The Hustle is a community of sharp, rebellious, and ambitious do-ers. Our signature product is a daily email. Each weekday morning we send out important current events to young professionals throughout the world using our bold, irreverent, and authentic voice to cut through the nonsense.
UPDATE: THE HUSTLE'S ROUND HAS BEEN FUNDED, AND THE COMPANY IS NO LONGER ACCEPTING NEW INVESTMENTS.
The Problem
CNBC, Bloomberg, The Wall Street Journal...these are all well-known brands, but how many young people do you know who love them?
We believe the millennial generation is overwhelmed with information on a daily basis. Our social feeds have become cluttered with questionable content and, because most digital media sites chase pageviews to pay the bills, it's difficult to know which news to trust as writers are incentivized to shock versus inform.
This, from what we've noticed, creates a horrible cycle: writers have to churn out dozens of articles a day to meet their pageview quota and readers are fed content that is more like a commodity than a legitimate news source.
The Solution
Our first product, the daily email, uses our bold and irreverent voice to cut through the noise and tells our community the news they need to start their day and how it impacts them. Think The Wall Street Journal meets The Daily Show. Or Walter Cronkite mixed with John Oliver. That's our goal.
And because we’re email first and driven by subscribers, not page views, we’ve been able to thrive with a small team of writers. This allows us to put most of our resources into growth via tech and marketing, and not clickbait-like content designed only to capture attention without delivering substance.
Investor Webinar
If you have questions, join Sam Parr, Co-Founder and CEO of The Hustle, for an investor webinar on Friday, January 20th, 2017 at 3 PM EST.
RSVP now: https://attendee.gotowebinar.com/register/8525837842187983107
