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HALO Hydration

Creator of premium, low sugar electrolyte hydration products

  • $879,005Amount raised
  • $1,000Minimum
  • $10,000,000Pre-Money valuation

Purchased securities are not listed on any exchange. A secondary market for these securities does not currently exist and may never develop. You should not purchase these securities with the expectation that one eventually will.

HALO Hydration is offering securities under both Regulation CF and Regulation D through SI Securities, LLC ("SI Securities"). SI Securities is an affiliate of SeedInvest Technology, LLC, a registered broker-dealer, and member FINRA/SIPC. SI Securities will receive cash compensation equal to 7.50% of the value of the securities sold and equity compensation equal to 2.50% of the number of securities sold. Investments made under both Regulation CF and Regulation D involve a high degree of risk and those investors who cannot afford to lose their entire investment should not invest. Furthermore, this profile may contain forward-looking statements and information relating to, among other things, the company, its business plan and strategy, and its industry. Investors should review the risks and disclosures in the offering's draft. The contents of this profile are meant to be a summary of the information found in the company’s Form C. Before making an investment decision, investors should review the company’s Form C for a complete description of its business and offering information, a copy of which may be found both here and below.


Company Highlights

  • After launching powder products in June 2021, HALO gained traction at Walmart, launching in approximately 1,400 Walmart stores in 49 states
  • Based on initial traction at Walmart, company estimates year 1 HALO revenue at $1M
  • Notable investors and ambassadors include 3x Grand Slam Champion Sir Andy Murray, Patrick Mouratoglou (Serena Williams' coach for 10 years), and international soccer player Emerson Palmieri
  • HALO products are already available in the US, the UK, and the EU
  • Founder & CEO, Anshuman Vohra, is a serial entrepreneur with a successful exit of his prior company (some of the same team members are involved in Halo), chairman, Rob Soni, is a distinguished venture capitalist with a track record of early investments and successful exits

Fundraise Highlights

  • Total Amount Raised: US $879,005
  • Total Round Size: US $2,675,000
  • Raise Description:  Seed
  • Minimum Investment:  US $1,000 per investor
  • Security Type:  Preferred Equity
  • Pre-Money valuation :  US $10,000,000
  • Offering Type:   Side by Side Offering

HALO: on a mission to inspire the world to hydrate better. As stated by Sir Andy Murray, “I’m excited for you to discover more about the world of HALO Hydration, and hope to have you join #teamhalo.”


What is HALO?

HALO is a premium hydration products company focused on the next generation of healthy hydration. In June 2021, we launched our “HALO On-The-Go”, a hydration powder filled with electrolytes, minerals, and vitamins and 10x less sugar than the leading brand! 

What's the problem?

Consumers have been on a war against sugar and have therefore become more interested in 'reading the label' to see what products are really composed of. COVID has accelerated the public interest in 'health-conscious' food and beverages which is where we come in.

HALO's solution

Given the tailwinds detailed above, HALO has curated a beverage with health being of paramount importance. HALO has combined a high concentration of vitamins, minerals and electrolytes with a pinch of sugar to enable the body to optimize hydration whilst also boosting immunity. On the logistics side, the powdered delivery mechanism makes storage and shipping significantly easier, and we believe this is the future of the category.

Traction

After we created the product, HALO was chosen to be stocked at Walmart.HALO is now across approximately 1,400 Walmart stores in 49 states, seeing great rotation, and we believe we are likely to do more than $1M in our first full year of business. We are now pitching Target, Walgreens, Vitamin Shoppe and CVS. 

Pitch Deck

Media Mentions

The Team

Founders and Officers

Anshuman Vohra

Founder & CEO

Anshuman started his career on Wall Street as an investment banker at JP Morgan. He then began his entrepreneurial career in the spirits industry where he Founded BULLDOG London Dry Gin. He grew BULLDOG to be the 4th largest premium gin in the world, available in 95 countries, and selling ~2M bottles annually. BULLDOG was then acquired by Campari in 2017 for $70M. With a desire for more success, Anshuman saw an opportunity in the hydration space and began his second venture, launching HALO Hydration where he is the Founder and CEO. HALO is a next generation hydration company, backed by Sir Andy Murray and other luminaries. 

Anshuman Vohra

Founder & CEO

Anshuman started his career on Wall Street as an investment banker at JP Morgan. He then began his entrepreneurial career in the spirits industry where he Founded BULLDOG London Dry Gin. He grew BULLDOG to be the 4th largest premium gin in the world, available in 95 countries, and selling ~2M bottles annually. BULLDOG was then acquired by Campari in 2017 for $70M. With a desire for more success, Anshuman saw an opportunity in the hydration space and began his second venture, launching HALO Hydration where he is the Founder and CEO. HALO is a next generation hydration company, backed by Sir Andy Murray and other luminaries. 

Key Team Members

Sarah Soni

Executive VP

Jamie Whiteford

VP of Sales and Head of Investor Relations

Carla O'Brien

CMO

Anne Chatain

Digital Operations Director

Felix Zelgert

Global Head of Operations and Logistics

Tea Li

Marketing Manager

Notable Advisors & Investors

Rob Soni

Advisor, Chairman

Term Sheet

A Side by Side offering refers to a deal that is raising capital under two offering types. Investments made through the SeedInvest platform are offered via Regulation CF and subject to investment limitations further described in the Form C and/or subscription documents. Investments made outside of the SeedInvest platform are offered via Regulation D and requires one to be a verified accredited investor in order to be eligible to invest.

Fundraising Description

  • Round type:
    Seed

  • Round size:
    US $2,675,000

  • Raised to date:
    US $879,005
    US $180,603 (under Reg CF only)

  • Minimum investment:
    US $1,000

  • Target Minimum:
    US $764,000
  • Key Terms

  • Security Type:
    Preferred Equity

  • Share price:
    US $0.1993

  • Pre-Money valuation:
    US $10,000,000

  • Option pool:
    6.6%

  • Is participating?:
    False

  • Liquidation preference:
    1.0x
  • Additional Terms

  • Custody of Shares

    Investors who invest less than $50,000 will have their securities held in trust with a Custodian that will serve as a single shareholder of record. These investors will be subject to the Custodian’s Account Agreement, including the electronic delivery of all required information


  • Closing conditions:
    While HALO Hydration has set an overall target minimum of US $764,000 for the round, HALO Hydration must raise at least US $25,000 of that amount through the Regulation CF portion of their raise before being able to conduct a close on any investments made via Regulation CF. For further information please refer to HALO Hydration's Form C.

  • Transfer restrictions:
    Securities issued through Regulation CF have a one year restriction on transfer from the date of purchase (except to certain qualified parties as specified under Section 4(a)(6) of the Securities Act of 1933), after which they become freely transferable. While securities issued through Regulation D are similarly considered "restricted securities" and investors must hold their securities indefinitely unless they are registered with the SEC and qualified by state authorities, or an exemption from such registration and qualification requirements is available.

  • Total Amount Raised:
    The Total Amount Raised may include investments made outside of the SeedInvest platform via Regulation D. Off-platform investments from non-affiliates completed after the determination of the escrow target may be counted towards that escrow target.

  • Use of Proceeds

    Investor Perks

    Early Bird Bonus: Investors who confirm their investment by Friday,July 1st at 11:59PM ET will receive a complimentary bump up to the next level of perks (Must qualify for a perk tier to receive the boost. First 3 levels only are able to bump up). 

    Tier 1: $1,500-$2,499 – 6 month supply of HALO (Value: $210)

    Tier 2: $2,500-$4,999 – 1 year supply of HALO, 2 HALO reusable bottles and exclusive HALO investor virtual workout class with Don Saladino (Value: $540)

    Tier 3: $5,000-$9,999 – 2 year supply of HALO (Value: $840)

    Tier 4: $10,000-$24,999 – 2 Tickets to Pitbull Concert, 1 year supply of HALO and 3 HALO reusable bottles (Value: $930)

    Tier 5: $25,000K-$49,999 – 2 Tickets to Pitbull Concert with VIP Backstage Meet & Greet, 3 month supply of HALO and 3 HALO reusable bottles (Value: $1,165)

    Tier 6: $50,000 - $99,999 – 2 x 30-min private virtual training sessions with Don Saladino, 6 month supply of HALO and 3 reusable bottles (Value: $1,270)

    Tier 7: $100,000-$249,999 - 2 Tickets to a Grand Slam sporting event, 6 month supply of HALO and 6 HALO reusable bottles (Value: $1,330)

    Tier 8: $250,000+ - 2 60min Tennis lesson with Patrick Mouratoglou, 1 year supply of HALO and 12 reusable bottles (Value: $3,660)

    It is advised that you consult a tax professional to fully understand any potential tax implications of receiving investor perks before making an investment.

    Please note that due to share price calculations, some final investment amounts may be rounded down to the nearest whole share - these will still qualify for the designated perk tier. Additionally, investors must complete the online process and receive an initial email confirmation by the deadline stated above in order to be eligible for perks.

    Prior Rounds

    The graph below illustrates the valuation cap or the pre-money valuation of HALO Hydration's prior rounds by year.


    This chart does not represent guarantees of future valuation growth and/or declines.

    Seed 1

  • Round Size
    US $9,500,000
  • Closed Date
    Sep 5, 2018
  • Security Type
    Preferred Equity
  • Pre-Money valuation
    US $15,000,000
  • Seed 2

  • Round Size
    US $6,500,000
  • Closed Date
    Dec 31, 2021
  • Security Type
    Preferred Equity
  • Pre-Money valuation
    US $10,000,000
  • Market Landscape

    The healthy hydration space has seen increased activity over the last few years, with two significant transactions (Liquid IV and Nuun). This puts the market size of powdered beverages at around $10 billion. We are one of the "low sugar, high performance" player in the category (aiming to be what RXBAR was to protein bars) and we use successful, global athletes and celebrities to help market our products. We believe we're able to differentiate ourselves substantially by our taste, and our brand. We believe a strong brand can be a crucial factor for a potential exit opportunity.

    Europe is trailing the US in this space - given our footprint already in the UK, and with the ambassadors/investors on board #TeamHALO, we feel we're in a great place to attack the European market with the goal of becoming the sector leader.

    Compared to our competitors, we believe our biggest differentiating factor is taste - consumers who try HALO say it tastes incredible!

    Compared to sector leader Liquid IV, we have 10x less sugar per serving, and 10x more Vitamin C than they do, and consumers love our flavor profile.

    With our retail footprint ever expanding, our goal is that HALO's COGS will keep reducing, earning more margin as we grow the company.

    We aim to target a community of users that is both male and female, who exercise at least 2/3 times per week, like to look good and feel good but not at the expense of enjoying themselves. They're often rushed and are looking for on-the-go, looking for convenient items to enhance their lives and make their day-to-day life easier.

    Our portability, sustainability (shipping powders are much more carbon-friendly than shipping beverages), longer shelf life, and the fact we don't need to be refrigerated, is a huge advantage to consumers who need to pack for the day ahead, or want something on-the-go.

    Risks and Disclosures

    During the years ended December 31, 2021, and 2020, the Company recorded bad debt expenses of $28,894 and $0, respectively, to write off receivables deemed uncollectible.

    The reviewing CPA has included a “going concern” note in the reviewed financials. The accompanying financial statements have been prepared on a going concern basis, which contemplates the realization of assets and the satisfaction of liabilities in the normal course of business. The Company incurred losses from operations and has accumulated a deficit of $15,562,546 as of December 31, 2021.

    The Company’s ability to continue as a going concern in the next twelve months following the date the financial statements were available to be issued is dependent upon its ability to produce revenues and/or obtain financing sufficient to meet current and future obligations and deploy such to produce profitable operating results.

    Management has evaluated these conditions and plans to generate revenues and raise capital as needed to satisfy its capital needs. During the next twelve months, the Company intends to fund its operations through debt and/or equity financing.

    There are no assurances that management will be able to raise capital on terms acceptable to the Company. If it is unable to obtain sufficient amounts of additional capital, it may be required to reduce the scope of its planned development, which could harm its business, financial condition, and operating results. The accompanying financial statements do not include any adjustments that might result from these uncertainties.

    The Company has a limited operating history. The Company's business and operations are sensitive to general business and economic conditions in the United States. A host of factors beyond the Company's control could cause fluctuations in these conditions. Adverse conditions may include recession, downturn or otherwise, local competition or changes in consumer taste. These adverse conditions could affect the Company's financial condition and the results of its operations.

    The Company maintains its cash with a major financial institution located in the United States of America, which it believes to be credit worthy. The Federal Deposit Insurance Corporation insures balances up to $250,000. At times, the Company may maintain balances in excess of the federally insured limits. The Company had certain customers whose revenue individually represented 10% or more of the Company’s total revenue. For the years ended December 31, 2021, and 2020, two customers accounted for 66% and 50% of revenue, respectively. As of December 31, 2021, one customer accounted for 65% of accounts receivable.

    The Company has not filed a Form D for its Seed 1 offering from September 2018, and Seed 2 offering from December 2021. The SEC rules require a Form D to be filed by companies within 15 days after the first sale of securities in the offering relying on Regulation D. Failing to register with the SEC or get an exemption may lead to fines, the right of investors to get their investments back, and even criminal charges. There is a risk that a late penalty could apply.

    The Company’s Board does not keep meeting minutes from its board meetings. Though the Company is a Delaware Corporation and Delaware does not legally require its corporations to record and retain meeting minutes, the practice of keeping board minutes is critical to maintaining good corporate governance. Minutes of meetings provide a record of corporate actions, including director and officer appointments and board consents for issuances, and can be helpful in the event of an audit or lawsuit. These recordkeeping practices can also help to reduce the risk of potential liability due to failure to observe corporate formalities, and the failure to do so could negatively impact certain processes, including but not limited to the due diligence process with potential investors or acquirers. There is no guarantee that the Company’s board will begin keeping board meeting minutes.

    The development and commercialization of the Company’s products and services are highly competitive. It faces competition with respect to any products and services that it may seek to develop or commercialize in the future. Its competitors include major companies worldwide. The beverage market is an emerging industry where new competitors are entering the market frequently. Many of the Company’s competitors have significantly greater financial, technical and human resources and may have superior expertise in research and development and marketing approved services and thus may be better equipped than the Company to develop and commercialize services. These competitors also compete with the Company in recruiting and retaining qualified personnel and acquiring technologies. Smaller or early stage companies may also prove to be significant competitors, particularly through collaborative arrangements with large and established companies. Accordingly, the Company’s competitors may commercialize products more rapidly or effectively than the Company is able to, which would adversely affect its competitive position, the likelihood that its services will achieve initial market acceptance and its ability to generate meaningful additional revenues from its products and services.

    The Company’s expenses will significantly increase as they seek to execute their current business model. Although the Company estimates that it has enough runway until end of year, they will be ramping up cash burn to promote revenue growth, further develop R&D, and fund other Company operations after the raise. Doing so could require significant effort and expense or may not be feasible.

    The Company projects aggressive growth in 2022. If these assumptions are wrong and the projections regarding market penetration are too aggressive, then the financial forecast may overstate the Company's overall viability. In addition, the forward-looking statements are only predictions. The Company has based these forward-looking statements largely on its current expectations and projections about future events and financial trends that it believes may affect its business, financial condition and results of operations. Forward-looking statements involve known and unknown risks, uncertainties and other important factors that may cause actual results, performance or achievements to be materially different from any future results, performance or achievements expressed or implied by the forward-looking statements.

    The outbreak of the novel coronavirus, COVID-19, has adversely impacted global commercial activity and contributed to significant declines and volatility in financial markets. The coronavirus pandemic and government responses are creating disruption in global supply chains and adversely impacting many industries. The outbreak could have a continued material adverse impact on economic and market conditions and trigger a period of global economic slowdown. The rapid development and fluidity of this situation precludes any prediction as to the ultimate material adverse impact of the novel coronavirus. Nevertheless, the novel coronavirus presents material uncertainty and risk with respect to the Funds, their performance, and their financial results.

    General Risks and Disclosures

    Start-up investing is risky. Investing in startups is very risky, highly speculative, and should not be made by anyone who cannot afford to lose their entire investment. Unlike an investment in a mature business where there is a track record of revenue and income, the success of a startup or early-stage venture often relies on the development of a new product or service that may or may not find a market. Before investing, you should carefully consider the specific risks and disclosures related to both this offering type and the company which can be found in this company profile and the documents in the data room below.

    Your shares are not easily transferable. You should not plan on being able to readily transfer and/or resell your security. Currently there is no market or liquidity for theseshares and the company does not have any plans to list these shares on an exchange or other secondary market. At some point the company may choose to do so, but until then you should plan to hold your investment for a significant period of time before a "liquidation event" occurs. A "liquidation event" is when the company either lists their shares on an exchange, is acquired, or goes bankrupt.

    The Company may not pay dividends for the foreseeable future. Unless otherwise specified in the offering documents and subject to state law, you are not entitled to receive any dividends on your interest in the Company. Accordingly, any potential investor who anticipates the need for current dividends or income from an investment should not purchase any of the securities offered on the Site.

    Valuation and capitalization. Unlike listed companies that are valued publicly through market-driven stock prices, the valuation of private companies, especially startups, is difficult to assess and you may risk overpaying for your investment. In addition, there may be additional classes of equity with rights that are superior to the class of equity being sold.

    You may only receive limited disclosure. While the company must disclose certain information, since the company is at an early-stage they may only be able to provide limited information about its business plan and operations because it does not have fully developed operations or a long history. The company may also only be obligated to file information periodically regarding its business, including financial statements. A publicly listed company, in contrast, is required to file annual and quarterly reports and promptly disclose certain events through continuing disclosure that you can use to evaluate the status of your investment.

    Investment in personnel. An early-stage investment is also an investment in the entrepreneur or management of the company. Being able to execute on the business plan is often an important factor in whether the business is viable and successful. You should be aware that a portion of your investment may fund the compensation of the company's employees, including its management. You should carefully review any disclosure regarding the company's use of proceeds.

    Possibility of fraud. In light of the relative ease with which early-stage companies can raise funds, it may be the case that certain opportunities turn out to be money-losing fraudulent schemes. As with other investments, there is no guarantee that investments will be immune from fraud.

    Lack of professional guidance. Many successful companies partially attribute their early success to the guidance of professional early-stage investors (e.g., angel investors and venture capital firms). These investors often negotiate for seats on the company's board of directors and play an important role through their resources, contacts and experience in assisting early-stage companies in executing on their business plans. An early-stage company may not have the benefit of such professional investors.

    HALO Hydration's Form C

    The Form C is a document the company must file with the Securities and Exchange Commission, which includes basic information about the company and its offering and is a condition to making a Reg CF offering available to investors. It is important to note that the SEC does not review the Form C, and therefore is not recommending and/or approving any of the securities being offered.

    Download HALO Hydration's  Form C

    Frequently Asked Questions

    About Side by Side Offerings
    What is Side by Side?

    A Side by Side offering refers to a deal that is raising capital under two offering types. This Side by Side offering is raising under Regulation CF and Rule 506(c) of Regulation D.


    What is a Form C?

    The Form C is a document the company must file with the Securities and Exchange Commission (“SEC”) which includes basic information about the company and its offering and is a condition to making a Reg CF offering available to investors. It is important to note that the SEC does not review the Form C, and therefore is not recommending and/or approving any of the securities being offered.

    Before making any investment decision, it is highly recommended that prospective investors review the Form C filed with the SEC (included in the company's profile) before making any investment decision.


    What is Rule 506(c) under Regulation D?

    Rule 506(c) under Regulation D is a type of offering with no limits on how much a company may raise. The company may generally solicit their offering, but the company must verify each investor’s status as an accredited investor prior to closing and accepting funds. To learn more about Rule 506(c) under Regulation D and other offering types check out our blog and academy.


    What is Reg CF?

    Title III of the JOBS Act outlines Reg CF, a type of offering allowing private companies to raise up to $5 million from all Americans. Prior capital raising options limited private companies to raising money only from accredited investors, historically the wealthiest ~2% of Americans. Like a Kickstarter campaign, Reg CF allows companies to raise funds online from their early adopters and the crowd. However, instead of providing investors a reward such as a t-shirt or a card, investors receive securities, typically equity, in the startups they back. To learn more about Reg CF and other offering types check out our blog and academy.


    Making an Investment in HALO Hydration
    How does investing work?

    When you complete your investment on SeedInvest, your money will be transferred to an escrow account where an independent escrow agent will watch over your investment until it is accepted by HALO Hydration. Once HALO Hydration accepts your investment, and certain regulatory procedures are completed, your money will be transferred from the escrow account to HALO Hydration in exchange for your securities. At that point, you will be a proud owner in HALO Hydration.


    What will I need to complete my investment?

    To make an investment, you will need the following information readily available:

    1. Personal information such as your current address and phone number
    2. Employment and employer information
    3. Net worth and income information
    4. Your accredited investor status
    5. Social Security Number or passport
    6. ABA bank routing number and checking account number (typically found on a personal check or bank statement) or debit card information, unless paying via a Wire transfer.

    How much can I invest?

    Non-accredited investors are limited in the amount that he or she may invest in a Reg CF offering during any rolling 12-month period:

    • If either the annual income or the net worth of the investor is less than $107,000, the investor is limited to the greater of $2,200 or 5% of the greater of his or her annual income or net worth.
    • If the annual income and net worth of the investor are both greater than $107,000, the investor is limited to 10% of the greater of his or her annual income or net worth, to a maximum of $107,000.

    Separately, HALO Hydration has set a minimum investment amount of US $1,000.

    Accredited investors do not have any investment limits.


    After My Investment
    What is my ongoing relationship with the Issuer?

    You are a partial owner of the company, you do own securities after all! But more importantly, companies which have raised money via Regulation CF must file information with the SEC and post it on their websites on an annual basis. Receiving regular company updates is important to keep shareholders educated and informed about the progress of the company and their investment. This annual report includes information similar to a company’s initial Reg CF filing and key information that a company will want to share with its investors to foster a dynamic and healthy relationship.

    In certain circumstances a company may terminate its ongoing reporting requirement if:

    1. The company becomes a fully-reporting registrant with the SEC
    2. The company has filed at least one annual report, but has no more than 300 shareholders of record
    3. The company has filed at least three annual reports, and has no more than $10 million in assets
    4. The company or another party purchases or repurchases all the securities sold in reliance on Section 4(a)(6)
    5. The company ceases to do business

    However, regardless of whether a company has terminated its ongoing reporting requirement per SEC rules, SeedInvest works with all companies on its platform to ensure that investors are provided quarterly updates. These quarterly reports will include information such as: (i) quarterly net sales, (ii) quarterly change in cash and cash on hand, (iii) material updates on the business, (iv) fundraising updates (any plans for next round, current round status, etc.), and (v) any notable press and news.


    How can I sell my securities in the future?

    Currently there is no market or liquidity for these securities. Right now HALO Hydration does not plan to list these securities on a national exchange or another secondary market. At some point HALO Hydration may choose to do so, but until then you should plan to hold your investment for a significant period of time before a “liquidation event” occurs. A “liquidation event” is when HALO Hydration either lists their securities on an exchange, is acquired, or goes bankrupt.


    How do I keep track of this investment?

    You can return to SeedInvest at any time to view your portfolio of investments and obtain a summary statement. If invested under Regulation CF you may also receive periodic updates from the company about their business, in addition to monthly account statements.


    Other General Questions
    What is this page about?

    This is HALO Hydration's fundraising profile page, where you can find information that may be helpful for you to make an investment decision in their company. The information on this page includes the company overview, team bios, and the risks and disclosures related to this investment opportunity. If the company runs a side by side offering that includes an offering under Regulation CF, you may also find a copy of the HALO Hydration's Form C. The Form C includes important details about HALO Hydration's fundraise that you should review before investing.


    How can I (or the company) cancel my investment under Regulation CF?

    For offerings made under Regulation CF, you may cancel your investment at any time up to 48 hours prior to the offering end date or an earlier date set by the company. You will be sent a notification at least five business days prior to a closing that is set to occur earlier than the original stated end date giving you an opportunity to cancel your investment if you have not already done so. Once a closing occurs, and if you have not canceled your investment, you will receive an email notifying you that your securities have been issued. If you have already funded your investment, your funds will be promptly refunded to you upon cancellation. To cancel your investment, you may go to your account's portfolio page by clicking your profile icon in the top right corner.


    What if I change my mind about investing?

    If you invest under any other offering type, you may cancel your investment at any time, for any reason until a closing occurs. You will receive an email when the closing occurs and your securities have been issued. If you have already funded your investment and your funds are in escrow, your funds will be promptly refunded to you upon cancellation. To cancel your investment, please go to your account's portfolio page by clicking your profile icon in the top right corner.