An interactive email-based merchandising platform specialized in distributing real-time perishable inventories

SeatAssignMate is offering securities under both Regulation D and Regulation CF through SI Securities, LLC ("SI Securities"). SI Securities is an affiliate of SeedInvest Technology, LLC, a registered broker-dealer, and member FINRA/SIPC. SI Securities will receive cash compensation equal to 7.50% of the value of the securities sold and equity compensation equal to 5.00% of the number of securities sold. Investments made under both Regulation D and Regulation CF involve a high degree of risk and those investors who cannot afford to lose their entire investment should not invest. Furthermore, the contents of the Highlights, Term Sheet sections have been prepared by SI Securities and shall be deemed broker-dealer communications subject to FINRA Rule 2210 (the “Excluded Sections”). With the exception of the Excluded Sections noted above, this profile contains offering materials prepared solely by SeatAssignMate without the assistance of SI Securities, and not subject to FINRA Rule 2210 (the “Issuer Profile”). The Issuer Profile may contain forward-looking statements and information relating to, among other things, the company, its business plan and strategy, and its industry. Investors should review the risks and disclosures in the offering's draft. The contents of this profile are meant to be a summary of the information found in the company’s Form C. Before making an investment decision, investors should review the company’s Form C for a complete description of its business and offering information, a copy of which may be found both here and below.

Company Highlights

  • Investors include JetBlue Technology Ventures and ELAL (Israel) Airlines
  • Graduate of International Airline Group (IAG) Hangar 51 accelerator
  • Voted as the “Best Ancillary Upsell Solution” at IATA (International Air Transport Association) World Passenger Symposium 2017
  • Technology patent approved for the U.S. and pending for Europe and China

Fundraise Highlights

  • Total Amount Raised: US $529,654
  • Total Round Size: US $700,000
  • Raise Description:  Seed
  • Minimum Investment:  US $1,000 per investor
  • Security Type:  Crowd Note  (SWIFT)
  • Offering Type:   Side by Side Offering

Tiered Valuation Cap

A flight check-in app built into the traveler's email, where passengers can assign their seats, check-in to their flights, and purchase airlines' product service offerings with ease.

We recorded an average of  30 clicks, 8 pages, and 7 minutes for a passenger to assign a seat online, which consisted of copy and pasting e-ticket numbers from email, logging into the airline's website, and navigating through multiple pages. This lengthy login process is not only a bad user experience, but it also acts as a barrier for the passenger to access airlines' product service offerings, also known as "Ancillary Services." 

SeatAssignMate's white-label interactive email solution brings convenience and transparency to accessing and booking airlines' ancillary services. The purpose is to help airlines provide their passengers with a more seamless and pleasurable user-experience for seat assignment, seat upgrade, flight check-in, and ancillary purchases.  

SeatAssignMate is created by the industry, for the industry, and the SeatAssignMate team has vast knowledge and experience when it comes to travel operations. The Company has two respected airlines jetBlue Technology Ventures and ELAL (Israel) as investors, and graduated from the International Airline Group (IAG) Hangar 51 accelerator.

Pitch Deck

Product & Service

SeatAssignMate provides airlines with a white-label email, built with interactive and dynamic features. This allows their passengers to complete certain tasks directly in the email, such as seat assignment, flight check-in, and purchase of airlines' Ancillary Services such as meals, baggage, wifi, and more.

This innovative interactive email is essentially a flight check-in application built into an email.

Email features

  • Interactive and dynamic seat map: The seat map displayed in the email is live and real-time, which means that when the email is opened or refreshed, the latest seat map availability will be fetched from the airlines' system and displayed in the passenger's email accordingly. The seat map also has an interactive element to it, which allows passengers to assign their seats.
  • Intelligent merchandising (Product Service Offerings): The airlines' product service offerings in the email will be customized and personalized according to the passengers booking class, frequent flyer status, and the flying route. Other rules, such as email opening time, device, and geo-location may also affect the content in the email.
  • Flight Check-in: The flight check-in process is streamlined into a single click within the email. Once the passenger has checked-in, the boarding pass will be updated in the same email.

Our Solution

  • No need for airline app downloads: There are travelers that have multiple airline apps (as they fly with multiple airlines) and don't actively use them, and there are travelers that don't like to download the apps because of trouble or inconvenience. SeatAssignMate uses email as a channel (as most people have and use email every day) and designed it with efficient features, featuring some of airlines' most important and necessary ancillary content from a traveler's perspective.
  • Lengthy login process: No more copy and pasting e-ticket numbers and logging into airlines websites to assign seats and check into a flight. The interactive email has instant access to the passenger's flight, where seat assignment can be completed with a couple of clicks.
  • Hidden ancillary services: Compared to browsing multiple webpages to book a specific airline's ancillary services, the passenger can access these ancillaries immediately just by opening up their interactive email.


With airlines' perishable seat inventory, today's static email is limited. The email that SeatAssignMate has developed allows the content to be manipulated (even after an email has been sent to a traveller's inbox).

Revenue Model

  • Airlines will be charged on a per email basis (cost will be dependent on the volume of the email)
  • Percent (%) Commission will be taken for every product/service sold via the SeatAssignMate email.

Target Customers*

  • Airlines: Legacy and low-cost airlines with an annual amount of passengers ranging from 20-100 million.

  • Sporting/Concert event promoters: Such as NBA, NFL, NBL etc.

  • Train and Bus operators in Europe

  • Hotel and Cruise companies

*This reflects management\u2019s current views with respect to future events based on information currently available and is subject to risks and uncertainties. This statement does not represent guarantees of future results, levels of activity, performance, or achievements.

Media Mentions

Team Story

The product was born from an industry pain point, one that each of the team members has experienced and suffered. With Shi Li's experience and knowledge in the travel industry, he soon realized that the problem extended further than just passengers, it affects airlines and the whole travel ecosystem. To create a solution to this pain point, Shi knew that specific skill sets and expertise was required.

Founders and Officers

Shi Li, is a serial entrepreneur who has built consumer and business facing companies in both United States and Asia. He has experience in the digital and airline industries. Prior to SeatAssignMate, Shi was a residential entrepreneur at NYU, built an international airfare metasearch site. Shi also conducted experimental social seating project in 2012, presented both in SFO and JFK airport to air travel industry leaders.

Fun Facts

  • Plays pick up soccer weekly with people from various countries
  • Snowboarded across the Williamsburg bridge in New York
  • Spartan Race finisher



Shi Li, is a serial entrepreneur who has built consumer and business facing companies in both United States and Asia. He has experience in the digital and airline industries. Prior to SeatAssignMate, Shi was a residential entrepreneur at NYU, built an international airfare metasearch site. Shi also conducted experimental social seating project in 2012, presented both in SFO and JFK airport to air travel industry leaders.

Fun Facts

  • Plays pick up soccer weekly with people from various countries
  • Snowboarded across the Williamsburg bridge in New York
  • Spartan Race finisher

Duncan Sham

Product Designer

Duncan Sham, is a proven product designer, who has over 10 years in the design/advertising/creative industry, and has executed designs for high caliber clients around the world such as Gap, Adidas, YouTube, Lacoste, Pepsi, and Yahoo.

Fun Facts

  • Designed a T-shirt that JayZ wore on stage, during his tour with Eminem
  • Holds the high jump record in England for the under 16yrs
  • Traveled to over 12 different countries
  • Has sky jumped off of the Macau Tower
Duncan Sham

Product Designer

Duncan Sham, is a proven product designer, who has over 10 years in the design/advertising/creative industry, and has executed designs for high caliber clients around the world such as Gap, Adidas, YouTube, Lacoste, Pepsi, and Yahoo.

Fun Facts

  • Designed a T-shirt that JayZ wore on stage, during his tour with Eminem
  • Holds the high jump record in England for the under 16yrs
  • Traveled to over 12 different countries
  • Has sky jumped off of the Macau Tower

Nan Zhao, is an interactive email guru, who has left many developers scratching their heads over his in-email solutions.

What is special about Nan's skill set experience is the combination of email expertise and experience working with airlines' and GDS's systems.

Nan is also leading the R&D team, which has members from Google ITA, GDS, and airlines.

Fun Facts

  • Master of making Chinese dumplings
  • Photography enthusiast

Nan Zhao


Nan Zhao, is an interactive email guru, who has left many developers scratching their heads over his in-email solutions.

What is special about Nan's skill set experience is the combination of email expertise and experience working with airlines' and GDS's systems.

Nan is also leading the R&D team, which has members from Google ITA, GDS, and airlines.

Fun Facts

  • Master of making Chinese dumplings
  • Photography enthusiast

Q&A with the Founder

  • Can you summarize your platform and its key use cases?

    Our product is an interactive email-based merchandising platform, with key use cases currently designed around TTL (Travel, Transportation and Logistics) and E-commerce. 

    Key use cases include: 

    • For airlines, selling real-time seating products dynamically in the email
    • For cruises/hotels, selling or upgrading rooms dynamically in the email
    • For shipping companies, tracking packages directly in the email
    • For events/stadiums, selling real-time seating products dynamically in the email

    Typically, any changes to inventory or pricing, SAM’s interactive email can dynamically reflect these changes in real-time every time the email is opened. 

  • What is the current stage of your platform development?

    • We had our IP/Patent granted in the United States in June 2018.
    • We released V5.1 of our product (Mobile first) in March 2018. 
    • We have completed a Spanish version of our interactive email for a European airline
    • We have integrated two major Point of Sale platforms with Amadeus and Sabre

  • What do you see as your market opportunity?

    • Ancillary upsell (Seating product etc) in the airline vertical reached $82+ Billion in 2017 with year over year double-digit growth rate (between 2014-2017)

    • Interactive email can increase conversion for product offerings up to 30%. With 10% commission, we believe that the addressable market is $1+ Billion

    • Figures from the public market also indicate successful ROI from companies such as Amadeus (BME:AMS) and Sabre (NASDAQ):SABR) who provide merchandising solutions for the industry

    • Most people spend more than 4-5 hours a day in email

    • Early mover advantage for interactive email in the TTL

  • What do you view as your competitive advantages?

    Our competitive advantages are:

    • We focus on building scalable technology that works for all email clients and devices without download.
    • Our platform is an end-to-end (email to transaction) merchandising platform with higher market cap and margin compared to volume-based traditional email SaaS). 
    • We have put together a strong team with unique expertise in interactive email and airline commerce
    • The technology is patented in the United States (and pending patents in other markets)
    • By using transaction-based emails, we are able to consistently sustain the growth of emails sent by clients, compared to campaign-based emails, where there will be an inconsistent and unpredictable fluctuation of emails sent.

  • Who do you view as your closest competitors and what key factors differentiate yourselves? 

    For direct competitors, we see EMSP (Email Marketing Service Providers) as the closest competitors. The key factors that differentiate us are:

    • Distribution (SAM) vs. Campaign (EMSP)
    • Transactional (SAM) vs. Campaign driven (EMSP)
    • Merchandising (SAM) vs. Sales (EMSP)
    • Direct connect (SAM) vs. Agency (EMSP)
    • Rule-based (SAM) vs. Budget-based (EMSP)

    The indirect competitors, we consider other emerging technologies (i.e. Chatbots) as the closest competitors. The key factor that differentiate us is:

    • SAM's interactive email can be seen as a flexible and adaptable solution to fit many scenarios. For example, it can be used for inbound or outbound marketing, customer service, or, as a high conversion revenue-driven tool. It also has the ability to reach a full demographic too. 

    There are companies that we consider to be complimentary competitors such as Amadeus and Sabre. They are sellers of airline content (as we are), however, SAM's solution is something that these competitors can also benefit from.

    With Google’s initiative to launch interactive email for Gmail, this is a key indicator that we have caught the trend of innovating the email space early. SAM’s interactive email solution is not only versatile across different email clients, but it is designed to adapt across different devices too. Having a team with experience and knowledge in the air travel space allows 

  • The Q&A with the Founder is based on due diligence activities conducted by SI Securities, LLC. The verbal and/or written responses transcribed above may have been modified to address grammatical, typographical, or factual errors, or by special request of the company to protect confidential information.

    Term Sheet

    A Side by Side offering refers to a deal that is raising capital under two offering types. If you plan on investing less than US $20,000.00, you will automatically invest under the Regulation CF offering type. If you invest more than US $20,000.00, you must be an accredited investor and invest under the Regulation D offering type.

    Fundraising Description

  • Round type:

  • Round size:
    US $700,000

  • Raised to date:
    US $529,654
    US $309,954 (under Reg CF only)

  • Minimum investment:
    US $1,000

  • Target Minimum:
    US $250,000
  • Key Terms

  • Security Type:
    Tiered Crowd Note  (SWIFT)

  • Conversion discount:

  • Valuation Cap:
    US $6,400,000 before Oct 27, 2018
    US $7,200,000 before Nov 10, 2018
    US $8,000,000 Final

  • Note term:
    24 months
  • Additional Terms

  • Investment Proxy Agreement

    All non-Major Purchasers will be subject to an Investment Proxy Agreement (“IPA”). The IPA will authorize an investment Manager to act as representative for each non-Major Purchaser and take certain actions for their benefit and on their behalf. Please see a copy of the IPA included with Company's offering materials for additional details.

  • Closing conditions:
    While SeatAssignMate has set an overall target minimum of US $250,000 for the round, SeatAssignMate must raise at least US $25,000 of that amount through the Regulation CF portion of their raise before being able to conduct a close on any investments below $20,000. For further information please refer to SeatAssignMate's Form C.

  • Transfer restrictions:
    Securities issued through Regulation CF have a one year restriction on transfer from the date of purchase (except to certain qualified parties as specified under Section 4(a)(6) of the Securities Act of 1933), after which they become freely transferable. While securities issued through Regulation D are similarly considered "restricted securities" and investors must hold their securities indefinitely unless they are registered with the SEC and qualified by state authorities, or an exemption from such registration and qualification requirements is available.

  • Use of Proceeds

    Prior Rounds

    The graph below illustrates the valuation cap or the pre-money valuation of SeatAssignMate's prior rounds by year.

    This chart does not represent guarantees of future valuation growth and/or declines.


  • Round Size
    US $50,000
  • Closed Date
    Feb 1, 2017
  • Security Type
    Preferred Equity
  • Financial Discussion

    Please see the financial information listed on the cover page of the Form C and attached hereto in addition to the following information. Financial statements are attached to the Form C as Exhibit B.


    Airto, Inc. (which may be referred to as the “Company,” “we,” “us,” or “our”) develops a patented interactive email digital platform to merchandise real-time perishable inventories such as airlines, stadium seating product, etc. The Company organized on March 23, 2012 in the State of Delaware. The Company began operations in late 2015. The Company is headquartered in New York

    For the year ending December 31, 2017, it recognized revenue of $84,381 and expenses of $82,403, representing a net profit of $1,978. For the prior year, it recognized revenue of $73,250 and expenses of $78,482, representing a net loss of $5,232.

    Liquidity and Capital Resources

    To date, the Company has received $100,000 in funding from two investors: Israel Airlines and jetBlue Technology Ventures. The capitalization was through a convertible note structure. The proceeds from the Offering are essential to our operations. We plan to use the proceeds as set forth above under "Use of Proceeds", which is an indispensable element of our business strategy. The Offering proceeds will have a beneficial effect on our liquidity, as we have approximately $17,463 in cash on hand as of September 12 which will be augmented by the Offering proceeds and used to execute our business strategy.

    The Company currently does not have any additional outside sources of capital other than the proceeds from the Combined Offerings.

    Capital Expenditures and Other Obligations

    The Company does not intend to make any material capital expenditures in the future.

    Trends and Uncertainties

    After reviewing the above discussion of the steps the Company intends to take, potential Purchasers should consider whether achievement of each step within the estimated time frame is realistic in their judgment. Potential Purchasers should also assess the consequences to the Company of any delays in taking these steps and whether the Company will need additional financing to accomplish them.

    The financial statements are an important part of this Form C and should be reviewed in their entirety. The financial statements of the Company are attached to the Form C as Exhibit B.

    Market Landscape

    Airline Ancillary Revenue

    Our targeted markets are first-tier brands and merchants that deal with real-time perishable inventories, such as airline seatings, sports/stadium tickets, and package status tracking(e-commerce). Our initial and current established market segment covers airlines in Europe and America. (TTL, Travel, Transportation and Logistics).

    Ancillaries are changing the economic landscape for airlines and has become an increasingly important source of revenue for them. This ancillary trend is very apparent as $82.2 Billion was generated in 2017 according to IATA (International Air Transportation Association), compared to in 2014, $38.1 Billion was generated from ancillary services. This new unbundled ancillary revenue stream represents the latest evolution and the future of where the airline industry is heading.

    Competitive Edge

    • Eliminate Login: Email is connected directly to a passenger's booking record, removing the need for that passenger to log in to the airline's website to access and verify his or her profile.
    • Accurate real-time data: Email is synchronized with Airlines'/GDS's systems to allow for accurate and real-time data
    • Integrated into the customer's workflow: Compared to most email marketing companies, where services are used to send emails on a campaign-by-campaign basis, SeatAssignMate's email solution is integrated into the customer's (i.e., Airlines/Agencies) workflow. An interactive email is sent to each of their customers (post ticket booking). As most travel industry experts know, this is not an easy task to accomplish!
    • Penetration across devices: A great advantage of having an email-based solution is that it operates across devices, versus apps, which are restricted to certain devices as well as operating systems.
    • Patented technology: The technology is patented or has a patent pending in major markets such as USA (Approved), Europe (Pending), China (Pending). As a note, scalable use cases for different industries are currently being added to the patent as part of a continuation.
    • Competitors: There are some competitors that have undertaken interactive email for general purpose use cases (Not for Travel/Transportation/Logistics). Their solutions, however, are still limited to certain email clients, or in some cases, a plugin is required to be downloaded.

    Risks and Disclosures

    The Company’s sales cycle is long and may be unpredictable, which can result in variability of its financial performance. Additionally, long sales cycles may require the Company to incur high sales and marketing expenses with no assurance that a sale will result, which could adversely affect its profitability. The Company’s results of operations may fluctuate, in part, because of the resource-intensive nature of its sales efforts and the length and variability of the sales cycle. A sales cycle is the period between initial contact with a prospective customer and any sale of its product. The sales process involves educating customers about the Company’s product, participating in extended product evaluations and configuring the product to customer-specific needs. During the sales cycle, the Company may expend significant time and money on sales and marketing activities or make other expenditures, all of which lower its operating margins, particularly if no sale occurs or if the sale is delayed as a result of extended qualification processes or delays. It is difficult to predict when, or even if, it will make a sale to a potential customer or if the Company can increase sales to existing customers. As a result, the Company may not recognize revenue from sales efforts for extended periods of time, or at all. The loss or delay of one or more large transactions in a quarter could impact its results of operations for that quarter and any future quarters for which revenue from that transaction is lost or delayed.

    The development and commercialization of the Company’s products and services are highly competitive. It faces competition with respect to any products and services that it may seek to develop or commercialize in the future. The Company’s competitors include major companies worldwide. Many of its competitors have significantly greater financial, technical, and human resources and may have superior expertise in research and development and marketing approved services and thus may be better equipped to develop and commercialize services. These competitors also compete with the Company in recruiting and retaining qualified personnel and acquiring technologies. Smaller or early stage companies may also prove to be significant competitors, particularly through collaborative arrangements with large and established companies. Accordingly, competitors may commercialize products more rapidly or effectively than the Company is able to, which would adversely affect its competitive position, the likelihood that its services will achieve initial market acceptance and its ability to generate meaningful additional revenues from products and services.

    Failure to obtain new clients or renew client contracts on favorable terms could adversely affect results of operations. We may face pricing pressure in obtaining and retaining our clients. Our clients may be able to seek price reductions from us when they renew a contract, when a contract is extended, or when the client’s business has significant volume changes. They may also reduce services if they decide to move services in-house. On some occasions, this pricing pressure results in lower revenue from a client than we had anticipated based on our previous agreement with that client. This reduction in revenue could result in an adverse effect on our business and results of operations. Further, failure to renew client contracts on favorable terms could have an adverse effect on our business. Our contracts with clients generally run for several years and include liquidated damage provisions that provide for early termination fees. Terms are generally renegotiated prior to the end of a contract’s term. If we are not successful in achieving a high rate of contract renewals on favorable terms, our business and results of operations could be adversely affected.

    Cyclical and seasonal fluctuations in the economy, in internet usage and in traditional retail shopping may have an effect on our business. Both cyclical and seasonal fluctuations may affect our business. Internet usage generally slows during the summer months, and queries typically increase significantly in the fourth quarter of each year. These seasonal trends may cause fluctuations in our quarterly results, including fluctuations in revenues.

    The Company is currently dependent on the leisure travel industry for revenue. The Company’s financial prospects are currently dependent upon leisure travelers using its services. Leisure travel, including leisure airline tickets, hotel room reservations and rental car reservations, is dependent on personal discretionary spending levels. Leisure travel services tend to decline, along with the advertising dollars spent by travel suppliers, during general economic downturns and recessions. If worldwide economic conditions worsen, it could lead to a general decrease in leisure travel and travel spending, which may negatively impact the demand for its services. Additionally, events beyond the Company’s control also may adversely affect the leisure travel industry, with a corresponding negative impact on its business and results of operations. Natural disasters or outbreaks of pandemics and epidemics have disrupted normal leisure travel patterns and levels. The leisure travel industry is also sensitive to other events, such as work stoppages or labor unrest at major airlines, political instability, regional hostilities, increases in fuel prices, imposition of taxes or surcharges by regulatory authorities, travel related accidents and terrorist attacks, any of which could have an impact on its business and results of operations.

    In general, demand for our products and services is highly correlated with general economic conditions. A substantial portion of our revenue is derived from discretionary spending by individuals, which typically falls during times of economic instability. Declines in economic conditions in the U.S. or in other countries in which we operate may adversely impact our consolidated financial results. Because such declines in demand are difficult to predict, we or the industry may have increased excess capacity as a result. An increase in excess capacity may result in declines in prices for our products and services.

    Although we have received an issued patent in the U.S., we may not be successful in obtaining issued patents for currently pending technology patent applications in EU and China. Our success depends significantly on our ability to obtain, maintain and protect our proprietary rights to the technologies used in our services. We filed a provisional patent application for “Facilitating passenger to manage airline reservation within electronic message” in Europe and China. Filing a provisional patent application only indicates that we are pursuing protection, but the scope of protection, or whether a patent will even be granted, is still undetermined. We are not currently protected from our competitors. Moreover, any patents issued to us may be challenged, invalidated, found unenforceable or circumvented in the future. Any intellectual enforcement efforts the Company seeks to undertake, including litigation, could be time-consuming and expensive and could divert management’s attention.

    The use of individually identifiable data by our business, our business associates and third parties is regulated at the state, federal and international levels. Costs associated with information security – such as investment in technology, the costs of compliance with consumer protection laws and costs resulting from consumer fraud – could cause our business and results of operations to suffer materially. Additionally, the success of our online operations depends upon the secure transmission of confidential information over public networks, including the use of cashless payments. The intentional or negligent actions of employees, business associates or third parties may undermine our security measures. As a result, unauthorized parties may obtain access to our data systems and misappropriate confidential data. There can be no assurance that advances in computer capabilities, new discoveries in the field of cryptography or other developments will prevent the compromise of our customer transaction processing capabilities and personal data. If any such compromise of our security or the security of information residing with our business associates or third parties were to occur, it could have a material adverse effect on our reputation, operating results and financial condition. Any compromise of our data security may materially increase the costs we incur to protect against such breaches and could subject us to additional legal risk.

    The Company forecasts project aggressive growth. If its assumptions are wrong, and its projections regarding market penetration are too aggressive, its financial projections may overstate its viability. In addition, the forward-looking statements are only predictions. The Company has based these forward-looking statements largely on its current expectations and projections about future events and financial trends that it believes may affect its business, financial condition and results of operations. Forward-looking statements involve known and unknown risks, uncertainties and other important factors that may cause actual results, performance or achievements to be materially different from any future results, performance or achievements expressed or implied by the forward-looking statements.

    The Company's revenue model remains largely unproven. The Company may find that customers are unwilling to pay for its services in the manner that the Company has proposed. If this is the case, the Company may need to alter its revenue model, may be unable to secure customers, and may miss its growth projections. If this was to occur, the Company may be unable to meet its financial obligations.

    The reviewing CPA has included a “going concern” note in the reviewed financials. In particular, the CPA has noted that the Company has a limited operating history. The Company's business and operations are sensitive to general business and economic conditions in the United States. A host of factors beyond the Company's control could cause fluctuations in these conditions. Adverse conditions may include: recession, downturn or otherwise, local competition or changes in consumer taste. These adverse conditions could affect the Company's financial condition and the results of its operations. As of December 31, 2017, the Company is operating as a going concern.

    We have not prepared any audited financial statements. Therefore, you have no audited financial information regarding the Company’s capitalization or assets or liabilities on which to make your investment decision. If you feel the information provided is insufficient, you should not invest in the Company.

    General Risks and Disclosures

    Start-up investing is risky. Investing in startups is very risky, highly speculative, and should not be made by anyone who cannot afford to lose their entire investment. Unlike an investment in a mature business where there is a track record of revenue and income, the success of a startup or early-stage venture often relies on the development of a new product or service that may or may not find a market. Before investing, you should carefully consider the specific risks and disclosures related to both this offering type and the company which can be found in this company profile and the documents in the data room below.

    Your shares are not easily transferable. You should not plan on being able to readily transfer and/or resell your security. Currently there is no market or liquidity for these shares and the company does not have any plans to list these shares on an exchange or other secondary market. At some point the company may choose to do so, but until then you should plan to hold your investment for a significant period of time before a “liquidation event” occurs. A “liquidation event” is when the company either lists their shares on an exchange, is acquired, or goes bankrupt.

    The Company may not pay dividends for the foreseeable future. Unless otherwise specified in the offering documents and subject to state law, you are not entitled to receive any dividends on your interest in the Company. Accordingly, any potential investor who anticipates the need for current dividends or income from an investment should not purchase any of the securities offered on the Site.

    Valuation and capitalization. Unlike listed companies that are valued publicly through market-driven stock prices, the valuation of private companies, especially startups, is difficult to assess and you may risk overpaying for your investment. In addition, there may be additional classes of equity with rights that are superior to the class of equity being sold.

    You may only receive limited disclosure. While the company must disclose certain information, since the company is at an early-stage they may only be able to provide limited information about its business plan and operations because it does not have fully developed operations or a long history. The company may also only obligated to file information periodically regarding its business, including financial statements. A publicly listed company, in contrast, is required to file annual and quarterly reports and promptly disclose certain events through continuing disclosure that you can use to evaluate the status of your investment.

    Investment in personnel. An early-stage investment is also an investment in the entrepreneur or management of the company. Being able to execute on the business plan is often an important factor in whether the business is viable and successful. You should be aware that a portion of your investment may fund the compensation of the company's employees, including its management. You should carefully review any disclosure regarding the company's use of proceeds.

    Possibility of fraud. In light of the relative ease with which early-stage companies can raise funds, it may be the case that certain opportunities turn out to be money-losing fraudulent schemes. As with other investments, there is no guarantee that investments will be immune from fraud.

    Lack of professional guidance. Many successful companies partially attribute their early success to the guidance of professional early-stage investors (e.g., angel investors and venture capital firms). These investors often negotiate for seats on the company's board of directors and play an important role through their resources, contacts and experience in assisting early-stage companies in executing on their business plans. An early-stage company may not have the benefit of such professional investors.

    Representatives of SI Securities, LLC are affiliated with SI Advisors, LLC (“SI Advisors”). SI Advisors is an exempt investment advisor that acts as the General Partner of SI Selections Fund I, L.P. (“SI Selections Fund”). SI Selections Fund is an early stage venture capital fund owned by third-party investors. From time to time, SI Selections Fund may invest in offerings made available on the SeedInvest platform, including this offering. Investments made by SI Selections Fund may be counted towards the total funds raised necessary to reach the minimum funding target as disclosed in the applicable offering materials.

    SeatAssignMate's Form C

    The Form C is a document the company must file with the Securities and Exchange Commission, which includes basic information about the company and its offering and is a condition to making a Reg CF offering available to investors. It is important to note that the SEC does not review the Form C, and therefore is not recommending and/or approving any of the securities being offered.

    Download SeatAssignMate's  Form C

    Frequently Asked Questions

    About Side by Side Offerings
    What is Side by Side?

    A Side by Side offering refers to a deal that is raising capital under two offering types. This Side by Side offering is raising under Regulation CF and Rule 506(c) of Regulation D.

    What is a Form C?

    The Form C is a document the company must file with the Securities and Exchange Commission (“SEC”) which includes basic information about the company and its offering and is a condition to making a Reg CF offering available to investors. It is important to note that the SEC does not review the Form C, and therefore is not recommending and/or approving any of the securities being offered.

    Before making any investment decision, it is highly recommended that prospective investors review the Form C filed with the SEC (included in the company's profile) before making any investment decision.

    What is Rule 506(c) under Regulation D?

    Rule 506(c) under Regulation D is a type of offering with no limits on how much a company may raise. The company may generally solicit their offering, but the company must verify each investor’s status as an accredited investor prior to closing and accepting funds. To learn more about Rule 506(c) under Regulation D and other offering types check out our blog and academy.

    What is Reg CF?

    Title III of the JOBS Act outlines Reg CF, a type of offering allowing private companies to raise up to $1 million from all Americans. Prior capital raising options limited private companies to raising money only from accredited investors, historically the wealthiest ~2% of Americans. Like a Kickstarter campaign, Reg CF allows companies to raise funds online from their early adopters and the crowd. However, instead of providing investors a reward such as a t-shirt or a card, investors receive securities, typically equity, in the startups they back. To learn more about Reg CF and other offering types check out our blog and academy.

    Making an Investment in SeatAssignMate
    How does investing work?

    When you complete your investment on SeedInvest, your money will be transferred to an escrow account where an independent escrow agent will watch over your investment until it is accepted by SeatAssignMate. Once SeatAssignMate accepts your investment, and certain regulatory procedures are completed, your money will be transferred from the escrow account to SeatAssignMate in exchange for your securities. At that point, you will be a proud owner in SeatAssignMate.

    What will I need to complete my investment?

    To make an investment, you will need the following information readily available:

    1. Personal information such as your current address and phone number
    2. Employment and employer information
    3. Net worth and income information
    4. Social Security Number or passport
    5. ABA bank routing number and checking account number (typically found on a personal check or bank statement)

    If you are investing under Rule 506(c) of Regulation D, your status as an Accredited Investor will also need to be verified and you will be asked to provide documentation supporting your income, net worth, revenue, or net assets or a letter from a qualified advisor such as a Registered Investment Advisor, Registered Broker Dealer, Lawyer, or CPA.

    How much can I invest?

    An investor is limited in the amount that he or she may invest in a Reg CF offering during any 12-month period:

    • If either the annual income or the net worth of the investor is less than $100,000, the investor is limited to the greater of $2,000 or 5% of the lesser of his or her annual income or net worth.
    • If the annual income and net worth of the investor are both greater than $100,000, the investor is limited to 10% of the lesser of his or her annual income or net worth, to a maximum of $100,000.

    Separately, SeatAssignMate has set a minimum investment amount of US $1,000.

    Accredited investors investing $20,000 or over do not have investment limits.

    After My Investment
    What is my ongoing relationship with the Issuer?

    You are a partial owner of the company, you do own securities after all! But more importantly, companies which have raised money via Regulation CF must file information with the SEC and post it on their websites on an annual basis. Receiving regular company updates is important to keep shareholders educated and informed about the progress of the company and their investment. This annual report includes information similar to a company’s initial Reg CF filing and key information that a company will want to share with its investors to foster a dynamic and healthy relationship.

    In certain circumstances a company may terminate its ongoing reporting requirement if:

    1. The company becomes a fully-reporting registrant with the SEC
    2. The company has filed at least one annual report, but has no more than 300 shareholders of record
    3. The company has filed at least three annual reports, and has no more than $10 million in assets
    4. The company or another party purchases or repurchases all the securities sold in reliance on Section 4(a)(6)
    5. The company ceases to do business

    However, regardless of whether a company has terminated its ongoing reporting requirement per SEC rules, SeedInvest works with all companies on its platform to ensure that investors are provided quarterly updates. These quarterly reports will include information such as: (i) quarterly net sales, (ii) quarterly change in cash and cash on hand, (iii) material updates on the business, (iv) fundraising updates (any plans for next round, current round status, etc.), and (v) any notable press and news.

    How can I sell my securities in the future?

    Currently there is no market or liquidity for these securities. Right now SeatAssignMate does not plan to list these securities on a national exchange or another secondary market. At some point SeatAssignMate may choose to do so, but until then you should plan to hold your investment for a significant period of time before a “liquidation event” occurs. A “liquidation event” is when SeatAssignMate either lists their securities on an exchange, is acquired, or goes bankrupt.

    How do I keep track of this investment?

    You can return to SeedInvest at any time to view your portfolio of investments and obtain a summary statement. If invested under Regulation CF you may also receive periodic updates from the company about their business, in addition to monthly account statements.

    Other General Questions
    What is this page about?

    This is SeatAssignMate's fundraising profile page, where you can find information that may be helpful for you to make an investment decision in their company. The information on this page includes the company overview, team bios, and the risks and disclosures related to this investment opportunity. If the company runs a side by side offering that includes an offering under Regulation CF, you may also find a copy of the SeatAssignMate's Form C. The Form C includes important details about SeatAssignMate's fundraise that you should review before investing.

    How can I (or the company) cancel my investment under Regulation CF?

    For offerings made under Regulation CF, you may cancel your investment at any time up to 48 hours before a closing occurs or an earlier date set by the company. You will be sent a reminder notification approximately five days before the closing or set date giving you an opportunity to cancel your investment if you had not already done so. Once a closing occurs, and if you have not canceled your investment, you will receive an email notifying you that your securities have been issued. If you have already funded your investment, your funds will be promptly refunded to you upon cancellation. To cancel your investment, you may go to your portfolio page

    What if I change my mind about investing?

    If you invest under any other offering type, you may cancel your investment at any time, for any reason until a closing occurs. You will receive an email when the closing occurs and your securities have been issued. If you have already funded your investment and your funds are in escrow, your funds will be promptly refunded to you upon cancellation. To cancel your investment, please go to your portfolio page.