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We believe in making new car technology that is simple, smart, and easy-to-install on any vehicle. We aim to put affordable new software-enhanced car tech on any vehicle and eventually pave the way for cars to convert to autonomous driving.


The Mission & Vision

Our goal is to make state-of-the-art car technology affordable and easy-to-install for Americans currently missing out on great new car technology due to the cost or complexity of installation. The average American struggles to afford new cars and existing smart car solutions for old vehicles are often prohibitively expensive and complex to install. We want to change that through IoT-enabled smart devices that don’t require the “car guy” for installation.

The Problem

From our experience, new car technology can be prohibitively expensive and difficult to install for the average consumer. Most require a “car guy” to install it for you. FenSens is taking this technology to the mass market by making it wireless, require near zero installation, and by using smartphones instead of LCD monitors. This will not only bring down the cost but also make it affordable for people - people who don’t want to spend 10% to 20% of their vehicle value on one feature, which is what many current solutions require. For instance, 80% of vehicles still lack rear obstacle sensors or backup cameras while many consumers are interested in the technology. This is due to affordability and the lack of easy install. 

The Solution

We have created a smart wireless parking sensor that enables instant hands-free alerts right on the driver’s phone. An app launches automatically on the driver's phone after hitting the included universal QuickLaunch® button. The app provides audio, visual, and vibration alerts for objects in the car's blind spots.

It installs in less than five minutes with only four screws and no wiring - just like any license plate frame. We have several layers of security to prevent theft. The wireless device is powered by Bluetooth technology. It's affordable, reusable,  and doesn't require professional help to install.

We are currently developing a suite of interconnected smart devices for the car and already have three more products in the pipeline with technical feasibility studies and 3D renderings being completed. By using IoT technology we are able to make many of the outdated technologies in a $40B automotive aftermarket more affordable, easy-to-install, and easy-to-use. Furthermore, we are able to tap into an unprecedented amount of big data analytics including safe driving habits, vehicle health metrics, trip details, and more.

Our future business model includes a premium subscription service where customers can call for roadside assistance, launching more car devices, tracking missing or stolen vehicles, and more. Additionally, discussions with several high profile technology and automotive manufacturers are leading us towards unique partnership and acquisition opportunities similar to the strategy executed by Dropcam.