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Talenthouse is "testing the waters" to gauge market demand from potential investors for an Offering under Tier II of Regulation A. No money or other consideration is being solicited, and if sent in response, it will not be accepted. No sales of securities will be made or commitment to purchase accepted until qualification of the offering statement by the Securities and Exchange Commission (the “Commission”) and approval of any other required government or regulatory agency. An indication of interest made by a prospective investor is non-binding and involves no obligation or commitment of any kind. No offer to buy securities can be accepted and no part of the purchase price can be received without an Offering Statement that has been qualified by the Commission.

Weekly Reach

22 million

Total Artists

750,000 +

  • Last funding round was $10M with investment from Europe's largest independent broadcaster ProSiebenSat1, First Artist Bank (an investment bank lead by former CEO and Chairman of Credit Suisse EMEA, Michael Philipp, and singer, songwriter and producer Dave Stewart) as well as actor/investor Gerard Butler.
  • Some of the hundreds of partnerships include: Johnnie Walker (Diageo), Suicide Squad (Warner Bros), Wimbledon 2016, Moxy hotels (Marriott), DC Shoes, Spotify, Pearson, Mercedes-Benz, Unilever, Nestle\u2026
  • Campaigns for celebrity artists include: Coldplay, Stevie Nicks, Steven Spielberg, Deadmau5, Luc Besson, Justin Timberlake, Cara Delevigne
  • Over 1.6M Facebook likes, 132K+ Twitter followers, and over 52K Instagram followers
  • Amount raised:  
  • Close date:  
  • Indicated Interest:  US $3,951,000

Deal status

Testing the Waters

Indicated interest

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Deal status

TTW

  • Talenthouse is “testing the waters” to gauge market demand from potential investors
  • An indication of interest made by a prospective investor is non-binding and involves no obligation or commitment of any kind
  • Securities are not for sale, as the offering has not been qualified by the Securities and Exchange Commission
  • No money or other consideration is being solicited

“Talenthouse has built a technology platform and global community that connects creators, brands and consumers through the power of creative work at scale”.


Talenthouse is a tech platform that connects a vibrant global community of 750,000 multimedia artists with the world’s top brands and entertainment icons. 

Since launch in 2009, Talenthouse artists have delivered authentic content in the form of videos, animations, photographs, designs, and music for hundreds of brands such as Unilever, Diageo, Nestle, Pepsi, Marvel, Marriott Intel and Spotify, and have partnered with celebrity artists including One Direction, Linkin' Park, Stevie Nicks, Florence & The Machine, Dr Dre, Tom Ford, Stan Lee, Paul McCartney, Rihanna and Justin Timberlake.

The Problem

Consumers are ignoring interruptive forms of advertising and looking for content that inspires, resonates and engages them. The global Talenthouse community has the power to create work that does just that.

Marketers need a broad range of high quality creative work and content to feed media consumption across multiple devices, channels and social networks. Traditional marketing lacks diversity and authenticity and is quickly becoming ineffective as it fails to engage an audience of discerning young consumers. Meanwhile a vast community of artists are looking for ways to showcase and monetize their creative skills, but not compromise their integrity or talents. They want to sell without having to sell out.

The Solution

Talenthouse is a technology that connects the creative community with brands seeking a better way to engage with consumers. It is a tech platform built to house hundreds of thousands talented artists and the millions of pieces of art they have created. Serviced by a team of experts in offices in Los Angeles, New York, London, Berlin and Mumbai, Talenthouse is able to tap into its creative community to create and distribute truly authentic marketing. Using its Creative Invite formats Talenthouse can quickly and efficiently inspire artists in 200 countries to submit on-brief creative work that can be distributed through its network of influencers and other media channels. Artists are recognized and rewarded for their talent and in many cases get life changing opportunities. Talenthouse has worked with some of the top brands in the world including: Spotify, Unilever, Diageo, Nestle, Pepsi, Coca-Cola, Airbnb, Warner Bros, Paramount, Universal Music, Marvel, Marriott, Pearson, HP, Microsoft, LG, adidas, P&G, McDonald’s, Intel and Samsung. 

Pitch Deck

Product & Service

Talenthouse was built to help creatives be seen, heard and compensated. Since 2009, Talenthouse has democratized creative work, giving independent artists from all over the world direct access to creative briefs from leading brands, agencies and entertainment icons.

Creative Invite

The Creative Invite is a hosted creative brief on Talenthouse that allows artists to submit original creative work for marketing campaigns. Selected artists are rewarded with money and opportunities.

Talenthouse Select

Talenthouse Select is a curated selection of artists by creative type (ideation, film, music, photography, design, fashion) hand-picked to work on marketing campaigns.

Amplify

Talenthouse Amplify helps clients distribute the creative work developed for them by the Talenthouse community using:

The Talenthouse Influencer Network of artists with large and engaged social media followings.

  • Social media ads and promoted posts.
  • Native advertising through a network of online publishers.
  • Programmatic advertising for highly targeted video, mobile and display.

Revenue 

Talenthouse makes money by charging clients for its managed products and services, with campaign fees starting at $25k and selected artists paid incentivizes for their creative work. Talenthouse is proactively developing new ways for artists to monetize their creative skills and is currently testing the sales of printed t-shirts and other merchandise, an artist tipping tool and the rev share from the sales of digital artwork.

Media Mentions

Team Story

Talenthouse launched in November 2009. We built Talenthouse as an online collaboration platform for artists to access opportunities to work with famous artists and brands, as well as to showcase their work, gain recognition and to make money from our brand partners. Our belief is that brands can also benefit by creating opportunities for artists as they will access a powerful influencer network and an infinite stream of original creative work and stories to populate their social channels. Effectively we are encouraging our brand partners to become patrons of the arts. 

Meet the Founders

Roman Scharf

Co-Founder & CEO

Roman graduated from Vienna University of Economics & Business Administration, receiving an excellency award from the European Commission. In 2007, Scharf announced that Jajah had secured $25m investment led by Intel before it was acquired by O2/Telefónica in December 2009 for US $207 million. Roman joined Talenthouse as a founding angel investor in April 2008. He was instrumental in getting the company funded and worked on brand strategy and corporate development in the role of an Advisor to the Board of Directors. In March 2009 Roman took over as the company’s CEO.

Maya Bogle

Co-Founder & Agency Partnerships

Maya started her career in media over twenty years ago at the UK’s leading commercial radio station, Capital Radio. She joined the senior management team that launched British Satellite Broadcasting where she focused on agency and brand partnerships. She appears regularly at leading industry events and has spoken at many including Social Media Week in New York, Crowdsourcing Week in Singapore, the London Founders Conference, Cannes Lions and a number of educational establishments. Maya’s reputation as a leading industry influencer was recognised in 2013 when she was listed in the Tech Insider Top 100.

Mark Simmons

Marketing

Mark worked at UK advertising agencies Abbott Mead Vickers.BBDO and Lowe Howard-Spink, was co-founder of agency Anti-Corp and was Managing Director for Crispin Porter + Bogusky in Los Angeles. At The Coca-Cola Company in Atlanta he ran global Sprite advertising and advertising for all the Company’s brands across Latin America. He has been a consultant to the Gates Foundation and is co-author of business books ‘Punk Marketing: Get Off and Join the Revolution’ (HarperCollins, 2007) and, with Dave Stewart, ‘The Business Playground: Where Creativity and Commerce Collide’ (Pearson, 2010). He joined Talenthouse in April 2016.

Rich Abramson

Finance/Legal

Rich has both bachelor's and master’s degrees in broadcasting and media from the Newhouse School at Syracuse University, considered the top school for that discipline. He spent two years in the Pentagon heading up video and film production for the Army Photo Unit before managing the career of Pee-wee Herman and producing the film "Pee-wee's Big Adventure" for Warner Brothers and TV series "Pee-wee's Playhouse” for CBS, which won 23 Emmy's over its five-year run. He partnered with legendary rock star Gene Simmons (KISS) to form Simmons Abramson Marketing and represented Indycar Racing, Kodak, Magna Corporation and others. In January 2013, Rich joined Talenthouse as a consultant and assumed the role of President role in August of that year.

Emma Trant

Partnerships

At the age of 21, Emma joined Fox in London to support the CTO and within 4 years was running Integrated Creative Solutions and Campaign Management across 18 International websites. In 2005, Emma joined Leading record label Universal Music Group to head up Digital Marketing and Innovation for the compilations label UMTV and sister dance music labels. In 2008, Emma started the now $multi-million Brand Partnerships division of Universal Music Group UK, offering brands cross platform marketing partnerships with some of the biggest names in music. Emma joined Talenthouse in 2011 and has been integral to its commercial product strategy, creative community development and partnerships.

Thomas graduated from Austria’s Johannes Kepler University with a degree in Business Administration and Entrepreneurship. He published educational papers and a German book, "Invest in America", providing insights for European entrepreneurs into the U.S. market. He subsequently consulted startups and members of the Austrian Consulate in Los Angeles on go-to-market strategies. Thomas has held several executive positions with high growth technology companies. In his last role as SVP Sales at Pipelinersales Inc. he managed to grow the company’s revenue over 100% each year since its U.S. launch in 2011. He joined Talenthouse in 2016, spearheading the Sales and Business Development Team.

Daniel Lang

Product & Technology

Daniel has been involved in the technology community for over 15 years. Starting with machine-level programming, he built a deep foundation of knowledge that later allowed him to develop high-performance, scalable internet platforms. In 2009, he established himself as a thought-leader in NoSQL databases and was able attract top talent to successfully form a software consultancy that helped companies around the world improve their technology platforms. In August 2013 Daniel came on board as head of product and technology to help the company address the scaling challenges and further support its growth.

Roman Scharf

Co-Founder & CEO

Roman graduated from Vienna University of Economics & Business Administration, receiving an excellency award from the European Commission. In 2007, Scharf announced that Jajah had secured $25m investment led by Intel before it was acquired by O2/Telefónica in December 2009 for US $207 million. Roman joined Talenthouse as a founding angel investor in April 2008. He was instrumental in getting the company funded and worked on brand strategy and corporate development in the role of an Advisor to the Board of Directors. In March 2009 Roman took over as the company’s CEO.

Maya Bogle

Co-Founder & Agency Partnerships

Maya started her career in media over twenty years ago at the UK’s leading commercial radio station, Capital Radio. She joined the senior management team that launched British Satellite Broadcasting where she focused on agency and brand partnerships. She appears regularly at leading industry events and has spoken at many including Social Media Week in New York, Crowdsourcing Week in Singapore, the London Founders Conference, Cannes Lions and a number of educational establishments. Maya’s reputation as a leading industry influencer was recognised in 2013 when she was listed in the Tech Insider Top 100.

Mark Simmons

Marketing

Mark worked at UK advertising agencies Abbott Mead Vickers.BBDO and Lowe Howard-Spink, was co-founder of agency Anti-Corp and was Managing Director for Crispin Porter + Bogusky in Los Angeles. At The Coca-Cola Company in Atlanta he ran global Sprite advertising and advertising for all the Company’s brands across Latin America. He has been a consultant to the Gates Foundation and is co-author of business books ‘Punk Marketing: Get Off and Join the Revolution’ (HarperCollins, 2007) and, with Dave Stewart, ‘The Business Playground: Where Creativity and Commerce Collide’ (Pearson, 2010). He joined Talenthouse in April 2016.

Rich Abramson

Finance/Legal

Rich has both bachelor's and master’s degrees in broadcasting and media from the Newhouse School at Syracuse University, considered the top school for that discipline. He spent two years in the Pentagon heading up video and film production for the Army Photo Unit before managing the career of Pee-wee Herman and producing the film "Pee-wee's Big Adventure" for Warner Brothers and TV series "Pee-wee's Playhouse” for CBS, which won 23 Emmy's over its five-year run. He partnered with legendary rock star Gene Simmons (KISS) to form Simmons Abramson Marketing and represented Indycar Racing, Kodak, Magna Corporation and others. In January 2013, Rich joined Talenthouse as a consultant and assumed the role of President role in August of that year.

Emma Trant

Partnerships

At the age of 21, Emma joined Fox in London to support the CTO and within 4 years was running Integrated Creative Solutions and Campaign Management across 18 International websites. In 2005, Emma joined Leading record label Universal Music Group to head up Digital Marketing and Innovation for the compilations label UMTV and sister dance music labels. In 2008, Emma started the now $multi-million Brand Partnerships division of Universal Music Group UK, offering brands cross platform marketing partnerships with some of the biggest names in music. Emma joined Talenthouse in 2011 and has been integral to its commercial product strategy, creative community development and partnerships.

Thomas Kattnigg

Sales

Thomas graduated from Austria’s Johannes Kepler University with a degree in Business Administration and Entrepreneurship. He published educational papers and a German book, "Invest in America", providing insights for European entrepreneurs into the U.S. market. He subsequently consulted startups and members of the Austrian Consulate in Los Angeles on go-to-market strategies. Thomas has held several executive positions with high growth technology companies. In his last role as SVP Sales at Pipelinersales Inc. he managed to grow the company’s revenue over 100% each year since its U.S. launch in 2011. He joined Talenthouse in 2016, spearheading the Sales and Business Development Team.

Daniel Lang

Product & Technology

Daniel has been involved in the technology community for over 15 years. Starting with machine-level programming, he built a deep foundation of knowledge that later allowed him to develop high-performance, scalable internet platforms. In 2009, he established himself as a thought-leader in NoSQL databases and was able attract top talent to successfully form a software consultancy that helped companies around the world improve their technology platforms. In August 2013 Daniel came on board as head of product and technology to help the company address the scaling challenges and further support its growth.

Notable Advisors & Investors

Eric Schmidt

Investor, Executive Chairman of Google/Alphabet

Gerard Butler

Investor, Actor

William Lauder

Investor, Chairman of Esteé Lauder

Chris DeWolfe

Investor, Founder of Myspace

Brett Ratner

Investor, Producer/Director

Dave Stewart

Investor, Producer, Singer/Songwriter

Cisco Growth Fund
ProSiebenSat1

Investor, Leading European broadcaster

Reliance Entertainment

Investor, Division of Reliance ADAG, $50B market cap

Market Landscape

Talenthouse provides marketers with creative work and media distribution services for use in digital and other forms of advertising. The size of the global advertising market is $542 billion in 2016 and is projected to grow to $674 billion by 2020 (source: eMarketer, 2016). Digital advertising is worth $168 billion and will be $231 billion by 2019 (source: McKinsey Global Media Report, 2015). Most Talenthouse business comes directly from clients (on average 75%), with the remainder from media buying agencies and creative agencies who are acting on behalf of marketers. To stand out above the white noise of interruptive ads marketers seek innovative ways of engaging consumers and Talenthouse is proving a worthwhile solution. It was technology that led to media fragmentation and the rise of social media in the first place and it is technology that has given birth to a new way forward in the form of fresh, authentic and shareable marketing. An article in the Los Angeles Times on how companies like Talenthouse are servicing the growing appetite for crowdsourced creative work:

http://www.latimes.com/business/la-fi-creative-crowdsourcing-20150127-story.html

Companies that crowdsource creative work include Tongal, eYeka, Tumblr (now part of Yahoo!), and Zooppa. Talenthouse has the largest creative community and arguably the most scalable and flexible technology. With offices in 5 countries spanning Europe, North America and EMEA and the ability to create local market versions in other markets it is the most global platform. Competitors tend to specialize in one or two media formats (film or photography), whereas Talenthouse covers all major art disciplines within its five core verticals (film, photography, design, music and fashion) and has deep relationships with entertainment companies and celebrity artists who often participate in campaigns. Recent examples of celebrity artists that have been part of Talenthouse campaigns include One Direction, Childish Gambino, Avicii, Linkin​ Park, Deadmau5, Stevie Nicks, Jessie J, Florence & The Machine, Dr. Dre, Tom Ford, Stan Lee, Paul McCartney, Rankin, Rihanna and Justin Timberlake.

Risks and Disclosures

Start-up investing is risky. Investing in startups is very risky, highly speculative, and should not be made by anyone who cannot afford to lose their entire investment. Unlike an investment in a mature business where there is a track record of revenue and income, the success of a startup or early-stage venture often relies on the development of a new product or service that may or may not find a market. Before investing, you should carefully consider the specific risks and disclosures related to both this offering type and the company which can be found in this company profile and the documents in the data room below.

Your shares are not easily transferable. You should not plan on being able to readily transfer and/or resell your security. Currently there is no market or liquidity for these shares and the company does not have any plans to list these shares on an exchange or other secondary market. At some point the company may choose to do so, but until then you should plan to hold your investment for a significant period of time before a “liquidation event” occurs. A “liquidation event” is when the company either lists their shares on an exchange, is acquired, or goes bankrupt.

The Company may not pay dividends for the foreseeable future. Unless otherwise specified in the offering documents and subject to state law, you are not entitled to receive any dividends on your interest in the Company. Accordingly, any potential investor who anticipates the need for current dividends or income from an investment should not purchase any of the securities offered on the Site.

Valuation and capitalization. Unlike listed companies that are valued publicly through market-driven stock prices, the valuation of private companies, especially startups, is difficult to assess and you may risk overpaying for your investment. In addition, there may be additional classes of equity with rights that are superior to the class of equity being sold.

You may only receive limited disclosure. While the company must disclose certain information, since the company is at an early-stage they may only be able to provide limited information about its business plan and operations because it does not have fully developed operations or a long history. The company may also only obligated to file information periodically regarding its business, including financial statements. A publicly listed company, in contrast, is required to file annual and quarterly reports and promptly disclose certain events — through continuing disclosure that you can use to evaluate the status of your investment.

Investment in personnel. An early-stage investment is also an investment in the entrepreneur or management of the company. Being able to execute on the business plan is often an important factor in whether the business is viable and successful. You should be aware that a portion of your investment may fund the compensation of the company’s employees, including its management. You should carefully review any disclosure regarding the company’s use of proceeds.

Possibility of fraud. In light of the relative ease with which early-stage companies can raise funds, it may be the case that certain opportunities turn out to be money-losing fraudulent schemes. As with other investments, there is no guarantee that investments will be immune from fraud.

Lack of professional guidance. Many successful companies partially attribute their early success to the guidance of professional early-stage investors (e.g., angel investors and venture capital firms). These investors often negotiate for seats on the company’s board of directors and play an important role through their resources, contacts and experience in assisting early-stage companies in executing on their business plans. An early-stage company may not have the benefit of such professional investors.

Frequently Asked Questions

About Reg A Offerings
What does it mean that the SEC has qualified this offering?

"The SEC has qualified this offering" means the SEC has permitted Talenthouse to offer for sale the securities described in the Offering Circular to investors such as you. The SEC is not judging the merits, accuracy, or completeness of the offering and information in the Offering Circular. Rather, the SEC is merely ensuring Talenthouse has met all legal disclosure and regulatory requirements necessary to make these shares available to you.


Making an Investment in Talenthouse
How does investing work?

When you complete your investment on SeedInvest, your money will be transferred to an escrow account where an independent escrow agent will watch over your investment until it is accepted by Talenthouse. Once Talenthouse accepts your investment, and certain regulatory procedures are completed, your money will be transferred from the escrow account to Talenthouse in exchange for your shares. At that point, you will be a proud owner in Talenthouse.


What is the difference between preferred equity and a convertible note?

Preferred equity is usually issued to outside investors and carries rights and conditions that are different from that of common stock. For example, preferred equity may include rights that prevent or minimize the effects of dilution or grants special privileges in situations when the company is sold.

A convertible note is a unique form of debt that converts into equity, usually in conjunction with a future financing round. The investor effectively loans money to a startup with the expectation that they will receive equity in the company in the future at a discounted price per share when the company raises its next round of financing.

To learn more about startup investment types check out “How to Choose a Startup Investment” in our academy.


What will I need to complete my investment?

To make an investment, you will need the following information readily available:

  1. Personal information such as your current address and phone number
  2. Employment and employer information
  3. Net worth and income information
  4. Social Security Number or government-issued identification
  5. ABA bank routing number and checking account number (typically found on a personal check or bank statement)

What if I change my mind about investing?

Until a closing occurs, you may cancel your investment at any time, for any reason. You will receive an email when the closing occurs and your shares have been issued. If you have already funded your investment and your funds are in escrow, your funds will be promptly refunded to you upon cancellation. To cancel your investment, please email us at cancellations@seedinvest.com. Please include your name, the company's name, the amount, the investment number, and the date your made your investment.


After My Investment
How can I sell my shares in the future?

Currently there is no market or liquidity for these shares. Right now Talenthouse does not plan to list these shares on a national exchange or another secondary market. At some point Talenthouse may choose to do so, but until then you should plan to hold your investment for a significant period of time before a “liquidation event” occurs. A “liquidation event” is when Talenthouse either lists their shares on an exchange, is acquired, or goes bankrupt.


How do I keep track of this investment?

You can return to SeedInvest at any time to view your portfolio of investments and obtain a summary statement.


Other General Questions
What is this page about?

This is Talenthouse's fundraising profile page, where you can find information that may be helpful for you to make an investment decision in their company. The information on this page includes the company overview, team bios, and the risks and disclosures related to this investment opportunity. You will also find a copy of the Talenthouse's Offering Circular, which has been qualified by the SEC. The Offering Circular includes important details about Talenthouse's fundraise that you should review before investing.


What are the risks of this investment?

This investment is highly speculative and should not be made by anyone who cannot afford to risk the entire investment amount. In addition to these risks, you should carefully consider the specific information and risks disclosed in Talenthouse’s profile and Offering Circular.