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HelloMD is offering securities under both Regulation D and Regulation CF through SI Securities, LLC ("SI Securities"). SI Securities is an affiliate of SeedInvest Technology, LLC, a registered broker-dealer, and member FINRA/SIPC. SI Securities will receive cash compensation equal to % of the value of the securities sold and equity compensation equal to % of the number of securities sold. Investments made under both Regulation D and Regulation CF involve a high degree of risk and those investors who cannot afford to lose their entire investment should not invest. Furthermore, the contents of the Highlights, Term Sheet sections have been prepared by SI Securities and shall be deemed broker-dealer communications subject to FINRA Rule 2210 (the “Excluded Sections”). With the exception of the Excluded Sections noted above, this profile contains offering materials prepared solely by HelloMD without the assistance of SI Securities, and not subject to FINRA Rule 2210 (the “Issuer Profile”). The Issuer Profile may contain forward-looking statements and information relating to, among other things, the company, its business plan and strategy, and its industry. Investors should review the risks and disclosures. The contents below are meant to be a summary of the information found in the company’s Form C. Before making an investment decision, investors should review the company’s Form C for a complete description of its business and offering information, a copy of which may be found both here and below.

About HelloMD

Over the past 24 months, we believe HelloMD has become the leading destination on the web for health & wellness oriented cannabis consumers. This demographic is larger than the recreational market, and will include tens of millions over coming years.

HelloMD provides a complete solution, starting with a doctor's consultation over Telehealth, to product selection and advice, community advice and purchase/ delivery options from hundreds of licensed retailer and brand partners. 

HelloMD is uniquely positioned to scale in the fast growing industry in the US - soon to reach $22B by analyst expectations - in that we do not 'touch the plant' and are not hindered by interstate regulations. Additionally, we are creating an international brand in cannabis and will open in Canada in 2017. Over the coming years, cannabis worldwide is estimated to grow into a 500B market, and consumers from across the planet will be guided by HelloMD as they discover cannabis products for their health & wellness. 

Product & Service

Cannabis is a confusing market for new consumers. Thousands of product offerings are available, with limited medical advice or information for health & wellness-minded consumers. Additionally, there are legal requirements to join state medical cannabis programs.

A complete solution for cannabis consumers.

Doctor Consultations:
Our proprietary technical platform guides patients on their journey with medical cannabis. The initial connection is with a licensed doctor, which takes place over live video feed using a smartphone (Telehealth). HelloMD is already the leader in this space with more than 50,000 completed consults.

Medical Q&A (user generated content):
Next, consumers browse our database of 15,000+ unique articles, questions & answers covering product selection and advice. Much of this content having been created by community doctors, retailers, brand partners and others. Asking questions is free, and any member of our community can answer. This public content has the added advantage of attracting new visitors to our site through organic search, currently growing at 20% per month and making our customer acquisition costs close to zero. 

Amazon-like marketplace (product sales):
Once a product selection is made, we present purchase and pricing option from our marketplace of hundreds of retail, brand and delivery partners. This 'Amazon.com of cannabis' strategy presents HelloMD the opportunity to participate in the $50B cannabis market with 15% commission on sales, while the network effects of the cannabis ecosystem create long term barriers to entry for competitors. 
There is currently no national, online retailer for cannabis products.

B2B offerings

In addition to our consumer solutions, we offer our 400+ retail and brand partners a platform to promote their products to our community of consumers. This is achieved by participation in our (Quora-like) Q&A forums, personal profiles with a history of questions answered, blog postings, weekly newsletters, videos, deals, offers and other features. We host regular (Ask Me Anything) events with key partners which engage our audience and provide exposure to new brands and products. All of the content on HelloMD is moderated which ensures quality and trust in our brand is maintained.

Hundreds of partners have integrated HelloMD technology into their own websites, which provides their customers direct access to our doctor community and many have integrated with our API offerings to automate the process of new customer on-boarding (regulatory compliance).

    

Media Mentions

Team Story

Long time technology entrepreneurs Mark and Pamela Hadfield founded the company in 2014, with the initial goal of creating a Telehealth platform for traditional healthcare. It was not until Pamela (suffering with migraines) started looking for solutions in medical cannabis, that the idea arose to refocus efforts on cannabis consumers. Same platform, different target market; the results where instant and powerful. HelloMD quickly took a leadership position in the fastest growing industry in the US. 

Recognizing the scope of the opportunity they had found, and the importance of management execution they added industry veterans Larry and Michael, along with medical oversight from Dr. Perry Solomon.

With software development as our DNA, today HelloMD consists of 17 dedicated professionals, including a world class engineering and design team, friendly customer service and a growing list of independent doctors who see patients through the platform every day of the week.

With a culture of professionalism not always common in cannabis companies, the team is dedicated to the task at hand; growing the largest community of medical cannabis consumers on the planet.

Founders and Officers

Mark Hadfield

Co Founder & CEO

Mark has created 3 successful companies from inception, each of which achieved success with customers, investors and exits. Workshare & nScaled were enterprise software companies, while AddLive (founding team) was acquired by SnapChat in late 2014. Always thinking of new ideas, Mark believes we live in a world with unprecedented opportunities for innovation and creation. Mark believes his success lies in his tenacity, and that companies only fail when founders give up. 

Mark is a father of three young girls, and when he is not working he can be found walking his dogs, or kiteboarding the beautiful San Francisco bay.

Perry Solomon, MD

Chief Medical Officer

Perry Solomon, MD is the Chief Medical Officer at HelloMD. He has held this position since March 2015 and has been overseeing the medical content of the site as well as the hiring of the physicians who are affiliated with HelloMD. In addition he has helped publish various observational studies and surveys regarding the patients who utilize the HelloMD platform.

As a Board Certified Anesthesiologist, he had an active career as a clinician. He currently is the Medical Director of Cardiac Rehabilitation at San Ramon Regional Center as well as Medical Director of two Pediatric Dental Surgery Centers in California. He received his medical degree from the Columbia College of Physicians and Surgeons in New York.

Pamela Hadfield

Co Founder and UX

Pamela is a Co Founder of HelloMD and has been in technology for over 15 years, creating original User Experiences for some of today’s most recognizable brands. She is a 3rd time entrepreneur and has found a home within the cannabis industry. After discovering cannabis as a solution for her own chronic medical condition she is now passionate about cannabis education, reducing the stigma around consumption and promoting it as a tool for overall health & wellness.

Michael Litchfield

Chief Marketing Officer

Michael Litchfield joined HelloMD in June 2015 as Chief Marketing Officer. Prior to joining HelloMD, Michael was Vice President and Executive Creative Officer at Doremus – an Omnicom global branding and advertising agency [OMC]. Michael served in that role for ten years helping large technology accounts establish worldwide marketing and branding strategies (including: HP, Corning, Logitech, and Microsoft). For his creative efforts, Michael was named one of Internationalist Magazine’s Global Innovators of 2012. Michael holds a BSEE from the NZPO College of Engineering (Auckland, NZ).

Larry Lisser

Snr. Vice President of Business Development

Larry is HelloMD’s Senior Vice-President of Business Development. He has served in this capacity since June of 2015. A seasoned entrepreneur and specialist in building global partner networks for next-gen companies, Larry has assisted countless startups in achieving rapid growth, particularly inside of new industries. His experience in these successes have included corporate roles, serving as a strategic consultant and holding board positions. Larry started his career in Canada, spent almost 20 years in San Francisco and now lives with his family in Denver. Colorado.

Mark Hadfield

Co Founder & CEO

Mark has created 3 successful companies from inception, each of which achieved success with customers, investors and exits. Workshare & nScaled were enterprise software companies, while AddLive (founding team) was acquired by SnapChat in late 2014. Always thinking of new ideas, Mark believes we live in a world with unprecedented opportunities for innovation and creation. Mark believes his success lies in his tenacity, and that companies only fail when founders give up. 

Mark is a father of three young girls, and when he is not working he can be found walking his dogs, or kiteboarding the beautiful San Francisco bay.

Perry Solomon, MD

Chief Medical Officer

Perry Solomon, MD is the Chief Medical Officer at HelloMD. He has held this position since March 2015 and has been overseeing the medical content of the site as well as the hiring of the physicians who are affiliated with HelloMD. In addition he has helped publish various observational studies and surveys regarding the patients who utilize the HelloMD platform.

As a Board Certified Anesthesiologist, he had an active career as a clinician. He currently is the Medical Director of Cardiac Rehabilitation at San Ramon Regional Center as well as Medical Director of two Pediatric Dental Surgery Centers in California. He received his medical degree from the Columbia College of Physicians and Surgeons in New York.

Pamela Hadfield

Co Founder and UX

Pamela is a Co Founder of HelloMD and has been in technology for over 15 years, creating original User Experiences for some of today’s most recognizable brands. She is a 3rd time entrepreneur and has found a home within the cannabis industry. After discovering cannabis as a solution for her own chronic medical condition she is now passionate about cannabis education, reducing the stigma around consumption and promoting it as a tool for overall health & wellness.

Michael Litchfield

Chief Marketing Officer

Michael Litchfield joined HelloMD in June 2015 as Chief Marketing Officer. Prior to joining HelloMD, Michael was Vice President and Executive Creative Officer at Doremus – an Omnicom global branding and advertising agency [OMC]. Michael served in that role for ten years helping large technology accounts establish worldwide marketing and branding strategies (including: HP, Corning, Logitech, and Microsoft). For his creative efforts, Michael was named one of Internationalist Magazine’s Global Innovators of 2012. Michael holds a BSEE from the NZPO College of Engineering (Auckland, NZ).

Larry Lisser

Snr. Vice President of Business Development

Larry is HelloMD’s Senior Vice-President of Business Development. He has served in this capacity since June of 2015. A seasoned entrepreneur and specialist in building global partner networks for next-gen companies, Larry has assisted countless startups in achieving rapid growth, particularly inside of new industries. His experience in these successes have included corporate roles, serving as a strategic consultant and holding board positions. Larry started his career in Canada, spent almost 20 years in San Francisco and now lives with his family in Denver. Colorado.

Notable Advisors & Investors

Larry Albukerk
Trevor Harries-Jones

Advisor, Advisor

Larry Albukerk

Advisor, Advisor

Q&A with the Founder

  • Can you give us an idea of your business model?
    For the last 22 months, it’s been 1 line item of revenue; connecting patients with doctors over a live stream. Patient pays $49 and meets with a doctor and they have a consultation. It’s all been derived in California. Moving forward, we are in the process of a pivot – the most ambitious of whch is to be a marketplace with hundreds of sellers selling cannabis products to our large number of patients – that’s the primary focus for the pivot for this year.
  • How do you plan to scale?
    We’ve been very geographically focused on California – we’ve become the leader in the space in California. We’ve developed two aspects of how this plans to scale: 1) Platform for user generated content which creates a huge amount of inbound organic search traffic (we now have 2k pages of unique Q&A between doctors and patients); 2) We’re moving beyond California into all of the other medical cannabis legal states and we’ll also be opening up in Canada. Doctors from all other states will be joining our platform and we’ll have business joining as well. We also have a very strong partner ecosystem – we currently have 300 partners.
  • How are you tackling the regulatory side of things?
    It’s a highly-regulated market and its regulated based on geography and it’s also evolving quickly. We are fortunate that we do no touch the plant – while we have to be cognizant of the regulations – we are not hampered like other cannabis companies are. Because we are a technical platform, we have to be cognizant and remain complaint on state lines. There are some subtle diff between states but not massive.
  • What are competitive advantages and barriers to entry?
    The competitive advantages are that we have a unique platform that is already scaling and will continue to scale. We have one of the largest patient communities in America and its growing very quickly and will accelerate further. Its an ecosystem of medical professionals and retailers and brand ambassadors as well as patients. It’s a true ecosystem that crosses the entire industry. In terms of barriers to entry, it’s a strong network effects – the more traction we get the more difficult it is for a competitor to compete with us and at some point it’s going to become impossible to displace because you cannot take on a whole ecosystem. We already have competitors who are copying features of ours – mostly on the doctor patient side – not on the retailers; but it would be difficult to scale to our level and it would be difficult to displace the network all at once.
  • What happened in December – there was a small drop? Seasonality?
    There is a lot of vacation dates – when there are vacation days doctors are off. That’s what happened in December.
  • The Q&A with the Founder is based on due diligence activities conducted by SI Securities, LLC. The verbal and/or written responses transcribed above may have been modified to address grammatical, typographical, or factual errors, or by special request of the company to protect confidential information.

    Frequently Asked Questions

    About Side by Side Offerings
    What is Side by Side?

    A Side by Side offering refers to a deal that is raising capital under two offering types. This Side by Side offering is raising under Regulation CF and Rule 506(c) of Regulation D.


    What is a Form C?

    The Form C is a document the company must file with the Securities and Exchange Commission (“SEC”) which includes basic information about the company and its offering and is a condition to making a Reg CF offering available to investors. It is important to note that the SEC does not review the Form C, and therefore is not recommending and/or approving any of the securities being offered.

    Before making any investment decision, it is highly recommended that prospective investors review the Form C filed with the SEC (included in the company's profile) before making any investment decision.


    What is Rule 506(c) under Regulation D?

    Rule 506(c) under Regulation D is a type of offering with no limits on how much a company may raise. The company may generally solicit their offering, but the company must verify each investor’s status as an accredited investor prior to closing and accepting funds. To learn more about Rule 506(c) under Regulation D and other offering types check out our blog and academy.


    What is Reg CF?

    Title III of the JOBS Act outlines Reg CF, a type of offering allowing private companies to raise up to $1 million from all Americans. Prior capital raising options limited private companies to raising money only from accredited investors, historically the wealthiest ~2% of Americans. Like a Kickstarter campaign, Reg CF allows companies to raise funds online from their early adopters and the crowd. However, instead of providing investors a reward such as a t-shirt or a card, investors receive shares, typically equity, in the startups they back. To learn more about Reg CF and other offering types check out our blog and academy.


    Making an Investment in HelloMD
    How does investing work?

    When you complete your investment on SeedInvest, your money will be transferred to an escrow account where an independent escrow agent will watch over your investment until it is accepted by HelloMD. Once HelloMD accepts your investment, and certain regulatory procedures are completed, your money will be transferred from the escrow account to HelloMD in exchange for your shares. At that point, you will be a proud owner in HelloMD.


    What will I need to complete my investment?

    To make an investment, you will need the following information readily available:

    1. Personal information such as your current address and phone number
    2. Employment and employer information
    3. Net worth and income information
    4. Social Security Number or government-issued identification
    5. ABA bank routing number and checking account number (typically found on a personal check or bank statement)

    If you are investing under Rule 506(c) of Regulation D, your status as an Accredited Investor will also need to be verified and you will be asked to provide documentation supporting your income, net worth, revenue, or net assets or a letter from a qualified advisor such as a Registered Investment Advisor, Registered Broker Dealer, Lawyer, or CPA.


    How much can I invest?

    An investor is limited in the amount that he or she may invest in a Reg CF offering during any 12-month period:

    • If either the annual income or the net worth of the investor is less than $100,000, the investor is limited to the greater of $2,000 or 5% of the lesser of his or her annual income or net worth.
    • If the annual income and net worth of the investor are both greater than $100,000, the investor is limited to 10% of the lesser of his or her annual income or net worth, to a maximum of $100,000.

    Separately, HelloMD has set a minimum investment amount of US $0.

    Accredited investors investing $20,000 or over do not have investment limits.


    After My Investment
    What is my ongoing relationship with the Issuer?

    You are a partial owner of the company, you do own shares after all! But more importantly, companies which have raised money via Regulation CF must file information with the SEC and post it on their websites on an annual basis. Receiving regular company updates is important to keep shareholders educated and informed about the progress of the company and their investment. This annual report includes information similar to a company’s initial Reg CF filing and key information that a company will want to share with its investors to foster a dynamic and healthy relationship.

    In certain circumstances a company may terminate its ongoing reporting requirement if:

    1. The company becomes a fully-reporting registrant with the SEC
    2. The company has filed at least one annual report, but has no more than 300 shareholders of record
    3. The company has filed at least three annual reports, and has no more than $10 million in assets
    4. The company or another party purchases or repurchases all the securities sold in reliance on Section 4(a)(6)
    5. The company ceases to do business

    However, regardless of whether a company has terminated its ongoing reporting requirement per SEC rules, SeedInvest works with all companies on its platform to ensure that investors are provided quarterly updates. These quarterly reports will include information such as: (i) quarterly net sales, (ii) quarterly change in cash and cash on hand, (iii) material updates on the business, (iv) fundraising updates (any plans for next round, current round status, etc.), and (v) any notable press and news.


    How can I sell my shares in the future?

    Currently there is no market or liquidity for these shares. Right now HelloMD does not plan to list these shares on a national exchange or another secondary market. At some point HelloMD may choose to do so, but until then you should plan to hold your investment for a significant period of time before a “liquidation event” occurs. A “liquidation event” is when HelloMD either lists their shares on an exchange, is acquired, or goes bankrupt.


    How do I keep track of this investment?

    You can return to SeedInvest at any time to view your portfolio of investments and obtain a summary statement. If invested under Regulation CF you may also receive periodic updates from the company about their business, in addition to monthly account statements.


    Other General Questions
    What is this page about?

    This is HelloMD's fundraising profile page, where you can find information that may be helpful for you to make an investment decision in their company. The information on this page includes the company overview, team bios, and the risks and disclosures related to this investment opportunity. If the company runs a side by side offering that includes an offering under Regulation CF, you may also find a copy of the HelloMD's Form C. The Form C includes important details about HelloMD's fundraise that you should review before investing.


    How can I (or the company) cancel my investment under Regulation CF?

    For offerings made under Regulation CF, you may cancel your investment at any time up to 48 hours before a closing occurs or an earlier date set by the company. You will be sent a reminder notification approximately five days before the closing or set date giving you an opportunity to cancel your investment if you had not already done so. Once a closing occurs, and if you have not canceled your investment, you will receive an email notifying you that your shares have been issued. If you have already funded your investment, your funds will be promptly refunded to you upon cancellation. To cancel your investment, you may go to your portfolio page


    What if I change my mind about investing?

    If you invest under any other offering type, you may cancel your investment at any time, for any reason until a closing occurs. You will receive an email when the closing occurs and your shares have been issued. If you have already funded your investment and your funds are in escrow, your funds will be promptly refunded to you upon cancellation. To cancel your investment, please go to your portfolio page.