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Invest in Declare

A premier leadership platform for women, advancing careers through professional development, community and shared experiences. 

  • $530,000Amount raised
  • $10,000Minimum
  • $12,000,000Valuation cap

Purchased securities are not currently tradeable. Expect to hold your investment until the company lists on a national exchange or is acquired.

Declare is accepting investments for an Offering under Regulation D through SI Securities, LLC ("SI Securities"). SI Securities is an affiliate of SeedInvest Technology, LLC, a registered broker-dealer, and member FINRA/SIPC. SI Securities will receive cash compensation equal to 7.50% of the value of the securities sold and equity compensation equal to 5.00% of the number of securities sold. The contents of the Highlights, Term Sheet sections have been prepared by SI Securities, LLC (“SI Securities”) and shall be deemed broker-dealer communications subject to FINRA Rule 2210 (the “Excluded Sections”). With the exception of the Excluded Sections noted above, this profile contains offering materials prepared solely by Declare without the assistance of SI Securities, and not subject to FINRA Rule 2210 (the “Issuer Profile”). The Issuer Profile may contain forward-looking statements and information relating to, among other things, the company, its business plan and strategy, and its industry. These statements reflect management’s current views with respect to future events based on information currently available and are subject to risks and uncertainties that could cause the company’s actual results to differ materially. Investors are cautioned not to place undue reliance on these forward-looking statements as they are meant for illustrative purposes and they do not represent guarantees of future results, levels of activity, performance, or achievements, all of which cannot be made. Moreover, no person nor any other person or entity assumes responsibility for the accuracy and completeness of forward-looking statements, and is under no duty to update any such statements to conform them to actual results.


Company Highlights

  • $1.9M in 2019 revenue, with over $1M attributable to recurring revenue (unaudited)
  • 48 corporate clients including companies such as KKR, Blackstone, Goldman Sachs, Insight Ventures, Bridgewater, and Goodwin
  • Co-Founder and CEO Beth Haggerty is an experienced entrepreneur with previous exits to The Walt Disney Company, AT&T Corporation, and Nielson
  • 88% estimated gross renewal rate on our corporate clients and 119% estimated net renewal rate (with up-sell)
  • Currently offering 85+ digital courses by experts and 50+ executive and peer-coaching Pod community groups globally

Fundraise Highlights

  • Total Amount Raised: US $530,000
  • Total Round Size: US $1,000,000
  • Raise Description:  Seed
  • Minimum Investment:  US $10,000 per investor
  • Security Type:  Convertible Note
  • Valuation Cap:  US $12,000,000

Declare unlocks the potential of the world’s leading enterprises by advancing women.


Corporate companies look to Declare to solve the gender imbalance in leadership as they cannot solve this problem on their own. Companies spend $53B on women leadership training per annum and $10B on diversity and inclusion, yet women are not ascending to leadership ranks. Only 18% of business leaders are women. 

Declare is a premier leadership platform for women, advancing careers through content, community, and shared experience.  Research shows the combination of these three elements accelerates the personal and professional development of leaders:

  • Content: Declare's expert programming teaches skills critical to helping women harness their professional power.
  • Community: Connection to thousands of women from different industries and experience levels amplify the learnings. Declare members are placed into curated pods to workshop leadership themes and further grow through peer-to-peer learning. 
  • Experiences: We offer catalyzing experiences such as intimate dinners, all community gatherings, exclusive sponsored events with select brand partners, and an annual Summit, which brings together leaders across an array of industries.  

Snapshot of Declare Today:

  • $1.9M revenue / $1M ARR in 2019
  • 48 corporate clients from top industry sectors, including Goldman Sachs, KKR, Bridgewater, Blackstone, Apollo, Charter/Spectrum, and Lazard, SL Green and many more
  • 88% gross renewal rate on our corporate clients; and 120% net renewal rate (w/ up-sell)
  • 300 more companies represented by our individual members who join on their own and pay themselves or who are reimbursed by their company
  • Growth has been organic, fueled by some earned media. Overwhelmingly it is driven (+50%) by referrals from current members

Media Mentions

The Team

Founders and Officers

Beth Haggerty

CEO & Co-Founder

Beth is a veteran digital media executive and serial entrepreneur who has managed and built global divisions and companies in the digital, television and e-commerce sectors. She has served as Founder, Chief Executive Officer, Chief Operations Officer, and Chief Revenue Officer of companies that were acquired by several of the world’s best-known brands, including The Walt Disney Company, AT&T Corporation, and Nielsen. Prior to co-founding Declare, Beth was CEO of WeAre8, a next-generation video platform for creators of content.

Beth Haggerty

CEO & Co-Founder

Beth is a veteran digital media executive and serial entrepreneur who has managed and built global divisions and companies in the digital, television and e-commerce sectors. She has served as Founder, Chief Executive Officer, Chief Operations Officer, and Chief Revenue Officer of companies that were acquired by several of the world’s best-known brands, including The Walt Disney Company, AT&T Corporation, and Nielsen. Prior to co-founding Declare, Beth was CEO of WeAre8, a next-generation video platform for creators of content.

Caryn Effron

Co-Founder

Caryn Effron is a senior managing director at Ackman-Ziff with over 20 years of experience in commercial real estate finance. She is an experienced angel investor active in the New York City start-up community, an advisor to 37Angels, and has a particular interest in ed-tech and women’s entrepreneurship. Caryn is also the founder of GoGirl Finance, an online community that empowers women to become financially confident and knowledgeable through the development of financial literacy skills. Some of Caryn’s angel investments include LearnVest, E-line Media, Alice app, and Daily Worth.

Caryn Effron

Co-Founder

Caryn Effron is a senior managing director at Ackman-Ziff with over 20 years of experience in commercial real estate finance. She is an experienced angel investor active in the New York City start-up community, an advisor to 37Angels, and has a particular interest in ed-tech and women’s entrepreneurship. Caryn is also the founder of GoGirl Finance, an online community that empowers women to become financially confident and knowledgeable through the development of financial literacy skills. Some of Caryn’s angel investments include LearnVest, E-line Media, Alice app, and Daily Worth.

Hannah completed her undergraduate degree at Oxford University.

After graduating, she worked for a tech start-up in travel and tourism in Barcelona, before joining McKinsey. During her time as a generalist management consultant, Hannah advised clients from the private, public, and third sectors on diverse situations including a global pharmaceutical merger, a due diligence on a French retail asset, and a large-scale capital infrastructure project. 

Hannah later served as Chief of Staff to the Master of the Queen's Household, Vice-Admiral Tony Johnstone-Burt, who is responsible for all events, logistics, services and operations at Buckingham Palace and across the occupied royal palaces.

Hannah Gräfin von Waldersee

COO

Hannah completed her undergraduate degree at Oxford University.

After graduating, she worked for a tech start-up in travel and tourism in Barcelona, before joining McKinsey. During her time as a generalist management consultant, Hannah advised clients from the private, public, and third sectors on diverse situations including a global pharmaceutical merger, a due diligence on a French retail asset, and a large-scale capital infrastructure project. 

Hannah later served as Chief of Staff to the Master of the Queen's Household, Vice-Admiral Tony Johnstone-Burt, who is responsible for all events, logistics, services and operations at Buckingham Palace and across the occupied royal palaces.

Valerie Lisyansky

VP Digital Platform & Product

With roughly 15 years of experience in technology and a specialization in early-stage startups, Valerie guides companies on their digital needs, including strategy and product. For the previous six years, she was the founder and managing partner of SWARM NYC an award-winning digital agency, touching over 100 products ranging from startups such as Admitted.ly (acquired) and Quidd (acquired) to established brands such as CBS, Cargill, Condé Nast. Valerie brings with her a customer-centered approach she utilizes with teams to ensure a beautiful and effective vision is achieved. 

Valerie Lisyansky

VP Digital Platform & Product

With roughly 15 years of experience in technology and a specialization in early-stage startups, Valerie guides companies on their digital needs, including strategy and product. For the previous six years, she was the founder and managing partner of SWARM NYC an award-winning digital agency, touching over 100 products ranging from startups such as Admitted.ly (acquired) and Quidd (acquired) to established brands such as CBS, Cargill, Condé Nast. Valerie brings with her a customer-centered approach she utilizes with teams to ensure a beautiful and effective vision is achieved. 

Tom Edwards has 25+ years of experience, mostly leadership roles, in public accounting, finance and operations in entrepreneurial companies, both public and private. Focusing solely on working with entrepreneurs and growth technology companies, his diverse experience includes 9 years with Ernst & Young’s tax consulting practice and 16 years of CFO / COO roles with numerous venture capital-backed companies. Tom specializes in forecasting, modeling, creating financial visibility and understanding of cash flow, projecting cash runway, and analyzing key metrics and trends. Working mostly with SaaS companies in a CFO capacity, Tom has overseen the funding, growth and sale of Recruiting Solutions (2005), BestContractors.com (2008), FieldView Solutions (2016), and equity recapitalization of ServiceChannel.com (2015). Tom also worked with First Advantage Corp (NASDAQ) as Senior VP of Operations.

Tom Edwards

CFO

Tom Edwards has 25+ years of experience, mostly leadership roles, in public accounting, finance and operations in entrepreneurial companies, both public and private. Focusing solely on working with entrepreneurs and growth technology companies, his diverse experience includes 9 years with Ernst & Young’s tax consulting practice and 16 years of CFO / COO roles with numerous venture capital-backed companies. Tom specializes in forecasting, modeling, creating financial visibility and understanding of cash flow, projecting cash runway, and analyzing key metrics and trends. Working mostly with SaaS companies in a CFO capacity, Tom has overseen the funding, growth and sale of Recruiting Solutions (2005), BestContractors.com (2008), FieldView Solutions (2016), and equity recapitalization of ServiceChannel.com (2015). Tom also worked with First Advantage Corp (NASDAQ) as Senior VP of Operations.

Key Team Members

Kendall Navedo

Manager of Events, Logistics & Operations

Rachel Segal-Sklar

Director of Marketing Communication

Roni Maugeri

Senior Recruiting Associate

Ryan Duffy

VP of Corporate Partnerships

Rachel Mohler

VP of Customer Success

Asli Angin

Senior Business Associate

Notable Advisors & Investors

Carol Melton

Investor, CEO & Founder Adeft Capital

Mitchell Schear

Investor, Executive Partner at Camber Creek

Social Starts
Joyance Partners

Investor, Venture Fund

Collins Permian

Investor, Family Office

Jeffrey Finkle

Advisor, Chief Executive Officer at Arcview Ventures

Angela Lee

Advisor, CIO at Columbia Business School & Founder, 37 angels

Gary Diorio

Advisor, Managing Partner, Cullasaja Consulting

Lisa Bernstein

Advisor, Former Global Head of Human Capital, Apollo

Jon Krohn

Advisor, Chief Data Scientist, untapt

Investor Perks

Investment between $10,000 - $24,999

  • Declare Membership 

Members Receive: Targeted leadership development courses held weekly, career management and success strategies backed by accountability, peer-to-peer mentorship in monthly meetings to boost confidence and help navigate clear paths to success, access to invaluable business development opportunities.  

  • Quarterly investor update

Investment between $25,000 - $99,999

All above +

  • Access to individualized leadership development from executive coach
  • Highlight in the Declare's community-wide newsletter sent to all corporate clients

Investment of $100,000 and above

All above +

  • Annual meeting with founders and executive team 
  • 3- seat Declare membership
  • Invitation to intimate gatherings with Declare thought partners

It is advised that you consult a tax professional to fully understand any potential tax implications of receiving investor perks before making an investment.

Frequently Asked Questions

Making an Investment in Declare
How does investing work?

When you complete your investment on SeedInvest, your money will be transferred to an escrow account where an independent escrow agent will watch over your investment until it is accepted by Declare. Once Declare accepts your investment, and certain regulatory procedures are completed, your money will be transferred from the escrow account to Declare in exchange for your securities. At that point, you will be a proud owner in Declare.


What is the difference between preferred equity and a convertible note?

Preferred equity is usually issued to outside investors and carries rights and conditions that are different from that of common stock. For example, preferred equity may include rights that prevent or minimize the effects of dilution or grants special privileges in situations when the company is sold.

A convertible note is a unique form of debt that converts into equity, usually in conjunction with a future financing round. The investor effectively loans money to a startup with the expectation that they will receive equity in the company in the future at a discounted price per share when the company raises its next round of financing.

To learn more about startup investment types check out “How to Choose a Startup Investment” in our academy.


What will I need to complete my investment?

To make an investment, you will need the following information readily available:

  1. Personal information such as your current address and phone number
  2. Employment and employer information
  3. Net worth and income information
  4. Social Security Number or passport
  5. ABA bank routing number and checking account number (typically found on a personal check or bank statement)

Because Declare is offering its securities under Rule 506(c) of Regulation D, your status as an Accredited Investor will also need to be verified and you will be asked to provide documentation supporting your income, net worth, revenue, or net assets or a letter from a qualified advisor such as a Registered Investment Advisor, Registered Broker Dealer, Lawyer, or CPA.


What if I change my mind about investing?

Until a closing occurs, you may cancel your investment at any time, for any reason. You will receive an email when the closing occurs and your securities have been issued. If you have already funded your investment and your funds are in escrow, your funds will be promptly refunded to you upon cancellation. To cancel your investment, please go to your portfolio page by clicking your profile icon in the top right corner.


After My Investment
How can I sell my securities in the future?

Currently there is no market or liquidity for these securities. Right now Declare does not plan to list these securities on a national exchange or another secondary market. At some point Declare may choose to do so, but until then you should plan to hold your investment for a significant period of time before a “liquidation event” occurs. A “liquidation event” is when Declare either lists their securities on an exchange, is acquired, or goes bankrupt.


How do I keep track of this investment?

You can return to SeedInvest at any time to view your portfolio of investments and obtain a summary statement.


Other General Questions
What is this page about?

This is Declare's fundraising profile page, where you can find information that may be helpful for you to make an investment decision in their company. The information on this page includes the company overview, team bios, and the risks and disclosures related to this investment opportunity.


What are the risks of this investment?

This investment is highly speculative and should not be made by anyone who cannot afford to risk the entire investment amount. In addition to these risks, you should carefully consider the specific information and risks disclosed in Declare’s profile.