and where it was headed.

As a home-security camera aficionado, I tried every product available on the market and did extensive research on them (online/offline reviews). This exercise made me realize that there was a unique opportunity to build a new security camera product that truly adds value for the consumer and makes their life easier. That is what made me decide to create Butterfleye. 

Founders and Officers

Ben Nader

CEO and Founder

Electrical Engineer with +10 years of experience in video and camera products, as well as managing multi-million dollar international businesses. I started as a hardware engineer working on set-top-boxes, LCD TVs and cameras. After a few years I moved into product management and business management. Most recently before Butterfleye, i ran a multi-million dollar video product line at Texas Instruments. Camera manufacturers such as Pelco, Honeywell, GoPro, Sony, and Nikon were my customers. This role gave me insight into who the key players in the camera industry are, what it takes to build a camera (optics, selecting components, selecting CM/ODMs in Asia, etc.), and where camera technology is headed.

Ben Nader

CEO and Founder

Electrical Engineer with +10 years of experience in video and camera products, as well as managing multi-million dollar international businesses. I started as a hardware engineer working on set-top-boxes, LCD TVs and cameras. After a few years I moved into product management and business management. Most recently before Butterfleye, i ran a multi-million dollar video product line at Texas Instruments. Camera manufacturers such as Pelco, Honeywell, GoPro, Sony, and Nikon were my customers. This role gave me insight into who the key players in the camera industry are, what it takes to build a camera (optics, selecting components, selecting CM/ODMs in Asia, etc.), and where camera technology is headed.

Notable Advisors & Investors

Nathan Abramson
Ferdiansyah Ferdi
Brad Feld
Jason Calacanis
Dave Morin
Gary Hromadko

Frequently Asked Questions

Making an Investment in Butterfleye
How does investing work?

When you complete your investment on SeedInvest, your money will be transferred to an escrow account where an independent escrow agent will watch over your investment until it is accepted by Butterfleye. Once Butterfleye accepts your investment, and certain regulatory procedures are completed, your money will be transferred from the escrow account to Butterfleye in exchange for your shares. At that point, you will be a proud owner in Butterfleye.


What is the difference between preferred equity and a convertible note?

Preferred equity is usually issued to outside investors and carries rights and conditions that are different from that of common stock. For example, preferred equity may include rights that prevent or minimize the effects of dilution or grants special privileges in situations when the company is sold.

A convertible note is a unique form of debt that converts into equity, usually in conjunction with a future financing round. The investor effectively loans money to a startup with the expectation that they will receive equity in the company in the future at a discounted price per share when the company raises its next round of financing.

To learn more about startup investment types check out “How to Choose a Startup Investment” in our academy.


What will I need to complete my investment?

To make an investment, you will need the following information readily available:

  1. Personal information such as your current address and phone number
  2. Employment and employer information
  3. Net worth and income information
  4. Social Security Number or government-issued identification
  5. ABA bank routing number and checking account number (typically found on a personal check or bank statement)

What if I change my mind about investing?

Until a closing occurs, you may cancel your investment at any time, for any reason. You will receive an email when the closing occurs and your shares have been issued. If you have already funded your investment and your funds are in escrow, your funds will be promptly refunded to you upon cancellation. To cancel your investment, please go to your portfolio page.


After My Investment
How can I sell my shares in the future?

Currently there is no market or liquidity for these shares. Right now Butterfleye does not plan to list these shares on a national exchange or another secondary market. At some point Butterfleye may choose to do so, but until then you should plan to hold your investment for a significant period of time before a “liquidation event” occurs. A “liquidation event” is when Butterfleye either lists their shares on an exchange, is acquired, or goes bankrupt.


How do I keep track of this investment?

You can return to SeedInvest at any time to view your portfolio of investments and obtain a summary statement.


Other General Questions
What is this page about?

This is Butterfleye's fundraising profile page, where you can find information that may be helpful for you to make an investment decision in their company. The information on this page includes the company overview, team bios, and the risks and disclosures related to this investment opportunity.


What are the risks of this investment?

This investment is highly speculative and should not be made by anyone who cannot afford to risk the entire investment amount. In addition to these risks, you should carefully consider the specific information and risks disclosed in Butterfleye’s profile.