The apparel industry hasn’t changed much since the standard size system was created in the early 1990s. Customers still sort through thousands of brands to find the right fit, since fashion brands can only mass-produce a limited range of sizes.
Retail’s approach of “A Few Sizes Fits All” has made finding clothes that fit a frustrating guessing game. As a result, half of online shoppers expect to return their order. Consequently, brands lose 30% of online revenue from returns, with the #1 reason being fit issues.
This also makes fashion one of the most wasteful industries, with $5B worth of clothing thrown away each year.
At Sene, we use artificial intelligence to generate unique custom sizes that fit perfectly and deliver them to your home. Since we relaunched in May 2019, we have achieved over $4.3M in total revenue (through October 2021) with less than $800K of outside capital raised (unaudited).
This proprietary platform is called SmartFit and powers a state of the art supply chain that combines just-in-time manufacturing with data science. The AI is concealed in a refreshingly simple customer experience:
- Take Sene’s SmartFit Quiz in 60 seconds - no measuring needed
- We generate one-of-a-kind sizes instantly
- Garments are cut from scratch and delivered in two weeks
- Orders are covered by Sene’s 60 Day Guarantee, which includes unlimited remakes, alterations, and returns
Most custom clothiers measure in-person and only offer men’s dress clothing, Sene’s technology enables remote home fittings without getting up from your couch. For more detail, visit the market landscape section. We’ve rolled out an influencer platform that makes it easier to partner with top talent to create custom SKUs. Our first collaboration with Peloton instructor Emma Lovewell has been a success and as we look to 2022, we look forward to additional partnership opportunities.