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DSTLD is offering securities through the use of an Offering Statement that has been qualified by the Securities and Exchange Commission under Tier II of Regulation A. A copy of the Final Offering Circular that forms a part of the Offering Statement may be obtained both here and below. The contents of the Highlights, Term Sheet sections have been prepared by SI Securities, LLC and shall be deemed broker-dealer communications subject to FINRA Rule 2210 (the “Excluded Sections”). With the exception of the Excluded Sections noted above, this profile contains offering materials prepared solely by DSTLD without the assistance of SI Securities, and not subject to FINRA Rule 2210 (the “Issuer Profile”). The Issuer Profile may contain forward-looking statements and information relating to, among other things, the company, its business plan and strategy, and its industry. These statements reflect management’s current views with respect to future events based on information currently available and are subject to risks and uncertainties that could cause the company’s actual results to differ materially. Investors are cautioned not to place undue reliance on these forward-looking statements as they are meant for illustrative purposes and they do not represent guarantees of future results, levels of activity, performance, or achievements, all of which cannot be made. Moreover, no person nor any other person or entity assumes responsibility for the accuracy and completeness of forward-looking statements, and is under no duty to update any such statements to conform them to actual results.

Lifetime Revenue

$10.1M

Compounded Annual Sales Growth

194%

  • Over $10.1M in Lifetime Sales
  • Over 149.1k items sold to more than 53.5k customers
  • 192% growth in first-half 2017 sales versus first-half 2016 sales
  • 208% compounded annual growth in customer base since inception
  • Average customer lifetime value of $360 with a 4.5x payback on the cost to acquire that customer
  • Amount raised:  
  • Close date:  
  • Indicated Interest:  
  • Raise Description:  Series A-2
  • Minimum Investment:  US $1,000 per investor
  • Security Type:  Preferred Equity
  • Pre-Money Valuation:  US $30,000,000

Life, distilled: Premium denim + luxury essentials. No retail markup.


Of the $225BN US apparel market, Fast Fashion leaders Uniqlo, H&M, and Zara have a market capitalization of $200BN combined. Moreover, $80BN of all apparel and accessory sales are currently happening online, with $50BN in apparel predicted to move online in the next four years. As a digitally native brand that combines Fast Fashion affordability with Premium (Contemporary) quality and experience — delivered via a data-driven omni-channel platform, DSTLD is  at the forefront of the growing e-commerce movement (with online sales set to grow 20%+ in the next four years, compared to just 10% six years ago). Our goal is to combine utility, quality, and a contemporary aesthetic to remove the guesswork in getting dressed. We like to say "There’s a reason why Mark Zuckerberg wears the same thing everyday."


Our LA-based brand launched in 2014 under the premises that ethically produced, well-crafted clothing shouldn’t cost so much, and that Fast Fashion is an excessive and unsustainable industry. Inspired by the creatives that constitute Los Angeles, filmmakers, writers, entrepreneurs, artists, and designers, Corey Epstein and Mark Lynn set out to build a contemporary brand based on the modern uniform they saw around them: Jeans, t-shirts, and other luxury-level basics no person can live without.


DSTLD’s approach to modernize retail, and fundraising, has generated returns: we have been able to efficiently allocate resources from our first Regulation A+ raise ($1.7M) toward marketing and key hires to bring our current lifetime sales to over $10M, up from $3M in June of 2016, for a compounded annual growth rate of 194%. And in the last year alone, DSTLD's monthly sales have grown by 186%. Additionally, DSTLD continues to acquire customers, selling more than 134.4k items to over 50.4k customers, yielding a 208% compounded annual growth rate since inception. We've also boosted customer’s average order value by 8% through our ability to efficiently go to market in a diverse number of higher priced categories, like accessories, outerwear, leather goods, silk, cashmere, and wool.


What the Press is Saying

“The Best Figure Flattering Denim” VOGUE

“A pair of premium, quite perfectly cut jeans.” GQ

“Meet the denim company that will change your life (and wardrobe) for good.”AOL

“Our favorite denim brand just released our favorite new jacket” InsideHook

“The Best New Jeans for Men” Men’s Journal

"The DSTLD team has developed incredible fit technology that emphasizes 'body-mapping'." ELLE 

"I can truly say that the style hugged my curves in all the right places." PopSugar


Customer & Investor Feedback*

"The first time I tried on my DSTLD jeans, I was immediately hooked by the quality, fit, and convenience. I have yet to find a pair of jeans thats fits better.Wesley T. | Investor | Customer since December 2015

"DSTLD is taking the art of style and simplicity to a whole other level." David | Investor | Customer since May 2015

"They are the most comfortable and soft jeans I've encountered. An absolutely fabulous job on the jeans, one can see and feel the quality that has gone into them." Garrett M. | Customer since September 2015

"Great quality jeans. I never thought I'd find a pair that I love as much as my AG jeans, but these have surpassed my expectations. The skinny Black Powerstretch pair is my favorite -- great stretch without it loosening up too much and giving a baggy butt look. After several washes the black has not faded at all. Customer service is superb." Christina O. | Customer since November 2014

"Your jeans are simply the best and I want more." Shea L. | Customer since September 2015

"A unique product line that stands out above the rest with quality and design. " Andy B. | Investor | Customer since May 2016

"DSTLD is the fabric of America, with quality made staples for any wardrobe. The best investment is one that you use and becomes a staple in everyone's life, DSTLD has that product. " Robert H. | Investor | Customer since July 2016

"The clothing industry is ripe for re-imagination and DSTLD is forging that path."  Joe C. | Investor | Customer since October 2014

"In an industry where fast fashion dominates, it's refreshing to have a brand that's focused on providing stylish, high-quality and affordable clothing." John P. | Investor | Customer since September 2016


*Disclaimer: The above individuals were not compensated in exchange for their testimonials. In addition, their testimonials should not be construed as and/or considered investment advice.


Investor Perks

We're offering exclusive perks to investors on a first-come, first-serve basis.*

  • 30% off (through 2017) to participants contributing to the first $1M raised
  • 20% off (through 2017) to participants contributing to the second $1M raised

For all investors:

  • Investor-only offers throughout the year, including events, sales, and product launches
  • Access to the Investor Portal
  • VIP customer service

*Perks will become available to investors once the individual's investment has been closed


Tune-in on Thursday, November 9th at 9:00am ET to see DSTLD pitch live to a group of East Coast investors.

Registration URL: https://attendee.gotowebinar.com/register/2932007570419631106

Webinar ID: 626-585-291

Pitch Deck

Product & Service

According to some estimates, the fashion industry is the second most polluting industry in the world, only behind oil. In fact, the average American discards about 82 pounds of clothing each year. Between the cheap mass production of fast-fashion brands and the high cost of premium brands, the fashion industry has become unsustainable, excessive, and inefficient.


DSTLD was built from the ground up in opposition to these pervading ethics of waste in the fashion industry - our name is derived from the word ‘distilled,’ meaning to extract only the essentials. As such, DSTLD boasts an unembellished line of key wardrobe pieces in a fundamental color palate of black, white, and denim. We focus on simplicity to guarantee quality: Our collection consists of well-crafted, ready to wear staples for men and women, like premium denim, silk tops and t-shirts, outerwear, denim jackets, cashmere accessories, and small leather goods.


DSTLD’s commitment to revolutionizing retail and fashion’s impact on the world is achieved through utilizing eco-friendly fabrics and sustainable production partners wherever possible. It works with a small circle of best in class suppliers, manufacturers, and wash houses to ensure its factory partners are 100% sweatshop free. And by by cutting out Department Stores and Boutiques, they provide their premium denim and luxury essentials at 60-80% off retail prices via a streamlined e-commerce experience.

Media Mentions

Team Story

Do stylish, high-quality garments require a luxury price tag? At DSTLD, our answer is a resounding no.

We have always valued a top-quality product and customer experience over the name on the label of our clothes. But as educated consumers living in Los Angeles, the denim capital of the world, we found it impossible to find well-made jeans and go-to essentials without the premium price tag. With backgrounds that span from photography, design, and creative direction, to operations, e-commerce and consulting, we knew we could build a brand that set us apart from traditional premium labels. A brand that was different, better, and had an edge. A brand for the modern consumer.

Our distinct vision and progressive platform has made it easy to find a multi-talented crew of like-minded individuals. Modest yet agile, the DSTLD team comes from some of the top household name brands and companies in the world, all who left corporate culture to endure the even more demanding startup world. At DSTLD’s inception, we focused on denim. Los Angeles being the epicenter of premium jeans, combined with the nearly mandatory denim uniform worn by today's creative class, made it a clear choice. A year in, our focus expanded to include luxury essentials like made in LA cotton tees, French Terry sweatshirts, and Italian-made leather accessories.

DSTLD is barely three years old, yet is proud to be backed by leaders in the investment community, such as Plus Capital, Creative Artists Agency (CAA), Wavemaker Partners, Baroda Ventures, Amplify.LA and CrunchFund. DSTLD is based in Los Angeles, California and helmed by Corey Epstein, Co-CEO, Co-Founder, and Creative Director, and Mark Lynn, Co-CEO and Co-Founder.

Founders and Officers

Mark T. Lynn

Co-CEO & Co-Founder

Mark T. Lynn is an Irish born, LA based entrepreneur with a keen interest in design and technology. He is the Co-Founder and Co-CEO of DSTLD where his example-driven leadership shapes the atmosphere. In his 15 years as an entrepreneur he has been involved in and sold several successful companies across a wide variety of verticals, including boutique hotels, design-driven real estate development, and wine and spirits. Prior to co-founding DSTLD with Epstein, Lynn co-founded WINC (www.winc.com), a subscription based e-winery that has become one of the largest and fastest growing wineries in America.

Lynn enjoys modern art, classical, and house music (in equal measure), traveling, wine, and a good pint of Guinness.

Corey Epstein

Co-CEO, Co-Founder & Creative Director

Corey Epstein is the Co-Founder, Co-CEO, and Creative Director of DSTLD, leading his team in the day to day operations of the company as well as guiding the broader creative vision for the brand. There’s no typical day for Corey – you might find him at table intently tweaking code or on the floor, camera in hand, snapping the perfect photo. He established a talent for executing a concept and creating a mood early on. Prior to founding DSTLD, Corey led his own marketing and web consulting firm where he advised hundreds of clients across all industries on branding, design, development, and strategy. Later, he served as a Senior Consultant at Deloitte, specializing in Retail Strategy and Analytics. He holds a BBA from Loyola Marymount University with a focus in Business Law and earned his MBA from UCLA Anderson School of Management.

He always finds a way to combine what he loves most – music, art, and photography – with work. In his free time, Corey enjoys hiking, playing guitar, and honing his skills behind the lens.

Mark T. Lynn

Co-CEO & Co-Founder

Mark T. Lynn is an Irish born, LA based entrepreneur with a keen interest in design and technology. He is the Co-Founder and Co-CEO of DSTLD where his example-driven leadership shapes the atmosphere. In his 15 years as an entrepreneur he has been involved in and sold several successful companies across a wide variety of verticals, including boutique hotels, design-driven real estate development, and wine and spirits. Prior to co-founding DSTLD with Epstein, Lynn co-founded WINC (www.winc.com), a subscription based e-winery that has become one of the largest and fastest growing wineries in America.

Lynn enjoys modern art, classical, and house music (in equal measure), traveling, wine, and a good pint of Guinness.

Corey Epstein

Co-CEO, Co-Founder & Creative Director

Corey Epstein is the Co-Founder, Co-CEO, and Creative Director of DSTLD, leading his team in the day to day operations of the company as well as guiding the broader creative vision for the brand. There’s no typical day for Corey – you might find him at table intently tweaking code or on the floor, camera in hand, snapping the perfect photo. He established a talent for executing a concept and creating a mood early on. Prior to founding DSTLD, Corey led his own marketing and web consulting firm where he advised hundreds of clients across all industries on branding, design, development, and strategy. Later, he served as a Senior Consultant at Deloitte, specializing in Retail Strategy and Analytics. He holds a BBA from Loyola Marymount University with a focus in Business Law and earned his MBA from UCLA Anderson School of Management.

He always finds a way to combine what he loves most – music, art, and photography – with work. In his free time, Corey enjoys hiking, playing guitar, and honing his skills behind the lens.

Key Team Members

Kevin Morris

COO / CFO

Paul Roughley

Design Director

Hannah Laverty

PR & Marketing Director

Isadora Hu

Operations Manager

Aaron Lifton

Senior Developer

Shervin Lalezari

Growth Marketing & Analytics Manager

Laura Gramlich

Customer Experience Manager

Laura Sokol

Marketing Analyst & Editorial Manager

Michelle Finney

Product Development & Graphic Designer

Caitlin Zenisek

VIP Customer Experience Specialist

Notable Advisors & Investors

Plus Capital

Investor, early-stage venture fund

Wavemaker

Investor, early-stage, cross-border VC firm

Dennis Phelps

Investor, angel investor & VC at Institutional Venture Partners

Tenoneten Ventures

Investor, LA-based early-stage VC firm

Patrick Falle

Investor, founding investor

Tom Mcinerny

Investor, angel investor

Amplify La

Investor, accelerator investing in seed and early-stage startups

Caa Ventures

Investor, early-stage VC arm of CAA (Creative Artists Agency)

Baroda Ventures

Investor, LA-based VC firm

Arena Ventures

Investor, LA and SF-based seed and growth stage VC firm

Clark Landry

Investor, angel investor, entrepreneur, co-founder and former executive chairman of SHIFT

CrunchFund

Investor, SF-based seed and early-stage VC

Andrew Lanoha

Investor, VC at Lanoha Ventures

John Tomich

Advisor, Chairman & Co-Founder at Onestop Internet

Samuel Shaffer

Advisor, Marketing Strategist

Steve Shaw

Advisor, Founder of Treats! Magazine & Photographer

Term Sheet

Fundraising Description

  • Round description
    Series A-2

  • Round size
    US $10,000,000


  • Minimum investment
    US $1,000

  • Target Minimum Raise Amount
    US $200,000
  • Key Terms

  • Security Type
    Preferred Equity

  • Pre-money valuation
    US $30,000,000
  • Investor Perks

    We're offering exclusive perks* to the following investors on a first-come, first-serve basis.

    • 30% off (through 2017) to participants contributing to the first $1M raised
    • 20% off (through 2017) to participants contributing to the second $1M raised

    The investors above, as well as all other investors will receive the following:

    • Investor-only offers throughout the year, including events, sales, and product launches
    • Access to the Investor Portal

    • VIP customer service

    *Perks will become available to investors once the individual's investment has been closed

    It is advised that you consult a tax professional to fully understand any potential tax implications of receiving investor perks before making an investment.

    Market Landscape

    Source: https://www.statista.com/statistics/278890/us-apparel-and-accessories-retail-e-commerce-revenue/


    The Global Apparel market is massive and fragmented, but the Fast Fashion industry is predominantly controlled by three players: Zara, H&M, Uniqlo. Fast Fashion companies have succeeded by making fashion affordable for the mass market. While dozens of contemporary brands compete with $200+ jeans, the average price of jeans sold in the U.S. is $45, and Fast Fashion retailers are able to reach a much broader swath of customers.


    DSTLD combines Fast Fashion affordability with Premium quality and experience, delivered via a best in class digitally native platform.

    Risks and Disclosures

    Start-up investing is risky. Investing in startups is very risky, highly speculative, and should not be made by anyone who cannot afford to lose their entire investment. Unlike an investment in a mature business where there is a track record of revenue and income, the success of a startup or early-stage venture often relies on the development of a new product or service that may or may not find a market. Before investing, you should carefully consider the specific risks and disclosures related to both this offering type and the company which can be found in this company profile and the documents in the data room below.

    Your shares are not easily transferable. You should not plan on being able to readily transfer and/or resell your security. Currently there is no market or liquidity for these shares and the company does not have any plans to list these shares on an exchange or other secondary market. At some point the company may choose to do so, but until then you should plan to hold your investment for a significant period of time before a “liquidation event” occurs. A “liquidation event” is when the company either lists their shares on an exchange, is acquired, or goes bankrupt.

    The Company may not pay dividends for the foreseeable future. Unless otherwise specified in the offering documents and subject to state law, you are not entitled to receive any dividends on your interest in the Company. Accordingly, any potential investor who anticipates the need for current dividends or income from an investment should not purchase any of the securities offered on the Site.

    Valuation and capitalization. Unlike listed companies that are valued publicly through market-driven stock prices, the valuation of private companies, especially startups, is difficult to assess and you may risk overpaying for your investment. In addition, there may be additional classes of equity with rights that are superior to the class of equity being sold.

    You may only receive limited disclosure. While the company must disclose certain information, since the company is at an early-stage they may only be able to provide limited information about its business plan and operations because it does not have fully developed operations or a long history. The company may also only obligated to file information periodically regarding its business, including financial statements. A publicly listed company, in contrast, is required to file annual and quarterly reports and promptly disclose certain events — through continuing disclosure that you can use to evaluate the status of your investment.

    Investment in personnel. An early-stage investment is also an investment in the entrepreneur or management of the company. Being able to execute on the business plan is often an important factor in whether the business is viable and successful. You should be aware that a portion of your investment may fund the compensation of the company’s employees, including its management. You should carefully review any disclosure regarding the company’s use of proceeds.

    Possibility of fraud. In light of the relative ease with which early-stage companies can raise funds, it may be the case that certain opportunities turn out to be money-losing fraudulent schemes. As with other investments, there is no guarantee that investments will be immune from fraud.

    Lack of professional guidance. Many successful companies partially attribute their early success to the guidance of professional early-stage investors (e.g., angel investors and venture capital firms). These investors often negotiate for seats on the company’s board of directors and play an important role through their resources, contacts and experience in assisting early-stage companies in executing on their business plans. An early-stage company may not have the benefit of such professional investors.

    DSTLD's Offering Circular

    The offering circular is the legal document filed with the SEC for a Regulation A offering and provides facts that an investor needs to make an informed investment decision. The offering circular includes an overview of company and company's business, historical financials and capitalization, and key risk factors.

    Download DSTLD's  Offering Circular here.

    Frequently Asked Questions

    About Reg A Offerings
    What does it mean that the SEC has qualified this offering?

    "The SEC has qualified this offering" means the SEC has permitted DSTLD to offer for sale the securities described in the Offering Circular to investors such as you. The SEC is not judging the merits, accuracy, or completeness of the offering and information in the Offering Circular. Rather, the SEC is merely ensuring DSTLD has met all legal disclosure and regulatory requirements necessary to make these shares available to you.


    Making an Investment in DSTLD
    How does investing work?

    When you complete your investment on SeedInvest, your money will be transferred to an escrow account where an independent escrow agent will watch over your investment until it is accepted by DSTLD. Once DSTLD accepts your investment, and certain regulatory procedures are completed, your money will be transferred from the escrow account to DSTLD in exchange for your shares. At that point, you will be a proud owner in DSTLD.


    What is the difference between preferred equity and a convertible note?

    Preferred equity is usually issued to outside investors and carries rights and conditions that are different from that of common stock. For example, preferred equity may include rights that prevent or minimize the effects of dilution or grants special privileges in situations when the company is sold.

    A convertible note is a unique form of debt that converts into equity, usually in conjunction with a future financing round. The investor effectively loans money to a startup with the expectation that they will receive equity in the company in the future at a discounted price per share when the company raises its next round of financing.

    To learn more about startup investment types check out “How to Choose a Startup Investment” in our academy.


    What will I need to complete my investment?

    To make an investment, you will need the following information readily available:

    1. Personal information such as your current address and phone number
    2. Employment and employer information
    3. Net worth and income information
    4. Social Security Number or government-issued identification
    5. ABA bank routing number and checking account number (typically found on a personal check or bank statement)

    What if I change my mind about investing?

    Until a closing occurs, you may cancel your investment at any time, for any reason. You will receive an email when the closing occurs and your shares have been issued. If you have already funded your investment and your funds are in escrow, your funds will be promptly refunded to you upon cancellation. To cancel your investment, please go to your portfolio page.


    After My Investment
    How can I sell my shares in the future?

    Currently there is no market or liquidity for these shares. Right now DSTLD does not plan to list these shares on a national exchange or another secondary market. At some point DSTLD may choose to do so, but until then you should plan to hold your investment for a significant period of time before a “liquidation event” occurs. A “liquidation event” is when DSTLD either lists their shares on an exchange, is acquired, or goes bankrupt.


    How do I keep track of this investment?

    You can return to SeedInvest at any time to view your portfolio of investments and obtain a summary statement.


    Other General Questions
    What is this page about?

    This is DSTLD's fundraising profile page, where you can find information that may be helpful for you to make an investment decision in their company. The information on this page includes the company overview, team bios, and the risks and disclosures related to this investment opportunity. You will also find a copy of the DSTLD's Offering Circular, which has been qualified by the SEC. The Offering Circular includes important details about DSTLD's fundraise that you should review before investing.


    What are the risks of this investment?

    This investment is highly speculative and should not be made by anyone who cannot afford to risk the entire investment amount. In addition to these risks, you should carefully consider the specific information and risks disclosed in DSTLD’s profile and Offering Circular.