- Targeting fast growing business analytics market, projected to grow to $71B globally over next 5 years
- Cumulative accrued revenue - $1.3M+ in the last 18 months, and more than $3M since inception (unaudited)
- Currently earning more than $650,000 in ARR (unaudited)
- Key Customers: Impax Labs, Insys Pharma, Gilead Inc.; Key Partners: Indegene Inc.
- Total Amount Raised: US $20,000
- Total Round Size: US $1,000,000
- Seed :
- Minimum Investment: US $5,000 per investor
- : Crowd Note
- US $8,500,000 :
- : US $1,000,000
In 2017, U.S. companies spent $20 billion on analytics related projects.
However, there are a number of challenges to overcome as well, including:
Only 24% of end users adopt these tools as intended
- 53% of individuals believe there is insufficient analytical know-how in the Company to derive benefits from big data analytics
- 24% of decision makers believe that one of the largest challenges driving enterprise business intelligence strategy was that there are insufficient self-service capabilities
Stotle helps customers achieve greater analytics ROI through better end-user engagement. Since founding, Fortune 1000 businesses such as Gilead Sciences have switched to our Infinity platform to make analytics simpler, more intuitive, and flexible for their decision makers.
Over the last 18 months, we have generated $1.3M in revenue and built an annual recurring revenue base of $650,000.
What we sell
Our analytics platform, Infinity, brings the speed and simplicity of googling to business intelligence. Customers use our search engine platform to ask questions of their data: e.g., Which of my customers within <geography> meet <logical criteria>? What’s my conversion rate across channels? or anything else that’s vital to their business.
Who we sell to
- Customer Profile – We target companies in data-rich verticals with healthy margins (e.g. life sciences) or in markets where analytics is a key driver of business outcomes (e.g., insurance).
- Buyer Profile – Buyers are typically Directors or VPs of Business Analytics responsible for building and maintaining the analytics infrastructure needed to provide reports and insights to business users and decision-makers.
- End User Profile – End users are typically business users responsible for performing both local and global level analysis of the business function they are assigned to. End users can also be executive level employees accountable for the P&L of a product line or business unit.
What differentiates our product
We compete with a variety of analytic solution providers: from visualization tools such as Tableau, Qlik etc. to modern solutions such as Looker, including search-based tools such as ThoughtSpot.
We believe that our competitive advantage derives from Infinity’s ability to deliver: simple intuitive navigation, rapid deployment, and greater end user autonomy. In addition, relative to traditional visualization tools, Infinity eliminates the need for aggregation tables, instead working with data in its raw form to analyze on demand; and minimizes data lag since it works with non-aggregated data, ensuring users have the freshest insights.
Furthermore, we believe that relative to modern analytic platforms, Infinity:
- provides greater user autonomy allowing users to customize every aspect of their experience: from chart customization to dashboard design
- minimizes analyst burden; enables faster changes, and
- automates business planning workflows
The Infinity product is beyond state-of-the-art and Stotle is a really good partner. The level of expertise is exceptional and the product is a great tool for business analytics
-- VP, Fortune 500 Customer
Very intuitive…and very easy to navigate. Roll out was smooth…On-going support is great!
--Sales Director, Diversified Mid-Cap Customer
The Infinity tool is intuitive and saves tremendous time. This integrated data solution simplifies the analytics helps us better understand our business opportunities and challenges.
-- Director, $1B NYSE Company
*The above individuals were not compensated in exchange for their testimonials. In addition, their testimonials should not be construed as and/or considered investment advice.
How we make money
We charge an annual subscription fee for each customer. The following are the components of the annual subscription fee.
- Production server and license fee
- Non-production server and related license fee (typically, 50% of production server costs)
- Fee per user: $1,000 per user to $10,000 per user (depending on specific circumstances)
- Professional Services fees: Calculated as $100 per hour but priced as a flat fee contribution to the annual subscription fee
How we generate profits
We sell directly to customers as well as through distribution partners such as BusinessOne Technologies. We enjoy profit margins across all channels.*
- Organic Channel Margin - 83.4%
- Partner Channel Margin - 72.5%
- Blended Margin - 79.6%
*Note: the above financial information is unaudited and has not been reviewed by an independent CPA.
It was Prasath's day 1 at a $20B+ global company. And he was being asked to weigh in on the best vendor for a major analytics initiative.
Looking at vendor assessment reports, Prasath knew the final decision will mainly be based on a classical TCO (total cost of ownership) comparison between the available options.
Prasath's question was met with the expected response. Silence. Having been a part of 20+ such initiatives over his career, he wasn't surprised to see cost-based ROI analysis determine the final decision. In fact, surveys show that 60% of decision-makers struggle to find the insight they need and only 20% of users get value from their tools. The discussions that week perfectly crystallized and reinforced Prasath’s belief that analytics is meaningless if users are not best positioned to take advantage of the insights.
That Sunday, Prasath met business school friend Ranjit for coffee. Ranjit, at that time, was the product manager for Google's sales analytics platforms. Before the coffee got cold, the idea for Stotle was born, and within the month the two founders incorporated the company and secured the first $100k in seed investment. From the beginning, Prasath and Ranjit were clear that their solution needed to be not only user-centric but also be cost competitive relative to the tools on the market.
Since founding, Stotle’s R&D process weighed every design decision against the dual goal of incrementally better user experience and incrementally lower operating cost. For instance, search was chosen as the primary navigation because of its proven power and dominance as a tool to discover insights in an ever-expanding data universe. Given the increasingly data-driven nature of today's business, and the importance of analytics Prasath and Ranjit saw infinite potential in this product vision and named their solution Infinity.
Frequently Asked Questions
When you complete your investment on SeedInvest, your money will be transferred to an escrow account where an independent escrow agent will watch over your investment until it is accepted by Stotle. Once Stotle accepts your investment, and certain regulatory procedures are completed, your money will be transferred from the escrow account to Stotle in exchange for your securities. At that point, you will be a proud owner in Stotle.
Preferred equity is usually issued to outside investors and carries rights and conditions that are different from that of common stock. For example, preferred equity may include rights that prevent or minimize the effects of dilution or grants special privileges in situations when the company is sold.
A convertible note is a unique form of debt that converts into equity, usually in conjunction with a future financing round. The investor effectively loans money to a startup with the expectation that they will receive equity in the company in the future at a discounted price per share when the company raises its next round of financing.
To learn more about startup investment types check out “How to Choose a Startup Investment” in our academy.
To make an investment, you will need the following information readily available:
- Personal information such as your current address and phone number
- Employment and employer information
- Net worth and income information
- Social Security Number or passport
- ABA bank routing number and checking account number (typically found on a personal check or bank statement)
Because Stotle is offering its securities under Rule 506(c) of Regulation D, your status as an Accredited Investor will also need to be verified and you will be asked to provide documentation supporting your income, net worth, revenue, or net assets or a letter from a qualified advisor such as a Registered Investment Advisor, Registered Broker Dealer, Lawyer, or CPA.
Until a closing occurs, you may cancel your investment at any time, for any reason. You will receive an email when the closing occurs and your securities have been issued. If you have already funded your investment and your funds are in escrow, your funds will be promptly refunded to you upon cancellation. To cancel your investment, please go to your portfolio page.
Currently there is no market or liquidity for these securities. Right now Stotle does not plan to list these securities on a national exchange or another secondary market. At some point Stotle may choose to do so, but until then you should plan to hold your investment for a significant period of time before a “liquidation event” occurs. A “liquidation event” is when Stotle either lists their securities on an exchange, is acquired, or goes bankrupt.
You can return to SeedInvest at any time to view your portfolio of investments and obtain a summary statement.
This is Stotle's fundraising profile page, where you can find information that may be helpful for you to make an investment decision in their company. The information on this page includes the company overview, team bios, and the risks and disclosures related to this investment opportunity.
This investment is highly speculative and should not be made by anyone who cannot afford to risk the entire investment amount. In addition to these risks, you should carefully consider the specific information and risks disclosed in Stotle’s profile.