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GoFish Cam is offering securities under both Regulation D and Regulation CF through SI Securities, LLC ("SI Securities"). SI Securities is an affiliate of SeedInvest Technology, LLC, a registered broker-dealer, and member FINRA/SIPC. SI Securities will receive cash compensation equal to % of the value of the securities sold and equity compensation equal to % of the number of securities sold. Investments made under both Regulation D and Regulation CF involve a high degree of risk and those investors who cannot afford to lose their entire investment should not invest. Furthermore, this profile and accompanying offering materials may contain forward-looking statements and information relating to, among other things, the company, its business plan and strategy, and its industry. Investors should review the risks and disclosures. The contents below are meant to be a summary of the information found in the company’s Form C. Before making an investment decision, investors should review the company’s Form C for a complete description of its business and offering information, a copy of which may be found both here and below.

About GoFish Cam

GoFish Cam is on a mission to make the underwater experience easily accessible to every angler. 

Much of the fishing experience takes place underwater. GoFish Cam, however, can help reveal:

  • How a fish reacts to bait or lure
  • What species are on the fish finder
  • Where fish are hiding in the structures below
  • Whether there are even fish below
  • What’s that big one that got away

GoFish Cam is a Kickstarter-backed hardware and mobile technology company that has developed an underwater camera that sits on an angler's fishing line. The camera works with a mobile application that lets its users review, edit, and share their footage. 

Anglers can easily review their footage to help justify their decisions, cut out guessing time, and be more effective while fishing. GoFish Cam aims to give anglers the chance to learn from their experiences by supplying data from which they can learn more about what happened and why. Furthermore, their mobile platform allows anglers to leverage others' experiences to plan their next outing.  

What the press is saying*

“GoFish Cam is really more of a specialty camera. Fisherfolk will find it useful as far as improving their chance of catching something” - Digital Trends

“The GoFish Camera . . . ties into a fishing line behind the hook, allowing fishermen to capture the moment a fish snatches the bait and becomes hooked. It can be used in water up to 150 metres deep” - DailyMail

“Seeing visual evidence of a strike through the lens of a GoFish Cam will open your eyes.” - Wide Open Spaces

“ [GoFish Cam] beat out more than 3,300 competitors to claim one of three Most Promising Startup awards” - Globe & Mail

*The above individuals were not compensated in exchange for their testimonials. In addition, their testimonials should not be construed as and/or considered investment advice.


Investor Event

Join CEO and Co-Founder Brandon Austin for an investor event on Wednesday, March 22nd at 6:30 PM CT to learn more about the company.

RSVP here: https://gofishcam.splashthat.com/

Product & Service

Technology

GoFish Cam is an enhanced camera that has been uniquely designed for fishing. Specifically, the camera records in 1080p HD, has night vision, can go 150M underwater, and has been designed with a stabilized fin to prevent the camera from spinning or shaking or affecting the fishing line. Additionally, the camera was designed to have neutral buoyancy so that the camera will not float or sink an angler's line, which could affect how lure or bait is supposed to present itself.

The GoFish Cam works with a custom mobile application. The mobile app lets anglers easily review, edit, and share their camera footage. Furthermore, GoFish Cam developed a platform that enables users to see data about their own and each other’s fishing experiences.

Business Model

The business model of GoFish Cam is initially built on the sales of the cameras, for which gross margins are approximately 60% and which GoFish Cam believes will increase to over 70% gross margins at scale. They intend to first sell online to build an initial user base as well as to develop their brand. They then intend to engage with multiple online marketplaces and re-sellers. They plan to scale into retail/distribution to further grow once they have developed their brand and established a user base. Their long-term goal (after developing a significant enough user base) is to shift their business model from being built on camera sales to monetizing on data, content, and the mobile app. 

GoFish Cam has six pending patents that focus on its unique designs and technologies. The portfolio is comprised primarily of design patents with a couple utility patents.

Products

GoFish Cam's initial product is a wireless action camera that is compatible with a mobile app. Moving forward, their goal is to release multiple accessory packs that will be compatible with all camera models. After the release of these accessories, their plan is to launch GoFish Cam 2.0, a more enhanced and innovative fishing camera that will collect and share more data about the fishing experience to users while also enhancing the mobile platform to enable more possibilities for anglers. 

Their current product line consists of one camera: The GoFish Cam (retail price $184.95), which has the following key benefits:

  • Small
  • Strong leader lines
  • Night vision
  • Neutral buoyancy
  • 150M depth
  • Stabilized, intuitive design
  • Mobile Integration via WiFi

Media Mentions

Team Story

GoFish Cam was founded by two brothers, Ryan and Brandon Austin. They've spent their entire lives fishing. Ryan and Brandon grew up fishing on the lakes in Ontario, Canada and deep sea fishing with their family from Costa Rica. In the summer of 2014, Ryan was on a fishing trip in Trinidad. He was on the back of a boat with some locals when all of a sudden one of the locals had a MASSIVE fish on the line! He battled it for what seemed like forever, until suddenly, the fish just got off. Everyone on the boat had so many questions: what kind of fish was it, how big was it, what should they do, should they go back? Ryan called Brandon to tell him the story, as he knew he’d appreciate the fishing tale. Within months, GoFish Cam was born.

Meet the Founders

Brandon Austin

CEO & Co-Founder

Prior to co-founding GoFish Cam, Brandon Austin worked at Assent Compliance, a SAAS startup that focuses on streamlining companies’ compliance programs. Brandon helped generate new business initiatives and sales leads, and trained new teams throughout the process. He also managed several accounts. In any work environment, Brandon has over-exceeded expectations and led his way to top staff. Winning sales of the month & staff of the year in his previous roles. Brandon is a graduate from Carleton University. It was at Carleton University where he began his entrepreneurial efforts, overseeing and building promotional teams for student events. Brandon recently participated in the Telluride Venture Accelerator program.

Ryan Austin

Co-Founder & Advisor

In addition to co-founding GoFish Cam, Ryan Austin is the founder of ExpertKnowledge. Prior to founding those companies, Ryan served as Senior Vice President for World Trade Group, an organization that offers live events, online products and training courses. He was responsible for the start-up, development, design, and execution of the Training Division in the Americas. In 2012, GCP acquired World Trade Group in a £27.5m buyout. 

Ryan has founded several other start-ups from a young age. As a great believer that if you’re lucky enough to be successful, you have a responsibility to give back, Ryan’s interest lies in helping others – his main driving force for succeeding in business. He has been fortunate enough to have great mentors guiding him throughout his career and intends to pay it forward by helping others. After spending two years at York University and one year at The University of Western Ontario, Ryan left University to pursue his dreams. Ryan graduated from The Next Founders program which provided 50-65 hours of masters-level education taught by award winning faculty from schools including Harvard Business School, MIT, and Ivey. Ryan also participated and graduated from SURGE Venture’s 4th cohort and Edge Ed Tech’s most recent cohort.

Brandon Austin

CEO & Co-Founder

Prior to co-founding GoFish Cam, Brandon Austin worked at Assent Compliance, a SAAS startup that focuses on streamlining companies’ compliance programs. Brandon helped generate new business initiatives and sales leads, and trained new teams throughout the process. He also managed several accounts. In any work environment, Brandon has over-exceeded expectations and led his way to top staff. Winning sales of the month & staff of the year in his previous roles. Brandon is a graduate from Carleton University. It was at Carleton University where he began his entrepreneurial efforts, overseeing and building promotional teams for student events. Brandon recently participated in the Telluride Venture Accelerator program.

Ryan Austin

Co-Founder & Advisor

In addition to co-founding GoFish Cam, Ryan Austin is the founder of ExpertKnowledge. Prior to founding those companies, Ryan served as Senior Vice President for World Trade Group, an organization that offers live events, online products and training courses. He was responsible for the start-up, development, design, and execution of the Training Division in the Americas. In 2012, GCP acquired World Trade Group in a £27.5m buyout. 

Ryan has founded several other start-ups from a young age. As a great believer that if you’re lucky enough to be successful, you have a responsibility to give back, Ryan’s interest lies in helping others – his main driving force for succeeding in business. He has been fortunate enough to have great mentors guiding him throughout his career and intends to pay it forward by helping others. After spending two years at York University and one year at The University of Western Ontario, Ryan left University to pursue his dreams. Ryan graduated from The Next Founders program which provided 50-65 hours of masters-level education taught by award winning faculty from schools including Harvard Business School, MIT, and Ivey. Ryan also participated and graduated from SURGE Venture’s 4th cohort and Edge Ed Tech’s most recent cohort.

Key Team Members

Jarod Barnett

China Manufacturing Representative

Derek Literall

Development & Operations

Roy prosise

Development & Manufacturing Partner

Kieran Howlett

CTO

Daniel Caputo

Sr. Designer

Notable Advisors & Investors

Telluride Venture Accelerator

Investor, A mentor driven program for outdoor, travel, and wellness startups.

The DMZ at Ryerson University

Investor, Ryerson University's business incubator for early-stage technology startups.

Q&A with the Founder

  • How are you financing for manufacturing / inventory? What are payment days?
    Our manufacturing costs have kicked off this month with Tooling & Molds. We have 2 payments to make for that of $21,500. In March we will have to pay for the production run/inventory. Since we plan to make 5000 units our costs are $325,000. We have to pay 20% upfront, 30% at the QA halfpoint, and 50% on delivery. Our investor who owns the manufacturing facility in China is fronting 50% of these costs to deepen his investment with us. The other 1/2 will need to be paid by the company however if we are not in a position to take the remaining $162,500 out of cash-flow, our investor has agreed to let us net the payment so we can work on selling inventory to get cash flow up to make the payment.
  • Where are you in product development?
    The camera app is completed. Now, we are doing more testing & waiting to manufacture. In 6-8 weeks, we will complete production level samples for beta testers. For our first product run, we will order 5K units and at the end of February 2017, we will ship out a small batch and ship the remainder at end of March.
  • Can you clarify on your 20+ distribution requests?
    We have already secured LOIs from distributors, re-sellers, and wholesalers which is the longer-term plan for distribution. For example, we have secured a non-exclusive distribution LOI with Ingram Micro for when we're ready to launch to large retailers. In the short term, we will sell via our mobile app, website and online retailers (Grommet, Amazon, Fancy, fishing pages, influencers / ambassadors, affiliates / sponsors, etc.)
  • What are your Hiring Plans?
    We have 2 contracted mobile developers, a full stack contracted hardware design and development team of 3 members, a part time contracted web developer. We then have a full time CTO and CEO. Post raise, the first hires will be in digital marketing and business development to push consumers to our app. From the app, we can push people online for camera sales. We’ll also sell at fishing consumer shows where thousands of anglers are in attendance.
  • Who is Ryan Austin (co-founder) that is no longer a full-time member?
    He is the brother to the CEO; they worked on GoFish together in 2014 with a contract team for 7 months before launching on Kickstarter. After Kickstarter, we found a stronger dev team to launch the product & stronger production & CTO. He helped us launch as a serial entrepreneur himself and structured / guided our company. He’s still Involved daily from an advisor level.
  • The Q&A with the Founder is based on due diligence activities conducted by SI Securities, LLC. The verbal and/or written responses transcribed above may have been modified to address grammatical, typographical, or factual errors, or by special request of the company to protect confidential information.

    Investor Perks

    • Invest $5,000 - Receive two GoFish Cams. (~$380 value)
    • Invest $20,000+ - Receive two GoFish Cams and join the founding team for their promotional filming and fishing trip in Costa Rica. Accommodations and fishing expenses are included, airfare is not included. (~$4,500-$6,000 value)

    It is advised that you consult a tax professional to fully understand any potential tax implications of receiving investor perks before making an investment.

    Frequently Asked Questions

    About Side by Side Offerings
    What is Side by Side?

    A Side by Side offering refers to a deal that is raising capital under two offering types. This Side by Side offering is raising under Regulation CF and Rule 506(c) of Regulation D.


    What is a Form C?

    The Form C is a document the company must file with the Securities and Exchange Commission (“SEC”) which includes basic information about the company and its offering and is a condition to making a Reg CF offering available to investors. It is important to note that the SEC does not review the Form C, and therefore is not recommending and/or approving any of the securities being offered.

    Before making any investment decision, it is highly recommended that prospective investors review the Form C filed with the SEC (included in the company's profile) before making any investment decision.


    What is Rule 506(c) under Regulation D?

    Rule 506(c) under Regulation D is a type of offering with no limits on how much a company may raise. The company may generally solicit their offering, but the company must verify each investor’s status as an accredited investor prior to closing and accepting funds. To learn more about Rule 506(c) under Regulation D and other offering types check out our blog and academy.


    What is Reg CF?

    Title III of the JOBS Act outlines Reg CF, a type of offering allowing private companies to raise up to $1 million from all Americans. Prior capital raising options limited private companies to raising money only from accredited investors, historically the wealthiest ~2% of Americans. Like a Kickstarter campaign, Reg CF allows companies to raise funds online from their early adopters and the crowd. However, instead of providing investors a reward such as a t-shirt or a card, investors receive shares, typically equity, in the startups they back. To learn more about Reg CF and other offering types check out our blog and academy.


    Making an Investment in GoFish Cam
    How does investing work?

    When you complete your investment on SeedInvest, your money will be transferred to an escrow account where an independent escrow agent will watch over your investment until it is accepted by GoFish Cam. Once GoFish Cam accepts your investment, and certain regulatory procedures are completed, your money will be transferred from the escrow account to GoFish Cam in exchange for your shares. At that point, you will be a proud owner in GoFish Cam.


    What will I need to complete my investment?

    To make an investment, you will need the following information readily available:

    1. Personal information such as your current address and phone number
    2. Employment and employer information
    3. Net worth and income information
    4. Social Security Number or government-issued identification
    5. ABA bank routing number and checking account number (typically found on a personal check or bank statement)

    If you are investing under Rule 506(c) of Regulation D, your status as an Accredited Investor will also need to be verified and you will be asked to provide documentation supporting your income, net worth, revenue, or net assets or a letter from a qualified advisor such as a Registered Investment Advisor, Registered Broker Dealer, Lawyer, or CPA.


    How much can I invest?

    An investor is limited in the amount that he or she may invest in a Reg CF offering during any 12-month period:

    • If either the annual income or the net worth of the investor is less than $100,000, the investor is limited to the greater of $2,000 or 5% of the lesser of his or her annual income or net worth.
    • If the annual income and net worth of the investor are both greater than $100,000, the investor is limited to 10% of the lesser of his or her annual income or net worth, to a maximum of $100,000.

    Separately, GoFish Cam has set a minimum investment amount of US $0.

    Accredited investors investing $20,000 or over do not have investment limits.


    After My Investment
    What is my ongoing relationship with the Issuer?

    You are a partial owner of the company, you do own shares after all! But more importantly, companies which have raised money via Regulation CF must file information with the SEC and post it on their websites on an annual basis. Receiving regular company updates is important to keep shareholders educated and informed about the progress of the company and their investment. This annual report includes information similar to a company’s initial Reg CF filing and key information that a company will want to share with its investors to foster a dynamic and healthy relationship.

    In certain circumstances a company may terminate its ongoing reporting requirement if:

    1. The company becomes a fully-reporting registrant with the SEC
    2. The company has filed at least one annual report, but has no more than 300 shareholders of record
    3. The company has filed at least three annual reports, and has no more than $10 million in assets
    4. The company or another party purchases or repurchases all the securities sold in reliance on Section 4(a)(6)
    5. The company ceases to do business

    However, regardless of whether a company has terminated its ongoing reporting requirement per SEC rules, SeedInvest works with all companies on its platform to ensure that investors are provided quarterly updates. These quarterly reports will include information such as: (i) quarterly net sales, (ii) quarterly change in cash and cash on hand, (iii) material updates on the business, (iv) fundraising updates (any plans for next round, current round status, etc.), and (v) any notable press and news.


    How can I sell my shares in the future?

    Currently there is no market or liquidity for these shares. Right now GoFish Cam does not plan to list these shares on a national exchange or another secondary market. At some point GoFish Cam may choose to do so, but until then you should plan to hold your investment for a significant period of time before a “liquidation event” occurs. A “liquidation event” is when GoFish Cam either lists their shares on an exchange, is acquired, or goes bankrupt.


    How do I keep track of this investment?

    You can return to SeedInvest at any time to view your portfolio of investments and obtain a summary statement. If invested under Regulation CF you may also receive periodic updates from the company about their business, in addition to monthly account statements.


    Other General Questions
    What is this page about?

    This is GoFish Cam's fundraising profile page, where you can find information that may be helpful for you to make an investment decision in their company. The information on this page includes the company overview, team bios, and the risks and disclosures related to this investment opportunity. If the company runs a side by side offering that includes an offering under Regulation CF, you may also find a copy of the GoFish Cam's Form C. The Form C includes important details about GoFish Cam's fundraise that you should review before investing.


    How can I (or the company) cancel my investment under Regulation CF?

    For offerings made under Regulation CF, you may cancel your investment at any time up to 48 hours before a closing occurs or an earlier date set by the company. You will be sent a reminder notification approximately five days before the closing or set date giving you an opportunity to cancel your investment if you had not already done so. Once a closing occurs, and if you have not canceled your investment, you will receive an email notifying you that your shares have been issued. If you have already funded your investment, your funds will be promptly refunded to you upon cancellation. To cancel your investment, let SeedInvest know by emailing cancellations@seedinvest.com. Please include your name, the company's name, the amount, the investment number, and the date your made your investment.


    What if I change my mind about investing?

    If you invest under any other offering type, you may cancel your investment at any time, for any reason until a closing occurs. You will receive an email when the closing occurs and your shares have been issued. If you have already funded your investment and your funds are in escrow, your funds will be promptly refunded to you upon cancellation. To cancel your investment, please email us at cancellations@seedinvest.com. Please include your name, the company's name, the amount, the investment number, and the date your made your investment.