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Pongalo is a rapidly-growing media company that distributes popular programming to one of the fastest-growing ethnic demographics in the US: Latinos. Our goal is to create a worldwide, multi-platform media company that dominates not only content distribution to Latinos, but also to other under-served ethnic groups globally.


U.S. Hispanics are the second fastest-growing ethnic demographic in America, representing almost 20% of the population. In fact, there are more Spanish speakers in the world than there are English speakers. But here’s the problem -- the U.S. Hispanic media market has traditionally consisted of only two major brands, which were essentially broadcast TV channels that fewer and fewer people under the age of 45 have been watching.

We saw an opportunity to create something disruptive, so, over the past four years, we’ve built a mobile-first media company for the next generation of Hispanic content consumers. It’s our goal to be the Hulu for Hispanics. By removing the fixed overhead costs of a traditional TV company, we are able to distribute our content efficiently at scale to our eager, targeted, under-served Latino audiences.

Building our library.  The first 3 years of our business were spent building a library of about 13,000 hours of Spanish-language films and TV shows. Now we control one of the largest libraries of Latino-focused films and TV shows in the world, which includes premium titles from Latin American and U.S. producers, including Hollywood blockbuster films from studios as such as Warner Bros and Sony.

Validation.  In addition, we validated our content by originally licensing some of it to partners like Netflix, Amazon, Google and Hulu, and it's that success which gave us the confidence and learnings to launch our own services. Our content portfolio, curated specifically for Latino women and men, includes major telenovelas, such as Kassandra, Mi Gorda Bella and the Pongalo Premieres Piel Salvaje and Corazon Traicionado...programmed next to the films of emerging new female directors like Dorie Barton and Argentinian Academy Award winner Miguel Cohan...right alongside major Hollywood movies with global stars like Jennifer Lopez and Harrison Ford.  

Our tech.  Our proprietary technology platform allows us to stream that content to consumers on their mobile devices, the web, and all sorts of other platforms ranging from televisions to public libraries.

We are based in Los Angeles, and currently are a team of seven.