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Dash

Connected car platform providing data and analytics to enterprise partners

Dash is offering securities under both Regulation D and Regulation CF through SI Securities, LLC ("SI Securities"). SI Securities is an affiliate of SeedInvest Technology, LLC, a registered broker-dealer, and member FINRA/SIPC. SI Securities will receive cash compensation equal to 7.50% of the value of the securities sold and equity compensation equal to 5.00% of the number of securities sold. Investments made under both Regulation D and Regulation CF involve a high degree of risk and those investors who cannot afford to lose their entire investment should not invest. Furthermore, the contents of the Highlights, Term Sheet sections have been prepared by SI Securities and shall be deemed broker-dealer communications subject to FINRA Rule 2210 (the “Excluded Sections”). With the exception of the Excluded Sections noted above, this profile contains offering materials prepared solely by Dash without the assistance of SI Securities, and not subject to FINRA Rule 2210 (the “Issuer Profile”). The Issuer Profile may contain forward-looking statements and information relating to, among other things, the company, its business plan and strategy, and its industry. Investors should review the risks and disclosures in the offering's draft. The contents of this profile are meant to be a summary of the information found in the company’s Form C. Before making an investment decision, investors should review the company’s Form C for a complete description of its business and offering information, a copy of which may be found both here and below.


Company Highlights

  • Downloaded by 447,000 users in over 100 countries. 180k registered users, with 115,000 registered vehicles, who have driven over 75 million miles.
  • Enterprise partners include DOT/Allstate, Johnson Controls, REMA Insurance, RepairPal, and Ford (through GTB).
  • Investors include: Techstars, Phystech Ventures, CyberAgent, Slow Ventures, Urban Us, Dennis Crowley (co-founder of Foursquare) and Bre Pettis (Co-founder of MakerBot)
  • $1.4M Revenue in 2017
  • Awarded Judges’ Prize by Department of Energy for Apps for Vehicles Challenge; Recognized by Fast Company on 'Most Innovative Companies 2018' list for Data Science

Fundraise Highlights

  • Total Amount Raised: US $829,660
  • Total Round Size: US $4,000,000
  • Raise Description:  Series A
  • Minimum Investment:  US $1,000 per investor
  • Security Type:  Preferred Equity
  • Pre-Money Valuation:  US $13,500,000
  • Offering Type:   Side by Side Offering

Dash has built a 'Vehicle Intelligence Platform' with a vision to be the world’s leading telematics marketplace.


The car industry is in the middle of a generational shift in how we view mobility. Increasingly, drivers are anticipating the trend towards autonomous, connected, electrified, and shared (A.C.E.S.) vehicles.

We believe there is an opportunity to harness driving data and use it to improve transportation: both for cars today, as well as vehicles of this connected future.

Currently, there are a billion cars on the road and almost all are mechanically elaborate (average 30,000 moving parts) and technically complex (a new car might have over 100 million lines of code). Yet, we believe, few cars are 'smart', nor do most automakers centrally capture the data from their drivers. Dash changes that, bridging that missing connection between automobiles and the cloud.

By leveraging driver behavior data and vehicle performance data directly from our 'Drive Smart' product users, and our machine learning capabilities, Dash creates algorithms to enhance actuarial risk analysis, as well as predictive maintenance models, infrastructure planning, policy recommendations, and advertiser targeting.  In addition, Dash's data can be used to inform autonomous vehicle driving models, by better anticipating the behavior of surrounding human drivers.

Dash's mobility suite has created products for the consumer (hardware, plus software for iOS and Android, installed by nearly 447,000 users in over 100 countries since 2014), enterprise (insurers, OEMs, Tier 1 suppliers, government agencies, advertisers) and developers (API, SDK).

Commercial partners include Ford, Johnson Controls, Mann+Hummel, Department of Transportation NYC, AllState, REMA Insurance, and more.

Pitch Deck

Product & Service

Dash is a robust connected-car platform that includes both a consumer-facing product and a suite of enterprise services for partners in the automotive and technology value chain.

Our initial consumer offering was a product that worked on most cars built after 1996, adding smartphone-based telematics features to make driving smarter, safer, greener, and more affordable for everyday drivers. The app automatically creates a history of all your drives; it also gives drivers behavioral feedback that lets individuals easily maximize their fuel economy. By adding one of the many compatible OBD adapters ('On-Board Diagnostic' devices that easily plug into the car dashboard, under the steering wheel), Dash can also perform engine diagnostics and display engine sensor readings in real time.

Dash’s enterprise solution is called the “Vehicle Intelligence Platform,” and has been used by our partners for projects ranging from usage-based insurance to automotive product development to urban planning initiatives.

We’ve delivered large-scale implementations for organizations such as Ford, Johnson Controls, New York’s DOT, Allstate and our insurance partners in Europe. Our business model is working with these enterprise partners, with monetization including data licensing, creating intelligence reports, developing machine learning models, and white-labeling our full technology stack.

At a glance:

  • Connected car platform, harnessing telematics data from drivers and vehicles
  • Focus on both consumer and enterprise, as well as developer tools (API and SDK)
  • Hardware-agnostic - we have integrated with dozens of Bluetooth and cellular OBD devices
  • 447,000 downloads of our Android and iPhone software, in 100+ countries
  • Awards from The White House /  Department of Energy,  Ford, and Edmunds

Media Mentions

Team Story

Dash was founded by Jamyn Edis and Brian Langel in 2012, with a vision to harness technology and data to make driving smarter, safer, greener and more affordable for every day drivers. They met while working on a project at HBO for the sports franchise, where they developed and patented a system to instrument boxing gloves, in order to capture data on punch types, force and speed, and visualize it online and in the broadcast. This was an extension of their personal and professional interest in leveraging data and instrumenting the physical world to optimize every day activity.

It was while driving to a test site that the two began discussing pain points involving in-vehicle technology, in particular the poor experience of the infotainment and dashboard gauges, as well as the lack of compelling second screen experiences and mobility solutions. As they researched vehicle technologies, they realized they could access the raw data from the CANBUS (the car's 'brain'), using an OBD with Bluetooth, and set about designing a product that would at once demystify the complexities and cost of car maintenance, but also improve safety while providing a delightful user experience. Dash was born.

Their initial prototype won them a place in the highly competitive Techstars 2013 accelerator program in New York, beating out 1,700 other companies for one of ten spots. The founders raised money from institutional and angel investors, and used the proceeds to build out their engineering and operations team. The first Dash product was launched in January of 2014 and has won awards from the White House / the Department of Energy, Ford, Edmunds, 1776, Fast Company and more.

In addition to Dash's co-founders - Jamyn and Brian - the other team members are primarily focused on engineering, design, data science and operations. 

Founders and Officers

Jamyn Edis is the co-founder and CEO of Dash. Jamyn has over 20 years of experience in strategy, product development, partnerships, finance and marketing, primarily in the technology, media and telecoms industries. As a VP at HBO, he led the Emerging Technology R&D Group and also worked in the London and New York offices at Accenture’s strategy consulting practice, with industry focus was technology, media and telecoms; his clients include Sprint, British Telecom, Rogers, Fox Interactive, MySpace, Global Telematics, Trader.com, Sony PlayStation, World Rally Championships, Warner Music, EMI. He is currently an Adjunct Professor in New Media and Entrepreneur-in-Residence at NYU Stern School of Business. He holds an MBA from Harvard Business School and a BA/MA from Cambridge University.

Jamyn Edis

CEO

Jamyn Edis is the co-founder and CEO of Dash. Jamyn has over 20 years of experience in strategy, product development, partnerships, finance and marketing, primarily in the technology, media and telecoms industries. As a VP at HBO, he led the Emerging Technology R&D Group and also worked in the London and New York offices at Accenture’s strategy consulting practice, with industry focus was technology, media and telecoms; his clients include Sprint, British Telecom, Rogers, Fox Interactive, MySpace, Global Telematics, Trader.com, Sony PlayStation, World Rally Championships, Warner Music, EMI. He is currently an Adjunct Professor in New Media and Entrepreneur-in-Residence at NYU Stern School of Business. He holds an MBA from Harvard Business School and a BA/MA from Cambridge University.

Brian Langel, co-founder and CTO of Dash – Brian has 15 years of experience in technology development. He was formerly a software engineer at HBO, where built backend architecture for HBO GO, as well as worked with HBO Sports. Previously, worked at Union Pacific Railroads, upgrading their systems to optimize cargo asset routing. Worked at McGraw Hill on adaptive learning platform. Previously, Brian founded a technology start-up that provides hardware, software and data solutions for scientific research, to track migration patterns of wildlife. Brian holds a Computer Science degree from the University of Chicago and is currently an Adjunct Professor at NYU, where he teaches computer science.

Brian Langel

CTO

Brian Langel, co-founder and CTO of Dash – Brian has 15 years of experience in technology development. He was formerly a software engineer at HBO, where built backend architecture for HBO GO, as well as worked with HBO Sports. Previously, worked at Union Pacific Railroads, upgrading their systems to optimize cargo asset routing. Worked at McGraw Hill on adaptive learning platform. Previously, Brian founded a technology start-up that provides hardware, software and data solutions for scientific research, to track migration patterns of wildlife. Brian holds a Computer Science degree from the University of Chicago and is currently an Adjunct Professor at NYU, where he teaches computer science.

Notable Advisors & Investors

Amol Sarva

Investor, Founder & CEO, Knotel

Dennis Crowley

Investor, Founder & CEO, Foursquare

Techstars Ventures

Investor, VC

Slow Ventures

Investor, VC

Phystech Ventures

Investor, VC

CyberAgent Ventures

Investor, VC

Urban.Us

Investor, VC

Bre Pettis

Investor, Founder & CEO, MakerBot

Dave Morin

Investor, Founder & CEO, Path, Slow Ventures

Q&A with the Founder

  • Please detail your short and long-term competitive advantages versus key existing competitors.  

    Unlike products such as Zubie and Automatic, our products are are hardware agnostic. We are not tied to our own manufactured hardware, which we outsource from off-the-shelf providers, and this limits inventory and supply chain risk. We have many over a dozen relationships with OBD device manufacturers, which allows us to leverage on price, volume, specs and customization, which is another advantage for our enterprise clients.

    Additionally, we not tied to particular data source. As regulations and technology change, we can maintain flexibility. For example, electric cars like Tesla do not have OBD ports, nor do some other electric vehicles (such as the Nissan Leaf, though this model still maintains an OBD port for servicing). However, our product can still be useful for electric vehicle drivers, because of our non-device trip tracking capabilities, as well as driver scoring, leaderboard, behavioral feedback, predictive algorithms and more.

    Based on our estimates, Dash works with 80% of devices, if you include generic Bluetooth 2, BLE, WiFi and cellular device. Other competitors don't work with other manufacturers - they focus on software just for their devices. While they could integrate with other devices, this would cannibalize their hardware business model. We see OBD as transitional technology. Long term, Dash plans to work with OEMs and V2X networks to harness data, without the need for an additional device, beyond the smartphone..

    Looking at other competitors, Hum owned by Verizon, offers a device which operates using an additional 4G data plan. They offer a consumer product only, similar to Dash’s app. In essence, this offering is another way for them to sell additional data plans. Companies such as Verizon are more likely an attractive strategic / exit opportunity than they are a short term competitive threat. Indeed, Verizon’s burgeoning fleet business, as well as a proven acquisitive strategy present a good strategic fleet for Dash’s assets.

    Otonomo is also similar to Dash, and is trying to build a hardware agnostic data marketplace. However, despite raising large amount of capital, they still have modest amounts of data licensed and mainly in Europe. They are still struggling to productize and monetize the data they have licensed from third partiesThey also do not own the data they collect, which will make it much harder to develop an off the shelf enterprise product with predictive algorithms such as ours. That said, Otonomo share a vision with Dash, of creating value by building a telematics data marketplace. They could be a partner or potential acquirer.

    Unlike many of these competitors, especially U.S. based, our consumer product is distributed internationally. Over 45% of our user base is outside of the U.S and most of the competitors have not launched internationally, mainly restricted by their hardware-first model, which creates challenges in scaling outside of the domestic market. While we have yet to create, for example, a Japanese language version, our app itself is tailored to different geographies (e.g. km vs miles) and our European insurance product is customized to their territory’s language.

  • Please detail the barriers to entry for this market.

    Data. Access to 4TB of vehicle data, from 180k registered users, 115k registered vehicles and 65k OBD device installations garnered over the last 4 years. While some competitors tout ‘billions of driving miles’, they are referring to inferred driving data using only phone sensors, and not mining the highly valuable CANBUS data we gather. We believe we are much better positioned to transition to phone only than competitors doing the other way. If you look at products such as MileIQ, from what we’ve noticed, the driving data is incredibly inaccurate (anecdotally, my own use of MileIQ gave around 35% accuracy of trip inference). Because we have the ‘ground truth’ of OBD data, we can better model our phone only predictions.

    Brand. Over the last 4 years, Dash’s website has been visited by 680k visitors, with 1.5m page views, 100k email sign-ups, and 120k social followers. We have customers in 100+ countries. The mobile product has permeated the consumer marketed for connected car. We’ve also won major awards from Edmunds, the White House and the Dept. of Energy.

    Technology. Our tech stack is highly complex - it is built to work with dozens of third-party devices, with four communication protocols, two smartphone operating systems, dozens of handsets, installed on tens of thousands of car make / model / years and road-tested in over 100 countries. In addition, our data allows us to built sophisticated predictive maintenance and risk algorithms using machine learning.

  • What is the size of your Serviceable Addressable Market?

    There are 1bn cars worldwide. For just one example, take the auto insurance sector. The U.S. auto industry represents 4% US GDP Total annual revenue $500bn, of which $200bn is aftermarket, of which $40bn is telematics. The average accessory spend per car is $1,500. The personal auto insurance market is worth $200bn, with an average premium of $1,000 / car p.a.

    In addition, look at the research links shared above, for forecasts of the connected car and telematics markets - they are large and growing.

  • Please outline the regulatory landscape for your market.

    GDPR is the European regulation for data privacy and Dash is compliant. In addition, we have dedicated EU based servers to comply with regulations for our insurance partner. In addition, we are not a hardware manufacturer, car manufacturer, nor insurer, and so we are exempt from regulation in those sectors.

  • Please detail your existing customer acquisition and sales strategy. How will this develop post-raise?

    Enterprise Customers: Today is a mix of inbound and outbound business development, and so is relatively heavy touch customer development. Post-raise, the goal is to put emphasis on reusing the same software built for bespoke projects for multiple customers – i.e. fleet, data self-service – and do so through a more traditional ad and sales model.

    Users: Drivers are acquired via mix of press and PR, social and content marketing, co-promotion (e.g. Microsoft Amazon, Google, RepairPal, Edmunds), app store featuring (Google Play has featured us five times), experiential promotions and events.

  • The Q&A with the Founder is based on due diligence activities conducted by SI Securities, LLC. The verbal and/or written responses transcribed above may have been modified to address grammatical, typographical, or factual errors, or by special request of the company to protect confidential information.

    Term Sheet

    A Side by Side offering refers to a deal that is raising capital under two offering types. If you plan on investing less than US $20,000.00, you will automatically invest under the Regulation CF offering type. If you invest more than US $20,000.00, you must be an accredited investor and invest under the Regulation D offering type.

    Fundraising Description

  • Round type:
    Series A

  • Round size:
    US $4,000,000

  • Raised to date:
    US $829,660
    US $484,734 (under Reg CF only)

  • Minimum investment:
    US $1,000

  • Target Minimum:
    US $750,000
  • Key Terms

  • Security Type:
    Preferred Equity

  • Share price:
    US $5.4105

  • Pre-money valuation:
    US $13,500,000

  • Option pool:
    10.0%

  • Liquidation preference:
    1.0x
  • Additional Terms

  • Investor Proxy Agreement

    All non-Major Purchasers will be subject to an Investor Proxy Agreement (“IPA”). The IPA will authorize SeedInvest to act as representative for each non-Major Purchaser and take certain actions for their benefit and on their behalf. Please see a copy of the IPA included with the Company's offering materials for additional details.


  • Closing conditions:
    While Dash has set an overall target minimum of US $750,000 for the round, Dash must raise at least US $25,000 of that amount through the Regulation CF portion of their raise before being able to conduct a close on any investments below $20,000. For further information please refer to Dash's Form C.

  • Regulation CF cap:
    While Dash is offering up to US $4,000,000 worth of securities in its Series A, only up to US $1,070,000 of that amount may be raised through Regulation CF.

  • Transfer restrictions:
    Securities issued through Regulation CF have a one year restriction on transfer from the date of purchase (except to certain qualified parties as specified under Section 4(a)(6) of the Securities Act of 1933), after which they become freely transferable. While securities issued through Regulation D are similarly considered "restricted securities" and investors must hold their securities indefinitely unless they are registered with the SEC and qualified by state authorities, or an exemption from such registration and qualification requirements is available.

  • Use of Proceeds

    Investor Perks

    • $5,000 ("Bronze") - Limited edition Dash investor t-shirt, plus branded key chain
    • $25,000 ("Silver") - All of the above, plus embossed driving gloves
    • $50,000 ("Gold") - All of the above, plus dinner in NYC with founders and quarterly call with team
    • $100,000 ("Platinum") - All of the above, plus a day of racing at the legendary Lime Rock Park track in Connecticut with the Dash founders

    It is advised that you consult a tax professional to fully understand any potential tax implications of receiving investor perks before making an investment.

    Prior Rounds

    The graph below illustrates the valuation cap or the pre-money valuation of Dash's prior rounds by year.


    This chart does not represent guarantees of future valuation growth and/or declines.

    Pre-Seed

  • Round Size
    US $1,330,000
  • Closed Date
    Mar 31, 2015
  • Security Type
    Convertible Note
  • Valuation Cap
    US $9,000,000
  • Financial Discussion

    Please see the financial information listed on the cover page of the Form C in addition to the following information. Financial statements are attached to the Form C as Exhibit B.

    Operations

    Dash Labs, Inc., a Delaware C‐Corporation (“the Company”), was formed on June 1, 2012 and is headquartered in New York, New York. The Company offers a connected car platform that utilizes a data collection device and mobile application to track data on driving habits of users, in order to provide driver feedback to improve overall safety and provide cost savings. The Company also provides licenses to third parties to utilize the collected data and the predictive maintenance algorithm via the Company’s Vehicle Intelligence Platform.

    For the year ending in 2016, the Company received total revenue of $707,987, representing $668,714 in licensing and service fees and $39,273 in device sales. In 2017, the Company received a total revenue of $1,423,132 representing $1,086,457 in licensing and service fees and $336,675 in device sales. This resulted in an overall net loss in each of 2016 and 2017 of $161,565 and $106,143, respectively

    Liquidity and Capital Resources

    The proceeds from the Offering are essential to our operations. We plan to use the proceeds as set forth above under "Use of Proceeds", which is an indispensable element of our business strategy. The Offering proceeds will have a beneficial effect on our liquidity, as we have approximately $275,000 in cash on hand as of March 31, which will be augmented by the Offering proceeds and used to execute our business strategy.

    The Company currently does not have any additional outside sources of capital other than the proceeds from the Combined Offerings.

    Capital Expenditures and Other Obligations

    The Company does not intend to make any material capital expenditures in the future.

    Trends and Uncertainties

    After reviewing the above discussion of the steps the Company intends to take, potential Purchasers should consider whether achievement of each step within the estimated time frame is realistic in their judgment. Potential Purchasers should also assess the consequences to the Company of any delays in taking these steps and whether the Company will need additional financing to accomplish them.

    The financial statements are an important part of the Form C and should be reviewed in their entirety. The financial statements of the Company are attached to the Form C as Exhibit B.

    Market Landscape

    Forecast growth of automotive data monetization (based on Frost & Sullivan 2025 projections)


    Industry analysts forecast aggressive growth in adoption of connected car products, as well as data monetization.

    Frost & Sullivan forecasts the size of the market for vehicle data alone to grow from USD $2 billion in 2017 to $33 billion in 2025; McKinsey & Co forecasts the overall size of the connected car market as high as USD $750 billion by 2030. Many analysts forecast annual growth rates of 25-30%.

    These analyses point to a future where automotive data analysis goes from novelty to a standard industry requirement in just a few years. Awareness of the value of automotive-based data will likely grow from the automotive sector to general marketing as the trend towards individually-targeted marketing continues.

    In addition, macro trends have been identified by industry observers, which a coalescing around the so-called 'ACES' themes; Autonomous, Connected, Electrified, Shared. The Dash 'Vehicle Intelligence Platform' is well-placed to take advantage of these market-wide trends, and has been validated by our work with industry partners to date.

    Key competitors include: Automatic, Mojio, Nexar, Octo Telematics, OnStar, Otonomo, Verizon Hum, Zubie.

    Below are links to relevant analyst reports and industry studies:

    • https://store.frost.com/automotive-data-monetisation-pricing-and-business-models.html
    • https://www.prnewswire.com/news-releases/global-automotive-on-board-diagnostics-obd-market-to-grow-at-a-cagr-of-155-by-2021-key-vendors-are-autel-bosch-diagnostics-detroit-diesel-innova-electronics-corporation-iec--vector-informatik-300497353.html
    • https://blog.cometlabs.io/263-self-driving-car-startups-to-watch-8a9976dc62b0
    • https://www.mckinsey.com/~/media/McKinsey/Industries/Automotive%20and%20Assembly/Our%20Insights/Monetizing%20car%20data/Monetizing-car-data.ashx
    • https://www.mckinsey.com/~/media/mckinsey/industries/automotive%20and%20assembly/our%20insights/how%20carmakers%20can%20compete%20for%20the%20connected%20consumer/competing_for_the_connected_customer.ashx

    Risks and Disclosures

    The development and commercialization of the Company’s products and services are highly competitive. It faces competition with respect to any products and services that it may seek to develop or commercialize in the future. The Company’s competitors include major companies worldwide. Many of its competitors have significantly greater financial, technical, and human resources and may have superior expertise in research and development and marketing approved services and thus may be better equipped to develop and commercialize services. These competitors also compete with the Company in recruiting and retaining qualified personnel and acquiring technologies. Smaller or early stage companies may also prove to be significant competitors, particularly through collaborative arrangements with large and established companies. Accordingly, competitors may commercialize products more rapidly or effectively than the Company is able to, which would adversely affect its competitive position, the likelihood that its services will achieve initial market acceptance and its ability to generate meaningful additional revenues from products and services.

    The Company is subject to rapid technological change and is dependent on new product development. The industry is characterized by rapid and significant technological developments, frequent new product introductions and enhancements, continually evolving business expectations and swift changes. To compete effectively in such markets, the Company must continually improve and enhance its products and services and develop new technologies and services that incorporate technological advances, satisfy increasing customer expectations and compete effectively on the basis of performance and price. The Company’s success will also depend substantially upon its ability to anticipate, and to adapt its products and services to its collaborative partner’s preferences. There can be no assurance that technological developments will not render some of its products and services obsolete, or that it will be able to respond with improved or new products, services, and technology that satisfy evolving customers’ expectations. Failure to acquire, develop or introduce new products, services, and enhancements in a timely manner could have an adverse effect on its business and results of operations. Also, to the extent one or more of our competitors introduces products and services that better address a customer’s needs, the business would be adversely affected.

    The Company’s sales cycle is long and may be unpredictable, which can result in variability of its financial performance. Additionally, long sales cycles may require the Company to incur high sales and marketing expenses with no assurance that a sale will result, which could adversely affect its profitability. The Company’s results of operations may fluctuate, in part, because of the resource-intensive nature of its sales efforts and the length and variability of the sales cycle. A sales cycle is the period between initial contact with a prospective customer and any sale of its product. The sales process involves educating customers about the Company’s products, participating in extended evaluations and configuring the products to customer-specific needs. During the sales cycle, the Company may expend significant time and money on sales and marketing activities or make other expenditures, all of which lower its operating margins, particularly if no sale occurs or if the sale is delayed as a result of extended qualification processes or delays. It is difficult to predict when, or even if, it will make a sale to a potential customer or if the Company can increase sales to existing customers. As a result, the Company may not recognize revenue from sales efforts for extended periods of time, or at all. The loss or delay of one or more large transactions in a quarter could impact its results of operations for that quarter and any future quarters for which revenue from that transaction is lost or delayed.

    The Company relies on other companies to provide the hardware of their products. They depend on these suppliers and subcontractors to meet their contractual obligations to their customers and conduct their operations. Their ability to meet their obligations to their customers may be adversely affected if suppliers or subcontractors do not provide the agreed-upon supplies or perform the agreed-upon services in compliance with customer requirements and in a timely and cost-effective manner. Likewise, the quality of their products may be adversely impacted if companies to whom they delegate manufacture of major components or subsystems for their products, or from whom they acquire such items, do not provide the underlying hardware which meet required specifications and perform to their and their customers’ expectations. Their suppliers may be less likely than them to be able to quickly recover from natural disasters and other events beyond their control and may be subject to additional risks such as financial problems that limit their ability to conduct their operations. The risk of these adverse effects may be greater in circumstances where they rely on only one or two suppliers for the hardware.

    Through our operations, we collect and store certain personal information that our customers provide to purchase products or services, enroll in promotional programs, register on our web site, or otherwise communicate and interact with us. We may share information about such persons with vendors that assist with certain aspects of our business. Security could be compromised and confidential customer or business information misappropriated. Loss of customer or business information could disrupt our operations, damage our reputation, and expose us to claims from customers, financial institutions, payment card associations and other persons, any of which could have an adverse effect on our business, financial condition and results of operations. In addition, compliance with tougher privacy and information security laws and standards may result in significant expense due to increased investment in technology and the development of new operational processes.

    In general, demand for our products and services is highly correlated with the automotive industry, which is itself driven by consumers and therefore the general economic condition. A substantial portion of our revenue for the automotive industry is derived from discretionary spending by individuals, which typically falls during times of economic instability. Declines in economic conditions in the U.S. or in other countries in which we operate may adversely impact our consolidated financial results. Because such declines in demand are difficult to predict, we or the industry may have increased excess capacity as a result. An increase in excess capacity may result in declines in prices for our products and services.

    The reviewing CPA has included a “going concern” note in the reviewed financials. Specifically, the CPA noted that the Company has incurred losses from inception of approximately $1,282,834 which, among other factors, raises substantial doubt about the Company's ability to continue as a going concern. The ability of the Company to continue as a going concern is dependent upon management's plans to raise additional capital from the issuance of debt, or additional equity financing, and its ultimate ability to commence profitable sales and positive cash flows operations in subsequent periods. There are no assurances that management will be able to raise a sufficient amount of capital on acceptable terms to the Company, and the inability to do so would require a reduction in the scope of our planned development which would be detrimental to the Company’s business, financial condition and operating results. The accompanying financial statements do not include any adjustments that might be required should the Company be unable to continue as a going concern.

    We have not prepared any audited financial statements. Therefore, you have no audited financial information regarding the Company’s capitalization or assets or liabilities on which to make your investment decision. If you feel the information provided is insufficient, you should not invest in the Company.

    Existing investors have not waived their pre-emptive rights and currently plan on exercising those rights. The pre-emptive right entitles those investors to participate in this securities issuance on a pro rata basis. If those investors choose to exercise their pre-emptive right, it could dilute shareholders in this round. This dilution could reduce the economic value of the investment, the relative ownership resulting from the investment, or both.

    The Company has not filed a Form D. The SEC rules require a Form D to be filed by companies within 15 days after the first sale of securities in the offering relying on Regulation D. Failing to register with the SEC or get an exemption may lead to fines, the right of investors to get their investments back, and even criminal charges. There is a risk that a late penalty could apply. 

    General Risks and Disclosures

    Start-up investing is risky. Investing in startups is very risky, highly speculative, and should not be made by anyone who cannot afford to lose their entire investment. Unlike an investment in a mature business where there is a track record of revenue and income, the success of a startup or early-stage venture often relies on the development of a new product or service that may or may not find a market. Before investing, you should carefully consider the specific risks and disclosures related to both this offering type and the company which can be found in this company profile and the documents in the data room below.

    Your shares are not easily transferable. You should not plan on being able to readily transfer and/or resell your security. Currently there is no market or liquidity for these shares and the company does not have any plans to list these shares on an exchange or other secondary market. At some point the company may choose to do so, but until then you should plan to hold your investment for a significant period of time before a “liquidation event” occurs. A “liquidation event” is when the company either lists their shares on an exchange, is acquired, or goes bankrupt.

    The Company may not pay dividends for the foreseeable future. Unless otherwise specified in the offering documents and subject to state law, you are not entitled to receive any dividends on your interest in the Company. Accordingly, any potential investor who anticipates the need for current dividends or income from an investment should not purchase any of the securities offered on the Site.

    Valuation and capitalization. Unlike listed companies that are valued publicly through market-driven stock prices, the valuation of private companies, especially startups, is difficult to assess and you may risk overpaying for your investment. In addition, there may be additional classes of equity with rights that are superior to the class of equity being sold.

    You may only receive limited disclosure. While the company must disclose certain information, since the company is at an early-stage they may only be able to provide limited information about its business plan and operations because it does not have fully developed operations or a long history. The company may also only obligated to file information periodically regarding its business, including financial statements. A publicly listed company, in contrast, is required to file annual and quarterly reports and promptly disclose certain events — through continuing disclosure that you can use to evaluate the status of your investment.

    Investment in personnel. An early-stage investment is also an investment in the entrepreneur or management of the company. Being able to execute on the business plan is often an important factor in whether the business is viable and successful. You should be aware that a portion of your investment may fund the compensation of the company’s employees, including its management. You should carefully review any disclosure regarding the company’s use of proceeds.

    Possibility of fraud. In light of the relative ease with which early-stage companies can raise funds, it may be the case that certain opportunities turn out to be money-losing fraudulent schemes. As with other investments, there is no guarantee that investments will be immune from fraud.

    Lack of professional guidance. Many successful companies partially attribute their early success to the guidance of professional early-stage investors (e.g., angel investors and venture capital firms). These investors often negotiate for seats on the company’s board of directors and play an important role through their resources, contacts and experience in assisting early-stage companies in executing on their business plans. An early-stage company may not have the benefit of such professional investors.

    Dash's Form C

    The Form C is a document the company must file with the Securities and Exchange Commission, which includes basic information about the company and its offering and is a condition to making a Reg CF offering available to investors. It is important to note that the SEC does not review the Form C, and therefore is not recommending and/or approving any of the securities being offered.

    Download Dash's  Form C

    Frequently Asked Questions

    About Side by Side Offerings
    What is Side by Side?

    A Side by Side offering refers to a deal that is raising capital under two offering types. This Side by Side offering is raising under Regulation CF and Rule 506(c) of Regulation D.


    What is a Form C?

    The Form C is a document the company must file with the Securities and Exchange Commission (“SEC”) which includes basic information about the company and its offering and is a condition to making a Reg CF offering available to investors. It is important to note that the SEC does not review the Form C, and therefore is not recommending and/or approving any of the securities being offered.

    Before making any investment decision, it is highly recommended that prospective investors review the Form C filed with the SEC (included in the company's profile) before making any investment decision.


    What is Rule 506(c) under Regulation D?

    Rule 506(c) under Regulation D is a type of offering with no limits on how much a company may raise. The company may generally solicit their offering, but the company must verify each investor’s status as an accredited investor prior to closing and accepting funds. To learn more about Rule 506(c) under Regulation D and other offering types check out our blog and academy.


    What is Reg CF?

    Title III of the JOBS Act outlines Reg CF, a type of offering allowing private companies to raise up to $1 million from all Americans. Prior capital raising options limited private companies to raising money only from accredited investors, historically the wealthiest ~2% of Americans. Like a Kickstarter campaign, Reg CF allows companies to raise funds online from their early adopters and the crowd. However, instead of providing investors a reward such as a t-shirt or a card, investors receive securities, typically equity, in the startups they back. To learn more about Reg CF and other offering types check out our blog and academy.


    Making an Investment in Dash
    How does investing work?

    When you complete your investment on SeedInvest, your money will be transferred to an escrow account where an independent escrow agent will watch over your investment until it is accepted by Dash. Once Dash accepts your investment, and certain regulatory procedures are completed, your money will be transferred from the escrow account to Dash in exchange for your securities. At that point, you will be a proud owner in Dash.


    What will I need to complete my investment?

    To make an investment, you will need the following information readily available:

    1. Personal information such as your current address and phone number
    2. Employment and employer information
    3. Net worth and income information
    4. Social Security Number or passport
    5. ABA bank routing number and checking account number (typically found on a personal check or bank statement)

    If you are investing under Rule 506(c) of Regulation D, your status as an Accredited Investor will also need to be verified and you will be asked to provide documentation supporting your income, net worth, revenue, or net assets or a letter from a qualified advisor such as a Registered Investment Advisor, Registered Broker Dealer, Lawyer, or CPA.


    How much can I invest?

    An investor is limited in the amount that he or she may invest in a Reg CF offering during any 12-month period:

    • If either the annual income or the net worth of the investor is less than $100,000, the investor is limited to the greater of $2,000 or 5% of the lesser of his or her annual income or net worth.
    • If the annual income and net worth of the investor are both greater than $100,000, the investor is limited to 10% of the lesser of his or her annual income or net worth, to a maximum of $100,000.

    Separately, Dash has set a minimum investment amount of US $1,000.

    Accredited investors investing $20,000 or over do not have investment limits.


    After My Investment
    What is my ongoing relationship with the Issuer?

    You are a partial owner of the company, you do own securities after all! But more importantly, companies which have raised money via Regulation CF must file information with the SEC and post it on their websites on an annual basis. Receiving regular company updates is important to keep shareholders educated and informed about the progress of the company and their investment. This annual report includes information similar to a company’s initial Reg CF filing and key information that a company will want to share with its investors to foster a dynamic and healthy relationship.

    In certain circumstances a company may terminate its ongoing reporting requirement if:

    1. The company becomes a fully-reporting registrant with the SEC
    2. The company has filed at least one annual report, but has no more than 300 shareholders of record
    3. The company has filed at least three annual reports, and has no more than $10 million in assets
    4. The company or another party purchases or repurchases all the securities sold in reliance on Section 4(a)(6)
    5. The company ceases to do business

    However, regardless of whether a company has terminated its ongoing reporting requirement per SEC rules, SeedInvest works with all companies on its platform to ensure that investors are provided quarterly updates. These quarterly reports will include information such as: (i) quarterly net sales, (ii) quarterly change in cash and cash on hand, (iii) material updates on the business, (iv) fundraising updates (any plans for next round, current round status, etc.), and (v) any notable press and news.


    How can I sell my securities in the future?

    Currently there is no market or liquidity for these securities. Right now Dash does not plan to list these securities on a national exchange or another secondary market. At some point Dash may choose to do so, but until then you should plan to hold your investment for a significant period of time before a “liquidation event” occurs. A “liquidation event” is when Dash either lists their securities on an exchange, is acquired, or goes bankrupt.


    How do I keep track of this investment?

    You can return to SeedInvest at any time to view your portfolio of investments and obtain a summary statement. If invested under Regulation CF you may also receive periodic updates from the company about their business, in addition to monthly account statements.


    Other General Questions
    What is this page about?

    This is Dash's fundraising profile page, where you can find information that may be helpful for you to make an investment decision in their company. The information on this page includes the company overview, team bios, and the risks and disclosures related to this investment opportunity. If the company runs a side by side offering that includes an offering under Regulation CF, you may also find a copy of the Dash's Form C. The Form C includes important details about Dash's fundraise that you should review before investing.


    How can I (or the company) cancel my investment under Regulation CF?

    For offerings made under Regulation CF, you may cancel your investment at any time up to 48 hours before a closing occurs or an earlier date set by the company. You will be sent a reminder notification approximately five days before the closing or set date giving you an opportunity to cancel your investment if you had not already done so. Once a closing occurs, and if you have not canceled your investment, you will receive an email notifying you that your securities have been issued. If you have already funded your investment, your funds will be promptly refunded to you upon cancellation. To cancel your investment, you may go to your portfolio page


    What if I change my mind about investing?

    If you invest under any other offering type, you may cancel your investment at any time, for any reason until a closing occurs. You will receive an email when the closing occurs and your securities have been issued. If you have already funded your investment and your funds are in escrow, your funds will be promptly refunded to you upon cancellation. To cancel your investment, please go to your portfolio page.