Online apparel sales ($95B, USA) are increasing at 10.8% annually. This trend has accelerated further post-pandemic due to the need for touch-less commerce.Apparel eCommerce is beset with two large and costly problems; high returns and low conversion resulting in ~$19B in waste cost and ~$16B in lost sales (2020). As online accelerates, so do the problems.
Online shoppers return 30-40% of apparel purchases and buy only 2-3% of what they browse. This happens because they cannot see how the clothing fits and looks on themselves. It’s the opposite of an in-store experience, where they try on clothing and view it in a mirror, resulting in low returns (~9%) and high conversion (~25%).
Perfitly’s comprehensive end-to-end (ETE) solution mimics the in-store process in full detail, creating a true ‘try before you buy’ experience online by showing the shopper in a recommended size and letting them personalize the choice by sizing up/down. The results have been game-changing. At recent large pilot-trials at a top-10 retailer, the in-store selection by shoppers matched their Perfitly enabled online selection by >79%. These results cross-validated the results at Perfitly’s client deployments where returns reduced by 2/3 and conversion increased by 80%.
The performance of the platform continues to raise Perfitly’s profile. We currently have 6 deployments at retailers ranging from small to ‘mega’. Several others are in various stages of early discussions to deployment planning.
Perfitly has accomplished the ‘try before you buy’ visualization through fusing complex leading-edge AR/VR-AI technologies into a fully home-based solution. The functionality is delivered as a ‘try it on’ button on the client retailer's website/app as an accurate, fully scalable, cloud-based SaaS solution with sub-second response times… a fun, quick and easy experience.