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Subziwalla is a one-stop shop for Indian groceries, making it easier for shoppers to access fresh produce, frozen items, and over 4000 other Indian ingredients delivered directly to their doors.


Imagine devoting 3 to 5 hours a week navigating through endless aisles and standing on long lines just to buy groceries that remind you of home. Now imagine there's no in-store customer service, and varying prices with a limited selection of products forces you to visit multiple stores. No one should have to experience this much stress and difficulty shopping for groceries, but this is what Indian grocery consumers have to deal with regularly.

Indian grocery shopping has not changed much  in the last 50 years, and fair-priced and high-quality Indian ingredients are not easily accessible to many of the over one million Indian households in the United States. Through key partnerships with wholesale suppliers and FedEx as our last-mile provider, Subziwalla provides a market solution for a seamless Indian grocery shopping experience.

Our service, presentation, execution, and education of our customers is the reason we’ve been growing at 80% quarterly and 56% of our orders are repeat orders. This growth and traction in our launch market of Metro-Atlanta have proven both the demand and strength of the brand through our first 10 months in operation.