This App Saves Lives

Mobile app-based platform that rewards and gamifies safe driving behavior

  • $1,000Minimum
  • $5,000,000Valuation cap

Purchased securities are not listed on any exchange. A secondary market for these securities does not currently exist and may never develop. You should not purchase these securities with the expectation that one eventually will.

This App Saves Lives is offering securities under both Regulation CF and Regulation D through SI Securities, LLC ("SI Securities"). SI Securities is an affiliate of SeedInvest Technology, LLC, a registered broker-dealer, and member FINRA/SIPC. SI Securities will receive cash compensation equal to 7.50% of the value of the securities sold and equity compensation equal to 5.00% of the number of securities sold. Investments made under both Regulation CF and Regulation D involve a high degree of risk and those investors who cannot afford to lose their entire investment should not invest. Furthermore, this profile may contain forward-looking statements and information relating to, among other things, the company, its business plan and strategy, and its industry. Investors should review the risks and disclosures in the offering's draft. The contents of this profile are meant to be a summary of the information found in the company’s Form C. Before making an investment decision, investors should review the company’s Form C for a complete description of its business and offering information, a copy of which may be found both here and below.

Company Highlights

  • Since launching in 2020, achieved 30K+ users and prevented an estimated 50+ accidents; grew user base 85% YoY from August 2021 to August 2022; nationwide community has accumulated 136 million safe driving minutes and earned 83 million rewards points
  • 100+ partners and customers including Verizon, Shake Shack, Urban Outfitters, ParkMobile, UNiDAYS, Student Advantage, Wellstar, Insomnia Cookies, and more
  • Founder and CEO achieved a successful exit from previous startup, VerbalizeIt, a similar two-sided business incubated in Techstars and featured on Shark Tank
  • Graduated from Techstars accelerator program in 2020, garnering prominent supporters and stakeholders such as Arianna Huffington (supporter), Marcus Lemonis (supporter), George Hincapie (supporter), GoAhead Ventures (investor), Gaingels (investor), and more
  • Featured in the New York Times, the Wall Street Journal, Cheddar News, the Philadelphia Inquirer, CBC, and more

Fundraise Highlights

  • Total Amount Raised: US $44,600
  • Total Round Size: US $1,500,000
  • Raise Description:  Seed
  • Minimum Investment:  US $1,000 per investor
  • Security Type:  SAFE Note
  • Valuation Cap:  US $5,000,000
  • Offering Type:   Side by Side Offering

This App Saves Lives leverages powerful technology and a rewards-based approach to replace a dangerous behavior (distracted driving) with a more rewarding and addictive one. TASL is attacking multiple revenue opportunities while saving lives.

This App Saves Lives (“TASL”) is a mobile app-based solution that rewards drivers who abstain from phone-based distracted driving. Distracted driving causes 2 million accidents annually. In fact, 10 people die every single day from distracted driving and phone use is involved in 57% of all collisions.

We're putting a serious dent in distracted driving through powerful technology. Our rewards-based approach is grounded in behavioral psychology which finds that rewards, not punishments, drive the greatest behavioral change.

Our mobile app automatically runs in the background each time someone drives. Drivers earn rewards from nationally recognized brands for driving undistracted. We add in gamification to further motivate safe driving behavior. And our Parent Portal enables the parents of young drivers to monitor and reward their child's safe driving behavior.

TASL employs a national multi-stakeholder business model that provides consumers, brands, insurance companies and employers with innovative solutions to reward safe driving and save lives:

  • Consumers: TASL mobile app and subscription-based Parent Portal encourages safe driving and provides a socially responsible method for brands to market to consumers
  • Brands: By sponsoring rewards, brands can acquire new customers and appeal to consumers through an important socially conscious lens
  • Insurance Companies: TASL provides information on customer driving habits and encourages safer driving, which can reduce costs for insurance companies
  • Employers: TASL can reduce liability and reputational consequences for corporate fleets. TASL also powers fun and community-building safe driving initiatives

Early Traction: 30K+ users and 100+ partners including Shake Shack, Insomnia Cookies, Verizon, Reebok, ParkMobile and more.  Incubated in Techstars. Covered by The New York Times, WSJ, Cheddar News and more. 

Pitch Deck

Media Mentions

The Team

Founders and Officers

Ryan Frankel

Founder, CEO

Ryan Frankel launched the business after having been injured and nearly killed while cycling by a distracted driver. Previously, Ryan was CEO of VerbalizeIt, a language translation platform hatched while earning his MBA at Wharton. VerbalizeIt was incubated in Techstars Boulder, featured on ABC’s Shark Tank and later acquired. He’s a former private equity investor for Goldman Sachs, an Ironman triathlete, Techstars mentor and chocolate chip cookie aficionado. 

Ryan Frankel

Founder, CEO

Ryan Frankel launched the business after having been injured and nearly killed while cycling by a distracted driver. Previously, Ryan was CEO of VerbalizeIt, a language translation platform hatched while earning his MBA at Wharton. VerbalizeIt was incubated in Techstars Boulder, featured on ABC’s Shark Tank and later acquired. He’s a former private equity investor for Goldman Sachs, an Ironman triathlete, Techstars mentor and chocolate chip cookie aficionado. 

Key Team Members

Tien Nguyen

Head of Brand Partnerships

Jonathan Bernard

Growth Hacking

Piotr Sawinski

Technology Lead

Miron Jakubowski

Technology Lead

Notable Advisors & Investors


Investor, Accelerator

Verissimo Ventures

Investor, Venture Capital


Investor, Angel Syndicate

GoAhead Ventures

Investor, Venture Capital

John Grimley

Investor, Angel Investor

Ken Drobish

Investor, Angel Investor

Kevin Manning

Investor, Angel Investor

Term Sheet

A Side by Side offering refers to a deal that is raising capital under two offering types. Investments made through the SeedInvest platform are offered via Regulation CF and subject to investment limitations further described in the Form C and/or subscription documents. Investments made outside of the SeedInvest platform are offered via Regulation D and requires one to be a verified accredited investor in order to be eligible to invest.

Fundraising Description

  • Round type:

  • Round size:
    US $1,500,000

  • Raised to date:
    US $44,600
    US $44,600 (under Reg CF only)

  • Minimum investment:
    US $1,000

  • Target Minimum:
    US $320,000
  • Key Terms

  • Security Type:
    SAFE Note

  • Conversion discount:

  • Valuation Cap:
    US $5,000,000
  • Additional Terms

  • Custody of Shares:

    Investors who invest less than $50,000 will have their securities held in trust with a Custodian that will serve as a single shareholder of record. These investors will be subject to the Custodian’s Account Agreement, including the electronic delivery of all required information.

  • You are investing in a SAFE:

    You are investing in a SAFE, not a convertible note. A SAFE is a convertible security that is not debt, while a convertible note is debt. A convertible note includes an interest rate and maturity date, at which time a noteholder would be able to demand repayment. A SAFE does not have these features. In addition, your investment in a SAFE will be subordinate to true unsecured debt. Both SAFEs and convertible notes convert into equity in a future priced equity round, but there is a chance they will never convert to equity. For SAFE’s in particular, again, there is no interest and no maturity, and repayment is not required.

  • Closing conditions:
    While This App Saves Lives has set an overall target minimum of US $320,000 for the round, This App Saves Lives must raise at least US $25,000 of that amount through the Regulation CF portion of their raise before being able to conduct a close on any investments made via Regulation CF. For further information please refer to This App Saves Lives's Form C.

  • Regulation CF cap:
    While This App Saves Lives is offering up to US $1,500,000 worth of securities in its Seed, only up to US $1,235,000 of that amount may be raised through Regulation CF.

  • Transfer restrictions:
    Securities issued through Regulation CF have a one year restriction on transfer from the date of purchase (except to certain qualified parties as specified under Section 4(a)(6) of the Securities Act of 1933), after which they become freely transferable. While securities issued through Regulation D are similarly considered "restricted securities" and investors must hold their securities indefinitely unless they are registered with the SEC and qualified by state authorities, or an exemption from such registration and qualification requirements is available.

  • Total Amount Raised:
    The Total Amount Raised may include investments made outside of the SeedInvest platform via Regulation D. Off-platform investments from non-affiliates completed after the determination of the escrow target may be counted towards that escrow target.

  • Update on SeedInvest:
    Circle, SeedInvest's parent company, has made the strategic decision to focus on its core business and, as a result, entered into an agreement to divest SeedInvest to fellow fundraising platform, StartEngine. The finalization of this acquisition is contingent upon FINRA approval, which is expected to be received in up to six months. During that time, SeedInvest intends to continue operating as usual, including facilitating investments into startup companies. The value of the securities you purchase through the SeedInvest platform will not be impacted and the securities will continue to be subject to the custodial arrangement outlined in “Custody of Shares”. StartEngine will facilitate custody of investments and management of investor actions after the formal closing of the acquisition. Investors will be proactively notified of any actions that may be required and any updated information. Please find more detail at and please reach out to with any questions.

  • Use of Proceeds

    Investor Perks

    In addition to ownership in TASL, investors are eligible to receive the following perks: 

    Early Bird Bonus: Investors who confirm investments, or reserve & convert their investment within two weeks of accepting investments (exact date to be announced) will receive a complimentary bump up to the next level of perks (Must qualify for a perk tier in order to receive the boost. First 3 levels only eligible for bump up):

    • Invest $1,500 - $2,499: Free annual PLATINUM Parent Portal membership to use or give away + personalized promo code for your TASL app referrals ($300 value)
    • Invest $2,500 - $4,999 : Tier 1 perks + limited edition customized TASL bracelet to showcase your support + bring TASL to your workplace for a safe driving competition amongst colleagues (up to 100 employees) ($2,500 value)
    • Invest $5,000 - $14,999:  Tier 2 perks + up to 50 free 1-year subscriptions to TASL's Parent Portal to share with colleagues, friends or family ($12,500 value)
    • Invest $15,000 - $24,999: Tier 3 perks + dedicated spotlight for you, your family or your company in a TASL Tuesday newsletter that is sent out to the nationwide community of TASL users ($15,000 value)
    • Invest $25,000 - $49,999: Tier 4 perks + choose from option 1 or 2 below ($25,000 value)
    1. In-app placement: Dedicated Drive Status badge named for you! We will rename one of TASL's 10 safe driving badges in honor of you, your family or your company for 6 months. Our national community of drivers will unlock a safe driving badge named for you!  - ** Limited Edition: 10 available, assigned based on earliest confirmed investments ** 
    2. Charity Inclusion:  Feature of your charity of choice in TASL’s Drive for Good charity initiative campaign, which is showcased to TASL’s entire community for 3 months

    • Invest $50,000 or more: Tier 5 perks + one-on-one call or lunch meeting (sushi, anyone?!) with the CEO (dare we say, priceless?!) + entrance into lottery for a bike ride with TASL supporter and Tour de France cyclist George Hincapie

    Notes: (I) Perks must be redeemed or scheduled within 30 days of being contacted by the TASL team after the campaign. (II) George Hincapie bike ride to take place in his hometown in South Carolina.

    It is advised that you consult a tax professional to fully understand any potential tax implications of receiving investor perks before making an investment.

    Please note that due to share price calculations, some final investment amounts may be rounded down to the nearest whole share - these will still qualify for the designated perk tier. Additionally, investors must complete the online process and receive an initial email confirmation by the deadline stated above in order to be eligible for perks.

    Prior Rounds

    The graph below illustrates the valuation cap or the pre-money valuation of This App Saves Lives's prior rounds by year.

    This chart does not represent guarantees of future valuation growth and/or declines.


  • Round Size
    US $672,000
  • Closed Date
    Oct 26, 2021
  • Security Type
    SAFE Note
  • Valuation Cap
    US $3,000,000
  • Techstars Note

  • Round Size
    US $100,000
  • Closed Date
    Jul 17, 2020
  • Security Type
    Convertible Note
  • Valuation Cap
    US $3,000,000
  • Techstars Investment

  • Round Size
    US $20,000
  • Closed Date
    Jun 30, 2020
  • Security Type
    Common Equity
  • Pre-Money valuation
    US $300,000
  • Market Landscape

    Economic Costs to Employers and Society from Distracted Driving Accidents

    Distracted driving has reached epic proportions. Studies reveal that COVID has made us more addicted to technology now than ever, resulting in the perfect storm for distracted driving. Our multi-stakeholder business model enables us to save lives across three sizable and addressable markets:

    Consumer: TASL engages brands to sponsor rewards and market themselves in a socially-responsible manner to our national audience of drivers. Brands spend $130 billion on other digital marketing channels, representing a substantial revenue opportunity for TASL. Our Parent Portal positions us alongside our competitor Life360, a $1 billion company with over 30M users, in the growing market for parents to monitor their loved ones 

    Insurance Companies and Employers: Distracted driving costs companies over $100 billion annually in payouts and lost productivity. Several insurance companies offer policy discounts based upon traditional telematics (speeding, swerving and hard-braking) but they stop short on tackling distracted driving. Many of these players utilize antiquated solutions, requiring customers to install physical dongles into their vehicles

    Barriers to Entry: First, we believe our technology is not easy to build. We spent a year developing our core app, which now connects to our Parent Portal. Our conversations with insurance companies and technologists further reveal the degree of difficulty in replicating our technology.

    We also have the operational know-how to scale a business of this nature. Ryan Frankel previously built and exited from a similar two-sided business and our Brand Partnerships lead, Tien, has honed in on how to best acquire new rewards partners. 

    We’re also building a name for our brand synonymous with safe driving. And we're cultivating an engaged and growing community of users nationwide who share TASL across their networks. 

    Risks and Disclosures

    The development and commercialization of the Company’s products and services are highly competitive. It faces competition with respect to any products and services that it may seek to develop or commercialize in the future. Its competitors include major companies worldwide. The digital marketing market is an industry where new competitors are entering the market frequently. Many of the Company’s competitors have significantly greater financial, technical and human resources and may have superior expertise in research and development and marketing approved services and thus may be better equipped than the Company to develop and commercialize services. These competitors also compete with the Company in recruiting and retaining qualified personnel and acquiring technologies. Smaller or early stage companies may also prove to be significant competitors, particularly through collaborative arrangements with large and established companies. Accordingly, the Company’s competitors may commercialize products more rapidly or effectively than the Company is able to, which would adversely affect its competitive position, the likelihood that its services will achieve initial market acceptance and its ability to generate meaningful additional revenues from its products and services.

    The Company’s expenses will significantly increase as they seek to execute their current business model. Although the Company estimates that it has enough runway until end of year, they will be ramping up cash burn to promote revenue growth, further develop R&D, and fund other Company operations after the raise. Doing so could require significant effort and expense or may not be feasible.

    The Company’s success depends on the experience and skill of the board of directors, its executive officers and key employees. In particular, the Company is dependent on Ryan Frankel. There can be no assurance that they will continue to be employed by the Company for a particular period of time. The loss of the Company’s key employees or any member of the board of directors or executive officer could harm the Company’s business, financial condition, cash flow and results of operations.

    The Company projects aggressive growth in 2023. If these assumptions are wrong and the projections regarding market penetration are too aggressive, then the financial forecast may overstate the Company's overall viability. In addition, the forward-looking statements are only predictions. The Company has based these forward-looking statements largely on its current expectations and projections about future events and financial trends that it believes may affect its business, financial condition and results of operations. Forward-looking statements involve known and unknown risks, uncertainties and other important factors that may cause actual results, performance or achievements to be materially different from any future results, performance or achievements expressed or implied by the forward-looking statements.

    The Company has not prepared any audited financial statements. Therefore, investors have no audited financial information regarding the Company’s capitalization or assets or liabilities on which to make investment decisions. If investors feel the information provided is insufficient, then they should not invest in the Company.

    The outbreak of the novel coronavirus, COVID-19, has adversely impacted global commercial activity and contributed to significant declines and volatility in financial markets. The coronavirus pandemic and government responses are creating disruption in global supply chains and adversely impacting many industries. The outbreak could have a continued material adverse impact on economic and market conditions and trigger a period of global economic slowdown. The rapid development and fluidity of this situation precludes any prediction as to the ultimate material adverse impact of the novel coronavirus. Nevertheless, the novel coronavirus presents material uncertainty and risk with respect to the Funds, their performance, and their financial results.

    The Company’s Board does not keep meeting minutes from its board meetings. Though the Company is a Delaware Corporation and Delaware does not legally require its corporations to record and retain meeting minutes, the practice of keeping board minutes is critical to maintaining good corporate governance. Minutes of meetings provide a record of corporate actions, including director and officer appointments and board consents for issuances, and can be helpful in the event of an audit or lawsuit. These recordkeeping practices can also help to reduce the risk of potential liability due to failure to observe corporate formalities, and the failure to do so could negatively impact certain processes, including but not limited to the due diligence process with potential investors or acquirers. There is no guarantee that the Company’s board will begin keeping board meeting minutes.

    The Company does not hold regular board meetings. Although the Company is not legally required to conduct regular board meetings, holding these regular meetings can play a critical role in effective management and risk oversight. Regular board meetings can help ensure that management’s actions are consistent with corporate strategy, reflective of the culture of the business, and in line with the organization’s risk tolerance. There is no guarantee that the Company will hold regular board meetings in the future. The Company has confirmed that they do have board resolutions supporting all major decisions.

    The Company has not filed a Form D for its Pre-Seed and Techstars offerings from October 2021, July 2020 and June 2020. The SEC rules require a Form D to be filed by companies within 15 days after the first sale of securities in the offering relying on Regulation D. Failing to register with the SEC or get an exemption may lead to fines, the right of investors to get their investments back, and even criminal charges. There is a risk that a late penalty could apply.

    The Company has outstanding liabilities in the form of SAFEs and convertible notes. The Company has issued SAFEs in 2021 for total principal approximately $672,000. The issued SAFEs have a valuation cap of $2,980,000 and a 10% discount. The Company has issued convertible notes in 2020 for total principal approximately $100,000. The issued SAFEs have a valuation cap of $3,000,000, a 20% discount, and a 5% interest rate.

    The Company's existing investors have not waived their pre-emptive rights and currently plan on exercising those rights. The pre-emptive right entitles those investors to participate in this securities issuance on a pro rata basis. If those investors choose to exercise their pre-emptive right, it could dilute shareholders in this round. This dilution could reduce the economic value of the investment, the relative ownership resulting from the investment, or both.

    The reviewing CPA has included a “going concern” note in the reviewed financials. The Company’s ability to continue as a going concern in the next twelve months following the date the financial statements were available to be issued is dependent upon its ability to produce revenues and/or obtain financing sufficient to meet current and future obligations and deploy such to produce profitable operating results. Management has evaluated these conditions and plans to generate revenues and raise capital as needed to satisfy its capital needs. During the next twelve months, the Company intends to fund its operations through debt and/or equity financing. There are no assurances that management will be able to raise capital on terms acceptable to the Company. If it is unable to obtain sufficient amounts of additional capital, it may be required to reduce the scope of its planned development, which could harm its business, financial condition, and operating results. The accompanying financial statements do not include any adjustments that might result from these uncertainties.

    General Risks and Disclosures

    Start-up investing is risky. Investing in startups is very risky, highly speculative, and should not be made by anyone who cannot afford to lose their entire investment. Unlike an investment in a mature business where there is a track record of revenue and income, the success of a startup or early-stage venture often relies on the development of a new product or service that may or may not find a market. Before investing, you should carefully consider the specific risks and disclosures related to both this offering type and the company which can be found in this company profile and the documents in the data room below.

    Your shares are not easily transferable. You should not plan on being able to readily transfer and/or resell your security. Currently there is no market or liquidity for theseshares and the company does not have any plans to list these shares on an exchange or other secondary market. At some point the company may choose to do so, but until then you should plan to hold your investment for a significant period of time before a "liquidation event" occurs. A "liquidation event" is when the company either lists their shares on an exchange, is acquired, or goes bankrupt.

    The Company may not pay dividends for the foreseeable future. Unless otherwise specified in the offering documents and subject to state law, you are not entitled to receive any dividends on your interest in the Company. Accordingly, any potential investor who anticipates the need for current dividends or income from an investment should not purchase any of the securities offered on the Site.

    Valuation and capitalization. Unlike listed companies that are valued publicly through market-driven stock prices, the valuation of private companies, especially startups, is difficult to assess and you may risk overpaying for your investment. In addition, there may be additional classes of equity with rights that are superior to the class of equity being sold.

    You may only receive limited disclosure. While the company must disclose certain information, since the company is at an early-stage they may only be able to provide limited information about its business plan and operations because it does not have fully developed operations or a long history. The company may also only be obligated to file information periodically regarding its business, including financial statements. A publicly listed company, in contrast, is required to file annual and quarterly reports and promptly disclose certain events through continuing disclosure that you can use to evaluate the status of your investment.

    Investment in personnel. An early-stage investment is also an investment in the entrepreneur or management of the company. Being able to execute on the business plan is often an important factor in whether the business is viable and successful. You should be aware that a portion of your investment may fund the compensation of the company's employees, including its management. You should carefully review any disclosure regarding the company's use of proceeds.

    Possibility of fraud. In light of the relative ease with which early-stage companies can raise funds, it may be the case that certain opportunities turn out to be money-losing fraudulent schemes. As with other investments, there is no guarantee that investments will be immune from fraud.

    Lack of professional guidance. Many successful companies partially attribute their early success to the guidance of professional early-stage investors (e.g., angel investors and venture capital firms). These investors often negotiate for seats on the company's board of directors and play an important role through their resources, contacts and experience in assisting early-stage companies in executing on their business plans. An early-stage company may not have the benefit of such professional investors.

    This App Saves Lives's Form C

    The Form C is a document the company must file with the Securities and Exchange Commission, which includes basic information about the company and its offering and is a condition to making a Reg CF offering available to investors. It is important to note that the SEC does not review the Form C, and therefore is not recommending and/or approving any of the securities being offered.

    Download This App Saves Lives's  Form C

    Frequently Asked Questions

    About Side by Side Offerings
    What is Side by Side?

    A Side by Side offering refers to a deal that is raising capital under two offering types. This Side by Side offering is raising under Regulation CF and Rule 506(c) of Regulation D.

    What is a Form C?

    The Form C is a document the company must file with the Securities and Exchange Commission (“SEC”) which includes basic information about the company and its offering and is a condition to making a Reg CF offering available to investors. It is important to note that the SEC does not review the Form C, and therefore is not recommending and/or approving any of the securities being offered.

    Before making any investment decision, it is highly recommended that prospective investors review the Form C filed with the SEC (included in the company's profile) before making any investment decision.

    What is Rule 506(c) under Regulation D?

    Rule 506(c) under Regulation D is a type of offering with no limits on how much a company may raise. The company may generally solicit their offering, but the company must verify each investor’s status as an accredited investor prior to closing and accepting funds. To learn more about Rule 506(c) under Regulation D and other offering types check out our blog and academy.

    What is Reg CF?

    Title III of the JOBS Act outlines Reg CF, a type of offering allowing private companies to raise up to $5 million from all Americans. Prior capital raising options limited private companies to raising money only from accredited investors, historically the wealthiest ~2% of Americans. Like a Kickstarter campaign, Reg CF allows companies to raise funds online from their early adopters and the crowd. However, instead of providing investors a reward such as a t-shirt or a card, investors receive securities, typically equity, in the startups they back. To learn more about Reg CF and other offering types check out our blog and academy.

    Making an Investment in This App Saves Lives
    How does investing work?

    When you complete your investment on SeedInvest, your money will be transferred to an escrow account where an independent escrow agent will watch over your investment until it is accepted by This App Saves Lives. Once This App Saves Lives accepts your investment, and certain regulatory procedures are completed, your money will be transferred from the escrow account to This App Saves Lives in exchange for your securities. At that point, you will be a proud owner in This App Saves Lives.

    What will I need to complete my investment?

    To make an investment, you will need the following information readily available:

    1. Personal information such as your current address and phone number
    2. Employment and employer information
    3. Net worth and income information
    4. Your accredited investor status
    5. Social Security Number or passport
    6. ABA bank routing number and checking account number (typically found on a personal check or bank statement) or debit card information, unless paying via a Wire transfer.

    How much can I invest?

    Non-accredited investors are limited in the amount that he or she may invest in a Reg CF offering during any rolling 12-month period:

    • If either the annual income or the net worth of the investor is less than $107,000, the investor is limited to the greater of $2,200 or 5% of the greater of his or her annual income or net worth.
    • If the annual income and net worth of the investor are both greater than $107,000, the investor is limited to 10% of the greater of his or her annual income or net worth, to a maximum of $107,000.

    Separately, This App Saves Lives has set a minimum investment amount of US $1,000.

    Accredited investors do not have any investment limits.

    After My Investment
    What is my ongoing relationship with the Issuer?

    You are a partial owner of the company, you do own securities after all! But more importantly, companies which have raised money via Regulation CF must file information with the SEC and post it on their websites on an annual basis. Receiving regular company updates is important to keep shareholders educated and informed about the progress of the company and their investment. This annual report includes information similar to a company’s initial Reg CF filing and key information that a company will want to share with its investors to foster a dynamic and healthy relationship.

    In certain circumstances a company may terminate its ongoing reporting requirement if:

    1. The company becomes a fully-reporting registrant with the SEC
    2. The company has filed at least one annual report, but has no more than 300 shareholders of record
    3. The company has filed at least three annual reports, and has no more than $10 million in assets
    4. The company or another party purchases or repurchases all the securities sold in reliance on Section 4(a)(6)
    5. The company ceases to do business

    However, regardless of whether a company has terminated its ongoing reporting requirement per SEC rules, SeedInvest works with all companies on its platform to ensure that investors are provided quarterly updates. These quarterly reports will include information such as: (i) quarterly net sales, (ii) quarterly change in cash and cash on hand, (iii) material updates on the business, (iv) fundraising updates (any plans for next round, current round status, etc.), and (v) any notable press and news.

    How can I sell my securities in the future?

    Currently there is no market or liquidity for these securities. Right now This App Saves Lives does not plan to list these securities on a national exchange or another secondary market. At some point This App Saves Lives may choose to do so, but until then you should plan to hold your investment for a significant period of time before a “liquidation event” occurs. A “liquidation event” is when This App Saves Lives either lists their securities on an exchange, is acquired, or goes bankrupt.

    How do I keep track of this investment?

    You can return to SeedInvest at any time to view your portfolio of investments and obtain a summary statement. If invested under Regulation CF you may also receive periodic updates from the company about their business, in addition to monthly account statements.

    Other General Questions
    What is this page about?

    This is This App Saves Lives's fundraising profile page, where you can find information that may be helpful for you to make an investment decision in their company. The information on this page includes the company overview, team bios, and the risks and disclosures related to this investment opportunity. If the company runs a side by side offering that includes an offering under Regulation CF, you may also find a copy of the This App Saves Lives's Form C. The Form C includes important details about This App Saves Lives's fundraise that you should review before investing.

    How can I (or the company) cancel my investment under Regulation CF?

    For offerings made under Regulation CF, you may cancel your investment at any time up to 48 hours prior to the offering end date or an earlier date set by the company. You will be sent a notification at least five business days prior to a closing that is set to occur earlier than the original stated end date giving you an opportunity to cancel your investment if you have not already done so. Once a closing occurs, and if you have not canceled your investment, you will receive an email notifying you that your securities have been issued. If you have already funded your investment, your funds will be promptly refunded to you upon cancellation. To cancel your investment, you may go to your account's portfolio page by clicking your profile icon in the top right corner.

    What if I change my mind about investing?

    If you invest under any other offering type, you may cancel your investment at any time, for any reason until a closing occurs. You will receive an email when the closing occurs and your securities have been issued. If you have already funded your investment and your funds are in escrow, your funds will be promptly refunded to you upon cancellation. To cancel your investment, please go to your account's portfolio page by clicking your profile icon in the top right corner.