Social GamesFitnessPersonal HealthHealth And WellnessConsumerWeight LossGamificationNew York

At DietBetter, we've developed an innovative way to motivate people to adopt healthy behaviors through a combination of competition, collaboration, and financial incentives.

It works remarkably well. We launched our first product in 2014, a weight-loss game called DietBet, and we've now helped hundreds of thousands of (paying) customers collectively lose millions of pounds.

Our focus today is on weight loss but our approach to social motivation has other applications. Imagine games that can help you exercise more, quit smoking, or get better grades.