The time has come for better boxed wine and we’re on a mission to lead the movement. With a passionate focus on quality and forming partnerships with award-winning wine producers, we aim to make the best wine you’ll ever have from a box.
PROBLEM
Wine buyers spend $420B each year globally on wine. Based on our company's research, the cost of glass and cork packaging is 10X more than it needs to be and is unnecessary for the 97% of wine that’s drunk within a year. It’s a problem for:
- Drinker: Once opened, a bottle starts to spoil after 24-48 hours.
- Producer: Glass and corks are expensive and heavy to ship.
- Environment: Packaging and transportation make up 51% of the wine industry’s carbon footprint, with glass bottles as the biggest culprit.
We believe boxed wine solves these problems, but there’s a hole in the boxed wine market. The wine is typically low quality and mass produced.
SOLUTION
Really Good Boxed Wine makes high-end wine using packaging that costs 10x less and keeps wine fresh up to 6 weeks after opening. The result is high-end boxed wine that we can sell for 40-60% less than it would cost in a bottle.
There’s no technical reason high-end wine can’t be put in a box. By focusing on the quality of the wine, we believe we’ve found a better way to help wine-lovers enjoy more of what they love.
TRACTION
After two sell-out pilots in 2021 (within 5 days), launched nationwide in 2022. All-in CAC (customer acquisition cost) to date is $59, with Avg. Customer Value of $149. The company has earned the endorsement of Andy Myers, the first ever Master Sommelier to officially back a boxed wine.
“The clarity of concept is a huge part of what I love. The bulk of the boxed wine industry goes for quantity over quality. Really Good Boxed Wine keeps their focus where it belongs, on the wines, and that’s what shows through.” - Andy Myers
One of the first alcohol brands to be offered by Snack Magic, a disruptive gifting company. We project $300-500K annual revenue starting late-summer 2022. In the process of securing wholesale distribution in 5 states, with planned tests in retail and on-premise.
