- Client results beat industry average engagement rates by up to 2.5x for business podcast awareness on Instagram (based on management calculation)
- Statement of Work signed with Rivit TV, who has estimated an influencer marketing budget of $5M-$10M in 2019
- Winner of the CoinAgenda 2018 ICO Pitch in both Europe & Las Vegas
- Accomplished CEO who has deep domain expertise in social data & influencer marketing founder & architect of Tagger Media, a social data SaaS model for agencies and brands
- Total Amount Raised: US $535,000
- Total Round Size: US $4,000,000
- Seed :
- Minimum Investment: US $10,000 per investor
- : Crowd Note
- US $13,000,000 :
The Buttrfly influencer exchange provides a way to coordinate and scale influencer messages while aligning influencer and brand synergies to provide matching, prediction, and optimization through our proprietary artificial intelligence and machine learning database.
In addition, our platform provides a scalable process for global payment clearing and settlement for thousands of influencers automatically.
Our social database houses 174 Million profiles comprised of brands and influencers that are connected by data point attributes through our AI/ML processing.
Our AI/ML model reviews influencers (and their audience) activity (likes, their interests, hashtags, emojis, comments, shares, etc..) to determine the influencers that have the highest affinity to the brand with the highest engagement metrics. This allows Buttrfly to predictively provide brand engagement rates they will generate based on spend.
With our intelligent database, Buttrfly will utilize the blockchain within its technology stack to reduce the laborious workflow surrounding contracting and payment settlement.
Buttrfly delivers brands 2.5X+ greater engagement than the industry average (based on management calculation) while driving industry-leading ROI for their influencer marketing spend.
Influencer marketing is a rapidly growing industry, but highly effective engagement can often be elusive. Buttrfly sets the bar high with 2.5X+ engagement ROI (based on management calculation).
Celebrity influencers can be effective for general awareness of a product, but it is widely accepted that greater engagement and campaign ROI is achieved with micro and mid-tier influencers. A survey conducted by Collective Bias discovered that 30% of consumers are more likely to purchase a product endorsed by a non-celebrity blogger. Of that number, 70% of 18 to 34 year-olds had the highest preference for “peer” endorsement. However, deploying only micro and mid-tier influencers may not always be the most effective either.
Buttrfly seeks to deliver improved engagement ROI because our data platform determines an optimal mix of influencer tier types based on critical decision factors. Successful influencer engagement is a function of key input variables. These variables include campaign budgeting, marketing period, information cadence, product category, and type of call-to-action.
The “art” to a successful influencer campaign is our data-driven decision-making platform. In fact, Buttrfly provides quantifiable, predictive analytics that will establish affinity between influencers and brands. We deliver an optimal mix of celebrity, mid-tier, and micro influencers to deliver higher engagement.
Buttrfly also works to solve workflow execution. There are significant hurdles with engaging mid-tier and micro influencers simultaneously. The problems with scaling a particular campaign are directly correlated to the total number of influencers involved.
Brands tie up a significant portion of their campaign budget on manual workflow tasks in three particular areas: contracting, post verification, and payment settlement.
Inefficiency #1 — Contracting
Contracting every individual influencer is time-consuming and requires significant human resources. Each influencer requires a separate agreement. If a brand works with under 10 influencers, this process is easily accomplished. However, with large-scale campaigns that engage with 100+ influencers, the process is both laborious and time-consuming.
Inefficiency #2 — Payment Settlement
The payment settlement process includes delivery of tax forms, processing, invoicing, and payment for each influencer.
Inefficiency #3 — Post Verification
Verification of influencer posts according to contracted guidelines is currently accomplished by brand representatives that review each post.
Buttrfly — The Solution
As a blockchain based technology, Buttrfly uses a self-executing process known as “smart contracts” to automate contracting, verification, and settlement. This technology will allow Buttrfly to simplify, and significantly shorten the current labor-intensive bottleneck. Buttrfly is therefore an easy-to-use solution for brands to scale their influencer campaigns.
How Buttrfly Works
- A brand creates a campaign that outlines the budget & task. The budget is deposited into a smart contract escrow.
- Buttrfly intelligently determines an optimal pool of influencer candidates.
- An influencer logs into a mobile app, reviews the brand's campaign, opts in and agrees to participate, and delivers social media posts according to guidelines.
- The post is verified by the system, and the funds held in escrow are released to the influencer’s wallet within the app and completes the transaction.
We take a 30% commission and deliver 2.5X+ higher engagement than the competition (based on management calculation).
Buttrfly is led by successful businessman and technology architect, Jim Sellers. Jim and Buttrfly’s co-founder, Nathan Chandra, met in 2017 during a meeting at Kastner & Partners (agency of record for Red Bull). The two came together over discussions of social data, influencer marketing, and the blockchain. While becoming close friends, the two envisioned how machine learning, artificial intelligence, and the blockchain could be utilized to solve the major problems and laborious workflows in the influencer marketing industry. They saw a disruption that will shape the future. Both Jim and Nathan are doers that not only talk about ideas but they build them, and in early 2018 Buttrfly was born.
The first 10 investors will receive proprietary social data analytics for one of their portfolio companies for Free. These insights will unlock key metrics for any brand trying to cultivate influencers or affiliates with the highest affinity audiences to their brand, yielding sought after actionable intelligence for the brand.
It is advised that you consult a tax professional to fully understand any potential tax implications of receiving investor perks before making an investment.
Frequently Asked Questions
When you complete your investment on SeedInvest, your money will be transferred to an escrow account where an independent escrow agent will watch over your investment until it is accepted by Buttrfly. Once Buttrfly accepts your investment, and certain regulatory procedures are completed, your money will be transferred from the escrow account to Buttrfly in exchange for your securities. At that point, you will be a proud owner in Buttrfly.
Preferred equity is usually issued to outside investors and carries rights and conditions that are different from that of common stock. For example, preferred equity may include rights that prevent or minimize the effects of dilution or grants special privileges in situations when the company is sold.
A convertible note is a unique form of debt that converts into equity, usually in conjunction with a future financing round. The investor effectively loans money to a startup with the expectation that they will receive equity in the company in the future at a discounted price per share when the company raises its next round of financing.
To learn more about startup investment types check out “How to Choose a Startup Investment” in our academy.
To make an investment, you will need the following information readily available:
- Personal information such as your current address and phone number
- Employment and employer information
- Net worth and income information
- Social Security Number or passport
- ABA bank routing number and checking account number (typically found on a personal check or bank statement)
Because Buttrfly is offering its securities under Rule 506(c) of Regulation D, your status as an Accredited Investor will also need to be verified and you will be asked to provide documentation supporting your income, net worth, revenue, or net assets or a letter from a qualified advisor such as a Registered Investment Advisor, Registered Broker Dealer, Lawyer, or CPA.
Until a closing occurs, you may cancel your investment at any time, for any reason. You will receive an email when the closing occurs and your securities have been issued. If you have already funded your investment and your funds are in escrow, your funds will be promptly refunded to you upon cancellation. To cancel your investment, please go to your portfolio page by clicking your profile icon in the top right corner.
Currently there is no market or liquidity for these securities. Right now Buttrfly does not plan to list these securities on a national exchange or another secondary market. At some point Buttrfly may choose to do so, but until then you should plan to hold your investment for a significant period of time before a “liquidation event” occurs. A “liquidation event” is when Buttrfly either lists their securities on an exchange, is acquired, or goes bankrupt.
You can return to SeedInvest at any time to view your portfolio of investments and obtain a summary statement.
This is Buttrfly's fundraising profile page, where you can find information that may be helpful for you to make an investment decision in their company. The information on this page includes the company overview, team bios, and the risks and disclosures related to this investment opportunity.
This investment is highly speculative and should not be made by anyone who cannot afford to risk the entire investment amount. In addition to these risks, you should carefully consider the specific information and risks disclosed in Buttrfly’s profile.