$200BN in market cap is controlled by three fast fashion brands (Zara, H&M, and Uniqlo) but the quality of products is disposable. Meanwhile, the contemporary fashion market (Rag&Bone, Vince, AllSaints, John Varvatos) is incredibly fragmented and offers quality but at approximately 8-12x markup because contemporary brands are not direct-to-consumer and products are marked up from Brand to Retailer, and then from Retailer to the customer.
DSTLD [distilled] is combining the direct-to-consumer approach of fast fashion brands but offering the quality of premium brands for fashion essentials for around the same price as Zara (Appr. Market Cap: $100BN), allowing access to a large, consolidated segment of the $1.4TN industry. DSTLD will be scaled online with fast delivery times and free shipping and returns to make the online buying experience more desirable than going to the store.
We're focused on designing edgy, modern staples, like the perfect jeans, tops, outerwear, and accessories, in a fundamental color palette – black, white, and denim.
All of our products are manufactured in some of the most sought after factories in North America and Europe and whenever possible, we employ sustainable materials, natural dies, and eco-friendly practices.
Do stylish, high-quality garments require a luxury price tag? At DSTLD, the answer is a resounding no.
We have always valued a top-quality product and customer experience over the name on the label of our clothes. But as educated consumers living in Los Angeles, the denim capital of the world, we found it difficult to find well-made jeans and go-to essentials without the premium price tag.
With backgrounds that span from photography, design, and creative direction, to operations, e-commerce and consulting, we knew we could build a brand that set us apart from traditional premium labels. A brand that was different, better, and had an edge. A brand for the modern consumer.
Our distinct vision and progressive platform has helped us build a multi-talented crew of like-minded individuals. Modest yet agile, the DSTLD team comes from some of the top household name brands and companies, all who left corporate culture to endure the even more demanding startup world.
At DSTLD’s inception, we focused on denim. Los Angeles being the epicenter of premium jeans, combined with the nearly mandatory denim uniform worn by today's creative class, made it a clear choice. A year in, our focus expanded to include luxury essentials like made in LA cotton tees, French Terry sweatshirts, and Italian-made leather accessories.
DSTLD isn't even two years old, yet we are proud to be backed by leaders in the entertainment community, such as Plus Capital, Creative Artists Agency (CAA), Wavemaker Partners, Baroda Ventures, Amplify.LA and Crunchfund.
DSTLD is based in Los Angeles, California and helmed by Corey Epstein, CEO, Co-Founder, and Creative Director, and Mark Lynn, Co-Founder and President.
Frequently Asked Questions
When you complete your investment on SeedInvest, your money will be transferred to an escrow account where an independent escrow agent will watch over your investment until it is accepted by DSTLD. Once DSTLD accepts your investment, and certain regulatory procedures are completed, your money will be transferred from the escrow account to DSTLD in exchange for your shares. At that point, you will be a proud owner in DSTLD.
Preferred equity is usually issued to outside investors and carries rights and conditions that are different from that of common stock. For example, preferred equity may include rights that prevent or minimize the effects of dilution or grants special privileges in situations when the company is sold.
A convertible note is a unique form of debt that converts into equity, usually in conjunction with a future financing round. The investor effectively loans money to a startup with the expectation that they will receive equity in the company in the future at a discounted price per share when the company raises its next round of financing.
To learn more about startup investment types check out “How to Choose a Startup Investment” in our academy.
To make an investment, you will need the following information readily available:
- Personal information such as your current address and phone number
- Employment and employer information
- Net worth and income information
- Social Security Number or government-issued identification
- ABA bank routing number and checking account number (typically found on a personal check or bank statement)
Because DSTLD is offering its securities under Rule 506(c) of Regulation D, your status as an Accredited Investor will also need to be verified and you will be asked to provide documentation supporting your income, net worth, revenue, or net assets or a letter from a qualified advisor such as a Registered Investment Advisor, Registered Broker Dealer, Lawyer, or CPA.
Until a closing occurs, you may cancel your investment at any time, for any reason. You will receive an email when the closing occurs and your shares have been issued. If you have already funded your investment and your funds are in escrow, your funds will be promptly refunded to you upon cancellation. To cancel your investment, please email us at firstname.lastname@example.org. Please include your name, the company's name, the amount, the investment number, and the date your made your investment.
Currently there is no market or liquidity for these shares. Right now DSTLD does not plan to list these shares on a national exchange or another secondary market. At some point DSTLD may choose to do so, but until then you should plan to hold your investment for a significant period of time before a “liquidation event” occurs. A “liquidation event” is when DSTLD either lists their shares on an exchange, is acquired, or goes bankrupt.
You can return to SeedInvest at any time to view your portfolio of investments and obtain a summary statement.
This is DSTLD's fundraising profile page, where you can find information that may be helpful for you to make an investment decision in their company. The information on this page includes the company overview, team bios, and the risks and disclosures related to this investment opportunity.
This investment is highly speculative and should not be made by anyone who cannot afford to risk the entire investment amount. In addition to these risks, you should carefully consider the specific information and risks disclosed in DSTLD’s profile.