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Naja is "testing the waters" to gauge market demand from potential investors for an Offering under Tier II of Regulation A. No money or other consideration is being solicited, and if sent in response, it will not be accepted. No sales of securities will be made or commitment to purchase accepted until qualification of the offering statement by the Securities and Exchange Commission (the “Commission”) and approval of any other required government or regulatory agency. An indication of interest made by a prospective investor is non-binding and involves no obligation or commitment of any kind. No offer to buy securities can be accepted and no part of the purchase price can be received without an Offering Statement that has been qualified by the Commission.

Product Gross Margins

80%

Pay-back Period

30 days

  • Investors include Tim Draper, Joanne Wilson, Susan Lyne (former CEO of Martha Stewart Living), Mindy Grossman (CEO of HSN), John Pound (former Board Director of Gymboree), Maveron, and Andrew Mitchell
  • Averaging 40% growth first 5 months in 2016, with highest gross revenue month of $278k and $25k away from break-even in May.
  • A seasoned eCommerce and retail team from Acumen, Netflix, ShoeDazzle, American Apparel, G-Star, and Jack Threads.
  • With partnerships with Nordstrom and Anthropologie begun in August 2016, we are preparing for large scale sales.
  • Amount raised:  
  • Close date:  
  • Indicated Interest:  US $3,918,000

Deal status

Testing the Waters

Indicated interest

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Deal status

TTW

  • Naja is “testing the waters” to gauge market demand from potential investors
  • An indication of interest made by a prospective investor is non-binding and involves no obligation or commitment of any kind
  • Securities are not for sale, as the offering has not been qualified by the Securities and Exchange Commission
  • No money or other consideration is being solicited

Naja’s mission is to empower women from makers to wearers through products that are ethically-made as well as gentle on our planet.


Naja designs, manufactures, and sells socially-aware, environmentally-friendly activewear, swimwear and intimate apparel.

We are a lifestyle brand for stylish millennials seeking socially conscious, ethical, or eco-friendly living. From intimates to activewear to swim to bedding, our vision is to own the “conscious fashion” market for the person, bedroom and bath.

Beyond just a brand, we’re an advocacy platform. From women’s empowerment, to racial diversity, to worker’s rights, to eco-friendliness, our viral campaigns are using fashion to create social change and building strong bonds with the millennial consumer.

Through our Underwear for Hope program, Naja employs women in the slums of Colombia to make lingerie bags that are offered with each Naja purchase. This program allows marginalized women, who would otherwise have difficulty finding employment opportunities, to work from home and become their own “micro-entrepreneurs”. We use digital and sublimation printing technologies to print our garments because they are the most environmentally friendly processes for creating printed fabric. Two percent of Naja’s revenue is also donated to local charities that provide continuing education to these women. With each purchase of Naja, you can feel good knowing that you are contributing in bettering the environment and also a woman’s life.

Every Naja purchase helps another woman help herself. 

How it Works

Naja is changing the way women shop for lingerie as well as changing the industry as a whole through the company’s dedication to changing women’s lives.

We want to disrupt the way lingerie is marketed toward women by creating a brand that seeks to empower women instead of objectifying them. We did away with fake wind blowing into models’ hair and poses singularly aimed at the male gaze in order to connect with the smart, courageous, and sexy women of today.

Naja’s garment factory primarily employs single mothers or female heads of households where they are paid above market wages with healthcare benefits. We chose to aid single mothers, because many have to choose between working and caring for their children. At Naja, we’ve implemented flexible work policies that make it easier for women to balance work and childcare. Every child of a Naja garment worker receives books, school supplies, uniforms and all school meals paid by Naja.

Product & Service

The Product

With 8 to 12 month lead times, the lingerie industry has the slowest and least efficient supply chain of all apparel segments. It is the last remaining vertical that has not been touched by fast-retailing.

Millennials are demanding faster changing trends, but requiring ethical supply chains.

We’ve reinvented base-layers manufacturing—reducing lead-times from 12 months to 1 month. We call it an “Adaptive Supply Chain”—it’s greener, faster, more profitable and more capital efficient than anything on the market giving us a long-term competitive advantage.

We believe in caring for our environment and in the preservation of a clean ecosystem for all of its living beings. As a result, we make every effort to reduce our environmental footprint. We use digital and sublimation printing technologies to print our garments because they are the most environmentally friendly processes for creating printed fabric. Billions of gallons of water are used each year to dye fabric for the garment industry. With digital printing, our water waste is next to none. We strive to include fabrics made from recycled plastic bottles in each of our collections and we are constantly in search of new fabrics and technologies that are good for the earth and good for you.

Naja does not use third-party designers and drives the product origination and design process. Naja has consistently produced three collections per year. Its seventh collection is in progress with many more to come.  

Media Mentions

Team Story

Naja was born when Catalina Girald, CEO of Naja, and Golden Globe winning Actress, Gina Rodriguez met while being filmed for Procter & Gamble’s Orgullosa Series, “Nine Up and Coming Nueva Latinas”. They quickly connected over their passion for women's empowerment, body acceptance, and giving opportunities to underprivileged women.

Now the commitment to supporting all women on their journeys is being driven by Catalina with the sole purpose of offering high quality, fashion-focused, environmentally friendly lingerie for this generation’s women.

Founders and Officers

Catalina Girald

Founder, CEO, and Creative Director

Catalina is the Founder, CEO, and Creative Director of Naja. She started Naja with the goal of empowering women through lingerie — from the wearer to the garment worker. Catalina is also the founder of Underwear for Hope, a program that trains and employs at-risk single mothers to sew. Prior to Naja, Catalina travelled the world for 18 months living with nomads in Mongolia. Before becoming an “entrepreneur” she was an attorney in the Mergers & Acquisitions group at Skadden, Arps in New York City. She is a Term Member at The Council of Foreign Relations. Catalina has an MBA from Stanford Graduate School of Business and a JD from Boston College. She lives in New York City and Los Angeles, California.

Catalina Girald

Founder, CEO, and Creative Director

Catalina is the Founder, CEO, and Creative Director of Naja. She started Naja with the goal of empowering women through lingerie — from the wearer to the garment worker. Catalina is also the founder of Underwear for Hope, a program that trains and employs at-risk single mothers to sew. Prior to Naja, Catalina travelled the world for 18 months living with nomads in Mongolia. Before becoming an “entrepreneur” she was an attorney in the Mergers & Acquisitions group at Skadden, Arps in New York City. She is a Term Member at The Council of Foreign Relations. Catalina has an MBA from Stanford Graduate School of Business and a JD from Boston College. She lives in New York City and Los Angeles, California.

Key Team Members

T.J. Williams

Vice President, Operations and Finance

Notable Advisors & Investors

Tim Draper
John Pound

Investor, Senior Advisor with Altamont Capital, Former Board Director of Gymboree

Joanne Wilson
Susan Lyne

Investor, Former CEO of Martha Stewart Living

Mindy Grossman

Investor, CEO of HSN

Maveron
Brand Foundry Ventures
Hiten Shah

Advisor, Founder of Kiss Metrics

Risks and Disclosures

Start-up investing is risky. Investing in startups is very risky, highly speculative, and should not be made by anyone who cannot afford to lose their entire investment. Unlike an investment in a mature business where there is a track record of revenue and income, the success of a startup or early-stage venture often relies on the development of a new product or service that may or may not find a market. Before investing, you should carefully consider the specific risks and disclosures related to both this offering type and the company which can be found in this company profile and the documents in the data room below.

Your shares are not easily transferable. You should not plan on being able to readily transfer and/or resell your security. Currently there is no market or liquidity for these shares and the company does not have any plans to list these shares on an exchange or other secondary market. At some point the company may choose to do so, but until then you should plan to hold your investment for a significant period of time before a “liquidation event” occurs. A “liquidation event” is when the company either lists their shares on an exchange, is acquired, or goes bankrupt.

The Company may not pay dividends for the foreseeable future. Unless otherwise specified in the offering documents and subject to state law, you are not entitled to receive any dividends on your interest in the Company. Accordingly, any potential investor who anticipates the need for current dividends or income from an investment should not purchase any of the securities offered on the Site.

Valuation and capitalization. Unlike listed companies that are valued publicly through market-driven stock prices, the valuation of private companies, especially startups, is difficult to assess and you may risk overpaying for your investment. In addition, there may be additional classes of equity with rights that are superior to the class of equity being sold.

You may only receive limited disclosure. While the company must disclose certain information, since the company is at an early-stage they may only be able to provide limited information about its business plan and operations because it does not have fully developed operations or a long history. The company may also only obligated to file information periodically regarding its business, including financial statements. A publicly listed company, in contrast, is required to file annual and quarterly reports and promptly disclose certain events — through continuing disclosure that you can use to evaluate the status of your investment.

Investment in personnel. An early-stage investment is also an investment in the entrepreneur or management of the company. Being able to execute on the business plan is often an important factor in whether the business is viable and successful. You should be aware that a portion of your investment may fund the compensation of the company’s employees, including its management. You should carefully review any disclosure regarding the company’s use of proceeds.

Possibility of fraud. In light of the relative ease with which early-stage companies can raise funds, it may be the case that certain opportunities turn out to be money-losing fraudulent schemes. As with other investments, there is no guarantee that investments will be immune from fraud.

Lack of professional guidance. Many successful companies partially attribute their early success to the guidance of professional early-stage investors (e.g., angel investors and venture capital firms). These investors often negotiate for seats on the company’s board of directors and play an important role through their resources, contacts and experience in assisting early-stage companies in executing on their business plans. An early-stage company may not have the benefit of such professional investors.

Frequently Asked Questions

About Reg A Offerings
What does it mean that the SEC has qualified this offering?

"The SEC has qualified this offering" means the SEC has permitted Naja to offer for sale the securities described in the Offering Circular to investors such as you. The SEC is not judging the merits, accuracy, or completeness of the offering and information in the Offering Circular. Rather, the SEC is merely ensuring Naja has met all legal disclosure and regulatory requirements necessary to make these shares available to you.


Making an Investment in Naja
How does investing work?

When you complete your investment on SeedInvest, your money will be transferred to an escrow account where an independent escrow agent will watch over your investment until it is accepted by Naja. Once Naja accepts your investment, and certain regulatory procedures are completed, your money will be transferred from the escrow account to Naja in exchange for your shares. At that point, you will be a proud owner in Naja.


What is the difference between preferred equity and a convertible note?

Preferred equity is usually issued to outside investors and carries rights and conditions that are different from that of common stock. For example, preferred equity may include rights that prevent or minimize the effects of dilution or grants special privileges in situations when the company is sold.

A convertible note is a unique form of debt that converts into equity, usually in conjunction with a future financing round. The investor effectively loans money to a startup with the expectation that they will receive equity in the company in the future at a discounted price per share when the company raises its next round of financing.

To learn more about startup investment types check out “How to Choose a Startup Investment” in our academy.


What will I need to complete my investment?

To make an investment, you will need the following information readily available:

  1. Personal information such as your current address and phone number
  2. Employment and employer information
  3. Net worth and income information
  4. Social Security Number or government-issued identification
  5. ABA bank routing number and checking account number (typically found on a personal check or bank statement)

What if I change my mind about investing?

Until a closing occurs, you may cancel your investment at any time, for any reason. You will receive an email when the closing occurs and your shares have been issued. If you have already funded your investment and your funds are in escrow, your funds will be promptly refunded to you upon cancellation. To cancel your investment, please go to your portfolio page.


After My Investment
How can I sell my shares in the future?

Currently there is no market or liquidity for these shares. Right now Naja does not plan to list these shares on a national exchange or another secondary market. At some point Naja may choose to do so, but until then you should plan to hold your investment for a significant period of time before a “liquidation event” occurs. A “liquidation event” is when Naja either lists their shares on an exchange, is acquired, or goes bankrupt.


How do I keep track of this investment?

You can return to SeedInvest at any time to view your portfolio of investments and obtain a summary statement.


Other General Questions
What is this page about?

This is Naja's fundraising profile page, where you can find information that may be helpful for you to make an investment decision in their company. The information on this page includes the company overview, team bios, and the risks and disclosures related to this investment opportunity. You will also find a copy of the Naja's Offering Circular, which has been qualified by the SEC. The Offering Circular includes important details about Naja's fundraise that you should review before investing.


What are the risks of this investment?

This investment is highly speculative and should not be made by anyone who cannot afford to risk the entire investment amount. In addition to these risks, you should carefully consider the specific information and risks disclosed in Naja’s profile and Offering Circular.