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Modamily is offering securities under both Regulation D and Regulation CF through SI Securities, LLC ("SI Securities"). SI Securities is an affiliate of SeedInvest Technology, LLC, a registered broker-dealer, and member FINRA/SIPC. SI Securities will receive cash compensation equal to 7.50% of the value of the securities sold and equity compensation equal to 5.00% of the number of securities sold. Investments made under both Regulation D and Regulation CF involve a high degree of risk and those investors who cannot afford to lose their entire investment should not invest. Furthermore, the contents of the Highlights, Term Sheet sections have been prepared by SI Securities and shall be deemed broker-dealer communications subject to FINRA Rule 2210 (the “Excluded Sections”). With the exception of the Excluded Sections noted above, this profile contains offering materials prepared solely by Modamily without the assistance of SI Securities, and not subject to FINRA Rule 2210 (the “Issuer Profile”). The Issuer Profile may contain forward-looking statements and information relating to, among other things, the company, its business plan and strategy, and its industry. Investors should review the risks and disclosures. The contents below are meant to be a summary of the information found in the company’s Form C. Before making an investment decision, investors should review the company’s Form C for a complete description of its business and offering information, a copy of which may be found both here and below.

Monthly Active Users

3200+

Registered Users

12,000+

  • Featured in NYTimes, ABC News, CBS News, Good Morning America, Washington Post, BBC, Guardian, The Doctors, and more
  • Advised by early investors in nRelate, a startup sold to IAC, an internet company that also owns Match, Tinder, OKCupid, and Plenty of Fish.
  • Coparenting docuseries' are in production on major networks around the world.
  • American households with two parents who are living together but not married (7%) has risen steadily in recent years.
  • Amount raised:  
  • Close date:  
  • Indicated Interest:  
  • Raise Description:  Seed
  • Minimum Investment:  US $500 per investor
  • Security Type:  Crowd Note
  • Valuation Cap:  US $3,000,000
  • Offering Type:   Side by Side Offering

"There is something new going on in the American Family." - Diane Sawyer


Modamily is a co-parenting and dating platform that connects people who are ready to start a family. We provide an inclusive forum for people to meet like-minded individuals who want to become parents on their own timelines.


  • “The Real Life New Normal” - Anderson Cooper Live
  • “[A] New kind of modern family.” - Good Morning America


Looking for a romantic relationship with someone ready to be a parent? Modamily can help you find it. Part of a couple looking for a donor? We can make the connection. Prefer a co-parenting relationship? Modamily empowers everyone start a family on their timeline. In addition to providing matchmaking services, Modamily functions as an informational resource on co-parenting and modern families. Modamily exists for one reason: to help the 40% of the US adult population fulfill one of their life goals of becoming a parent.

Pitch Deck

Product & Service

Currently, Modamily is both a website and iOS app. Members can sign up and create a free profile after entering various criteria including their location, age, gender, sexual orientation, ethnicity, religion, income, education, and physical and health information. We combine a matching algorithm with personal matchmaking services to make match recommendations to our members. 

Modamily generates multiple revenue streams via a subscription model, personal matchmaking services, and events. Modamily is free to join, create a profile, and search. Members pay a subscription fee for messaging capabilities.

In 2016, we launched the Personal Concierge Service to give our higher-end customers a dedicated personal matchmaker that can guide them through the process of looking for a co-parent, known donor, or a romantic relationship with someone who is ready to have children. 

Modamily is also an educational resource for non-traditional family arrangements. The "Learn" page provides members valuable information regarding co-parenting laws, sperm/egg donation, fertility options, and more.

Modamily also has strategic referral relationships with IVF clinics, egg donor and surrogacy agencies, family attorneys, and other professionals that can work with our members as needed. 


Product Testimonials:


“My notion of what family is—what love is—has expanded exponentially. Co-parenting is the smartest thing I’ve ever done.” -Tatijana, Modamily Mom


“Holding my son for the first time was the most amazing feeling.” -Brendan, Modamily Dad


“I thought I had to be a single mom or not have children at all, Modamily makes me feel empowered that I can create a family with someone like-minded.” -Melani, Modamily Member


Media Mentions

Team Story

Modamily was born one night out in NYC. Ivan was out with some of his girlfriends who were all frustrated with the short-term, casual relationships they were finding on services like Tinder, Bumble, Match, and OKCupid. They were feeling the pressure of their biological clocks and were looking at all options on how they could become mothers and have a baby. Most didn't want to be single mothers, but wanted a partner who, if they were not married to or in a long term romantic relationship with, would at least be a friend with a shared vision and value system for raising a child. 

Founders and Officers

Ivan founded Modamily partially to help out a few close female friends who had deferred having children to build their careers. Under Ivan’s stewardship, Modamily has amassed more than 12,000 aspiring parents and over 50 “Modamily babies” have been born. Ivan has become renowned as an expert in co-parenting, and has made multiple appearances in national media to discuss the subject. Prior to founding Modamily, Ivan worked as an investment manager for UBS, after holding positions at 3 Arts Entertainment and WME-IMG. Ivan holds a BA in English and Communications from the University of Michigan. 

Ivan Fatovic

CEO

Ivan founded Modamily partially to help out a few close female friends who had deferred having children to build their careers. Under Ivan’s stewardship, Modamily has amassed more than 12,000 aspiring parents and over 50 “Modamily babies” have been born. Ivan has become renowned as an expert in co-parenting, and has made multiple appearances in national media to discuss the subject. Prior to founding Modamily, Ivan worked as an investment manager for UBS, after holding positions at 3 Arts Entertainment and WME-IMG. Ivan holds a BA in English and Communications from the University of Michigan. 

Notable Advisors & Investors

Lauren Brim

Advisor, Author of The New American Family, Wellness Coach, Co-parenting Expert.

Ramesh Haridas

Advisor, Investor, Angel Investor of 10+ years, notable exits to IAC and Linkedin.

Chris Lehman

Advisor, Investor, Stanford grad, ex-Yahoo, ex-Symantec, SVP Entertainment Partners

Michael Young

Advisor, Investor, Angel investor of 10+ years, exits to IAC and Linkedin.

Q&A with the Founder

  • Could you walk us through your revenue streams more in detail?
    Modamily has three main revenue streams. First, our subscription model is that registration and search is free but to message and receive additional add-ons, users pay a subscription fee. That costs $25-35/month depending on length of subscription term 1, 3, or 6 months. Second, we have Personal Matchmaking Services. My goal is to create a salesforce of personal matchmakers that help our clients connect with people who are ready to have children via a romantic, co-parenting, or known donor relationship. That currently is priced at approximately $7000. Third, we also have events. Prices vary here: mixers and informational events are where members’ can connect with like-minded people and can learn more about co-parenting and how we help people start families.
  • Tell me more about monetization with your key relationships.
    Modamily has strategic relationships with IVF clinics, surrogacy agencies, sperm and egg donor agencies, modern family attorneys and other professionals. Modamily refers business to our partners on an as needed basis. In the future we’d like to monetize these partnerships by featuring sperm, egg donors, and surrogates profiles directly on our platform and receiving a referral fee of 10-20% when our clients are interested in our partners’ service.
  • What are exit expectations?
    Acquisition by a company or publisher that has portfolio of dating platforms or in the health/wellness space.
  • What is your product roadmap?
    We would like Modamily to not only be the leading co-parenting/known donor platform, but we want to be known as the place where singles can meet someone who’s ready to have children in a romantic relationship. We need to overhaul the website and app to increase utility and set the stage for rapid growth before we implement an aggressive digital marketing growth and brand refinement strategy. The Personal Concierge Service will be a prominent revenue driver for us and we aim to hire a salesforce of matchmakers starting in LA and NYC and then rapidly expanding them to other major cities like San Francisco, Washington DC, Chicago, Toronto, and London.
  • Why is there a drop off in Other OPEX after 2015?
    We had a convertible note offering that gave us capital to build the iOS app and make website improvements. In the next round, we plan on adding an in-house development team to reduce those costs.
  • The Q&A with the Founder is based on due diligence activities conducted by SI Securities, LLC. The verbal and/or written responses transcribed above may have been modified to address grammatical, typographical, or factual errors, or by special request of the company to protect confidential information.

    Side by Side Term Sheet

    A Side by Side offering refers to a deal that is raising capital under two offering types. If you plan on investing less than US $20,000.00, you will automatically invest under the Regulation CF offering type. If you invest more than US $20,000.00, you must be an accredited investor and invest under the Regulation D offering type.


    Terms & DescriptionRegulation D - Rule 506(c)Regulation CF
    Investor TypesAccredited OnlyAccredited and Non-accredited
    Round descriptionSeedSeed
    Round sizeUS $1,000,000US $1,000,000
    Amount raisedUS $0US $7,500
    Minimum investment$20,000US $500
    Target minimumUS $125,000US $125,000
    Security typeCrowd NoteCrowd Note
    Conversion discount20.0%20.0%
    Valuation capUS $3,000,000US $3,000,000
    Interest rate5.0%5.0%
    Closing ConditionsThe Company is making concurrent offerings under both Regulation CF and Regulation D (the "Combined Offerings"). Unless the Company raises at least the Target Amount of $25,000 under the Regulation CF offering and a total of $125,000 under the Combined Offerings (the “Closing Amount”) by the offering end date no securities will be sold in this offering, investment commitments will be cancelled, and committed funds will be returned.The Company is making concurrent offerings under both Regulation CF and Regulation D (the "Combined Offerings"). Unless the Company raises at least the Target Amount of $25,000 under the Regulation CF offering and a total of $125,000 under the Combined Offerings (the “Closing Amount”) by the offering end date no securities will be sold in this offering, investment commitments will be cancelled, and committed funds will be returned.

    Investor Perks

    $500: investors will receive a free one-year premium subscription to Modamily and one free Personal Concierge consultation session for themselves or to gift to a friend.


    $5,000+: investors who live in Los Angeles, New York, or San Francisco and who meet minimum requirements can receive the Personal Concierge Services for free for 6 months (up to a $7,000 value).


    $25,000+: receive: (1) One airline ticket from within the continental US to LA (2) Hotel accommodation for two nights in one of LA’s chic hotels (3) private dinner and evening ‘on the town’ in LA hosted by the Founder, Ivan Fatovic, at one of LA’s top restaurants (4) Free Year Premium Subscription for you or gift for a friend.

    It is advised that you consult a tax professional to fully understand any potential tax implications of receiving investor perks before making an investment.

    Prior Rounds

    The graph below illustrates the valuation cap or the pre-money valuation of Modamily's prior rounds by year.


    This chart does not represent guarantees of future valuation growth and/or declines.

    Pre-Seed

  • Round Size
    US $100,000
  • Close Date
    May 31, 2011
  • Security Type
    Preferred Equity
  • Seed

  • Round Size
    US $90,000
  • Close Date
    Apr 30, 2014
  • Security Type
    Convertible Note
  • Valuation Cap
    US $1,000,000
  • Financial Discussion

    Please see the financial information listed on the cover page of the Form C and attached below in addition to the following information. Financial statements are provided in the Dataroom and attached to the Form C  as Exhibit B.

    Operations

    The Company does not expect to achieve profitability in the next 12 months and intends to focus on improving the website and app, hiring core staff, and marketing. 

    Liquidity and Capital Resources

    The Offering proceeds are essential to growing our operations. We plan to use the proceeds as set forth above under "use of proceeds", which is an indispensable element of our business strategy. The Offering proceeds will have a beneficial effect on our liquidity, as we currently have approximately $6,000 in cash on hand which will be augmented by the Offering proceeds and used to execute our business strategy. Modamily has no current marketing budget, which we anticipate will increase post-raise (customer acquisition cost will increase accordingly). We also intend to lease office space, most likely initially using co-working space (WeWork space in West Hollywood).

    The Company does not have any additional sources of capital other than the proceeds from the Offering.

    Capital Expenditures and Other Obligations

    The Company does not intend to make any material capital expenditures in the future.

    Material Changes and Other Information 

    Trends and Uncertainties

    After reviewing the above discussion of the steps the Company intends to take, potential Purchasers should consider whether achievement of each step within the estimated time frame is realistic in their judgment. Potential Purchasers should also assess the consequences to the Company of any delays in taking these steps and whether the Company will need additional financing to accomplish them.

    The financial statements are an important part of this Form C and should be reviewed in their entirety. The financial statements of the Company are attached hereto as Exhibit A.

    Valuation

    As discussed in "Dilution" below, the valuation will determine the amount by which the investor’s stake is diluted immediately upon investment. An early-stage company typically sells its shares (or grants options over its shares) to its founders and early employees at a very low cash cost, because they are, in effect, putting their "sweat equity" into the Company. When the Company seeks cash investments from outside investors, like you, the new investors typically pay a much larger sum for their shares than the founders or earlier investors, which means that the cash value of your stake is immediately diluted because each share of the same type is worth the same amount, and you paid more for your shares (or the notes convertible into shares) than earlier investors did for theirs.

    There are several ways to value a company, and none of them is perfect and all of them involve a certain amount of guesswork. The same method can produce a different valuation if used by a different person.

    Liquidation Value — The amount for which the assets of the Company can be sold, minus the liabilities owed, e.g., the assets of a bakery include the cake mixers, ingredients, baking tins, etc. The liabilities of a bakery include the cost of rent or mortgage on the bakery. However, this value does not reflect the potential value of a business, e.g. the value of the secret recipe. The value for most startups lies in their potential, as many early stage companies do not have many assets (they probably need to raise funds through a securities offering in order to purchase some equipment).

    Book Value — This is based on analysis of the Company’s financial statements, usually looking at the Company’s balance sheet as prepared by its accountants. However, the balance sheet only looks at costs (i.e. what was paid for the asset), and does not consider whether the asset has increased in value over time. In addition, some intangible assets, such as patents, trademarks or trade names, are very valuable but are not usually represented at their market value on the balance sheet.

    Earnings Approach — This is based on what the investor will pay (the present value) for what the investor expects to obtain in the future (the future return), taking into account inflation, the lost opportunity to participate in other investments, the risk of not receiving the return. However, predictions of the future are uncertain and valuation of future returns is a best guess.

    Different methods of valuation produce a different answer as to what your investment is worth. Typically liquidation value and book value will produce a lower valuation than the earnings approach. However, the earnings approach is also most likely to be risky as it is based on many assumptions about the future, while the liquidation value and book value are much more conservative.

    Future investors (including people seeking to acquire the Company) may value the Company differently. They may use a different valuation method, or different assumptions about the Company’s business and its market. Different valuations may mean that the value assigned to your investment changes. It frequently happens that when a large institutional investor such as a venture capitalist makes an investment in a company, it values the Company at a lower price than the initial investors did. If this happens, the value of the investment will go down.

    Market Landscape

    Revenue growth for the Match Group (Match, Tinder, OKCupid, Plenty of Fish) $5B market cap from 2012-2017


    The 21st century is the century of living single. Today, the number of single adults in the U.S. and around the world is unprecedented. People are staying single longer before settling down, and more are staying single for life. A 2014 Pew Report estimated that by the age of 50, 25% of today's young adults will have never married. Most of them, however, still want to have children at some point in their lives and most don't want to raise their child alone. Single people are expanding the traditional boundaries of family.

    There are dozens of dating apps focused on casual, short-term relationships. At the same time, millions of singles are frustrated with these apps because when the time comes to find that partner that they can start a family with, they feel like there are limited to no options. 

    • 52% of Millennials believe that parenthood is one of the most important life goals
    • 45% of today's never married adults are not sure or don't want to get married
    • In 1960, just 5% of children were born to an unmarried woman, in 2008 41% were born to unmarried women and this stat is increasing
    • Individuals in the LGBTQ community now have greater access to services to build their families. Currently, there are over 2 million children in the U.S. that are being raised by gay parents. This trend is increasing. 

    Risks and Disclosures

    The development and commercialization of our products/services is highly competitive.

    We face competition with respect to any products that we may seek to develop or commercialize in the future. Existing companies that engage in the market or are within the online dating space could introduce new or enhance existing products. Our competitors include major companies worldwide. Some of our competitors are CoParents.com, PollenTree, okcupid, Known Donor Registry, and match.com. Many of our competitors may have significantly greater financial, technical and human resources than we have and may have superior expertise in research and development and marketing approved products/services. These competitors also compete with us in recruiting and retaining qualified personnel and acquiring technologies. Smaller or early stage companies may also prove to be competitors, particularly through collaborative arrangements with large and established companies. Accordingly, our competitors may commercialize products more rapidly or effectively than we are able to, which would adversely affect our competitive position, the likelihood that our products/services will achieve initial market acceptance and our ability to generate meaningful additional revenues from our products.

    The use of individually identifiable data by our business, our business associates and third parties is regulated at the state, federal and international levels.

    Costs associated with information security – such as investment in technology, the costs of compliance with consumer protection laws and costs resulting from consumer fraud – could cause our business and results of operations to suffer materially. Additionally, the success of our online operations depends upon the secure transmission of confidential information over public networks, including the use of cashless payments. The intentional or negligent actions of employees, business associates or third parties may undermine our security measures. As a result, unauthorized parties may obtain access to our data systems and misappropriate confidential data. There can be no assurance that advances in computer capabilities, new discoveries in the field of cryptography or other developments will prevent the compromise of our customer transaction processing capabilities and personal data. If any such compromise of our security or the security of information residing with our business associates or third parties were to occur, it could have a material adverse effect on our reputation, operating results and financial condition. Any compromise of our data security may materially increase the costs we incur to protect against such breaches and could subject us to additional legal risk.

    The Company’s success depends on the experience and skill of Ivan Fatovic.

    In particular, the Company is dependent on Ivan Fatovic. He is currently a one‐man operation running the company and plans on hiring an additional full‐time employee with the fundraise. If Ivan can no longer run operations, it could jeopardize the company’s future. The Company has or intends to enter into employment agreements with Ivan Fatovic although there can be no assurance that it will do so. The loss of Ivan Fatovic or any member of the board of directors or executive officer could harm the Company’s business, financial condition, cash flow and results of operations.

    From time to time, third parties may claim that one or more of our products or services infringe their intellectual property rights.

    Any dispute or litigation regarding patents or other intellectual property could be costly and time-consuming due to [the complexity of our technology and] the uncertainty of intellectual property litigation and could divert our management and key personnel from our business operations. A claim of intellectual property infringement could force us to enter into a costly or restrictive license agreement, which might not be available under acceptable terms or at all, could require us to redesign our products, which would be costly and time-consuming, and/or could subject us to an injunction against development and sale of certain of our products or services. We may have to pay substantial damages, including damages for past infringement if it is ultimately determined that our product candidates infringe a third party’s proprietary rights. Even if these claims are without merit, defending a lawsuit takes significant time, may be expensive and may divert management’s attention from other business concerns. Any public announcements related to litigation or interference proceedings initiated or threatened against as could cause our business to be harmed. Our intellectual property portfolio may not be useful in asserting a counterclaim, or negotiating a license, in response to a claim of intellectual property infringement. In certain of our businesses we rely on third party intellectual property licenses and we cannot ensure that these licenses will be available to us in the future on favorable terms or at all.

    The amount of capital the Company is attempting to raise in this Offering will not be enough to sustain the Company’s current business plan.

    In order to achieve the Company’s near and long-term goals, the Company will need to procure funds in addition to the amount raised in the Offering. There is no guarantee the Company will be able to raise such funds on acceptable terms or at all. If we are not able to raise sufficient capital in the future, we will not be able to execute our business plan, our continued operations will be in jeopardy and we may be forced to cease operations and sell or otherwise transfer all or substantially all of our remaining assets, which could cause a Purchaser to lose all or a portion of his or her investment.

    We are not subject to Sarbanes-Oxley regulations and lack the financial controls and safeguards required of public companies.

    We do not have the internal infrastructure necessary, and are not required, to complete an attestation about our financial controls that would be required under Section 404 of the Sarbanes-Oxley Act of 2002. There can be no assurance that there are no significant deficiencies or material weaknesses in the quality of our financial controls. We expect to incur additional expenses and diversion of management’s time if and when it becomes necessary to perform the system and process evaluation, testing and remediation required in order to comply with the management certification and auditor attestation requirements.

    The Company has indicated that it has engaged in certain transactions with related persons.

    Please see the section of this Memorandum entitled "Transactions with Related Persons and Conflicts of Interest" for further details.

    Our operating results may fluctuate due to factors that are difficult to forecast and not within our control.

    Our past operating results may not be accurate indicators of future performance, and you should not rely on such results to predict our future performance. Our operating results have fluctuated significantly in the past, and could fluctuate in the future. Factors that may contribute to fluctuations include:

    • changes in aggregate capital spending, cyclicality and other economic conditions, or domestic and international demand in the industries we serve;
    • our ability to effectively manage our working capital;
    • our ability to satisfy consumer demands in a timely and cost-effective manner;
    • pricing and availability of labor and materials;
    • our inability to adjust certain fixed costs and expenses for changes in demand;
    • shifts in geographic concentration of customers, supplies and labor pools; and
    • seasonal fluctuations in demand and our revenue.

    Industry consolidation may result in increased competition, which could result in a loss of customers or a reduction in revenue.

    Some of our competitors have made or may make acquisitions or may enter into partnerships or other strategic relationships to offer more comprehensive services than they individually had offered or achieve greater economies of scale. In addition, new entrants not currently considered to be competitors may enter our market through acquisitions, partnerships or strategic relationships. We expect these trends to continue as companies attempt to strengthen or maintain their market positions. The potential entrants may have competitive advantages over us, such as greater name recognition, longer operating histories, more varied services and larger marketing budgets, as well as greater financial, technical and other resources. The companies resulting from combinations or that expand or vertically integrate their business to include the market that we address may create more compelling service offerings and may offer greater pricing flexibility than we can or may engage in business practices that make it more difficult for us to compete effectively, including on the basis of price, sales and marketing programs, technology or service functionality. These pressures could result in a substantial loss of our customers or a reduction in our revenue.

    Our business could be negatively impacted by cyber security threats, attacks and other disruptions.

    Like others in our industry, we continue to face advanced and persistent attacks on our information infrastructure where we manage and store various proprietary information and sensitive/confidential data relating to our operations. These attacks may include sophisticated malware (viruses, worms, and other malicious software programs) and phishing emails that attack our products or otherwise exploit any security vulnerabilities. These intrusions sometimes may be zero-day malware that are difficult to identify because they are not included in the signature set of commercially available antivirus scanning programs. Experienced computer programmers and hackers may be able to penetrate our network security and misappropriate or compromise our confidential information or that of our customers or other third-parties, create system disruptions, or cause shutdowns. Additionally, sophisticated software and applications that we produce or procure from third-parties may contain defects in design or manufacture, including "bugs" and other problems that could unexpectedly interfere with the operation of the information infrastructure. A disruption, infiltration or failure of our information infrastructure systems or any of our data centers as a result of software or hardware malfunctions, computer viruses, cyber attacks, employee theft or misuse, power disruptions, natural disasters or accidents could cause breaches of data security, loss of critical data and performance delays, which in turn could adversely affect our business.

    Our success depends upon the continued growth and acceptance of online advertising, particularly paid listings, as an effective alternative to traditional, offline advertising and the continued commercial use of the Internet.

    We intend to compete with traditional advertising media, including television, radio and print, in addition to a multitude of websites with high levels of traffic and online advertising networks, for a share of available advertising expenditures and expect to face continued competition as more emerging media and traditional offline media companies continue to enter the online advertising market. We believe that the continued growth and acceptance of online advertising generally will depend, to a large extent, on its perceived effectiveness and the acceptance of related advertising models (particularly in the case of mobile advertising), the continued growth in commercial use of the Internet (particularly abroad), the extent to which web browsers, software programs and/or other applications that limit or prevent advertising from being displayed become commonplace and the extent to which the industry is able to effectively manage click fraud. Any lack of growth in the market for online advertising, particularly for paid listings, or any decrease in the effectiveness and value of online advertising (whether due to changes in laws, changes in industry practices, the emergence of technologies that can block the display of advertisements across platforms or other developments) would have an adverse effect on our business, financial condition and results of operations.

    We depend, in part, upon third parties to drive traffic to our website and distribute our products and services.

    In connection with our search engine optimization, or SEO, efforts, we rely on third party search engines to drive traffic to our various properties (desktop and mobile). SEO efforts involve developing websites to rank well within search engine results. Search engines frequently update and change the logic that determines the placement and display of search results. If we fail to successfully manage SEO efforts across our businesses, including the timely modification of SEO efforts from time to time in response to periodic changes in search engine algorithms, search query trends and related actions by providers of search services designed to ensure the display of unique offerings in search results (which actions by search service providers may result in algorithmic listings being displayed less prominently within search engine results), could result in a substantial decrease in traffic to our various properties, as well as increased costs if we were to replace free traffic with paid traffic, which would adversely affect our business, financial condition and results of operations. Certain of our businesses engage in similar efforts involving Facebook and other social media platforms (for example, developing content designed to appear higher in a given Facebook News Feed and generate "likes") that involve challenges and risks similar to those faced in connection with our SEO efforts.

    Also, search engines continue to expand their offerings into other, non-search related categories, and in certain instances display their own integrated or related product and service offerings in a more prominent manner than those of third parties within their search results. Continued expansion and competition from search engines could result in a substantial decrease in traffic to our various properties, as well as increased costs if we were to replace free traffic with paid traffic, which would adversely affect our business, financial condition and results of operations.

    Our marketing efforts designed to drive traffic to our website may not be successful or cost-effective and communicating with our users via e-mail is critical to our success, and any erosion in our ability to communicate in this fashion that is not sufficiently replaced by other means could adversely affect our business, financial condition and results of operations, our traffic building initiatives also involve the expenditure of considerable sums for marketing, as well as for the development and introduction of new content, products, services and enhancements, infrastructure and other related efforts, and are dependent, in part, on our ability to effectively communicate with our users and customers via current and new means of communication.

    Our success depends, in part, on our ability to continue to introduce new and enhanced content, products and services in response to evolving trends and technologies and that otherwise resonate with our users and customers.

    Even if we succeed in our traffic building and distribution efforts, we may not be able to convert traffic into repeat users and customers unless we continue to introduce new and enhanced content, products and services in response to evolving trends and technologies and provide quality products and services that otherwise resonate with our users and customers.

    The development of new content, products and services, as well as the identification of new business opportunities in this dynamic environment, require significant time and resources. We may not be able to adapt quickly enough to these changes, appropriately time the introduction of new content, products and services or identify new business opportunities in a timely manner. Also, these changes could require us to modify related infrastructures and our failure to do so could render our existing websites, applications, services and proprietary technologies obsolete. Our failure to respond to any of these changes appropriately and efficiently could adversely affect our business, financial condition and results of operations. In the case of certain of our applications, third parties have introduced (and continue to introduce) technologies and policies that may interfere with the ability of users to access or utilize our applications generally or otherwise make users less likely to use our services (such as through the introduction of features and/or processes that disproportionately and adversely impact the ability of consumers to access and use our services relative to those of our competitors).

    In addition, we may not be able to adapt quickly and/or in a cost-effective manner to frequent changes in user and customer preferences, which can be difficult to predict, or appropriately time the introduction of enhancements and/or new content, products or services to the market in response to such changes. Our inability to provide quality content, products and services would adversely affect user and customer experiences, which would result in decreases in users, customers and revenues and could adversely affect our business, financial condition and results of operations.

    Lastly, while the continued introduction of new content, products and services is critical to our success, by definition, new content, products and services have limited operating histories, which could make it difficult for us to evaluate our current business and future prospects. The failure to successfully address these risks and difficulties could adversely affect our business, financial condition and results of operations.

    Our success depends, in part, on the integrity and quality of our systems and infrastructures and those of third parties. System interruptions and the lack of integration and redundancy in our and third-party information systems may affect our business.

    To succeed, our systems and infrastructures must perform well on a consistent basis. From time to time, we may experience occasional system interruptions that make some or all of our systems or data unavailable or that prevent us from providing products and services; any such interruption could arise for any number of reasons. Furthermore, fire, power loss, telecommunications failure, natural disasters, acts of war or terrorism, acts of God and other similar events or disruptions may damage or interrupt computer, data, broadband or other communications systems at any time. Any event of this nature could cause system interruptions, delays and loss of critical data, and could prevent us from providing services to users and customers. While we have backup systems in place for certain aspects of our operations, our systems are not fully redundant and disaster recovery planning is not sufficient for all eventualities. In addition, we may not have adequate insurance coverage to compensate for losses from a major interruption. Any such interruptions or outages, regardless of the cause, could negatively impact the experiences of our users and customers with our products and services, tarnish our brands’ reputation and decrease demand for our products and services, any or all of which could adversely affect our business, financial condition and results of operations.

    We also continually work to expand and enhance the efficiency and scalability of our technology and network systems to improve the experiences of our users and customers, accommodate substantial increases in the volume of traffic to our properties and to keep up with changes in technology and user and customer preferences. Any failure to do so in a timely and cost-effective manner could adversely affect the experiences of our users and customers with our products and services and thereby negatively impact demand for our products and services, and could increase our costs, any of which could adversely affect our business, financial condition and results of operations.

    We also rely on third party computer systems, data centers, broadband and other communications systems and service providers in connection with the provision of our products and services generally, as well as to facilitate and process certain transactions with our users and customers. We have no control over any of these third parties or their operations. Any interruptions, outages or delays in our systems or those of our third party providers, changes in service levels provided by these systems or deterioration in the performance of these systems, could impair our ability to provide our products and services and/or process certain transactions with users and customers. If any of these events were to occur, it could damage our reputation and result in the loss of current and potential users and customers, which could have an adverse effect on our business, financial condition and results of operations and otherwise be costly to remedy.

    Communicating with our users via e-mail is critical to our success, and any erosion in our ability to communicate in this fashion that is not sufficiently replaced by other means could adversely affect our business, financial condition and results of operations.

    As consumer habits evolve in the era of smart phones and messaging/social networking apps, usage of e-mail, particularly among our younger users and customers, has declined. In addition, deliverability restrictions imposed by third party e-mail providers could limit or prevent our ability to send e-mails to our users and customers. Primarily in the case of our dating business, one of our primary means of communicating with users and customers and keeping them engaged with our products and services is via e-mail. Any erosion in our ability to communicate successfully with our users and customers via e-mail could have an adverse impact on user and customer experience and, in the case of our dating businesses, the rate at which nonpaying users become paid members. While we continually work to find new means of communicating and connecting with our users and customers (for example, through push notifications), we cannot assure you that such alternative means of communication will be as effective as e-mail has been historically. Any failure to develop or take advantage of new means of communication could have an adverse effect on our business, financial condition and results of operations.

    Our success depends, in part, on our ability to build, maintain and/or enhance our brand.

    We own and operate the Modamily brand and intend to build a strong brand appeal within the co-parenting industry. We believe that our success depends, in part, upon our ability to build, maintain and enhance our brand. Our brand-building efforts could be negatively impacted by a number of factors, including product and service quality concerns, consumer complaints, actions brought by consumers, governmental or regulatory authorities and related media coverage and data protection and security breaches. Moreover, the failure to market our products and services successfully (or in a cost-effective manner), the inability to develop and introduce products and services that resonate with consumers and/or the inability to adapt quickly enough (and/or in a cost effective manner) to evolving changes in the Internet and related technologies, applications and devices, could adversely impact our brands and brand-building efforts, and in turn, our business, financial condition and results of operations.

    Ivan Fatovic, the CEO of Modamily, currently does not have an employment agreement in place. 

    Employment agreements typically provide protections to the Company in the event of the employee’s departure, specifically addressing who is entitled to any intellectual property created or developed by those employees in the course of their employment and covering topics such as non-competition and non-solicitation. As a result, if Ivan were to leave Modamily, the Company might not have any ability to prevent his direct competition, or have any legal right to intellectual property created during his employment. The Company has indicated that it intends to implement an employment agreement with Ivan post-raise. There is no guarantee, however, that such an agreement will be entered into.

    General Risks and Disclosures

    Start-up investing is risky. Investing in startups is very risky, highly speculative, and should not be made by anyone who cannot afford to lose their entire investment. Unlike an investment in a mature business where there is a track record of revenue and income, the success of a startup or early-stage venture often relies on the development of a new product or service that may or may not find a market. Before investing, you should carefully consider the specific risks and disclosures related to both this offering type and the company which can be found in this company profile and the documents in the data room below.

    Your shares are not easily transferable. You should not plan on being able to readily transfer and/or resell your security. Currently there is no market or liquidity for these shares and the company does not have any plans to list these shares on an exchange or other secondary market. At some point the company may choose to do so, but until then you should plan to hold your investment for a significant period of time before a “liquidation event” occurs. A “liquidation event” is when the company either lists their shares on an exchange, is acquired, or goes bankrupt.

    The Company may not pay dividends for the foreseeable future. Unless otherwise specified in the offering documents and subject to state law, you are not entitled to receive any dividends on your interest in the Company. Accordingly, any potential investor who anticipates the need for current dividends or income from an investment should not purchase any of the securities offered on the Site.

    Valuation and capitalization. Unlike listed companies that are valued publicly through market-driven stock prices, the valuation of private companies, especially startups, is difficult to assess and you may risk overpaying for your investment. In addition, there may be additional classes of equity with rights that are superior to the class of equity being sold.

    You may only receive limited disclosure. While the company must disclose certain information, since the company is at an early-stage they may only be able to provide limited information about its business plan and operations because it does not have fully developed operations or a long history. The company may also only obligated to file information periodically regarding its business, including financial statements. A publicly listed company, in contrast, is required to file annual and quarterly reports and promptly disclose certain events — through continuing disclosure that you can use to evaluate the status of your investment.

    Investment in personnel. An early-stage investment is also an investment in the entrepreneur or management of the company. Being able to execute on the business plan is often an important factor in whether the business is viable and successful. You should be aware that a portion of your investment may fund the compensation of the company’s employees, including its management. You should carefully review any disclosure regarding the company’s use of proceeds.

    Possibility of fraud. In light of the relative ease with which early-stage companies can raise funds, it may be the case that certain opportunities turn out to be money-losing fraudulent schemes. As with other investments, there is no guarantee that investments will be immune from fraud.

    Lack of professional guidance. Many successful companies partially attribute their early success to the guidance of professional early-stage investors (e.g., angel investors and venture capital firms). These investors often negotiate for seats on the company’s board of directors and play an important role through their resources, contacts and experience in assisting early-stage companies in executing on their business plans. An early-stage company may not have the benefit of such professional investors.

    Modamily's Form C

    The Form C is a document the company must file with the Securities and Exchange Commission, which includes basic information about the company and its offering and is a condition to making a Reg CF offering available to investors. It is important to note that the SEC does not review the Form C, and therefore is not recommending and/or approving any of the securities being offered.

    Download Modamily's  Form C

    Frequently Asked Questions

    About Side by Side Offerings
    What is Side by Side?

    A Side by Side offering refers to a deal that is raising capital under two offering types. This Side by Side offering is raising under Regulation CF and Rule 506(c) of Regulation D.


    What is a Form C?

    The Form C is a document the company must file with the Securities and Exchange Commission (“SEC”) which includes basic information about the company and its offering and is a condition to making a Reg CF offering available to investors. It is important to note that the SEC does not review the Form C, and therefore is not recommending and/or approving any of the securities being offered.

    Before making any investment decision, it is highly recommended that prospective investors review the Form C filed with the SEC (included in the company's profile) before making any investment decision.


    What is Rule 506(c) under Regulation D?

    Rule 506(c) under Regulation D is a type of offering with no limits on how much a company may raise. The company may generally solicit their offering, but the company must verify each investor’s status as an accredited investor prior to closing and accepting funds. To learn more about Rule 506(c) under Regulation D and other offering types check out our blog and academy.


    What is Reg CF?

    Title III of the JOBS Act outlines Reg CF, a type of offering allowing private companies to raise up to $1 million from all Americans. Prior capital raising options limited private companies to raising money only from accredited investors, historically the wealthiest ~2% of Americans. Like a Kickstarter campaign, Reg CF allows companies to raise funds online from their early adopters and the crowd. However, instead of providing investors a reward such as a t-shirt or a card, investors receive shares, typically equity, in the startups they back. To learn more about Reg CF and other offering types check out our blog and academy.


    Making an Investment in Modamily
    How does investing work?

    When you complete your investment on SeedInvest, your money will be transferred to an escrow account where an independent escrow agent will watch over your investment until it is accepted by Modamily. Once Modamily accepts your investment, and certain regulatory procedures are completed, your money will be transferred from the escrow account to Modamily in exchange for your shares. At that point, you will be a proud owner in Modamily.


    What will I need to complete my investment?

    To make an investment, you will need the following information readily available:

    1. Personal information such as your current address and phone number
    2. Employment and employer information
    3. Net worth and income information
    4. Social Security Number or government-issued identification
    5. ABA bank routing number and checking account number (typically found on a personal check or bank statement)

    If you are investing under Rule 506(c) of Regulation D, your status as an Accredited Investor will also need to be verified and you will be asked to provide documentation supporting your income, net worth, revenue, or net assets or a letter from a qualified advisor such as a Registered Investment Advisor, Registered Broker Dealer, Lawyer, or CPA.


    What is a Crowd Note?

    The Crowd Note is a security which allows crowd investors to largely realize the same economic benefit traditional investors have historically received when investing in startups. For a convertible note round, investors under $20,000 will have their investment convert into preferred equity at liquidity event, locking in a share price at a discount to the next priced round, and will have an interest rate on their investment. Investors investing $20,000 and over will convert into preferred equity at the subsequent priced round at a discount to that priced round and will have an interest rate on their investment. For a priced round, investors under $20,000 will have their investment convert into preferred equity at a liquidity event, locking in the share price of the current round.


    How much can I invest?

    An investor is limited in the amount that he or she may invest in a Reg CF offering during any 12-month period:

    • If either the annual income or the net worth of the investor is less than $100,000, the investor is limited to the greater of $2,000 or 5% of the lesser of his or her annual income or net worth.
    • If the annual income and net worth of the investor are both greater than $100,000, the investor is limited to 10% of the lesser of his or her annual income or net worth, to a maximum of $100,000.

    Separately, Modamily has set a minimum investment amount of US $500.

    Accredited investors investing $20,000 or over do not have investment limits.


    After My Investment
    What is my ongoing relationship with the Issuer?

    You are a partial owner of the company, you do own shares after all! But more importantly, companies which have raised money via Regulation CF must file information with the SEC and post it on their websites on an annual basis. Receiving regular company updates is important to keep shareholders educated and informed about the progress of the company and their investment. This annual report includes information similar to a company’s initial Reg CF filing and key information that a company will want to share with its investors to foster a dynamic and healthy relationship.

    In certain circumstances a company may terminate its ongoing reporting requirement if:

    1. The company becomes a fully-reporting registrant with the SEC
    2. The company has filed at least one annual report, but has no more than 300 shareholders of record
    3. The company has filed at least three annual reports, and has no more than $10 million in assets
    4. The company or another party purchases or repurchases all the securities sold in reliance on Section 4(a)(6)
    5. The company ceases to do business

    However, regardless of whether a company has terminated its ongoing reporting requirement per SEC rules, SeedInvest works with all companies on its platform to ensure that investors are provided quarterly updates. These quarterly reports will include information such as: (i) quarterly net sales, (ii) quarterly change in cash and cash on hand, (iii) material updates on the business, (iv) fundraising updates (any plans for next round, current round status, etc.), and (v) any notable press and news.


    How can I sell my shares in the future?

    Currently there is no market or liquidity for these shares. Right now Modamily does not plan to list these shares on a national exchange or another secondary market. At some point Modamily may choose to do so, but until then you should plan to hold your investment for a significant period of time before a “liquidation event” occurs. A “liquidation event” is when Modamily either lists their shares on an exchange, is acquired, or goes bankrupt.


    How do I keep track of this investment?

    You can return to SeedInvest at any time to view your portfolio of investments and obtain a summary statement. If invested under Regulation CF you may also receive periodic updates from the company about their business, in addition to monthly account statements.


    Other General Questions
    What is this page about?

    This is Modamily's fundraising profile page, where you can find information that may be helpful for you to make an investment decision in their company. The information on this page includes the company overview, team bios, and the risks and disclosures related to this investment opportunity. If the company runs a side by side offering that includes an offering under Regulation CF, you may also find a copy of the Modamily's Form C. The Form C includes important details about Modamily's fundraise that you should review before investing.


    How can I (or the company) cancel my investment under Regulation CF?

    For offerings made under Regulation CF, you may cancel your investment at any time up to 48 hours before a closing occurs or an earlier date set by the company. You will be sent a reminder notification approximately five days before the closing or set date giving you an opportunity to cancel your investment if you had not already done so. Once a closing occurs, and if you have not canceled your investment, you will receive an email notifying you that your shares have been issued. If you have already funded your investment, your funds will be promptly refunded to you upon cancellation. To cancel your investment, you may go to your portfolio page


    What if I change my mind about investing?

    If you invest under any other offering type, you may cancel your investment at any time, for any reason until a closing occurs. You will receive an email when the closing occurs and your shares have been issued. If you have already funded your investment and your funds are in escrow, your funds will be promptly refunded to you upon cancellation. To cancel your investment, please go to your portfolio page.