Experience a smarter, more personal way of shopping online.

About Passo

Create your Passo Shopper Profile today and share your shopping preferences with any retailer to discover new products and exclusive deals just for you.

Through Passo's API, retailers can access and utilize Passo's shopper-verified preferences to offer shoppers a more personal, immersive shopping experience.

Benefits to Shoppers:

1. Personally tailored shopping experience throughout the web and retail

2. Custom discounts targeted to personal spending habits

3. Manage retailer access to up-to-date personal data

Benefits to Retailers and Marketers:

1. Access to accurate shopper-verified preferences to increase engagement

2. Build more powerful recommendation engines with quality up-to-date shopper data

3. Increased ROI on marketing and communication through reliable, current shopper data

Product & Service

Media Mentions

Team Story

We are a team of experienced ecommerce professionals that have worked with some of the largest brands in the world. We created Passo to provide a resolve to the many problems we see in ecommerce. Enabling shoppers to share their personal shopping preferences with retailers and control their shopping experience is the best solution for increasing shopper engagement. Passo enables retailers to build a more personal relationship with their customers while providing smarter shopper data - a win-win for all.

Steven Gray (CEO) has quarterbacked expansion efforts with some of the largest sales organizations in the US. He has hired and trained over 5,000 sales representatives throughout his career. Steven has generated over $300 million in combined revenues via traditional sales and strategic external partnerships with various blue-chip companies like American Express, Amazon, Bed Bath & Beyond, Best Buy, Verizon, AT&T and more. 

Philip Reichenberger (CTO) led global WebOps at Shutterstock to IPO. Philip grew Shutterstock's infrastructure from 30 nodes in one datacenter to 1000+ nodes in 4 data centers and 1+ petabyte of storage.

Founders and Officers

Steven Gray (CEO) has quarterbacked expansion efforts with some of the largest sales organizations in the US. 

Steven Gray Ii


Steven Gray (CEO) has quarterbacked expansion efforts with some of the largest sales organizations in the US. 

Notable Advisors & Investors

Derek Kleinow
Leandros Vrionedes
Mark Papallo
Jason Parker
Braft Capital Holdings, Llc
Daniel Chvatik
Kunal Murdia
Henry Delouvrier
Jason Papatryfon
Andrew Walker
Thomas Farrell
Matthew Spaier
Eran Eyal
Roy Standfest
Trishul Seth
John Sagora
James Han
Eran Eyal
Derek Kleinow
Roy Standfest
Daniel Chvatik
Henry Delouvrier
Trishul Seth
Leandros Vrionedes

Frequently Asked Questions

Making an Investment in Passo
How does investing work?

When you complete your investment on SeedInvest, your money will be transferred to an escrow account where an independent escrow agent will watch over your investment until it is accepted by Passo. Once Passo accepts your investment, and certain regulatory procedures are completed, your money will be transferred from the escrow account to Passo in exchange for your shares. At that point, you will be a proud owner in Passo.

What is the difference between preferred equity and a convertible note?

Preferred equity is usually issued to outside investors and carries rights and conditions that are different from that of common stock. For example, preferred equity may include rights that prevent or minimize the effects of dilution or grants special privileges in situations when the company is sold.

A convertible note is a unique form of debt that converts into equity, usually in conjunction with a future financing round. The investor effectively loans money to a startup with the expectation that they will receive equity in the company in the future at a discounted price per share when the company raises its next round of financing.

To learn more about startup investment types check out “How to Choose a Startup Investment” in our academy.

What will I need to complete my investment?

To make an investment, you will need the following information readily available:

  1. Personal information such as your current address and phone number
  2. Employment and employer information
  3. Net worth and income information
  4. Social Security Number or government-issued identification
  5. ABA bank routing number and checking account number (typically found on a personal check or bank statement)

What if I change my mind about investing?

Until a closing occurs, you may cancel your investment at any time, for any reason. You will receive an email when the closing occurs and your shares have been issued. If you have already funded your investment and your funds are in escrow, your funds will be promptly refunded to you upon cancellation. To cancel your investment, please go to your portfolio page.

After My Investment
How can I sell my shares in the future?

Currently there is no market or liquidity for these shares. Right now Passo does not plan to list these shares on a national exchange or another secondary market. At some point Passo may choose to do so, but until then you should plan to hold your investment for a significant period of time before a “liquidation event” occurs. A “liquidation event” is when Passo either lists their shares on an exchange, is acquired, or goes bankrupt.

How do I keep track of this investment?

You can return to SeedInvest at any time to view your portfolio of investments and obtain a summary statement.

Other General Questions
What is this page about?

This is Passo's fundraising profile page, where you can find information that may be helpful for you to make an investment decision in their company. The information on this page includes the company overview, team bios, and the risks and disclosures related to this investment opportunity.

What are the risks of this investment?

This investment is highly speculative and should not be made by anyone who cannot afford to risk the entire investment amount. In addition to these risks, you should carefully consider the specific information and risks disclosed in Passo’s profile.