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As Amazon introduces palm-ID for payments, Redrock Biometrics engagement in the retail space has increased. Retail chains that compete with Amazon are expected to look for alternative palm partners to maintain their customers' data safety & privacy.


The brick & mortar shopping experience hasn't changed much in the last couple of decades. We still use credit cards, pull out our driver's licenses for alcohol purchases, announce our DOB to get our drugs, save parking tickets for validation, and frantically search for loyalty apps on our phones.

Biometrics is a technology that can help reduce shopping friction, but the technology has not yet become mainstream because of some potential worries, such as:

• Not user friendly: We believe that most existing biometric technologies can be a challenging user experience
• Privacy: Cities and states in the U.S. may ban face biometrics over privacy concerns
• Health: Consumers may have hesitancy using shared devices with fingerprint scanners due to viruses, bacteria, and dirt
• Intrusive: Biometrics in a public space can feel intrusive and uncomfortable

Redrock Biometrics aims to bridge the gap and introduce a unique shopping experience that we feel was difficult to attain before our palm solution. With our technology and platform, users can register their palms just once and then transact on any other device. PalmID is our patented technology that does not store any other traceable information about the user. We believe this paves the way for palm biometrics in the market while maintaining privacy and security.

Our technology has been tried, tested, and/or deployed by our clients/partners such as:

• Mastercard
• NRI
• Google
• Trust Stamp
• Sony

Consumer-end retail is a new focus of ours. We only introduced PalmID to retail in March of 2021, but have already developed pilots with retail chains that have 10,000+ locations in total. Our traction and pipeline includes a variety of business, such as:

• Convenience Stores
• Grocery Stores
• Gas Stations 
• Loyalty Programs 
• Age Verification

We are also developing integration with a POS partner and other strategic investors.