Electronics manufacturing as a service that anyone can use. To make manufacturing electronics as simple as any other Web-based transaction.

About PCB:NG

PCB:NG is software-optimized electronics manufacturing for everyone, making hardware more like software.

Offering a minimum order quantity (MOQ) of just 24 units and anticipated launch pricing of up to 90% below traditional contract manufacturers for small quantity orders, PCB:NG will empower anyone requiring assembled electronics – from hardware startups to established hardware companies seeking to achieve Just-In-Time production.

Product & Service

Media Mentions

Team Story

The Idea Germinates

The PCB:NG story starts in 2010. Jonathan Hirschman had just sold his company, and he decided that he wanted to leave behind a long career involving software, digital media and the Internet. Jonathan decided that he was going to invent, design and create hardware, especially electronics - even though he knew nothing about any of it.

Within a year, entirely self-taught, Jonathan was creating Printed Circuit Boards (PCBs) and hardware prototypes. Before long, he was holding classes where he taught Electrical Engineers the fundamentals of PCB design, and started the largest Maker group in New York City, MakeIt NYC.

Jonathan kept on getting the same question, both from his students, and from the members of MakeIt NYC: "how do I get electronics manufactured"? He didn't have an answer.


Late 2012 found Jonathan struggling to get his prototype out for a prestigious contest. He needed a few dozen pieces of assembled electronics to complete his project, so he started calling around for pricing. Much to his surprise, the cost of was astronomical, and because he wasn't an engineer, he had a great deal of trouble getting anyone to even talk to him. Which was even more frustrating - you couldn't just place an order over the Internet. Why not?

Jonathan missed his project deadline as a result of the difficulties and inefficiencies he found. Which was fine - he had a new problem to solve: How to make electronics manufacturing as simple as any other eCommerce transaction.

Researching The Industry

Jonathan spent the next 18 months researching. The equipment, the methods, the ecosystem - everything. Jonathan enjoyed factory tours, equipment sales pitches, long phone calls - anything that would allow him to absorb more information. And what he found was that Electronics Manufacturing Services (EMS) was a broken, stagnant industry, ripe for disruption.  Moreover, he used this research to greatly improve upon current practices.

He just needed the right partner to wake up a sleeping dinosaur.

The Wizard Appears

Jonathan met Peter Bakhirev in early 2014, when Peter joined MakeIt NYC.

Peter was, simply, an ideal co-founder. He combined a scientific approach to problem solving, an eager curiosity, remarkable creativity, and tremendous coding skills. Jonathan asked Peter to be a partner in PCB:NG.

Jonathan and Peter spent some time discussing the vision, whiteboarding, idea-storming, and it was clear that they made a great team. Peter left Gilt Groupe in April, 2014, to work on PCB:NG full time.


Jonathan and Peter are on the cusp of lighting PCB:NG up. We're due to move into our factory space in June, the equipment is purchased and on the way, and the software that manages our processes and our web site is at the Alpha stage.

Founders and Officers

Notable Advisors & Investors

Mi Ventures

Frequently Asked Questions

Making an Investment in PCB:NG
How does investing work?

When you complete your investment on SeedInvest, your money will be transferred to an escrow account where an independent escrow agent will watch over your investment until it is accepted by PCB:NG. Once PCB:NG accepts your investment, and certain regulatory procedures are completed, your money will be transferred from the escrow account to PCB:NG in exchange for your shares. At that point, you will be a proud owner in PCB:NG.

What is the difference between preferred equity and a convertible note?

Preferred equity is usually issued to outside investors and carries rights and conditions that are different from that of common stock. For example, preferred equity may include rights that prevent or minimize the effects of dilution or grants special privileges in situations when the company is sold.

A convertible note is a unique form of debt that converts into equity, usually in conjunction with a future financing round. The investor effectively loans money to a startup with the expectation that they will receive equity in the company in the future at a discounted price per share when the company raises its next round of financing.

To learn more about startup investment types check out “How to Choose a Startup Investment” in our academy.

What will I need to complete my investment?

To make an investment, you will need the following information readily available:

  1. Personal information such as your current address and phone number
  2. Employment and employer information
  3. Net worth and income information
  4. Social Security Number or government-issued identification
  5. ABA bank routing number and checking account number (typically found on a personal check or bank statement)

What if I change my mind about investing?

Until a closing occurs, you may cancel your investment at any time, for any reason. You will receive an email when the closing occurs and your shares have been issued. If you have already funded your investment and your funds are in escrow, your funds will be promptly refunded to you upon cancellation. To cancel your investment, please go to your portfolio page.

After My Investment
How can I sell my shares in the future?

Currently there is no market or liquidity for these shares. Right now PCB:NG does not plan to list these shares on a national exchange or another secondary market. At some point PCB:NG may choose to do so, but until then you should plan to hold your investment for a significant period of time before a “liquidation event” occurs. A “liquidation event” is when PCB:NG either lists their shares on an exchange, is acquired, or goes bankrupt.

How do I keep track of this investment?

You can return to SeedInvest at any time to view your portfolio of investments and obtain a summary statement.

Other General Questions
What is this page about?

This is PCB:NG's fundraising profile page, where you can find information that may be helpful for you to make an investment decision in their company. The information on this page includes the company overview, team bios, and the risks and disclosures related to this investment opportunity.

What are the risks of this investment?

This investment is highly speculative and should not be made by anyone who cannot afford to risk the entire investment amount. In addition to these risks, you should carefully consider the specific information and risks disclosed in PCB:NG’s profile.