Wahi Nutrition has entered the functional beverage category with the launch of wahiwater. With the infusion of pharmaceutical-grade plant extracts into our beverage, wahiwater allows consumers to "drink intentionally"(TM).
Wahi Nutrition has leveraged one of the top trends in food and beverage (plant-based products) by becoming one of the first companies to infuse pharmaceutical-grade plant extracts into water, which we designed to deliver specific health functions based on the blend of infused extracts.
Current offerings in the water category are only differentiated in a few primary marketing messages: pH, label design, charitable causes, and water source. Wahiwater innovates the product in the bottle by bringing pharmaceutical-grade plant extracts to water, for a refreshing way to hydrate before/after a workout or throughout the day. Wahiwater currently offers four beverages, each with distinct targeted health functions.
Investment and M&A activity in the beverage space has grown in recent years and is expected to continue to increase. Wahi Nutrition aims to disrupt this space with our current offering, wahiwater, and continue to do so with the line extensions we foresee launching over the next 12 months.
Wahi launched regionally in Minneapolis-St. Paul in 2020, and wahiwater achieved distribution to multiple grocery retailers including Kowalski’s, Lunds & Byerly’s, and HyVee. After enhancements to the product and the label based on customer feedback, we launched nationally with Life Time Fitness in an effort to get in front of and educate early adopters. In May of 2021, we launched nationally with CVS in their HealthHUB format of stores. These stores dedicate 20% of floor space to cutting-edge nutrition and wellness products.
In April 2021, we hired a VP of sales with extensive experience taking food and beverage products national. It's our goal to bring the health benefits of plant extracts to the masses through innovative beverage, supplement, and food offerings. We believe wahiwater is a unique and innovative product launch in the beverage category.
