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Matcherino provides a complete, proprietary tournament platform that enables bigger and better esports events. We are an underlying financial engine that helps make the growing esports industry financially viable.


Matcherino’s mission is to enable game publishers (game makers) and organizers to more successfully scale and monetize esports events. The company develops, owns and operates an industry-leading software platform for game publishers and tournament organizers (TOs) to run highly scalable and successful esports events. The Matcherino platform includes a range of core proprietary tools and functionality to assist TOs with:

  1. tournament prize pool management, using secure and transparent payout systems;
  2. team and player registration and event ticketing services;
  3. tax compliant game participant payouts;
  4. sponsorship and marketplace sales that generate higher client revenues for esports events;
  5. fulfillment provision and management for sponsors’ fan engagement advertising campaigns;
  6. the provision of fan purchases of custom in-game content (DLC) and physical merchandise from publishers, with the proceeds allocated to the event prize pool.

Matcherino’s strategy closely mirrors that of Live Nation (LYE). Live Nation is a $19B business that supports and eventually manages much of the music concert business. They provide platform infrastructure around ticketing, merchandise and event purchases, promotion and offerings to advertisers and sponsors. Matcherino aims to play a similar role in the esports space.

Matcherino has built and will continue to develop its infrastructure and platform business around esports. Matcherino’s technology for securely managing tournament prize pools through crowdfunding, merchandise and ticket sales, player registrations, in-game content sales (DLC) and unique opportunities for advertising and sponsorship branding will be a critical piece of the future of the esports ecosystem.