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Invest in Physimax

AI-powered musculoskeletal self-assessment and optimization platform

  • $265,017Amount raised
  • $10,000Minimum
  • $11,800,000Pre-Money valuation

Purchased securities are not currently tradeable. Expect to hold your investment until the company lists on a national exchange or is acquired.

Physimax is accepting investments for an Offering under Regulation D. The contents of the Highlights, Term Sheet sections have been prepared by SI Securities, LLC (“SI Securities”) and shall be deemed broker-dealer communications subject to FINRA Rule 2210 (the “Excluded Sections”). With the exception of the Excluded Sections noted above, this profile contains offering materials prepared solely by Physimax without the assistance of SI Securities, and not subject to FINRA Rule 2210 (the “Issuer Profile”). The Issuer Profile may contain forward-looking statements and information relating to, among other things, the company, its business plan and strategy, and its industry. These statements reflect management’s current views with respect to future events based on information currently available and are subject to risks and uncertainties that could cause the company’s actual results to differ materially. Investors are cautioned not to place undue reliance on these forward-looking statements as they are meant for illustrative purposes and they do not represent guarantees of future results, levels of activity, performance, or achievements, all of which cannot be made. Moreover, no person nor any other person or entity assumes responsibility for the accuracy and completeness of forward-looking statements, and is under no duty to update any such statements to conform them to actual results.


Company Highlights

  • Notable sports franchise clients include NFL Chiefs, MLB Colorado Rockies, NBA Indiana Pacers & Utah Jazz, United States Tennis Association, and Brazilian Soccer giant Flamengo
  • Israeli tech has been validated in research studies by University of North Carolina Chapel Hill, University of Connecticut, and the US Military Academy at West Point
  • Notable military clients include West Point Academy, US Marines, and the Israel Defense Forces
  • Backed by pro-sports team doctors and LionBird Ventures, a digital-health micro-VC based in Tel-Aviv and Chicago

Fundraise Highlights

  • Total Amount Raised: US $265,017
  • Total Round Size: US $1,250,000
  • Raise Description:  Seed
  • Minimum Investment:  US $10,000 per investor
  • Security Type:  Preferred Equity
  • Pre-Money Valuation:  US $11,800,000

Physimax monitors musculoskeletal functional performance to reduce healthcare costs and to improve individual's physical abilities, leveraging a patent-pending video motion analysis.


Musculoskeletal (MSK) issues are unfortunately more commonplace than most people realize. In the US alone, one in two people suffer from musculoskeletal problems such as joint pain, knee injuries, sprains, and strains. While MSK frequently affects patients, soldiers, and athletes of all levels, it is preventable and reversible when assessed and treated correctly. Unfortunately, existing assessment and treatment tools utilized by physiotherapists and trainers are both expensive and subjective.

Physimax uses artificial intelligence to objectively monitor musculoskeletal conditions to minimize pain and injury rates, improve recovery, and optimize performance. The company’s platform uses motion capture technology to provide in real time an objective measurement of the subject's MSK condition and a personalized training and treatment program for injuries. Physimax has gained traction with elite organizations (NBA teams, MLB team, D1 colleges, US Military units, top healthcare providers, and academies) and validated by top U.S. academic institutes with demonstrated impact in reducing injury risk and expenses.

Data collected by the service remains the exclusive property of the customer, while Physimax is granted a non-revocable, royalty-free license to use the data, in accordance with any applicable privacy laws and regulations, while protecting customers privacy at all times. This data supports Physimax in running customer analytics for any legitimate business purposes.

Pitch Deck

Product & Service

Physimax cloud service automatically measures and scores mobility, stability, strength, and movement control according to evidence-based body movement patterns by real time marker-less 2D/3D computer vision analysis (s/w base, no wearable), providing data-driven, population specific, comparable scores accompanied with actionable, personalized workout programs.

Physimax’s cloud-based platform provides a wide array of benefits categorized under the 4Ps of mobile health:

  • Personalized - Self-aided assessment with an objective capture and immediate score of the subject unique musculoskeletal condition
  • Predictive – Artificial intelligence-powered musculoskeletal insights delivered immediately, identifying flags & injury risk factors, uncovering performance insufficiencies
  • Preventive - Actionable workout program providing exercises at multiple levels and phases to improve performance and reduce injury risk, which can be performed anytime/anywhere according to the user’s preference
  • Participatory - Patients can provide real time feedback on the exercise program in an engaging way, helping the expert tailor the program on an on-going basis  

Media Mentions

Team Story

Physimax's story began when its co-founders Ram & David who have known each other for over 15 years, decided to combine their expertise for a joint project. Ram Shalev, Physimax CEO, former head of ambulatory rehabilitation services at one of Israel’s largest medical hospitals (Sheba Medical Center), identified the need to provide high quality care to individuals in a self-empowering way while leveraging revolutionary 3D image recognition. David, Physimax COO, brought 20 years of experience in developing video solutions to Tier-1 mobile providers. Combining the expertise of Ram and David, the idea of providing video assessments to optimize rehabilitation at home was born.

Ram & David assembled a team of R&D and technology experts (ex-IDF’s 8200 elite technology unit) along with a team of PhDs in biokinetics and physiotherapy, and developed the Physimax objective assessment solution which was validated by top US academies and deployed at elite professional sports teams (NBA, NFL, MLB), Division I colleges, and the US military.

Founders and Officers

Ram Shalev

CEO and Co-Founder

Ram (MSc Eng. MBA) is an executive with two decades of business and technology management experience. Prior to Physimax, Ram was the director of ambulatory services and head of technology at one of Israel’s largest medical rehabilitation centers.

Ram Shalev

CEO and Co-Founder

Ram (MSc Eng. MBA) is an executive with two decades of business and technology management experience. Prior to Physimax, Ram was the director of ambulatory services and head of technology at one of Israel’s largest medical rehabilitation centers.

David Kahani

COO and Co-Founder

David brings over 20 years of experience in R&D and operations. Previously, David served as SVP of engineering and site manager at Teranex, a US-based company. David holds a BSc in electronics and computer science from Ben-Gurion University.

David Kahani

COO and Co-Founder

David brings over 20 years of experience in R&D and operations. Previously, David served as SVP of engineering and site manager at Teranex, a US-based company. David holds a BSc in electronics and computer science from Ben-Gurion University.

Key Team Members

Oren Cohen

VP R&D

Kerith Aginsky

PhD, Research

Nimrod Suzin

Director of Marketing

Yoav Gimmon

PhD Physical Therapy, Intervention

Ishay Lizer

S&C, Performance Training

Investor Perks

$75,000+ –  Invitation to quarterly calls with senior management

$125,000+ – Above plus in-person investor tour and a dinner with founders David and Ram

It is advised that you consult a tax professional to fully understand any potential tax implications of receiving investor perks before making an investment.

Frequently Asked Questions

Making an Investment in Physimax
How does investing work?

When you complete your investment on SeedInvest, your money will be transferred to an escrow account where an independent escrow agent will watch over your investment until it is accepted by Physimax. Once Physimax accepts your investment, and certain regulatory procedures are completed, your money will be transferred from the escrow account to Physimax in exchange for your securities. At that point, you will be a proud owner in Physimax.


What is the difference between preferred equity and a convertible note?

Preferred equity is usually issued to outside investors and carries rights and conditions that are different from that of common stock. For example, preferred equity may include rights that prevent or minimize the effects of dilution or grants special privileges in situations when the company is sold.

A convertible note is a unique form of debt that converts into equity, usually in conjunction with a future financing round. The investor effectively loans money to a startup with the expectation that they will receive equity in the company in the future at a discounted price per share when the company raises its next round of financing.

To learn more about startup investment types check out “How to Choose a Startup Investment” in our academy.


What will I need to complete my investment?

To make an investment, you will need the following information readily available:

  1. Personal information such as your current address and phone number
  2. Employment and employer information
  3. Net worth and income information
  4. Social Security Number or passport
  5. ABA bank routing number and checking account number (typically found on a personal check or bank statement)

Because Physimax is offering its securities under Rule 506(c) of Regulation D, your status as an Accredited Investor will also need to be verified and you will be asked to provide documentation supporting your income, net worth, revenue, or net assets or a letter from a qualified advisor such as a Registered Investment Advisor, Registered Broker Dealer, Lawyer, or CPA.


What if I change my mind about investing?

Until a closing occurs, you may cancel your investment at any time, for any reason. You will receive an email when the closing occurs and your securities have been issued. If you have already funded your investment and your funds are in escrow, your funds will be promptly refunded to you upon cancellation. To cancel your investment, please go to your portfolio page by clicking your profile icon in the top right corner.


After My Investment
How can I sell my securities in the future?

Currently there is no market or liquidity for these securities. Right now Physimax does not plan to list these securities on a national exchange or another secondary market. At some point Physimax may choose to do so, but until then you should plan to hold your investment for a significant period of time before a “liquidation event” occurs. A “liquidation event” is when Physimax either lists their securities on an exchange, is acquired, or goes bankrupt.


How do I keep track of this investment?

You can return to SeedInvest at any time to view your portfolio of investments and obtain a summary statement.


Other General Questions
What is this page about?

This is Physimax's fundraising profile page, where you can find information that may be helpful for you to make an investment decision in their company. The information on this page includes the company overview, team bios, and the risks and disclosures related to this investment opportunity.


What are the risks of this investment?

This investment is highly speculative and should not be made by anyone who cannot afford to risk the entire investment amount. In addition to these risks, you should carefully consider the specific information and risks disclosed in Physimax’s profile.