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Urban Modesty seeks to dominate the U.S. Modest Fashion Market by satisfying the unmet needs of modest dressing women seeking trending modest designs. Since 2014 Urban Modesty has successfully worked towards positioning itself for market dominance.


When one thinks of modest fashion, one imagines ill-fitting, long, draping clothing, something like what my grandmother would wear. Who says modest fashion has to be frumpy, dumpy and out of fashion?  Shopping for modest clothing is like looking for a needle in a haystack. Skirts and dresses never seemed to be quite long enough. Shirts were often sheer, didn't come up high enough in the front. Even, if by some odd chance that did find something, they were really expensive or not very stylish.

Before Urban Modesty, to put together an outfit, Sherihan had to go to several stores. Store 1 for the stylish dress with the high slit.  Store 2 for the blazer to cover the arms, and store 3 for the lining to cover the high thigh slit. It was exhausting  and the contraption created in the end didn't look so good!

Instead of being discouraged, Sherihan took matters into her own hands and started designing her own clothing. In spring of 2014, Sherihan decided to help women who felt the same. Ahmed joined the team later on as our first investor and as an online marketing expert. Their goal is to help women find stylish and affordable clothing with modern styles that match their clothing needs and are good quality. We believe modesty isn't about hiding ourselves, it's about revealing our dignity!

Urban Modesty is an online modest clothing retail brand based out of New York for fashion-forward women who want to dress trendy and show their personality without compromising their values.  Who says it has to be frumpy?