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Welcome to Monday. Our brand is a pioneer in the non-alcoholic beverage category, a space projected to grow 31% by 2024, serving health-conscious consumers a top-shelf cocktail experience with premium spirits offerings.


The Problem:

The adult drinks industry is failing to provide what modern consumers want.

"What we’re seeing is a moderation trend that’s sweeping across key global markets, and that’s bringing with it increased demand for reduced-alcohol or alcohol-free drink.” — Mark Meek, CEO of IWSR

“Non-alcoholic beverages options are scarce and currently lack the tastes consumers crave.” - Sabrina Tandon, Production Innovation at Coca Cola

“Consumers are increasingly interested in enjoying a non-alcoholic version of their preferred drink.” - fooddive.com

Today’s health-conscious consumer demands flavorful non-alcoholic beverages and the market has been slow to respond with high-quality offerings that are widely available.

The Solution:

ENTER MONDAY. Our non-alcoholic spirits provide the look, feel, and most importantly, taste of your favorite adult beverage without putting tomorrow at risk.

The Monday Method:

Our approach harnesses deep founder experience as digital marketers and brand builders to quickly and continuously test market assumptions in real-time to ensure the most effective storytelling is served to the broadest possible audiences, leading to high conversion rates at checkout.

In October 2019, our first test (Kickstarter, campaign success reached in <48hrs) validated our data and the market, prompting an eCommerce go-live in March 2020.

Monday's model generated $1.6M in sales for 2020 with a single product and conversion rate of 5.01% (vs. Shopify's average of 1.9%). Midway into 2021, our spirits portfolio doubled with our Whiskey offering, along with our revenue at $3.4M.