gener8tor Fund

Index Fund of all five gener8tor Winter 2014 companies.

About gener8tor Fund

About gener8tor

gener8tor is a startup business accelerator and angel fund in Wisconsin ( gener8tor invests its community, capital, expertise, mentorship and network in capable, early-stage entrepreneurs with innovative business models. gener8tor works with the startups in its portfolio to create successful, scalable companies.

gener8tor focuses on technology startups: technology, web, software, Internet, SaaS and hardware companies. gener8tor’s goal is to be recognized by entrepreneurs and investors as the best choice for creating and accelerating a startup company. gener8tor accomplishes this by running two 12-week accelerator programs each year (Summer and Winter) that enroll 5-7 startups each with a focus on accelerating customer and revenue growth.

gener8tor started operations in January 2012 with offices in Milwaukee and Madison, Wisconsin. gener8tor’s co-founding team includes the following individuals: Dan Armbrust, Joel Abraham, Dan Bader, Joe Kirgues, Troy Vosseller and Jon Eckhardt. Since beginning operations, gener8tor has invested in 23 companies. These companies have been largely Wisconsin-based. Altogether, gener8tor’s 23 portfolio companies have raised north of $15 million in capital since January 2012 with over 80% of those funds from private investors outside of the gener8tor network.

gener8tor is a proud member of the Global Accelerator Network (GAN) and is sponsored by American Family Insurance.

About the Madison Winter 2014 Program

gener8tor launched its Madison Winter 2014 12-week program with an intensive 48 hour immersion weekend on January 3, 2014. At the start of the program, gener8tor invests $20,000 in exchange for 6-9% common stock equity. With gener8tor’s assistance, the companies in the program are required to deliver a minimum viable product, a business model to scale the company, customer verification/validation and a “Premiere Night” presentation to investors.

Madison Winter 2014 Portfolio Companies

Review Trackers:

  • Online review management for multi-location businesses in a single dashboard. SaaS with over 2,500 paying locations and MRR nearing $30,000.


  • The "Keurig machine for smoothies." Fresh, convenient, raw fruit & vegetable single-serving smoothie cups with proprietary, self-cleaning blender.

Edison DC Systems:

  • AC-to-DC converter units for data centers. Their products reduce power consumption by up to 20%. The company has written the DC-power standard for Open Compute. 

Men's Style Lab:

Driblet Labs:

Product & Service

The Team

Troy Vosseller


Troy Vosseller


Fund Management

Troy Vosseller


Frequently Asked Questions

Making an Investment in gener8tor Fund
How does investing work?

When you complete your investment on SeedInvest, your money will be transferred to an escrow account where an independent escrow agent will watch over your investment until it is accepted by gener8tor Fund. Once gener8tor Fund accepts your investment, and certain regulatory procedures are completed, your money will be transferred from the escrow account to gener8tor Fund in exchange for your shares. At that point, you will be a proud owner in gener8tor Fund.

What is the difference between preferred equity and a convertible note?

Preferred equity is usually issued to outside investors and carries rights and conditions that are different from that of common stock. For example, preferred equity may include rights that prevent or minimize the effects of dilution or grants special privileges in situations when the company is sold.

A convertible note is a unique form of debt that converts into equity, usually in conjunction with a future financing round. The investor effectively loans money to a startup with the expectation that they will receive equity in the company in the future at a discounted price per share when the company raises its next round of financing.

To learn more about startup investment types check out “How to Choose a Startup Investment” in our academy.

What will I need to complete my investment?

To make an investment, you will need the following information readily available:

  1. Personal information such as your current address and phone number
  2. Employment and employer information
  3. Net worth and income information
  4. Social Security Number or government-issued identification
  5. ABA bank routing number and checking account number (typically found on a personal check or bank statement)

What if I change my mind about investing?

Until a closing occurs, you may cancel your investment at any time, for any reason. You will receive an email when the closing occurs and your shares have been issued. If you have already funded your investment and your funds are in escrow, your funds will be promptly refunded to you upon cancellation. To cancel your investment, please go to your portfolio page.

After My Investment
How can I sell my shares in the future?

Currently there is no market or liquidity for these shares. Right now gener8tor Fund does not plan to list these shares on a national exchange or another secondary market. At some point gener8tor Fund may choose to do so, but until then you should plan to hold your investment for a significant period of time before a “liquidation event” occurs. A “liquidation event” is when gener8tor Fund either lists their shares on an exchange, is acquired, or goes bankrupt.

How do I keep track of this investment?

You can return to SeedInvest at any time to view your portfolio of investments and obtain a summary statement.

Other General Questions
What is this page about?

This is gener8tor Fund's fundraising profile page, where you can find information that may be helpful for you to make an investment decision in their company. The information on this page includes the company overview, team bios, and the risks and disclosures related to this investment opportunity.

What are the risks of this investment?

This investment is highly speculative and should not be made by anyone who cannot afford to risk the entire investment amount. In addition to these risks, you should carefully consider the specific information and risks disclosed in gener8tor Fund’s profile.