Oral care and hygiene is a pervasive issue plaguing much of the US. ~90% of infections start in the mouth and nearly 50% of people over the age of 30 have some form of gum infection. Your toothbrush is the first line defense, and electric toothbrushes have consistently shown to be more effective than a standard manual toothbrush. Despite that, less than 20% of consumers in the US use an electric toothbrush. The low adoption is driven by overpriced products, stale brands, and design, and topped off with a horrible customer experience. These market dynamics are a result of the current duopoly, whereby 90% of the market is controlled by two large CPGs.
Goby set out to fix those common issues in a number of ways. First and foremost, Goby delivers an award-winning electric toothbrush. Second, we've built a brand that consumers can get excited about and a design that consumers love. Third, Goby provides consumers with unparalleled convenience and a super customer experiences. Finally, we sell Goby at a discount to major brands, making premium oral care more accessible and affordable.
The electric toothbrush is the first in a line of products we'll be releasing in the near future. Our customers today are actively asking for us to release additional oral care products. The goodwill we've built with our consumers provides the permission to expand into the broader oral care category.