Most families use a hodgepodge of different services to share photos and stay connected. They use things like messaging apps (iMessage, Whatsapp), social media (FB/IG), and email. But invariably there are problems - some family members have iOS and others have Android. Some people are comfortable with putting pictures of their kids on Facebook and others are not. Some people are super tech savvy, others are not. It’s messy, leaves some people disconnected and now privacy is becoming a bigger deal.
Loop is an integrated app and digital frame that connects families in a low friction way. It’s a seamless end to end experience and is incredibly easy to use.
HOW IT WORKS
A customer typically begins with the purchase of a frame that goes out to their mother or grandmother. The rest of the family downloads the Loop app, creates albums, and starts sharing photos to the Loop. Soon they add more frames to other family homes and the app proliferates even further until there is small family network.
Whenever someone posts a photo to Loop, it automatically shows up on the frames in seconds, anywhere in the world creating a magic moment as someone walks into their home and sees it. The app becomes the central family sharing place. People can comment, 'like' and add emojis. Notifications alert when new content is uploaded so everyone is up to date and “in the Loop.”
“RAZOR AND BLADES” SUBSCRIPTION BUSINESS MODEL
Loop acquires customers through the sale of the hardware. At a $179 price point, Loop commands 63% gross margin(Razor). Similar to Ring doorbell, Loop offers a monthly subscription for $3/mo ($36/yr) (Blades). With the subscription service, users get the advantage of cloud services including unlimited Google photos, Adobe Lightroom and even the ability to text message content to Loop.