accessibilityaccreditedactiveactivityaimalarmalign-bottomalign-center-horizontalalign-center-verticalalign-leftalign-rightalign-topanchorangelannoyedapplearchivearrow-downarrow-leftarrow-rightarrow-uparticleat-signawardbalanceballoonbandaidbarcodebellbicyclebinocularsblindboatbook-closedbookbookmarkbookmarkedbooksbottlebriefcasebrushbugbullhornbuscabinetcakecalendarcameracarcashcertificatechalkchart-barschart-linechart-piechatcheckmarkchevron-downchevron-leftchevron-rightchevron-upcircle-arrow-downcircle-arrow-leftcircle-arrow-rightcircle-arrow-upcircle-backwardcircle-checkmarkcircle-chevron-downcircle-chevron-leftcircle-chevron-rightcircle-chevron-upcircle-crosscircle-ejectcircle-exclamationcircle-facebookcircle-firstcircle-forwardcircle-googlepluscircle-gustcircle-lastcircle-linkedincircle-minuscircle-nextcircle-pausecircle-play-thincircle-playcircle-pluscircle-previouscircle-questioncircle-stopcircle-twittercircleclipboard-checkclipboardclockcloud-databasecloud-downloadcloud-fogcloud-gearcloud-lightningcloud-lockcloud-raincloud-snowcloud-synccloud-uploadcloudcocktail-glasscodecombinecomment-fillcommentcommentscompassconfusedconnectconstruction-coneconstructioncontactscoolcopycredit-cardcropcrosscrowncubedatabasedeletedesigndesktopdiamonddicedinnerdisconnectdocumentdownloaddrawerdreamdropletdumbbellearthediteggellipsisenter-downenter-leftenter-rightenter-upenterenvelopeevilexcludeexit-downexit-leftexit-rightexit-upexitexpandeye-droppereyefacebookfactoryfeatherfile-audiofile-codefile-imagefile-videofile-zipfilefilm-playfindfirefirst-aidflagflip-horizontalflip-verticalfloppy-diskfolderfootprintframefunnelgamepadgasgeargiftglassglassesgoogleplusgraduationgrin-evilgringroupgungusthamburgerhammerhappy-grinhappyheadsetheart-fillhearthistoryhomeiconsinboxintersectipadiphonekeykeyboardkeyholeknifelablamplaptopleafleave-downleave-leftleave-rightleave-uplibrarylifebuoylighterlightning-boltlinklinkedinlistlocationlocklotusmadmagicmagnetmalletmanmapmedalmeet-downmeet-leftmeet-rightmeet-upmic-mutemicminusmoonmousemovemusic-notemusicmustachemutenavigationneutralnewsoptionsoutletpaint-rollerpaintbrushpairpaper-planepaperclippaperspastepatchpawpenpencilphonephotopicturepinpine-treeplaneplayplaylistplug-cordpluspodiumpowerpresentationprinterprofilepulsepuzzlequestionquote-closequote-openradiorank1rank2rank3receptionrecycleredorefreshregisterreply-allreplyroad-signrocketrulersadscissorsscreensearchshareshieldshipshirtshockedshrinkshufflesignalsitemapskullsmartphonesmilespeed-fastspeed-mediumspeed-slowspell-checksquaresubtractsunsyncsyringetabtablettagtagstargetteacupterminalthumbs-downthumbs-uptickettilestimertoilet-papertonguetoolstrailertraintransmissiontrashtreetrophytrucktvtwitterumbrellaundounlinkunlockuploaduserusersvolume-highvolume-lowvolume-mediumvolumewarningwheelchairwifiwinkwomanwonderingwrenchzoom-inzoom-out

About DSTLD

$200BN in market cap is controlled by three fast fashion brands (Zara, H&M, and Uniqlo) but the quality of products is disposable. Meanwhile, the contemporary fashion market (Rag&Bone, Vince, AllSaints, John Varvatos) is incredibly fragmented and offers quality but at approximately 8-12x markup because contemporary brands are not direct-to-consumer and products are marked up from Brand to Retailer, and then from Retailer to the customer. 


DSTLD [distilled] is combining the direct-to-consumer approach of fast fashion brands but offering the quality of premium brands for fashion essentials for around the same price as Zara (Appr. Market Cap: $100BN), allowing access to a large, consolidated segment of the $1.4TN industry. DSTLD will be scaled online with fast delivery times and free shipping and returns to make the online buying experience more desirable than going to the store. 

We're focused on designing edgy, modern staples, like the perfect jeans, tops, outerwear, and accessories, in a fundamental color palette – black, white, and denim.


All of our products are manufactured in some of the most sought after factories in North America and Europe and whenever possible, we employ sustainable materials, natural dies, and eco-friendly practices.

Media Mentions

Team Story

Do stylish, high-quality garments require a luxury price tag? At DSTLD, the answer is a resounding no. 

We have always valued a top-quality product and customer experience over the name on the label of our clothes. But as educated consumers living in Los Angeles, the denim capital of the world, we found it difficult to find well-made jeans and go-to essentials without the premium price tag.

With backgrounds that span from photography, design, and creative direction, to operations, e-commerce and consulting, we knew we could build a brand that set us apart from traditional premium labels. A brand that was different, better, and had an edge. A brand for the modern consumer.

Our distinct vision and progressive platform has helped us build a multi-talented crew of like-minded individuals. Modest yet agile, the DSTLD team comes from some of the top household name brands and companies, all who left corporate culture to endure the even more demanding startup world.

At DSTLD’s inception, we focused on denim. Los Angeles being the epicenter of premium jeans, combined with the nearly mandatory denim uniform worn by today's creative class, made it a clear choice. A year in, our focus expanded to include luxury essentials like made in LA cotton tees, French Terry sweatshirts, and Italian-made leather accessories. 

DSTLD isn't even two years old, yet we are proud to be backed by leaders in the entertainment community, such as Plus Capital, Creative Artists Agency (CAA), Wavemaker Partners, Baroda Ventures, Amplify.LA and Crunchfund. 

DSTLD is based in Los Angeles, California and helmed by Corey Epstein, CEO, Co-Founder, and Creative Director, and Mark Lynn, Co-Founder and President.

Meet the Founders

Mark T. Lynn

Co-CEO & Co-Founder

Mark T. Lynn is an Irish born, LA based entrepreneur with a keen interest in design and technology. He is the Co-Founder and Co-CEO of DSTLD where his example-driven leadership shapes the atmosphere. In his 15 years as an entrepreneur he has been involved in and sold several successful companies across a wide variety of verticals, including boutique hotels, design-driven real estate development, and wine and spirits. Prior to co-founding DSTLD with Epstein, Lynn co-founded Club W (www.clubw.com), a subscription based e-winery that has become one of the largest and fastest growing wineries in America.

Lynn enjoys modern art, classical, and house music (in equal measure), traveling, wine, and a good pint of Guinness.

Corey Epstein

Co-CEO, Co-Founder & Creative Director

Corey Epstein is the Co-Founder, Co-CEO, and Creative Director of DSTLD, leading his team in the day to day operations of the company as well as guiding the broader creative vision for the brand. There’s no typical day for Corey – you might find him at table intently tweaking code or on the floor, camera in hand, snapping the perfect photo. He established a talent for executing a concept and creating a mood early on. Prior to founding DSTLD, Corey led his own marketing and web consulting firm where he advised hundreds of clients across all industries on branding, design, development, and strategy. Later, he served as a Senior Consultant at Deloitte, specializing in Retail Strategy and Analytics. He holds a BBA from Loyola Marymount University with a focus in Business Law and earned his MBA from UCLA Anderson School of Management.

He always finds a way to combine what he loves most – music, art, and photography – with work. In his free time, Corey enjoys hiking, playing guitar, and honing his skills behind the lens.

Mark T. Lynn

Co-CEO & Co-Founder

Mark T. Lynn is an Irish born, LA based entrepreneur with a keen interest in design and technology. He is the Co-Founder and Co-CEO of DSTLD where his example-driven leadership shapes the atmosphere. In his 15 years as an entrepreneur he has been involved in and sold several successful companies across a wide variety of verticals, including boutique hotels, design-driven real estate development, and wine and spirits. Prior to co-founding DSTLD with Epstein, Lynn co-founded Club W (www.clubw.com), a subscription based e-winery that has become one of the largest and fastest growing wineries in America.

Lynn enjoys modern art, classical, and house music (in equal measure), traveling, wine, and a good pint of Guinness.

Corey Epstein

Co-CEO, Co-Founder & Creative Director

Corey Epstein is the Co-Founder, Co-CEO, and Creative Director of DSTLD, leading his team in the day to day operations of the company as well as guiding the broader creative vision for the brand. There’s no typical day for Corey – you might find him at table intently tweaking code or on the floor, camera in hand, snapping the perfect photo. He established a talent for executing a concept and creating a mood early on. Prior to founding DSTLD, Corey led his own marketing and web consulting firm where he advised hundreds of clients across all industries on branding, design, development, and strategy. Later, he served as a Senior Consultant at Deloitte, specializing in Retail Strategy and Analytics. He holds a BBA from Loyola Marymount University with a focus in Business Law and earned his MBA from UCLA Anderson School of Management.

He always finds a way to combine what he loves most – music, art, and photography – with work. In his free time, Corey enjoys hiking, playing guitar, and honing his skills behind the lens.

Key Team Members

Kevin Morris

COO / CFO

Conrad Steenberg

CTO

Paul Roughley

Design Director

Hannah Laverty

PR & Marketing Director

Isadora Hu

Operations Manager

Laura Gramlich

Customer Experience Manager

Shervin Lalezari

Growth Marketing Analyst

Laura Sokol

Marketing Analyst & Editorial Manager

Michelle Finney

Product Development & Graphic Designer

Caitlin Zenisek

VIP Customer Experience Specialist

Notable Advisors & Investors

Plus Capital

Investor, early-stage venture fund

Wavemaker

Investor, early-stage, cross-border VC firm

Dennis Phelps

Investor, angel investor & VC at Institutional Venture Partners

Tenoneten Ventures

Investor, LA-based early-stage VC firm

Patrick Falle

Investor, founding investor

Tom Mcinerny

Investor, angel investor

Amplify La

Investor, accelerator investing in seed and early-stage startups

Caa Ventures

Investor, early-stage VC arm of CAA (Creative Artists Agency)

Baroda Ventures

Investor, LA-based VC firm

Arena Ventures

Investor, LA and SF-based seed and growth stage VC firm

Clark Landry

Investor, angel investor, entrepreneur, co-founder and former executive chairman of SHIFT

CrunchFund

Investor, SF-based seed and early-stage VC

Andrew Lanoha

Investor, VC at Lanoha Ventures

John Tomich

Advisor, Chairman & Co-Founder at Onestop Internet

Samuel Shaffer

Advisor, Marketing Strategist

Steve Shaw

Advisor, Founder of Treats! Magazine & Photographer

Frequently Asked Questions

Making an Investment in DSTLD
How does investing work?

When you complete your investment on SeedInvest, your money will be transferred to an escrow account where an independent escrow agent will watch over your investment until it is accepted by DSTLD. Once DSTLD accepts your investment, and certain regulatory procedures are completed, your money will be transferred from the escrow account to DSTLD in exchange for your shares. At that point, you will be a proud owner in DSTLD.


What is the difference between preferred equity and a convertible note?

Preferred equity is usually issued to outside investors and carries rights and conditions that are different from that of common stock. For example, preferred equity may include rights that prevent or minimize the effects of dilution or grants special privileges in situations when the company is sold.

A convertible note is a unique form of debt that converts into equity, usually in conjunction with a future financing round. The investor effectively loans money to a startup with the expectation that they will receive equity in the company in the future at a discounted price per share when the company raises its next round of financing.

To learn more about startup investment types check out “How to Choose a Startup Investment” in our academy.


What will I need to complete my investment?

To make an investment, you will need the following information readily available:

  1. Personal information such as your current address and phone number
  2. Employment and employer information
  3. Net worth and income information
  4. Social Security Number or government-issued identification
  5. ABA bank routing number and checking account number (typically found on a personal check or bank statement)

Because DSTLD is offering its securities under Rule 506(c) of Regulation D, your status as an Accredited Investor will also need to be verified and you will be asked to provide documentation supporting your income, net worth, revenue, or net assets or a letter from a qualified advisor such as a Registered Investment Advisor, Registered Broker Dealer, Lawyer, or CPA.


What if I change my mind about investing?

Until a closing occurs, you may cancel your investment at any time, for any reason. You will receive an email when the closing occurs and your shares have been issued. If you have already funded your investment and your funds are in escrow, your funds will be promptly refunded to you upon cancellation. To cancel your investment, please go to your portfolio page.


After My Investment
How can I sell my shares in the future?

Currently there is no market or liquidity for these shares. Right now DSTLD does not plan to list these shares on a national exchange or another secondary market. At some point DSTLD may choose to do so, but until then you should plan to hold your investment for a significant period of time before a “liquidation event” occurs. A “liquidation event” is when DSTLD either lists their shares on an exchange, is acquired, or goes bankrupt.


How do I keep track of this investment?

You can return to SeedInvest at any time to view your portfolio of investments and obtain a summary statement.


Other General Questions
What is this page about?

This is DSTLD's fundraising profile page, where you can find information that may be helpful for you to make an investment decision in their company. The information on this page includes the company overview, team bios, and the risks and disclosures related to this investment opportunity.


What are the risks of this investment?

This investment is highly speculative and should not be made by anyone who cannot afford to risk the entire investment amount. In addition to these risks, you should carefully consider the specific information and risks disclosed in DSTLD’s profile.