Carson Life

An authentic health and beauty product company focused on the Hispanic market

Carson Life is accepting investments for an Offering under Regulation D through SI Securities, LLC ("SI Securities"). SI Securities is an affiliate of SeedInvest Technology, LLC, a registered broker-dealer, and member FINRA/SIPC. SI Securities will receive cash compensation equal to 7.50% of the value of the securities sold and equity compensation equal to 5.00% of the number of securities sold. The contents of the Highlights, Term Sheet sections have been prepared by SI Securities, LLC (“SI Securities”) and shall be deemed broker-dealer communications subject to FINRA Rule 2210 (the “Excluded Sections”). With the exception of the Excluded Sections noted above, this profile contains offering materials prepared solely by Carson Life without the assistance of SI Securities, and not subject to FINRA Rule 2210 (the “Issuer Profile”). The Issuer Profile may contain forward-looking statements and information relating to, among other things, the company, its business plan and strategy, and its industry. These statements reflect management’s current views with respect to future events based on information currently available and are subject to risks and uncertainties that could cause the company’s actual results to differ materially. Investors are cautioned not to place undue reliance on these forward-looking statements as they are meant for illustrative purposes and they do not represent guarantees of future results, levels of activity, performance, or achievements, all of which cannot be made. Moreover, no person nor any other person or entity assumes responsibility for the accuracy and completeness of forward-looking statements, and is under no duty to update any such statements to conform them to actual results.

Company Highlights

  • The Company reached total revenues of $1,867,000 in 2018, representing a 83% growth from previous year. Also, in 2018 the Company reached a gross profit margin of 73% (unaudited).
  • Secured distribution in some of the biggest retailers in the World like Walgreens, Walmart, Target, and HEB in thousands of stores on a national level in the U.S. and Puerto Rico.
  • Notable investors include: Wisconsin Investment Partners, CSA Partners, Arenberg, and Foley Ventures.
  • On the direct to consumer channel, the Company had a 381% growth in 2018 vs 2017, representing 21% of total revenues vs. only 8% generated in 2017(unaudited). Following the growth on this channel, the Company launched a new subscription model aiming to bring in additional monthly recurring revenues.
  • The total buying power of the U.S. Hispanic population was at $1.539 trillion in 2018 and this number is expected to grow nearly $400 billion more by 2023.

Fundraise Highlights

  • Total Amount Raised: US $1,142,260
  • Total Round Size: US $4,000,000
  • Raise Description:  Series A
  • Minimum Investment:  US $10,000 per investor
  • Security Type:  Preferred Equity
  • Pre-Money Valuation:  US $10,000,000

Carson Life is a women- and minority-owned company with an authentic combination of products, founders and marketing targeting the Hispanic market with health and beauty products manufactured to high standards in the US.

There is a lack of health and beauty products that specifically address the needs of the underserved Hispanic market. There are mass Hispanic brands, but they lack natural products and aspirational brands. Major CPG brands targeting Hispanics lack authenticity, relying heavily on marketing wrapped around an existing, general market product and translating whatever they have in English into Spanish. Hispanic consumers are the fastest-growing population in the US and the fastest-growing consumer segment online.

Carson Life is uniquely situated to solve this problem through its use of branded products that address the specific needs of the growing and ever-demanding Hispanic population. There are real opportunities to provide products for Hispanics, by Hispanics, in the health and beauty vertical.

Made for Hispanics by Hispanics. This is Carson Life.

Carson Life is a health and beauty products company focused on the Hispanic market. Carson Life’s products include offerings in the hair care, weight loss, skin care, vitamins and rejuvenation categories. Carson Life has exclusive endorsement deals with well-known celebrities in the Hispanic market. Carson Life products are currently sold online and through some of the biggest retailers in US and Puerto Rico retailers such as Walmart, Walgreens, HEB and Target, and coming in Q4 2019 we will expand to CVS. 


Hispanic purchasing power has increased at a compound annual growth rate of 7.5%, more than twice as fast as the 2.8% growth rate of total US purchasing power. Hispanics represent $1.5 trillion in buying power in the US and overall are the fastest-growing population and consumer segment online. By 2019, Hispanics account for 11% of total buying power.

Media Mentions

The Team

Founders and Officers

Sonia Guzman, Founder and CEO, has over 12 years of sales and marketing experience. As a Sales Director for both Turner Broadcasting and CNN, Sonia secured over $100 million in advertising–exceeding all of her sales goals. Heading up CNN’s International’s sales efforts, Sonia identified gaps in how CPG companies created and marketed products to the Hispanic community leading to the creation of Carson Life. Sonia majored in business management at Babson College, where she won the top prize for the annual Business Plan Competition Award. She previously worked at Conde Nast, Time Warner and Harvard Business Review Latin America.

Sonia Guzman


Sonia Guzman, Founder and CEO, has over 12 years of sales and marketing experience. As a Sales Director for both Turner Broadcasting and CNN, Sonia secured over $100 million in advertising–exceeding all of her sales goals. Heading up CNN’s International’s sales efforts, Sonia identified gaps in how CPG companies created and marketed products to the Hispanic community leading to the creation of Carson Life. Sonia majored in business management at Babson College, where she won the top prize for the annual Business Plan Competition Award. She previously worked at Conde Nast, Time Warner and Harvard Business Review Latin America.

Key Team Members

Julian Gil

Exclusive Celebrity Endorser

Ana Brenda Contreras

Exclusive Celebrity Endorser

Natalia Rivera

Exclusive Celebrity Endorser

Fabiana Amundaray

Content Creator

Laura Rendon

Administrative Manager

Christina Perez

Project Manager

Notable Advisors & Investors

Chris Abele

Investor, Principal at CSA Partners, LLC

John W. Miller

Investor, Principal at Arenberg Holdings

Sue Smith

Advisor, Partner at The Emerson Group

Luis Manrique

Advisor, Partner at The Emerson Group

Dale Nitchske

Advisor, Former President at Target

Frequently Asked Questions

Making an Investment in Carson Life
How does investing work?

When you complete your investment on SeedInvest, your money will be transferred to an escrow account where an independent escrow agent will watch over your investment until it is accepted by Carson Life. Once Carson Life accepts your investment, and certain regulatory procedures are completed, your money will be transferred from the escrow account to Carson Life in exchange for your securities. At that point, you will be a proud owner in Carson Life.

What is the difference between preferred equity and a convertible note?

Preferred equity is usually issued to outside investors and carries rights and conditions that are different from that of common stock. For example, preferred equity may include rights that prevent or minimize the effects of dilution or grants special privileges in situations when the company is sold.

A convertible note is a unique form of debt that converts into equity, usually in conjunction with a future financing round. The investor effectively loans money to a startup with the expectation that they will receive equity in the company in the future at a discounted price per share when the company raises its next round of financing.

To learn more about startup investment types check out “How to Choose a Startup Investment” in our academy.

What will I need to complete my investment?

To make an investment, you will need the following information readily available:

  1. Personal information such as your current address and phone number
  2. Employment and employer information
  3. Net worth and income information
  4. Social Security Number or passport
  5. ABA bank routing number and checking account number (typically found on a personal check or bank statement)

Because Carson Life is offering its securities under Rule 506(c) of Regulation D, your status as an Accredited Investor will also need to be verified and you will be asked to provide documentation supporting your income, net worth, revenue, or net assets or a letter from a qualified advisor such as a Registered Investment Advisor, Registered Broker Dealer, Lawyer, or CPA.

What if I change my mind about investing?

Until a closing occurs, you may cancel your investment at any time, for any reason. You will receive an email when the closing occurs and your securities have been issued. If you have already funded your investment and your funds are in escrow, your funds will be promptly refunded to you upon cancellation. To cancel your investment, please go to your portfolio page by clicking your profile icon in the top right corner.

After My Investment
How can I sell my securities in the future?

Currently there is no market or liquidity for these securities. Right now Carson Life does not plan to list these securities on a national exchange or another secondary market. At some point Carson Life may choose to do so, but until then you should plan to hold your investment for a significant period of time before a “liquidation event” occurs. A “liquidation event” is when Carson Life either lists their securities on an exchange, is acquired, or goes bankrupt.

How do I keep track of this investment?

You can return to SeedInvest at any time to view your portfolio of investments and obtain a summary statement.

Other General Questions
What is this page about?

This is Carson Life's fundraising profile page, where you can find information that may be helpful for you to make an investment decision in their company. The information on this page includes the company overview, team bios, and the risks and disclosures related to this investment opportunity.

What are the risks of this investment?

This investment is highly speculative and should not be made by anyone who cannot afford to risk the entire investment amount. In addition to these risks, you should carefully consider the specific information and risks disclosed in Carson Life’s profile.