accessibilityaccreditedactiveactivityaimalarmalign-bottomalign-center-horizontalalign-center-verticalalign-leftalign-rightalign-topanchorangelannoyedapplearchivearrow-downarrow-leftarrow-rightarrow-uparticleat-signawardbalanceballoonbandaidbarcodebellbicyclebinocularsblindboatbook-closedbookbookmarkbookmarkedbooksbottlebriefcasebrushbugbullhornbuscabinetcakecalendarcameracarcashcertificatechalkchart-barschart-linechart-piechatcheckmarkchevron-downchevron-leftchevron-rightchevron-upcircle-arrow-downcircle-arrow-leftcircle-arrow-rightcircle-arrow-upcircle-backwardcircle-checkmarkcircle-chevron-downcircle-chevron-leftcircle-chevron-rightcircle-chevron-upcircle-crosscircle-ejectcircle-exclamationcircle-facebookcircle-firstcircle-forwardcircle-googlepluscircle-gustcircle-lastcircle-linkedincircle-minuscircle-nextcircle-pausecircle-play-thincircle-playcircle-pluscircle-previouscircle-questioncircle-stopcircle-twittercircleclipboard-checkclipboardclockcloud-databasecloud-downloadcloud-fogcloud-gearcloud-lightningcloud-lockcloud-raincloud-snowcloud-synccloud-uploadcloudcocktail-glasscodecombinecomment-fillcommentcommentscompassconfusedconnectconstruction-coneconstructioncontactscoolcopycredit-cardcropcrosscrowncubedatabasedeletedesigndesktopdiamonddicedinnerdisconnectdocumentdownloaddrawerdreamdropletdumbbellearthediteggellipsisenter-downenter-leftenter-rightenter-upenterenvelopeevilexcludeexit-downexit-leftexit-rightexit-upexitexpandeye-droppereyefacebookfactoryfeatherfile-audiofile-codefile-imagefile-videofile-zipfilefilm-playfindfirefirst-aidflagflip-horizontalflip-verticalfloppy-diskfolderfootprintframefunnelgamepadgasgeargiftglassglassesgoogleplusgraduationgrin-evilgringroupgungusthamburgerhammerhappy-grinhappyheadsetheart-fillhearthistoryhomeiconsinboxintersectipadiphonekeykeyboardkeyholeknifelablamplaptopleafleave-downleave-leftleave-rightleave-uplibrarylifebuoylighterlightning-boltlinklinkedinlistlocationlocklotusmadmagicmagnetmalletmanmapmedalmeet-downmeet-leftmeet-rightmeet-upmic-mutemicminusmoonmousemovemusic-notemusicmustachemutenavigationneutralnewsoptionsoutletpaint-rollerpaintbrushpairpaper-planepaperclippaperspastepatchpawpenpencilphonephotopicturepinpine-treeplaneplayplaylistplug-cordpluspodiumpowerpresentationprinterprofilepulsepuzzlequestionquote-closequote-openradiorank1rank2rank3receptionrecycleredorefreshregisterreply-allreplyroad-signrocketrulersadscissorsscreensearchshareshieldshipshirtshockedshrinkshufflesignalsitemapskullsmartphonesmilespeed-fastspeed-mediumspeed-slowspell-checksquaresubtractsunsyncsyringetabtablettagtagstargetteacupterminalthumbs-downthumbs-uptickettilestimertoilet-papertonguetoolstrailertraintransmissiontrashtreetrophytrucktvtwitterumbrellaundounlinkunlockuploaduserusersvolume-highvolume-lowvolume-mediumvolumewarningwheelchairwifiwinkwomanwonderingwrenchzoom-inzoom-out

About Smart Lunches

Smart Lunches' proprietary technology platform allows parents to order customized lunches from their myriad hot and cold entree options. Lunches are then produced by local catering partners (which they believe allows rapid, capital-free expansion and avoids high fixed costs). Smart Lunches captures allergy restrictions, serving sizes, institutional restrictions, school calendars, and lunch locations - and achieve a 99.6% accuracy rate. 

Their catering partners capture off-peak revenue without having to coordinate or communicate with customers and are able to leverage their fixed assets during off-peak time (early morning). Smart Lunches' school partners are able to offer a sophisticated lunch service without the burden of being in the lunch business. Their customers, the parents, are able to order a tasty, nutritious meal for their child, customized to their needs, as well as save valuable time every morning.

Testimonials*

"We can't say enough good things about Smart Lunches! Kids love it, parents love and we love it. Delivery is great and we are excited to see your business grow. Communication with the Smart Lunches is excellent" 

"Kids have been enjoying their lunches and parents are so happy to have Smart Lunches as an option at school" 

"We have loved the program so far and are excited for next year!"

"We have really enjoyed your service and have not heard any complaints from the kids. The fruits and veggies are always fresh and the kids enjoy it. We have referred your service to another school because we are so satisfied"

*Disclaimer: The following individuals were not compensated in exchange for their testimonials. In addition, their testimonials should not be construed as and/or considered investment advice.

Product & Service

When a school chooses to partner with Smart Lunches, it is added to their system, capturing data on the school calendar, lunch times and locations, and any other unique attributes (such as menu restrictions). The school then serves as a key marketing channel, introducing parents to Smart Lunches through electronic, paper, and live communication - giving Smart Lunches a low customer acquisition cost. 

 Parents enroll their children in Smart Lunches proprietary web platform where they set dietary restrictions or allergies. They then see a monthly menu of hot and cold entrees, sides, beverages, and snacks, adjusted based on the child's dietary needs so the parent cannot accidentally order something that violates the restrictions. The parents order a customized lunch for their child on every day they desire - typically by subscribing to a monthly meal plan - at which point the Smart Lunches platform processes the order and credit card payment. 

 The platform gives catering partners the order data, food quantities, and detailed production tools they need to produce and pack each day's lunches. All lunches are created according to Smart Lunches' precise food specifications and recipes and catering partners are subject to rigorous testing and controls to ensure consistent food preparation. Lunches are packed in Smart Lunches insulated totes with heat and ice packs and grouped according to when and where each child eats at the school. Part-time employees pick up the totes and, using their personal cars, deliver them to the schools in time for lunch.

Media Mentions

Team Story

Smart Lunches was founded by two busy mothers looking for a better solution for their children than packing a cold lunch every day.  The company grew as schools and parents sought out the service and it expanded from Boston into Philadelphia and then Chicago and Washington, DC.   Having developed the technology platform, proven the value proposition, and built key strengths in menu design, caterer management, and food delivery, the original team stepped back to bring in David Morris to build and scale the company to the next level; upon joining, David invested $300K in the same convertible note currently being offered.  Prior management and founders continue to advise David and the Smart Lunches team on an ongoing basis.

Meet the Founders

David spent 6.5 years as CEO of nCourt, a venture-stage company headquartered in Kennesaw, GA.  He was recruited by the founders of nCourt to scale and grow the business while raising the capital needed to fuel that growth.  When he joined in 2007, the company had fewer than 5 employees serving 120 courts in 4 states.  When it was sold to Mainsail Partners in 2013, it had more than 85 employees serving over 2,000 courts in 29 states and was the dominant player in its market space.

Prior to joining nCourt, David spent several years as an executive at Sprint and the Corporate Executive Board after an early career in investment banking.  David has an MBA from Wharton and a BA from Grinnell College, where he was elected Phi Beta Kappa.

Johanna was Vice-President, Controller and Principal Accounting Officer of Vertex Pharmaceuticals (a $26 billion public company). She was responsible for all facets of accounting and financial reporting and played a key role in multiple fund raising rounds, acquisitions and corporate collaborations.

Prior to joining Vertex, Johanna was a Senior Associate at PricewaterhouseCoopers, LLP.

David Morris

CEO

David spent 6.5 years as CEO of nCourt, a venture-stage company headquartered in Kennesaw, GA.  He was recruited by the founders of nCourt to scale and grow the business while raising the capital needed to fuel that growth.  When he joined in 2007, the company had fewer than 5 employees serving 120 courts in 4 states.  When it was sold to Mainsail Partners in 2013, it had more than 85 employees serving over 2,000 courts in 29 states and was the dominant player in its market space.

Prior to joining nCourt, David spent several years as an executive at Sprint and the Corporate Executive Board after an early career in investment banking.  David has an MBA from Wharton and a BA from Grinnell College, where he was elected Phi Beta Kappa.

Johanna Messina Power

CFO

Johanna was Vice-President, Controller and Principal Accounting Officer of Vertex Pharmaceuticals (a $26 billion public company). She was responsible for all facets of accounting and financial reporting and played a key role in multiple fund raising rounds, acquisitions and corporate collaborations.

Prior to joining Vertex, Johanna was a Senior Associate at PricewaterhouseCoopers, LLP.

Key Team Members

David Keim

VP of Sales. Former VP Sales, nCourt 2011-2014

Derren Spring-Connell

VP of Operations. Former VP Operations, nCourt 2008-2014

Matt Camp

VP Catering & Culinary. CIA graduate, food industry veteran

Notable Advisors & Investors

Data Point Capital

Investor, Venture capital firm focused on consumer-oriented, internet-enabled businesses.

Launchpad Venture Group

Investor, Boston-area angel investing group focused on early stage investments.

Romulus Capital

Investor, Early-stage venture capital firm based in Cambridge, Massachusetts.

Western Technology Investment

Investor, Venture debt for high-growth companies.

Seraf Ventures LLC

Investor, Angel investor group focused on seed stage companies.

Crimson Seed Capital

Investor, Venture capital firm specializing in startup and seed capital investments.

Deborah Quazzo

Investor, Founder and Managing Partner of GSV Advisors.

Scott Savitz

Investor, Founder and CEO of Shoebuy, Founder/Managing Partner of Data Point Capital.

Nicole Stata

Investor, Founder & Managing Director of Boston Seed Capital.

nCourt Angel Group

Investor, Group of angels that backed nCourt, now investing in Smart Lunches.

David Morris

Investor, CEO of Smart Lunches. Invested $450K, putting $200K into current round.

Neal Yanofsky

Advisor, Chairman, Cheddar's Scratch Kitchen. Former President of Panera Bread.

John Davie

Advisor, Founder & President of Dining Alliance.

Scott Savitz

Advisor, Founder and CEO of Shoebuy, Founder/Managing Partner of Data Point Cap.

Q&A with the Founder

  • Why is there not a big seasonal effect for the summer months?
    Summer camp demand for Smart Lunches is extremely strong, and historically summer revenue has actually shown an increase over the school year. We also now have day-care centers which, as they run year-round, will also drive strong summer performance.
  • Can you give me an idea on how the pricing works?
    It's per meal on a subscription basis – the volatility in topline is the result of there being less demand during the months where there are more vacation days – December for Christmas and November for Thanksgiving. Daycares will help reduce this volatility given their full-time nature.
  • Can you break down COGS for me?
    We are not currently projecting a different way of delivering lunches (e.g., outsourcing) but do see significant per-lunch cost savings going forward. As we add schools to routes and lunches within each school, the per-lunch cost of delivery drops rapidly and brings us into the high 20% range for contribution margin.
  • In terms of your delivery and distribution – any plans for decreasing that?
    Not directly in the way you are describing it. However, as we build out more schools, each driver is more efficient and is cheaper as a proportion of the total haul that he is making. So in total, we do expect that number to fall with time.
  • How are you competing with a typical school lunch program?
    We don’t. Actually there are thousands of schools that do not have lunchrooms; the only option for these students is to bring a lunch or order fast food or some other catering service. Those meals were not healthy and mostly bad food. We cater to those schools – and the market is massive. We don’t expect to branch out to schools with built in cafeterias.
  • The Q&A with the Founder is based on due diligence activities conducted by SI Securities, LLC. The verbal and/or written responses transcribed above may have been modified to address grammatical, typographical, or factual errors, or by special request of the company to protect confidential information.

    Frequently Asked Questions

    Making an Investment in Smart Lunches
    How does investing work?

    When you complete your investment on SeedInvest, your money will be transferred to an escrow account where an independent escrow agent will watch over your investment until it is accepted by Smart Lunches. Once Smart Lunches accepts your investment, and certain regulatory procedures are completed, your money will be transferred from the escrow account to Smart Lunches in exchange for your shares. At that point, you will be a proud owner in Smart Lunches.


    What is the difference between preferred equity and a convertible note?

    Preferred equity is usually issued to outside investors and carries rights and conditions that are different from that of common stock. For example, preferred equity may include rights that prevent or minimize the effects of dilution or grants special privileges in situations when the company is sold.

    A convertible note is a unique form of debt that converts into equity, usually in conjunction with a future financing round. The investor effectively loans money to a startup with the expectation that they will receive equity in the company in the future at a discounted price per share when the company raises its next round of financing.

    To learn more about startup investment types check out “How to Choose a Startup Investment” in our academy.


    What will I need to complete my investment?

    To make an investment, you will need the following information readily available:

    1. Personal information such as your current address and phone number
    2. Employment and employer information
    3. Net worth and income information
    4. Social Security Number or government-issued identification
    5. ABA bank routing number and checking account number (typically found on a personal check or bank statement)

    What if I change my mind about investing?

    Until a closing occurs, you may cancel your investment at any time, for any reason. You will receive an email when the closing occurs and your shares have been issued. If you have already funded your investment and your funds are in escrow, your funds will be promptly refunded to you upon cancellation. To cancel your investment, please go to your portfolio page.


    After My Investment
    How can I sell my shares in the future?

    Currently there is no market or liquidity for these shares. Right now Smart Lunches does not plan to list these shares on a national exchange or another secondary market. At some point Smart Lunches may choose to do so, but until then you should plan to hold your investment for a significant period of time before a “liquidation event” occurs. A “liquidation event” is when Smart Lunches either lists their shares on an exchange, is acquired, or goes bankrupt.


    How do I keep track of this investment?

    You can return to SeedInvest at any time to view your portfolio of investments and obtain a summary statement.


    Other General Questions
    What is this page about?

    This is Smart Lunches's fundraising profile page, where you can find information that may be helpful for you to make an investment decision in their company. The information on this page includes the company overview, team bios, and the risks and disclosures related to this investment opportunity.


    What are the risks of this investment?

    This investment is highly speculative and should not be made by anyone who cannot afford to risk the entire investment amount. In addition to these risks, you should carefully consider the specific information and risks disclosed in Smart Lunches’s profile.