accessibilityaccreditedactiveactivityaimalarmalign-bottomalign-center-horizontalalign-center-verticalalign-leftalign-rightalign-topanchorangelannoyedapplearchivearrow-downarrow-leftarrow-rightarrow-uparticleat-signawardbalanceballoonbandaidbarcodebellbicyclebinocularsblindboatbook-closedbookbookmarkbookmarkedbooksbottlebriefcasebrushbugbullhornbuscabinetcakecalendarcameracarcashcertificatechalkchart-barschart-linechart-piechatcheckmarkchevron-downchevron-leftchevron-rightchevron-upcircle-arrow-downcircle-arrow-leftcircle-arrow-rightcircle-arrow-upcircle-backwardcircle-checkmarkcircle-chevron-downcircle-chevron-leftcircle-chevron-rightcircle-chevron-upcircle-crosscircle-ejectcircle-exclamationcircle-facebookcircle-firstcircle-forwardcircle-googlepluscircle-gustcircle-lastcircle-linkedincircle-minuscircle-nextcircle-pausecircle-play-thincircle-playcircle-pluscircle-previouscircle-questioncircle-stopcircle-twittercircleclipboard-checkclipboardclockcloud-databasecloud-downloadcloud-fogcloud-gearcloud-lightningcloud-lockcloud-raincloud-snowcloud-synccloud-uploadcloudcocktail-glasscodecombinecomment-fillcommentcommentscompassconfusedconnectconstruction-coneconstructioncontactscoolcopycredit-cardcropcrosscrowncubedatabasedeletedesigndesktopdiamonddicedinnerdisconnectdocumentdownloaddrawerdreamdropletdumbbellearthediteggellipsisenter-downenter-leftenter-rightenter-upenterenvelopeevilexcludeexit-downexit-leftexit-rightexit-upexitexpandeye-droppereyefacebookfactoryfeatherfile-audiofile-codefile-imagefile-videofile-zipfilefilm-playfindfirefirst-aidflagflip-horizontalflip-verticalfloppy-diskfolderfootprintframefunnelgamepadgasgeargiftglassglassesgoogleplusgraduationgrin-evilgringroupgungusthamburgerhammerhappy-grinhappyheadsetheart-fillhearthistoryhomeiconsinboxintersectipadiphonekeykeyboardkeyholeknifelablamplaptopleafleave-downleave-leftleave-rightleave-uplibrarylifebuoylighterlightning-boltlinklinkedinlistlocationlocklotusmadmagicmagnetmalletmanmapmedalmeet-downmeet-leftmeet-rightmeet-upmic-mutemicminusmoonmousemovemusic-notemusicmustachemutenavigationneutralnewsoptionsoutletpaint-rollerpaintbrushpairpaper-planepaperclippaperspastepatchpawpenpencilphonephotopicturepinpine-treeplaneplayplaylistplug-cordpluspodiumpowerpresentationprinterprofilepulsepuzzlequestionquote-closequote-openradiorank1rank2rank3receptionrecycleredorefreshregisterreply-allreplyroad-signrocketrulersadscissorsscreensearchshareshieldshipshirtshockedshrinkshufflesignalsitemapskullsmartphonesmilespeed-fastspeed-mediumspeed-slowspell-checksquaresubtractsunsyncsyringetabtablettagtagstargetteacupterminalthumbs-downthumbs-uptickettilestimertoilet-papertonguetoolstrailertraintransmissiontrashtreetrophytrucktvtwitterumbrellaundounlinkunlockuploaduserusersvolume-highvolume-lowvolume-mediumvolumewarningwheelchairwifiwinkwomanwonderingwrenchzoom-inzoom-out

Invest in Jenfi

Provider of non-dilutive revenue-based growth capital to businesses in Asia

  • $270,000Amount raised
  • $10,000Minimum
  • $10,000,000Valuation cap

Purchased securities are not currently tradeable. Expect to hold your investment until the company lists on a national exchange or is acquired.

Jenfi is accepting investments for an Offering under Regulation D through SI Securities, LLC ("SI Securities"). SI Securities is an affiliate of SeedInvest Technology, LLC, a registered broker-dealer, and member FINRA/SIPC. SI Securities will receive cash compensation equal to 7.50% of the value of the securities sold and equity compensation equal to 5.00% of the number of securities sold. The contents of the Highlights, Term Sheet sections have been prepared by SI Securities, LLC (“SI Securities”) and shall be deemed broker-dealer communications subject to FINRA Rule 2210 (the “Excluded Sections”). With the exception of the Excluded Sections noted above, this profile contains offering materials prepared solely by Jenfi without the assistance of SI Securities, and not subject to FINRA Rule 2210 (the “Issuer Profile”). The Issuer Profile may contain forward-looking statements and information relating to, among other things, the company, its business plan and strategy, and its industry. These statements reflect management’s current views with respect to future events based on information currently available and are subject to risks and uncertainties that could cause the company’s actual results to differ materially. Investors are cautioned not to place undue reliance on these forward-looking statements as they are meant for illustrative purposes and they do not represent guarantees of future results, levels of activity, performance, or achievements, all of which cannot be made. Moreover, no person nor any other person or entity assumes responsibility for the accuracy and completeness of forward-looking statements, and is under no duty to update any such statements to conform them to actual results.


Company Highlights

  • Over $900k USD loans originated with flat fees ranging from 5 to 20% over 4 to 6 months on average (unaudited)
  • Over 83% CMGR in cumulative originations from December 2019 to March 2020 (unaudited)
  • Secured $24.75M debt facility (signed term sheet and targeting May close)
  • Backed by Y Combinator and participated in the Winter 2020 cohort
  • Led by serial entrepreneur who successfully exited his last company to ClassPass

Fundraise Highlights

  • Total Amount Raised: US $270,000
  • Total Round Size: US $1,200,000
  • Raise Description:  Seed
  • Minimum Investment:  US $10,000 per investor
  • Security Type:  SAFE Note
  • Valuation Cap:  US $10,000,000

Jenfi provides non-dilutive revenue-based growth capital to businesses in Asia. The company is backed by Y Combinator.


Problem:

Small businesses in Asia are highly “bankable” yet over 50% are unable to obtain a loan. 

The simple reason boils down to economics. Banks have to spend the same amount of time to underwrite a $5 million loan compared to a $50,000 loan. 

They use the same underwriting processes and ask for the same level of documentation, such as 3 years of audited financials, making it difficult for a small business owner to qualify.

Even if qualified, financing terms are rigid and not aligned with the success of the business owner.

Solution:

Jenfi solves this problem by providing an automated digital platform to help business owners finance their growth.

The Jenfi platform utilizes revenue and alternative data via various data integrations to underwrite businesses quickly.

A typical borrower, such as an ecommerce merchant, simply connects their accounts, eg. Stripe and Facebook advertising account, to get an immediate offer for growth funding. 

The borrower can choose repayment options that are tied to a percentage of their future sales.

Opportunity:

We launched in Singapore in October 2019 and have originated over 75 loans to date, growing 73% over the past 4 months.

We typically lend $10-50k per loan with an annualized target return of 20-40%. Over 99% of companies are small businesses, translating to over 100 million small businesses in our target markets across the Asia Pacific region. This represents a large untapped $100B USD per annum market opportunity.

We realized this could work after seeing businesses experiencing sales growth with our capital and coming back for more. We see repeatable opportunities to continuously fund the growth of each business over their different life stages.

We aim to be the Clearbanc of Asia. The company is led by a serial entrepreneur (who sold his previous company to ClassPass) and backed by Y Combinator.

The Team

Founders and Officers

For the past 4 years, Jeffrey Liu and Justim Louie built and scaled GuavaPass, Asia's largest fitness subscription service,  to 12 markets across Asia and the Middle East. The company was subsequently sold to ClassPass in 2018.

Jeff brings a strong operational and financial background from GuavaPass (co-founder & CEO), BeachMint (corporate development), Victory Park Capital (credit hedge fund) and Lehman Brothers (investment banking). He holds an MBA from Chicago Booth.

Jeffrey Liu

CEO

For the past 4 years, Jeffrey Liu and Justim Louie built and scaled GuavaPass, Asia's largest fitness subscription service,  to 12 markets across Asia and the Middle East. The company was subsequently sold to ClassPass in 2018.

Jeff brings a strong operational and financial background from GuavaPass (co-founder & CEO), BeachMint (corporate development), Victory Park Capital (credit hedge fund) and Lehman Brothers (investment banking). He holds an MBA from Chicago Booth.

Justin spent the past 4 years working alongside Jeff as the first member of the executive team at GuavaPass. 

He carries product and technical development from GuavaPass as CTO, Cut Media as the Director of Product & Development, and Expedia as a key member of its search engine marketing machine learning squad.

Justin Louie

CTO

Justin spent the past 4 years working alongside Jeff as the first member of the executive team at GuavaPass. 

He carries product and technical development from GuavaPass as CTO, Cut Media as the Director of Product & Development, and Expedia as a key member of its search engine marketing machine learning squad.

Notable Advisors & Investors

Y Combinator

Investor, Accelerator

Investor Perks

$10,000 - Quarterly investor updates

$100,000 - Quarterly calls with founders 

$200,000 - Invitation to participate in dinners with management team in Singapore.

It is advised that you consult a tax professional to fully understand any potential tax implications of receiving investor perks before making an investment.

Frequently Asked Questions

Making an Investment in Jenfi
How does investing work?

When you complete your investment on SeedInvest, your money will be transferred to an escrow account where an independent escrow agent will watch over your investment until it is accepted by Jenfi. Once Jenfi accepts your investment, and certain regulatory procedures are completed, your money will be transferred from the escrow account to Jenfi in exchange for your securities. At that point, you will be a proud owner in Jenfi.


What is the difference between preferred equity and a convertible note?

Preferred equity is usually issued to outside investors and carries rights and conditions that are different from that of common stock. For example, preferred equity may include rights that prevent or minimize the effects of dilution or grants special privileges in situations when the company is sold.

A convertible note is a unique form of debt that converts into equity, usually in conjunction with a future financing round. The investor effectively loans money to a startup with the expectation that they will receive equity in the company in the future at a discounted price per share when the company raises its next round of financing.

To learn more about startup investment types check out “How to Choose a Startup Investment” in our academy.


What will I need to complete my investment?

To make an investment, you will need the following information readily available:

  1. Personal information such as your current address and phone number
  2. Employment and employer information
  3. Net worth and income information
  4. Social Security Number or passport
  5. ABA bank routing number and checking account number (typically found on a personal check or bank statement)

Because Jenfi is offering its securities under Rule 506(c) of Regulation D, your status as an Accredited Investor will also need to be verified and you will be asked to provide documentation supporting your income, net worth, revenue, or net assets or a letter from a qualified advisor such as a Registered Investment Advisor, Registered Broker Dealer, Lawyer, or CPA.


What if I change my mind about investing?

Until a closing occurs, you may cancel your investment at any time, for any reason. You will receive an email when the closing occurs and your securities have been issued. If you have already funded your investment and your funds are in escrow, your funds will be promptly refunded to you upon cancellation. To cancel your investment, please go to your portfolio page by clicking your profile icon in the top right corner.


After My Investment
How can I sell my securities in the future?

Currently there is no market or liquidity for these securities. Right now Jenfi does not plan to list these securities on a national exchange or another secondary market. At some point Jenfi may choose to do so, but until then you should plan to hold your investment for a significant period of time before a “liquidation event” occurs. A “liquidation event” is when Jenfi either lists their securities on an exchange, is acquired, or goes bankrupt.


How do I keep track of this investment?

You can return to SeedInvest at any time to view your portfolio of investments and obtain a summary statement.


Other General Questions
What is this page about?

This is Jenfi's fundraising profile page, where you can find information that may be helpful for you to make an investment decision in their company. The information on this page includes the company overview, team bios, and the risks and disclosures related to this investment opportunity.


What are the risks of this investment?

This investment is highly speculative and should not be made by anyone who cannot afford to risk the entire investment amount. In addition to these risks, you should carefully consider the specific information and risks disclosed in Jenfi’s profile.