Smart Lunches' proprietary technology platform allows parents to order customized lunches from their myriad hot and cold entree options. Lunches are then produced by local catering partners (which they believe allows rapid, capital-free expansion and avoids high fixed costs). Smart Lunches captures allergy restrictions, serving sizes, institutional restrictions, school calendars, and lunch locations - and achieve a 99.6% accuracy rate.
Their catering partners capture off-peak revenue without having to coordinate or communicate with customers and are able to leverage their fixed assets during off-peak time (early morning). Smart Lunches' school partners are able to offer a sophisticated lunch service without the burden of being in the lunch business. Their customers, the parents, are able to order a tasty, nutritious meal for their child, customized to their needs, as well as save valuable time every morning.
"We can't say enough good things about Smart Lunches! Kids love it, parents love and we love it. Delivery is great and we are excited to see your business grow. Communication with the Smart Lunches is excellent"
"Kids have been enjoying their lunches and parents are so happy to have Smart Lunches as an option at school"
"We have loved the program so far and are excited for next year!"
"We have really enjoyed your service and have not heard any complaints from the kids. The fruits and veggies are always fresh and the kids enjoy it. We have referred your service to another school because we are so satisfied"
*Disclaimer: The following individuals were not compensated in exchange for their testimonials. In addition, their testimonials should not be construed as and/or considered investment advice.
When a school chooses to partner with Smart Lunches, it is added to their system, capturing data on the school calendar, lunch times and locations, and any other unique attributes (such as menu restrictions). The school then serves as a key marketing channel, introducing parents to Smart Lunches through electronic, paper, and live communication - giving Smart Lunches a low customer acquisition cost.
Parents enroll their children in Smart Lunches proprietary web platform where they set dietary restrictions or allergies. They then see a monthly menu of hot and cold entrees, sides, beverages, and snacks, adjusted based on the child's dietary needs so the parent cannot accidentally order something that violates the restrictions. The parents order a customized lunch for their child on every day they desire - typically by subscribing to a monthly meal plan - at which point the Smart Lunches platform processes the order and credit card payment.
The platform gives catering partners the order data, food quantities, and detailed production tools they need to produce and pack each day's lunches. All lunches are created according to Smart Lunches' precise food specifications and recipes and catering partners are subject to rigorous testing and controls to ensure consistent food preparation. Lunches are packed in Smart Lunches insulated totes with heat and ice packs and grouped according to when and where each child eats at the school. Part-time employees pick up the totes and, using their personal cars, deliver them to the schools in time for lunch.
Smart Lunches was founded by two busy mothers looking for a better solution for their children than packing a cold lunch every day. The company grew as schools and parents sought out the service and it expanded from Boston into Philadelphia and then Chicago and Washington, DC. Having developed the technology platform, proven the value proposition, and built key strengths in menu design, caterer management, and food delivery, the original team stepped back to bring in David Morris to build and scale the company to the next level; upon joining, David invested $300K in the same convertible note currently being offered. Prior management and founders continue to advise David and the Smart Lunches team on an ongoing basis.
Frequently Asked Questions
When you complete your investment on SeedInvest, your money will be transferred to an escrow account where an independent escrow agent will watch over your investment until it is accepted by Smart Lunches. Once Smart Lunches accepts your investment, and certain regulatory procedures are completed, your money will be transferred from the escrow account to Smart Lunches in exchange for your shares. At that point, you will be a proud owner in Smart Lunches.
Preferred equity is usually issued to outside investors and carries rights and conditions that are different from that of common stock. For example, preferred equity may include rights that prevent or minimize the effects of dilution or grants special privileges in situations when the company is sold.
A convertible note is a unique form of debt that converts into equity, usually in conjunction with a future financing round. The investor effectively loans money to a startup with the expectation that they will receive equity in the company in the future at a discounted price per share when the company raises its next round of financing.
To learn more about startup investment types check out “How to Choose a Startup Investment” in our academy.
To make an investment, you will need the following information readily available:
- Personal information such as your current address and phone number
- Employment and employer information
- Net worth and income information
- Social Security Number or government-issued identification
- ABA bank routing number and checking account number (typically found on a personal check or bank statement)
Until a closing occurs, you may cancel your investment at any time, for any reason. You will receive an email when the closing occurs and your shares have been issued. If you have already funded your investment and your funds are in escrow, your funds will be promptly refunded to you upon cancellation. To cancel your investment, please go to your portfolio page.
Currently there is no market or liquidity for these shares. Right now Smart Lunches does not plan to list these shares on a national exchange or another secondary market. At some point Smart Lunches may choose to do so, but until then you should plan to hold your investment for a significant period of time before a “liquidation event” occurs. A “liquidation event” is when Smart Lunches either lists their shares on an exchange, is acquired, or goes bankrupt.
You can return to SeedInvest at any time to view your portfolio of investments and obtain a summary statement.
This is Smart Lunches's fundraising profile page, where you can find information that may be helpful for you to make an investment decision in their company. The information on this page includes the company overview, team bios, and the risks and disclosures related to this investment opportunity.
This investment is highly speculative and should not be made by anyone who cannot afford to risk the entire investment amount. In addition to these risks, you should carefully consider the specific information and risks disclosed in Smart Lunches’s profile.