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About Shelf.io

Shelf believes that the way teams manage information is broken--that content is scattered, disconnected, and disorganized. They ask:

• Have you had trouble finding an attachment in your email sometime in the last month?

• Have you ever been frustrated trying to find a document deep in a folder on a shared drive or dropbox?

• Have you ever lost a link to an important article and couldn’t find it in email or in a chat thread?

Shelf believes that these small events add up to a huge impact across industries and sectors. When teams can’t find content because those resources are lost or buried, it can waste time, money, and halt progress.That’s why they created Shelf: to revolutionize the way teams share knowledge by giving individuals the power to manage their digital work life and find the content they need, when they need it.

Shelf is a knowledge hub platform that enables teams to capture, organize, and find different types of content, from tiny emails to large videos.  It is a single place to curate an organization’s most valuable resources, making it possible to find what users are looking for within 3 clicks. Shelf enables people to capture almost any type of content from across the web into a single place: presentations, documents, email attachments, webpages, web articles, youtube videos, podcasts, and facebook posts, among others.

By capturing and centralizing a team’s most important content into one place, Shelf seeks to make it easier to organize and find everything, since users can search by keyword and inside of documents; can filter by date, location, tags, and groups; and can use folders to locate curated content.

When users add new content to Shelf, the technology standardizes, structures, categorizes, and connects this content to its AI Engine. Like having a virtual librarian, this enables users to find content that they might not have even known existed and get content recommended to them. Admins can also get deeper insights into what information is truly valuable to the organization through Shelf's Analytics.

Product & Service

Shelf enables users to import and sync files from common places where information is stored, such as Dropbox, Google Drive, and OneDrive, which allows users to continue using the platforms they love while ensuring that content is accessible and organized. They believe that this ability makes their product sticky, and that once content is structured and findable there is a high switching cost associated with going back to simple folders and search.

Shelf has filed a provisional patent on its process of standardizing, structuring, and categorizing data, which they believe will enable them to have a proprietary AI engine for autosuggestion, recommendations, and categorization. 

Beta users include departments and individuals from Google, Microsoft, Techstars, BCG Consulting, Harvard Business School, Intercontinental Hotel Group, MIT, Hewlett Packard, Congressional Management Foundation, Sloan Kettering Cancer, among many others. Shelf is in the process of building a reseller network with organizations such as: CTL.net, Cellar Door Media, WisdonEdge, Contango IT, and Vertika6.

Integrations 

  • Current: Dropbox, Google Drive, One Drive, Google Chrome, and Firefox. 
  • In progress: Gmail, Slack, Box and Trello. 
  • In discussions for future integrations: Salesforce and Blackboard.

Product Updates

  • Web Clipper for Chrome and Firefox - users can now include the capture of youtube videos, twitter feeds and LinkedIn profiles
  • Search Inside of Documents - users can search inside of documents, presentations, PDFs, spreadsheets and other files
  • Optical character recognition(OCR) technology - words inside of photos/images are searchable. Users can now create Google Docs and Microsoft Docs inside of Shelf.io. Shelf believes this enables their customers to remain on the platform for longer periods of time and for more tasks 

Key Planned Product Releases in September

  • Gmail Integration - enable users to grab documents, links embedded in messages, and email messages and save them directly to Shelf 
  • Slack Integration - enable Slack users to set up a Shelf channel inside their Slack application

Media Mentions

Team Story

Sedarius, the CEO and Co-founder of Shelf, personally felt the pain of poor knowledge management both as a practitioner and as a software executive. While working for the World Bank as a consultant, he saw dozens of instances where critical project knowledge in the field, ranging from waste water management to sustainable farming, got completely lost, causing costly (and preventable) mistakes. As a manager of a software company, he noticed that the company used 8 different cloud platforms and were constantly wasting time searching for information across them. 

This is what inspired Sedarius to bring the Shelf Team together to solve this problem. Shelf's founding team has known each other for over 5 years and have worked together in previous companies. Collectively, they have 25 years of executive level software industry experience. Sedarius is the Visionary. Tobias Jaeckal, a former Accenture IT manager, is the Tech Guru and Colin Kennedy is their Marketing Maven.

Shelf's board has Charlie Wetmore, the former solution architect and VP of Software for search engines like excite.com, askjeeves, and ask.com; John Rogers, a three-time tech CFO with 30 years of experience at companies like Autodesk and softdeck; and Ameer Rosic, a digital marketing expert, three-time founder and considered one of the Top 100 growth hackers in the tech industry.

Meet the Founders

Sedarius Tekara Perrotta

Co-Founder and CEO

Before co-founding Shelf, Sedarius was a President and Founder at Neuron Global, which was founded to create a boutique styled, low cost version of a professional Software Capacity Service. Sedarius left his position as President of Neuron Global and uprooted his family from SouthEast Asia to return to the USA and start Shelf.

Sedarius graduated from Georgetown University with a bachelor's degree in New and Small Business Management. He has served as a mentor at the Massachusetts Institute of Technology - Sloan School of Management and at the Founder Institute.

Colin Kennedy

Co-Founder and COO

Before co-founding Shelf, Colin founded and oversaw all client-facing activities including: sales, marketing, business/partnership development, account management and non-technical project management at Neuron Global. 

In 2015, Colin was one of two finalists selected to compete in the EO Accelerator global pitch competition - Pitch 2 Partner. He received a B.S. in Finance and Philosophy from Boston College

Tobias Jaeckel

Co-Founder and CTO

Prior to co-founding Shelf, Tobias worked as Head of International Business Development for COSMINO, and  was an executive with Accenture Germany, first in the Consulting practice and later in Technology Outsourcing for blue chip financial services clients. Tobias also ran a boutique software development agency that leveraged an offshore model to provide development, manual and automation testing services to clients.  

Tobias graduated with a B.A. in International Business  fromTechnische Hochschule Nürnberg Georg Simon Ohm.

Sedarius Tekara Perrotta

Co-Founder and CEO

Before co-founding Shelf, Sedarius was a President and Founder at Neuron Global, which was founded to create a boutique styled, low cost version of a professional Software Capacity Service. Sedarius left his position as President of Neuron Global and uprooted his family from SouthEast Asia to return to the USA and start Shelf.

Sedarius graduated from Georgetown University with a bachelor's degree in New and Small Business Management. He has served as a mentor at the Massachusetts Institute of Technology - Sloan School of Management and at the Founder Institute.

Colin Kennedy

Co-Founder and COO

Before co-founding Shelf, Colin founded and oversaw all client-facing activities including: sales, marketing, business/partnership development, account management and non-technical project management at Neuron Global. 

In 2015, Colin was one of two finalists selected to compete in the EO Accelerator global pitch competition - Pitch 2 Partner. He received a B.S. in Finance and Philosophy from Boston College

Tobias Jaeckel

Co-Founder and CTO

Prior to co-founding Shelf, Tobias worked as Head of International Business Development for COSMINO, and  was an executive with Accenture Germany, first in the Consulting practice and later in Technology Outsourcing for blue chip financial services clients. Tobias also ran a boutique software development agency that leveraged an offshore model to provide development, manual and automation testing services to clients.  

Tobias graduated with a B.A. in International Business  fromTechnische Hochschule Nürnberg Georg Simon Ohm.

Key Team Members

Bartosz Polanczyk

Full Stack Developer.

Mykyta Khmel

Web UI Developer

Andriy Peleshchak

QA Software Testing Engineer

Vlad Golubev

Full Stack Software Developer

Notable Advisors & Investors

CT Innovations

Investor, Venture capital fund and lender

Kevin Melton
Matt Storeygard

Investor, Director, Investments, Connecticuit Innovations

Sachin Nagrani

Investor, Director of Health IT at MedStar Health, Physician

Kevin Melton

Investor, Senior Advisor, Governance & CVE at International Peace & Security Institute

Paul Bell

Investor, Senior Advisor, Making Cents International

John Rogers

Advisor, CFO, Retrieve

Charlie Wetmore

Advisor, Former Solution Architect for search engines; Askjeeves, excite.com and ask.com

Ameer Rosic

Advisor, Expert Growth Hacker, Co-founder, Blockgeeks

Frequently Asked Questions

Making an Investment in Shelf.io
How does investing work?

When you complete your investment on SeedInvest, your money will be transferred to an escrow account where an independent escrow agent will watch over your investment until it is accepted by Shelf.io. Once Shelf.io accepts your investment, and certain regulatory procedures are completed, your money will be transferred from the escrow account to Shelf.io in exchange for your shares. At that point, you will be a proud owner in Shelf.io.


What is the difference between preferred equity and a convertible note?

Preferred equity is usually issued to outside investors and carries rights and conditions that are different from that of common stock. For example, preferred equity may include rights that prevent or minimize the effects of dilution or grants special privileges in situations when the company is sold.

A convertible note is a unique form of debt that converts into equity, usually in conjunction with a future financing round. The investor effectively loans money to a startup with the expectation that they will receive equity in the company in the future at a discounted price per share when the company raises its next round of financing.

To learn more about startup investment types check out “How to Choose a Startup Investment” in our academy.


What will I need to complete my investment?

To make an investment, you will need the following information readily available:

  1. Personal information such as your current address and phone number
  2. Employment and employer information
  3. Net worth and income information
  4. Social Security Number or government-issued identification
  5. ABA bank routing number and checking account number (typically found on a personal check or bank statement)

What if I change my mind about investing?

Until a closing occurs, you may cancel your investment at any time, for any reason. You will receive an email when the closing occurs and your shares have been issued. If you have already funded your investment and your funds are in escrow, your funds will be promptly refunded to you upon cancellation. To cancel your investment, please go to your portfolio page.


After My Investment
How can I sell my shares in the future?

Currently there is no market or liquidity for these shares. Right now Shelf.io does not plan to list these shares on a national exchange or another secondary market. At some point Shelf.io may choose to do so, but until then you should plan to hold your investment for a significant period of time before a “liquidation event” occurs. A “liquidation event” is when Shelf.io either lists their shares on an exchange, is acquired, or goes bankrupt.


How do I keep track of this investment?

You can return to SeedInvest at any time to view your portfolio of investments and obtain a summary statement.


Other General Questions
What is this page about?

This is Shelf.io's fundraising profile page, where you can find information that may be helpful for you to make an investment decision in their company. The information on this page includes the company overview, team bios, and the risks and disclosures related to this investment opportunity.


What are the risks of this investment?

This investment is highly speculative and should not be made by anyone who cannot afford to risk the entire investment amount. In addition to these risks, you should carefully consider the specific information and risks disclosed in Shelf.io’s profile.