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Invest in Beast Brands

Premium personal care products

  • $181,000Amount raised
  • $1,000Minimum
  • $5,000,000Valuation cap

Purchased securities are not currently tradeable. Expect to hold your investment until the company lists on a national exchange or is acquired.

Beast Brands is offering securities under both Regulation D and Regulation CF through SI Securities, LLC ("SI Securities"). SI Securities is an affiliate of SeedInvest Technology, LLC, a registered broker-dealer, and member FINRA/SIPC. SI Securities will receive cash compensation equal to 7.50% of the value of the securities sold and equity compensation equal to 5.00% of the number of securities sold. Investments made under both Regulation D and Regulation CF involve a high degree of risk and those investors who cannot afford to lose their entire investment should not invest. Furthermore, the contents of the Highlights, Term Sheet sections have been prepared by SI Securities and shall be deemed broker-dealer communications subject to FINRA Rule 2210 (the “Excluded Sections”). With the exception of the Excluded Sections noted above, this profile contains offering materials prepared solely by Beast Brands without the assistance of SI Securities, and not subject to FINRA Rule 2210 (the “Issuer Profile”). The Issuer Profile may contain forward-looking statements and information relating to, among other things, the company, its business plan and strategy, and its industry. Investors should review the risks and disclosures in the offering's draft. The contents of this profile are meant to be a summary of the information found in the company’s Form C. Before making an investment decision, investors should review the company’s Form C for a complete description of its business and offering information, a copy of which may be found both here and below.


Company Highlights

  • Crossed $1M trailing 12-month revenue and $1.5M lifetime revenue.
  • Over 13,000 getbeast.com customers, 25,000 email addresses, 3,000 reviews and 1M video views.
  • Graduated from The Brandery in 2017 and Capital Innovators in 2018 (two nationally ranked startup accelerators). Currently in Quake Capital Austin cohort.
  • 48% of website sales are from returning customers.
  • 25% of revenue on website is recurring (subscribe and save).

Fundraise Highlights

  • Total Amount Raised: US $181,000
  • Total Round Size: US $1,000,000
  • Raise Description:  Seed
  • Minimum Investment:  US $1,000 per investor
  • Security Type:  Crowd Note
  • Valuation Cap:  US $5,000,000
  • Offering Type:   Side by Side Offering

We create grooming products with arousing scents and stimulating ingredients that you can smell, feel, and experience. We encourage beasts of all kinds to Groom Boldly™


We are Beast Brands, Inc. We do business primarily under the name TAME the BEAST®, a premium men's grooming and personal care product line.

Business Model. We are primarily a B2C company. We deploy a range of direct-to-consumer, e-commerce marketing, and merchandising strategies, including subscriptions and the creation of original, engaging video content marketed largely through social media. Products are sold primarily on our website, GetBeast.com, and Amazon.com. Our customers buy about 2x on average already with about a 50% repeat purchase rate. Products are primarily made in the United States in Texas, with offices and fulfillment in Nashville and St. Louis.

Customer. Our customer is a man ready to upgrade from mass market to a more premium grooming product experience. Turning 30 is a key milestone, where he feels that, in the words of our actual customers, he has “become an adult” and “should have his life together.” There is no obvious upper age limit to our customer. He craves adventure, travel, and exercise. He is looking for a grownup lifestyle brand to enable him to maximize life enjoyment, wherever his journey takes him. 

Sales & Marketing Strategy. We offer customers what we call "Grownup Grooming." Rather than relying on an outside agency, we create our own original, entertaining videos and photography related to our products with our team and then market that content through a combination of online and offline methods. We strive to achieve a frequency of about 7-10 exposures to our brand within our core male audience. John (our CEO) has used this strategy before with his previous two companies. One of those companies has surpassed $10 million in revenue and the other was above $6 million in revenue at the time of its sale. Through high-return B2C marketing, we believe Beast Brands, Inc. can grab meaningful market share.

Product & Service

We have more than 50 sku's and offer products men can smell and feel to awaken their inner beast. We also work to improve the personal care experience for all, in an effort to preserve the planet for beasts of all kinds. This includes products like our recyclable Beast Bottle™ and reduced-plastic, super-light refill pouches. Together, this approach can meaningfully reduce shower waste while playing to our strength: an energized shower product experience.

Competitive Advantage. Our formulas and scents, like Beast Blue™, are proprietary trade secrets. We use more premium and natural ingredients than typical drug store, mass market brands. With the Beast Bottle™ and easy-order, refill pouches, we will offer a more eco-friendly grooming routine. We also have trademarks like BEAST® and TAME the BEAST®, down-there care with products like our multipurpose Nutt Butters™, and a feeling on the skin and tingle unlike other brands out there. With an exhilarating tingle, our products serve as a nice little reward for being an adult.

Product Roadmap. We will continue to build out a complete, robust personal care product line. Our strategy is to listen to our customers and build on our strengths, launching in-demand new products with a frequency of approximately every 1-3 months. We determine what to launch based on combination of factors, which include considering the following: what is not currently found in our existing product lineup; what is most highly requested from our customers based on their feedback; what innovation will make our offerings more environmentally friendly; what offers higher margins and frequency of purchase; what offers an opportunity with little competition in the marketplace; what is most in-line with the BEAST® brand experience; what offers our customers increased performance and better grooming and skin-care regimen results, among other factors. The uploaded presentation deck offers a visual look at the future direction of the brand.

Media Mentions

Team Story

John Cascarano has a passion for creating and launching consumer brands that make a statement and reflect his sense of humor. Born in Deerfield Beach, Florida, he received his Bachelor's degree at Duke University, where he was on the founding team of Mental Floss, Inc. He went on to law school at the University of Michigan and practiced law for about five years. John moved on to found and build the online beauty product retailer Lock & Mane. Within five years, he built Lock & Mane to nearly an eight-figure company annually. Cascarano also served as E-Commerce Director for ABLE, a women’s apparel and accessories retailer based in Nashville with an inspiring social mission focused on ending generational poverty; he helped triple the company’s revenue in twelve months.

Jay Wilkison is the former Director of Wholesale of premium jeans brand imogene + willie. He is also an actor appearing on shows such as Younger, Nashville, Law & Order, Rent on Broadway, and more.

John and Jay met during the video shoot for the Tame the Beast® Extreme Yawp All-in-1 Wash. That started a conversationwhich continues to this day—about building an iconic, American consumer brand.

Founders and Officers

John is Founder and CEO of Beast Brands, Inc.

Entrepreneur John Cascarano has a passion for creating and launching brands that make a statement and reflect his sense of humor. Born in Deerfield Beach, Florida, he received his Bachelor's degree at Duke University, where he was a key member of the founding team of Mental Floss, Inc. He went on to law school at the University of Michigan, and practiced law for about 5 years, before returning to startup life. John then built the online beauty product retailer Lock & Mane, which grew swiftly and was sold in 2015. During his time at Lock & Mane, John saw the opportunity in the men's space, and it was then that he created Tame the Beast® and Beast®. While working on the brands, he served as E-Commerce Director for ABLE, a women’s apparel and accessories retailer based in Nashville with an inspiring social mission focused on ending generational poverty; he helped triple the company’s online revenue in twelve months.

John’s time and experience in the beauty and personal care industry sparked his notion for men’s personal care potions and the product line for men. Contemplating the lifestyles of our current generation, from Millennials, Baby Boomers, to professionals and beyond, Cascarano’s vision is to create a respite—a solace where "beasts of all kinds" can truly be at ease, relax, and maximize their life enjoyment. 

John's goal is to create an iconic, global consumer brand.

John Cascarano

President

John is Founder and CEO of Beast Brands, Inc.

Entrepreneur John Cascarano has a passion for creating and launching brands that make a statement and reflect his sense of humor. Born in Deerfield Beach, Florida, he received his Bachelor's degree at Duke University, where he was a key member of the founding team of Mental Floss, Inc. He went on to law school at the University of Michigan, and practiced law for about 5 years, before returning to startup life. John then built the online beauty product retailer Lock & Mane, which grew swiftly and was sold in 2015. During his time at Lock & Mane, John saw the opportunity in the men's space, and it was then that he created Tame the Beast® and Beast®. While working on the brands, he served as E-Commerce Director for ABLE, a women’s apparel and accessories retailer based in Nashville with an inspiring social mission focused on ending generational poverty; he helped triple the company’s online revenue in twelve months.

John’s time and experience in the beauty and personal care industry sparked his notion for men’s personal care potions and the product line for men. Contemplating the lifestyles of our current generation, from Millennials, Baby Boomers, to professionals and beyond, Cascarano’s vision is to create a respite—a solace where "beasts of all kinds" can truly be at ease, relax, and maximize their life enjoyment. 

John's goal is to create an iconic, global consumer brand.

Key Team Members

Jay Wilkison

Director of Everything Else

Kevin Morton

Contractor, CTO

Carrie McMahon

Contractor, Operations Specialist

Peter Miller

Contractor, Product Designer

Shan Foisy

Contractor, Brand Design

Michael Graziano

Contractor, Video Production

Meg Cannon

Contractor, Copywriter

Notable Advisors & Investors

Michael Lorin Reed, Md

Advisor, Mentor

Scott Welch

Advisor, Mentor

Doug Wilson

Advisor, Mentor

Term Sheet

A Side by Side offering refers to a deal that is raising capital under two offering types. If you plan on investing less than US $20,000.00, you will automatically invest under the Regulation CF offering type. If you invest more than US $20,000.00, you must be an accredited investor and invest under the Regulation D offering type.

Fundraising Description

  • Round type:
    Seed

  • Round size:
    US $1,000,000

  • Raised to date:
    US $181,000
    US $32,000 (under Reg CF only)

  • Minimum investment:
    US $1,000

  • Target Minimum:
    US $250,000
  • Key Terms

  • Security Type:
    Crowd Note

  • Conversion discount:
    20.0%

  • Valuation Cap:
    US $5,000,000

  • Interest rate:
    5.0%

  • Note term:
    24 months
  • Additional Terms

  • Custody of Shares

    Investors who invest $50,000 or less will have their securities held in trust with a Custodian that will serve as a single shareholder of record. These investors will be subject to the Custodian’s Account Agreement, including the electronic delivery of all required information. 


  • Investment Proxy Agreement

    All non-Major Purchasers will be subject to an Investment Proxy Agreement (“IPA”). The IPA will authorize an investment Manager to act as representative for each non-Major Purchaser and take certain actions for their benefit and on their behalf. Please see a copy of the IPA included with Company's offering materials for additional details.


  • Closing conditions:
    While Tame the Beast has set an overall target minimum of US $250,000 for the round, Tame the Beast must raise at least US $25,000 of that amount through the Regulation CF portion of their raise before being able to conduct a close on any investments below $20,000. For further information please refer to Tame the Beast's Form C.

  • Transfer restrictions:
    Securities issued through Regulation CF have a one year restriction on transfer from the date of purchase (except to certain qualified parties as specified under Section 4(a)(6) of the Securities Act of 1933), after which they become freely transferable. While securities issued through Regulation D are similarly considered "restricted securities" and investors must hold their securities indefinitely unless they are registered with the SEC and qualified by state authorities, or an exemption from such registration and qualification requirements is available.

  • Use of Proceeds

    Investor Perks

    Invest by October 4, 2019 and get a complimentary "Best of Beast" set. 

    The Best of Beast set is the perfect, full-size introduction to BEAST® products. What you get: (1) All-in-1 Hair & Body Wash,  (2) Hand & Body Lotion with Caffeine & Green Tea, (3) Yawp Exfoliating Face Wash with Ginseng, Peppermint & Retinol, (4) Deodorizing Beast Balls, and (5) Bar Soap with Beast Blue™ (the scent you can feel).

    In addition, all investors earn Beast Bucks™ on GetBeast.com based on their investment amount, on a 1-to-1 basis. For example, if you invest $1,000, you earn 1,000 Beast Bucks™; if you invest $5,000, you earn 5,000 Beast Bucks™; $10,000 gives you 10,000 Beast Bucks™, and so on. 

    Beast Bucks™ are redeemable for store credit on GetBeast.com.

    It is advised that you consult a tax professional to fully understand any potential tax implications of receiving investor perks before making an investment.

    Prior Rounds

    The graph below illustrates the valuation cap or the pre-money valuation of Beast Brands's prior rounds by year.


    This chart does not represent guarantees of future valuation growth and/or declines.

    Other

  • Round Size
    US $233,634
  • Closed Date
    Mar 24, 2015
  • Security Type
    Common Equity
  • Other

  • Round Size
    US $150,000
  • Closed Date
    Jun 22, 2017
  • Security Type
    Common Equity
  • Pre-Seed

  • Round Size
    US $60,000
  • Closed Date
    Sep 7, 2018
  • Security Type
    Common Equity
  • Pre-Seed

  • Round Size
    US $100,000
  • Closed Date
    Sep 7, 2018
  • Security Type
    Preferred Equity
  • Other

  • Round Size
    US $252,045
  • Closed Date
    Apr 15, 2019
  • Security Type
    Preferred Equity
  • Other

  • Round Size
    US $50,000
  • Closed Date
    Aug 23, 2019
  • Security Type
    Convertible Note
  • Valuation Cap
    US $3,500,000
  • Market Landscape

    Global Men’s Toiletries Market Size


    Men now spend more money on grooming products than ever before. Men’s toiletries are expected to grow at a CAGR of 5.8% from 2017 to 2022, from $18.9 billion to $25.0 billion. Almost $5 billion of that to be from North America. 

    Differentiation. 

    SCENT, FEEL, ATTITUDE. 

    TAME the BEAST® offers naturally derived, intensely awakening, uncompromisingly beastly products, with no lingering fragrance headache. Frequently, men’s brands distinguish themselves in their marketing based on their scent profile: Old Spice “she nose best”. Dove Men+Care repetitive use of “fresh”. Axe, targeting a younger male audience as the user, uses a strong artificial scent suggested as attractive to females. TAME the BEAST® formulas offer a scent and feeling on the skin that awakens a grown man’s inner beast with a range of scents that invoke a men's spa-like experience. For instance, the Yawp™ scent is a eucalyptus-musk from essential oils, and the proprietary Beast Blue™ fragrance combines essential oils of juniper berry, orange, and more, blended with menthol, to deliver a distinctive, cooling experience that we describe as "the scent you can feel." 

    In addition, TAME the BEAST® differentiates itself based on the "attitude" of the brand. It takes an anti-establishment or contrarian approach, combined with a sense of humor, described as follows: 

    TAME the BEAST® is a brand that borne from a belief that we live in a world full of constraints, one that tells us to slow down, rein it in, turn it down, use our inside voice, shut up. BEAST® would never tell you that. The shower is a man’s space, his temple. There, the only three words he need know are these: Turn it up. Turn up the energy, electricity and intensity. Turn up the raw, natural botanicals. Turn. It. Up.

    Risks and Disclosures

    The Company’s cash position is relatively weak. The Company currently has only $250,789.22 in cash balances as of July 31, 2019. The Company believes that it is able to continue extracting cash from sales to extend its runway. The Company could be harmed if it is unable to meet its cash demands, and the Company may not be able to continue operations if they are not able to raise additional funds.

    Maintaining, extending and expanding our reputation and brand image are essential to our business success. The Company seeks to maintain, extend, and expand their brand image through marketing investments, including advertising and consumer promotions, and product innovation. Increasing attention on marketing could adversely affect the Company's brand image. It could also lead to stricter regulations and greater scrutiny of marketing practices. Existing or increased legal or regulatory restrictions on the Company's advertising, consumer promotions and marketing, or their response to those restrictions, could limit their efforts to maintain, extend and expand their brands. Moreover, adverse publicity about regulatory or legal action against the Company could damage the Company's reputation and brand image, undermine their customers’ confidence and reduce long-term demand for their products, even if the regulatory or legal action is unfounded or not material to their operations.

    In addition, the Company's success in maintaining, extending, and expanding the Company's brand image depends on their ability to adapt to a rapidly changing media environment. The Company increasingly relies on social media and online dissemination of advertising campaigns. The growing use of social and digital media increases the speed and extent that information or misinformation and opinions can be shared. Negative posts or comments about the Company, their brands or their products on social or digital media, whether or not valid, could seriously damage their brand and reputation. If the Company does not establish, maintain, extend and expand their brand image, then their product sales, financial condition and results of operations could be adversely affected.

    The Company has outstanding liabilities. The Company owes $501,726.95 in total debt, with $49,966.62 in short term liabilities and $451,760.33 in long term liabilities as of July 31, 2019.

    Failure to obtain new clients or renew client contracts on favorable terms could adversely affect results of operations. The Company may face pricing pressure in obtaining and retaining their clients. Their clients may be able to seek price reductions from them when they renew a contract, when a contract is extended, or when the client’s business has significant volume changes. Their clients may also reduce services if they decide to move services in-house. On some occasions, pricing pressure results in lower revenue from a client than the Company had anticipated based on their previous agreement with that client. This reduction in revenue could result in an adverse effect on their business and results of operations.

    Further, failure to renew client contracts on favorable terms could adversely affect the Company's business. The Company's contracts with clients generally run for several years and include liquidated damage provisions that provide for early termination fees. Terms are generally renegotiated prior to the end of a contract’s term. If they are not successful in achieving a high rate of contract renewals on favorable terms, their business and results of operations could be adversely affected.

    The Company has generated substantial net losses and negative operating cash flows since its inception as part of the development of its business. The Company has generated substantial net losses and negative cash flows from operating activities since it commenced operations. Specifically, it has incurred losses of approximately $549,548 throughout 2017 and 2018.

    The company must correctly predict, identify, and interpret changes in consumer preferences and demand, offer new products to meet those changes, and respond to competitive innovation. Consumer preferences for the Company's products change continually. Its success depends on its ability to predict, identify, and interpret the tastes and habits of consumers and to offer products that appeal to consumer preferences. If the Company does not offer products that appeal to consumers, its sales and market share will decrease. It must distinguish between short-term fads, mid-term trends, and long-term changes in consumer preferences. If the Company does not accurately predict which shifts in consumer preferences will be long-term, or if it fails to introduce new and improved products to satisfy those preferences, its sales could decline. In addition, because of its varied customer base, it must offer an array of products that satisfy the broad spectrum of consumer preferences. If the Company fails to expand its product offerings successfully across product categories, or if it does not rapidly develop products in faster growing and more profitable categories, demand for its products could decrease, which could materially and adversely affect its product sales, financial condition, and results of operations.

    In addition, achieving growth depends on its successful development, introduction, and marketing of innovative new products and line extensions. Successful innovation depends on its ability to correctly anticipate customer and consumer acceptance, to obtain, protect and maintain necessary intellectual property rights, and to avoid infringing the intellectual property rights of others and failure to do so could compromise its competitive position and adversely impact its business

    The consolidation of retail customers could adversely affect the Company. Retail customers in major markets may consolidate, resulting in fewer customers for the business. Consolidation also produces larger retail customers that may seek to leverage their position to improve their profitability by demanding improved efficiency, lower pricing, increased promotional programs, or specifically tailored products. In addition, larger retailers have the scale to develop supply chains that permit them to operate with reduced inventories or to develop and market their own white-label brands. Retail consolidation and increasing retailer power could adversely affect the Company's sales and results of operations. Retail consolidation also increases the risk that adverse changes in customers’ business operations or financial performance will have a corresponding material and adverse effect on the Company. For example, if customers cannot access sufficient funds or financing, then they may delay, decrease, or cancel purchases of products, or delay or fail to pay the Company for previous purchases, which could materially and adversely affect product sales, financial condition, and operating results.

    Product safety and quality concerns, including concerns related to perceived quality of ingredients, or product recalls could negatively affect the Company’s business. The Company’s success depends in large part on its ability to maintain consumer confidence in the safety and quality of all its products. The Company has rigorous product safety and quality standards. However, if products taken to market are, or become, contaminated or adulterated, the Company may be required to conduct costly product recalls and may become subject to product liability claims and negative publicity, which would cause its business to suffer. In addition, regulatory actions, activities by nongovernmental organizations and public debate, and concerns about perceived negative safety and quality consequences of certain ingredients in its products may erode consumers’ confidence in the safety and quality issues, whether or not justified, and could result in additional governmental regulations concerning the marketing and labeling of the Company’s products, negative publicity, or actual or threatened legal actions, all of which could damage the reputation of the Company’s products and may reduce demand for the Company’s products.

    A product recall or an adverse result in litigation could have an adverse effect on the Company's business, depending on the costs of the recall, the destruction of product inventory, competitive reaction, and consumer attitudes. Even if a product liability claim is unsuccessful or without merit, the negative publicity surrounding such assertions could adversely affect their reputation and brand image. The Company also could be adversely affected if consumers in their principal markets lose confidence in the safety and quality of their products.

    The Company is vulnerable to fluctuations in the price and supply of ingredients, packaging materials, and freight. The Company purchases large quantities of raw materials, including ingredients such as organic raw fruits and organic vegetables. Costs of ingredients and packaging, including its bottles, are volatile and can fluctuate due to conditions that are difficult to predict, including global competition for resources, weather conditions, natural or man-made disasters, consumer demand, and changes in governmental trade and agricultural programs. Additionally, the prices of packaging materials and freight are subject to fluctuations in price. The sales prices to the Companies' customers are a delivered price. Therefore, changes in the Company's input costs could impact their gross margins. Their ability to pass along higher costs through price increases to their customers is dependent upon competitive conditions and pricing methodologies employed in the various markets in which the Company competes. To the extent competitors do not also increase their prices, customers and consumers may choose to purchase competing products or may shift purchases to lower-priced private label or other value offerings which may adversely affect the Company's results of operations. The Company buys from a variety of producers and manufacturers, and alternate sources of supply are generally available. However, the supply and price are subject to market conditions and are influenced by other factors beyond the Company's control. The Company does not have long-term contracts with many of their suppliers, and, as a result, they could increase prices or fail to deliver. The occurrence of any of the foregoing could increase their costs and disrupt their operations.

    The Company holds limited intellectual property and they may not be able to obtain such intellectual property. Their ability to obtain protection for their intellectual property (whether through patent, trademark, copyright, or other IP right) is uncertain due to a number of factors, including that the Company may not have been the first to make the inventions. The Company has not conducted any formal analysis of the “prior art” in their technology, and the existence of any such prior art would bring the novelty of their technologies into question and could cause the pending patent applications to be rejected. Further, changes in U.S. and foreign intellectual property law may also impact their ability to successfully prosecute their IP applications. For example, the United States Congress and other foreign legislative bodies may amend their respective IP laws in a manner that makes obtaining IP more difficult or costly. Courts may also render decisions that alter the application of IP laws and detrimentally affect their ability to obtain such protection. Even if the Company is able to successfully register IP, this intellectual property may not provide meaningful protection or commercial advantage. Such IP may not be broad enough to prevent others from developing technologies that are similar or that achieve similar results to theirs. It is also possible that the intellectual property rights of others will bar the Company from licensing their technology and bar them or their customer licensees from exploiting any patents that issue from the pending applications. Finally, in addition to those who may claim priority, any patents that issue from the patent applications may also be challenged by competitors on the basis that they are otherwise invalid or unenforceable.

    The Company’s expenses will significantly increase as they seek to execute their current business model. Although the Company estimates that it has enough runway until December 2019, they will be ramping up cash burn to promote revenue growth, further develop R&D, and fund other Company operations after the raise. Doing so could require significant effort and expense or may not be feasible.

    Manufacturing or design defects, unanticipated use of the Company's products, or inadequate disclosure of risks relating to the use of the products could lead to injury or other adverse events. These events could lead to recalls or safety alerts relating to its products (either voluntary or required by governmental authorities) and could result, in certain cases, in the removal of a product from the market. Any recall could result in significant costs as well as negative publicity that could reduce demand for its products. Personal injuries relating to the use of its products could also result in product liability claims being brought against the Company. In some circumstances, such adverse events could also cause delays in new product approvals. Similarly, negligence in performing its services can lead to injury or other adverse events.

    The company currently has approximately $388,598 in secured debt as of August 31, 2019. This may require the Company to dedicate a substantial portion of its cash flow from operations or the capital raise to pay principal of, and interest on, indebtedness, thereby reducing the availability of cash flow to fund working capital, capital expenditures, or other general corporate purposes, or to carry out other business strategies. The Loan is personally guaranteed by the Founder, John Cascarano. In addition, the terms of the Loan clarify that upon any event of default, the Lender may declare all or any portion of the Loan to be immediately due and payable. One of the Events of Default, as defined in that agreement is a general inability to pay its debts. The Loan is secured with a continuing security interest in all the Company’s assets

    The reviewing CPA has included a “Going Concern” note in the reviewed financials. The Company has incurred losses of approximately $739,273 which, among other factors, raises substantial doubt about the Company's ability to continue as a going concern. The ability of the Company to continue as a going concern is dependent upon management's plans to raise additional capital from its shareholders or issuing of shares to new shareholders, its ability to obtain additional financing through sale of receivables or loans, its ability to commence profitable sales of its flagship product, and its ability to generate positive operational cash flow. The accompanying financial statements do not include any adjustments that might be required should the Company be unable to continue as a going concern.

    General Risks and Disclosures

    Start-up investing is risky. Investing in startups is very risky, highly speculative, and should not be made by anyone who cannot afford to lose their entire investment. Unlike an investment in a mature business where there is a track record of revenue and income, the success of a startup or early-stage venture often relies on the development of a new product or service that may or may not find a market. Before investing, you should carefully consider the specific risks and disclosures related to both this offering type and the company which can be found in this company profile and the documents in the data room below.

    Your shares are not easily transferable. You should not plan on being able to readily transfer and/or resell your security. Currently there is no market or liquidity for these shares and the company does not have any plans to list these shares on an exchange or other secondary market. At some point the company may choose to do so, but until then you should plan to hold your investment for a significant period of time before a "liquidation event" occurs. A "liquidation event" is when the company either lists their shares on an exchange, is acquired, or goes bankrupt.

    The Company may not pay dividends for the foreseeable future. Unless otherwise specified in the offering documents and subject to state law, you are not entitled to receive any dividends on your interest in the Company. Accordingly, any potential investor who anticipates the need for current dividends or income from an investment should not purchase any of the securities offered on the Site.

    Valuation and capitalization. Unlike listed companies that are valued publicly through market-driven stock prices, the valuation of private companies, especially startups, is difficult to assess and you may risk overpaying for your investment. In addition, there may be additional classes of equity with rights that are superior to the class of equity being sold.

    You may only receive limited disclosure. While the company must disclose certain information, since the company is at an early-stage they may only be able to provide limited information about its business plan and operations because it does not have fully developed operations or a long history. The company may also only obligated to file information periodically regarding its business, including financial statements. A publicly listed company, in contrast, is required to file annual and quarterly reports and promptly disclose certain events — through continuing disclosure that you can use to evaluate the status of your investment.

    Investment in personnel. An early-stage investment is also an investment in the entrepreneur or management of the company. Being able to execute on the business plan is often an important factor in whether the business is viable and successful. You should be aware that a portion of your investment may fund the compensation of the company's employees, including its management. You should carefully review any disclosure regarding the company's use of proceeds.

    Possibility of fraud. In light of the relative ease with which early-stage companies can raise funds, it may be the case that certain opportunities turn out to be money-losing fraudulent schemes. As with other investments, there is no guarantee that investments will be immune from fraud.

    Lack of professional guidance. Many successful companies partially attribute their early success to the guidance of professional early-stage investors (e.g., angel investors and venture capital firms). These investors often negotiate for seats on the company's board of directors and play an important role through their resources, contacts and experience in assisting early-stage companies in executing on their business plans. An early-stage company may not have the benefit of such professional investors.

    Representatives of SI Securities, LLC are affiliated with SI Advisors, LLC ("SI Advisors") Representatives of SI Securities, LLC are affiliated with SI Advisors, LLC ("SI Advisors"). SI Advisors is an exempt investment advisor that acts as the General Partner of SI Selections Fund I, L.P. ("SI Selections Fund"). SI Selections Fund is an early stage venture capital fund owned by third-party investors. From time to time, SI Selections Fund may invest in offerings made available on the SeedInvest platform, including this offering. Investments made by SI Selections Fund may be counted towards the total funds raised necessary to reach the minimum funding target as disclosed in the applicable offering materials.

    Beast Brands's Form C

    The Form C is a document the company must file with the Securities and Exchange Commission, which includes basic information about the company and its offering and is a condition to making a Reg CF offering available to investors. It is important to note that the SEC does not review the Form C, and therefore is not recommending and/or approving any of the securities being offered.

    Download Beast Brands's  Form C

    Frequently Asked Questions

    About Side by Side Offerings
    What is Side by Side?

    A Side by Side offering refers to a deal that is raising capital under two offering types. This Side by Side offering is raising under Regulation CF and Rule 506(c) of Regulation D.


    What is a Form C?

    The Form C is a document the company must file with the Securities and Exchange Commission (“SEC”) which includes basic information about the company and its offering and is a condition to making a Reg CF offering available to investors. It is important to note that the SEC does not review the Form C, and therefore is not recommending and/or approving any of the securities being offered.

    Before making any investment decision, it is highly recommended that prospective investors review the Form C filed with the SEC (included in the company's profile) before making any investment decision.


    What is Rule 506(c) under Regulation D?

    Rule 506(c) under Regulation D is a type of offering with no limits on how much a company may raise. The company may generally solicit their offering, but the company must verify each investor’s status as an accredited investor prior to closing and accepting funds. To learn more about Rule 506(c) under Regulation D and other offering types check out our blog and academy.


    What is Reg CF?

    Title III of the JOBS Act outlines Reg CF, a type of offering allowing private companies to raise up to $1 million from all Americans. Prior capital raising options limited private companies to raising money only from accredited investors, historically the wealthiest ~2% of Americans. Like a Kickstarter campaign, Reg CF allows companies to raise funds online from their early adopters and the crowd. However, instead of providing investors a reward such as a t-shirt or a card, investors receive securities, typically equity, in the startups they back. To learn more about Reg CF and other offering types check out our blog and academy.


    Making an Investment in Beast Brands
    How does investing work?

    When you complete your investment on SeedInvest, your money will be transferred to an escrow account where an independent escrow agent will watch over your investment until it is accepted by Beast Brands. Once Beast Brands accepts your investment, and certain regulatory procedures are completed, your money will be transferred from the escrow account to Beast Brands in exchange for your securities. At that point, you will be a proud owner in Beast Brands.


    What will I need to complete my investment?

    To make an investment, you will need the following information readily available:

    1. Personal information such as your current address and phone number
    2. Employment and employer information
    3. Net worth and income information
    4. Social Security Number or passport
    5. ABA bank routing number and checking account number (typically found on a personal check or bank statement)

    If you are investing under Rule 506(c) of Regulation D, your status as an Accredited Investor will also need to be verified and you will be asked to provide documentation supporting your income, net worth, revenue, or net assets or a letter from a qualified advisor such as a Registered Investment Advisor, Registered Broker Dealer, Lawyer, or CPA.


    How much can I invest?

    An investor is limited in the amount that he or she may invest in a Reg CF offering during any 12-month period:

    • If either the annual income or the net worth of the investor is less than $100,000, the investor is limited to the greater of $2,000 or 5% of the lesser of his or her annual income or net worth.
    • If the annual income and net worth of the investor are both greater than $100,000, the investor is limited to 10% of the lesser of his or her annual income or net worth, to a maximum of $100,000.

    Separately, Beast Brands has set a minimum investment amount of US $1,000.

    Accredited investors investing $20,000 or over do not have investment limits.


    After My Investment
    What is my ongoing relationship with the Issuer?

    You are a partial owner of the company, you do own securities after all! But more importantly, companies which have raised money via Regulation CF must file information with the SEC and post it on their websites on an annual basis. Receiving regular company updates is important to keep shareholders educated and informed about the progress of the company and their investment. This annual report includes information similar to a company’s initial Reg CF filing and key information that a company will want to share with its investors to foster a dynamic and healthy relationship.

    In certain circumstances a company may terminate its ongoing reporting requirement if:

    1. The company becomes a fully-reporting registrant with the SEC
    2. The company has filed at least one annual report, but has no more than 300 shareholders of record
    3. The company has filed at least three annual reports, and has no more than $10 million in assets
    4. The company or another party purchases or repurchases all the securities sold in reliance on Section 4(a)(6)
    5. The company ceases to do business

    However, regardless of whether a company has terminated its ongoing reporting requirement per SEC rules, SeedInvest works with all companies on its platform to ensure that investors are provided quarterly updates. These quarterly reports will include information such as: (i) quarterly net sales, (ii) quarterly change in cash and cash on hand, (iii) material updates on the business, (iv) fundraising updates (any plans for next round, current round status, etc.), and (v) any notable press and news.


    How can I sell my securities in the future?

    Currently there is no market or liquidity for these securities. Right now Beast Brands does not plan to list these securities on a national exchange or another secondary market. At some point Beast Brands may choose to do so, but until then you should plan to hold your investment for a significant period of time before a “liquidation event” occurs. A “liquidation event” is when Beast Brands either lists their securities on an exchange, is acquired, or goes bankrupt.


    How do I keep track of this investment?

    You can return to SeedInvest at any time to view your portfolio of investments and obtain a summary statement. If invested under Regulation CF you may also receive periodic updates from the company about their business, in addition to monthly account statements.


    Other General Questions
    What is this page about?

    This is Beast Brands's fundraising profile page, where you can find information that may be helpful for you to make an investment decision in their company. The information on this page includes the company overview, team bios, and the risks and disclosures related to this investment opportunity. If the company runs a side by side offering that includes an offering under Regulation CF, you may also find a copy of the Beast Brands's Form C. The Form C includes important details about Beast Brands's fundraise that you should review before investing.


    How can I (or the company) cancel my investment under Regulation CF?

    For offerings made under Regulation CF, you may cancel your investment at any time up to 48 hours before a closing occurs or an earlier date set by the company. You will be sent a reminder notification approximately five days before the closing or set date giving you an opportunity to cancel your investment if you had not already done so. Once a closing occurs, and if you have not canceled your investment, you will receive an email notifying you that your securities have been issued. If you have already funded your investment, your funds will be promptly refunded to you upon cancellation. To cancel your investment, you may go to your account's portfolio page by clicking your profile icon in the top right corner.


    What if I change my mind about investing?

    If you invest under any other offering type, you may cancel your investment at any time, for any reason until a closing occurs. You will receive an email when the closing occurs and your securities have been issued. If you have already funded your investment and your funds are in escrow, your funds will be promptly refunded to you upon cancellation. To cancel your investment, please go to your account's portfolio page by clicking your profile icon in the top right corner.