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About Wellinks

Wellinks makes Cinch, a monitoring device for patients with orthotic braces. Their product is a combination of a hardware sensor that attaches onto braces and software that allows for real-time monitoring of the data.

  • Hardware – Cinch is a smart strap that integrates into back braces. The sensor in the smart strap measures tension in the strap, the position the strap is pulled to, acceleration, movement, and orientation. The battery inside the device charges in 1 hour.
  • Software – The smart strap syncs to a mobile app that captures the data for patients / parents (real-time feedback) and doctors to check on patients. The software is HIPAA compliant and the data is uploaded to AWS. No data is stored on the app but passed immediately to the HIPAA compliant server.

Using Wellinks, patients, and doctors are able to access their monitored data and see how they compare against their prescribed plan. Important data points for scoliosis patients are length of time the brace is worn and how tight the brace is during that period. Wellinks believes that matching these against the prescribed plan will allow for more effective treatment and reduction in the number of surgeries.

Product & Service

Cinch, Wellinks' smart strap, allows doctors, parents, and patients to track progress and make sure patients are following their prescription. The Cinch platform includes a smart strap that retrofits onto existing scoliosis braces, a smartphone app that syncs and displays data, and a secure web database and interface that provides detailed analytics on demand. Patients can receive haptic (i.e., sensory) feedback from the device to let them know when the brace is tight enough. They can also connect to other patients through the app to give and receive support and encouragement. 

Parents and kids can also work together to set incentives that will encourage patients to build better bracing habits at home. Doctors can also see up-to-date treatment information on the web dashboard. They can see all of their patients at a glance, review and print detailed treatment reports with the information they need to make better decisions about treatment.

Current specifications (v1):

• 1.5"x2".5" plastic buckle; 

• Sensors inside wear time, tightness, strap position, orientation of brace, activity;

• Feedback via light or vibration; 

• 1000 devices in the process of manufacturing; 

•  Software is HIPAA compliant, and Wellinks meets requirements for Class 1 medical devices (as advised by their FDA consultant, MSquared Associates); 

• Wellinks has filed 3 non-provisional patents for the technology, as well as additional provisional patents that cover uses outside of scoliosis.

Media Mentions

Team Story

Co-founders Ellen Su and Levi Deluke founded Wellinks, formerly 109 Design, while undergraduates at Yale University. Dr. Michael Vitale joined the team in February 2016 to add a deep clinical expertise in scoliosis and orthopedic surgery. Their diverse skill sets (including in management, grant-writing, mechanical engineering, clinical trial design, graphic design) makes for a well balanced team. Levi, additionally, has a personal connection to Wellinks' mission as a former scoliosis patient.

Meet the Founders

Levi Deluke

CTO & Co-Founder

Levi Is an engineer dedicated to using technology in order to solve meaningful clinical problems. He graduated Yale in 2014 after growing up on the Mississippi Gulf Coast. Prior to starting Wellinks, he worked on two separate medical device projects, for which he developed the technology, supported IP submission efforts, and collaborated with clinicians on a pilot study. At Wellinks, he takes the lead in hardware development, regulatory requirements, manufacturing, and clinical research.

Levi had scoliosis as a child and wore a brace for three years prior to needing two corrective surgeries in high school. His experience with scoliosis helps inform and motivate his efforts with Wellinks. He hopes that Wellinks will improve the standard of care for scoliosis treatment and reduce the number of surgeries needed a year. Throughout the launch of Wellinks, he has recognized similar problems to those seen in scoliosis in other conditions treated with orthotics, and is excited to develop effective solutions for new medical conditions. 

Ellen Su

CEO & Co-Founder

Ellen brings her experience in product development to Wellinks, and leads the software design, case design, patient/clinician outreach, and fundraising efforts. She graduated cum laude from Yale in 2013. While at Yale, she worked in the Human Machine Interface Lab, and co-founded Design for America at Yale, where she managed project teams, recruiting and growth campaigns.

Levi Deluke

CTO & Co-Founder

Levi Is an engineer dedicated to using technology in order to solve meaningful clinical problems. He graduated Yale in 2014 after growing up on the Mississippi Gulf Coast. Prior to starting Wellinks, he worked on two separate medical device projects, for which he developed the technology, supported IP submission efforts, and collaborated with clinicians on a pilot study. At Wellinks, he takes the lead in hardware development, regulatory requirements, manufacturing, and clinical research.

Levi had scoliosis as a child and wore a brace for three years prior to needing two corrective surgeries in high school. His experience with scoliosis helps inform and motivate his efforts with Wellinks. He hopes that Wellinks will improve the standard of care for scoliosis treatment and reduce the number of surgeries needed a year. Throughout the launch of Wellinks, he has recognized similar problems to those seen in scoliosis in other conditions treated with orthotics, and is excited to develop effective solutions for new medical conditions. 

Ellen Su

CEO & Co-Founder

Ellen brings her experience in product development to Wellinks, and leads the software design, case design, patient/clinician outreach, and fundraising efforts. She graduated cum laude from Yale in 2013. While at Yale, she worked in the Human Machine Interface Lab, and co-founded Design for America at Yale, where she managed project teams, recruiting and growth campaigns.

Key Team Members

Dr. Michael Vitale

Chief Medical Officer

Garry Schafer

Lead Developer

Notable Advisors & Investors

Matt Storeygard

Advisor, Venture Capitalist at Connecticut Innovations.

Gus Lawlor

Advisor, Managing Director of HealthCare Ventures.

Bob Levy

Advisor, Chief Human Resources Officer at Emergency Medical Associates.

Jonathan Hakakian

Advisor, Managing Director, Soundboard Angel Fund.

Erika Smith

Advisor, Deputy Director at the Yale Entrepreneurial Institute.

Frequently Asked Questions

Making an Investment in Wellinks
How does investing work?

When you complete your investment on SeedInvest, your money will be transferred to an escrow account where an independent escrow agent will watch over your investment until it is accepted by Wellinks. Once Wellinks accepts your investment, and certain regulatory procedures are completed, your money will be transferred from the escrow account to Wellinks in exchange for your shares. At that point, you will be a proud owner in Wellinks.


What is the difference between preferred equity and a convertible note?

Preferred equity is usually issued to outside investors and carries rights and conditions that are different from that of common stock. For example, preferred equity may include rights that prevent or minimize the effects of dilution or grants special privileges in situations when the company is sold.

A convertible note is a unique form of debt that converts into equity, usually in conjunction with a future financing round. The investor effectively loans money to a startup with the expectation that they will receive equity in the company in the future at a discounted price per share when the company raises its next round of financing.

To learn more about startup investment types check out “How to Choose a Startup Investment” in our academy.


What will I need to complete my investment?

To make an investment, you will need the following information readily available:

  1. Personal information such as your current address and phone number
  2. Employment and employer information
  3. Net worth and income information
  4. Social Security Number or government-issued identification
  5. ABA bank routing number and checking account number (typically found on a personal check or bank statement)

What if I change my mind about investing?

Until a closing occurs, you may cancel your investment at any time, for any reason. You will receive an email when the closing occurs and your shares have been issued. If you have already funded your investment and your funds are in escrow, your funds will be promptly refunded to you upon cancellation. To cancel your investment, please go to your portfolio page.


After My Investment
How can I sell my shares in the future?

Currently there is no market or liquidity for these shares. Right now Wellinks does not plan to list these shares on a national exchange or another secondary market. At some point Wellinks may choose to do so, but until then you should plan to hold your investment for a significant period of time before a “liquidation event” occurs. A “liquidation event” is when Wellinks either lists their shares on an exchange, is acquired, or goes bankrupt.


How do I keep track of this investment?

You can return to SeedInvest at any time to view your portfolio of investments and obtain a summary statement.


Other General Questions
What is this page about?

This is Wellinks's fundraising profile page, where you can find information that may be helpful for you to make an investment decision in their company. The information on this page includes the company overview, team bios, and the risks and disclosures related to this investment opportunity.


What are the risks of this investment?

This investment is highly speculative and should not be made by anyone who cannot afford to risk the entire investment amount. In addition to these risks, you should carefully consider the specific information and risks disclosed in Wellinks’s profile.