accessibilityaccreditedactiveactivityaimalarmalign-bottomalign-center-horizontalalign-center-verticalalign-leftalign-rightalign-topanchorangelannoyedapplearchivearrow-downarrow-leftarrow-rightarrow-uparticleat-signawardbalanceballoonbandaidbarcodebellbicyclebinocularsblindboatbook-closedbookbookmarkbookmarkedbooksbottlebriefcasebrushbugbullhornbuscabinetcakecalendarcameracarcashcertificatechalkchart-barschart-linechart-piechatcheckmarkchevron-downchevron-leftchevron-rightchevron-upcircle-arrow-downcircle-arrow-leftcircle-arrow-rightcircle-arrow-upcircle-backwardcircle-checkmarkcircle-chevron-downcircle-chevron-leftcircle-chevron-rightcircle-chevron-upcircle-crosscircle-ejectcircle-exclamationcircle-facebookcircle-firstcircle-forwardcircle-googlepluscircle-gustcircle-lastcircle-linkedincircle-minuscircle-nextcircle-pausecircle-play-thincircle-playcircle-pluscircle-previouscircle-questioncircle-stopcircle-twittercircleclipboard-checkclipboardclockcloud-databasecloud-downloadcloud-fogcloud-gearcloud-lightningcloud-lockcloud-raincloud-snowcloud-synccloud-uploadcloudcocktail-glasscodecombinecomment-fillcommentcommentscompassconfusedconnectconstruction-coneconstructioncontactscoolcopycredit-cardcropcrosscrowncubedatabasedeletedesigndesktopdiamonddicedinnerdisconnectdocumentdownloaddrawerdreamdropletdumbbellearthediteggellipsisenter-downenter-leftenter-rightenter-upenterenvelopeevilexcludeexit-downexit-leftexit-rightexit-upexitexpandeye-droppereyefacebookfactoryfeatherfile-audiofile-codefile-imagefile-videofile-zipfilefilm-playfindfirefirst-aidflagflip-horizontalflip-verticalfloppy-diskfolderfootprintframefunnelgamepadgasgeargiftglassglassesgoogleplusgraduationgrin-evilgringroupgungusthamburgerhammerhappy-grinhappyheadsetheart-fillhearthistoryhomeiconsinboxintersectipadiphonekeykeyboardkeyholeknifelablamplaptopleafleave-downleave-leftleave-rightleave-uplibrarylifebuoylighterlightning-boltlinklinkedinlistlocationlocklotusmadmagicmagnetmalletmanmapmedalmeet-downmeet-leftmeet-rightmeet-upmic-mutemicminusmoonmousemovemusic-notemusicmustachemutenavigationneutralnewsoptionsoutletpaint-rollerpaintbrushpairpaper-planepaperclippaperspastepatchpawpenpencilphonephotopicturepinpine-treeplaneplayplaylistplug-cordpluspodiumpowerpresentationprinterprofilepulsepuzzlequestionquote-closequote-openradiorank1rank2rank3receptionrecycleredorefreshregisterreply-allreplyroad-signrocketrulersadscissorsscreensearchshareshieldshipshirtshockedshrinkshufflesignalsitemapskullsmartphonesmilespeed-fastspeed-mediumspeed-slowspell-checksquaresubtractsunsyncsyringetabtablettagtagstargetteacupterminalthumbs-downthumbs-uptickettilestimertoilet-papertonguetoolstrailertraintransmissiontrashtreetrophytrucktvtwitterumbrellaundounlinkunlockuploaduserusersvolume-highvolume-lowvolume-mediumvolumewarningwheelchairwifiwinkwomanwonderingwrenchzoom-inzoom-out

WhereBy.Us is offering securities under both Regulation D and Regulation CF through SI Securities, LLC ("SI Securities"). SI Securities is an affiliate of SeedInvest Technology, LLC, a registered broker-dealer, and member FINRA/SIPC. SI Securities will receive cash compensation equal to % of the value of the securities sold and equity compensation equal to % of the number of securities sold. Investments made under both Regulation D and Regulation CF involve a high degree of risk and those investors who cannot afford to lose their entire investment should not invest. Furthermore, the contents of the Highlights, Term Sheet sections have been prepared by SI Securities and shall be deemed broker-dealer communications subject to FINRA Rule 2210 (the “Excluded Sections”). With the exception of the Excluded Sections noted above, this profile contains offering materials prepared solely by WhereBy.Us without the assistance of SI Securities, and not subject to FINRA Rule 2210 (the “Issuer Profile”). The Issuer Profile may contain forward-looking statements and information relating to, among other things, the company, its business plan and strategy, and its industry. Investors should review the risks and disclosures. The contents below are meant to be a summary of the information found in the company’s Form C. Before making an investment decision, investors should review the company’s Form C for a complete description of its business and offering information, a copy of which may be found both here and below.

About WhereBy.Us

The opportunity

The future is built in cities. Cities capture our imagination. They’re centers of innovation, creativity, and exploration, solving the world’s problems, and attracting the most promising minds of our next generation. That generation is reinventing everything from business to politics to culture, and building the ideas that will shape the future of where and how we live.

Millennials are moving to emerging cities more than any generation in history, creating a new demand for local information while rejecting old media models. We’re here to help them keep up, get involved, and make connections that accelerate their vision — and have more fun in the process. 

We’re here to help a generation of digital nomads live like they live here.

National brands and local small businesses want to connect with this valuable and influential audience, but the local model is broken. Costs are inefficient, and results are unpredictable. Display and social ads are challenging for local businesses, and often don’t generate deep engagement. National brands work through disjointed networks of local PR/marketing firms to engage in their target cities, with questionable results that rarely last.

Our solution

We create local digital publications that use multimedia content and community data to engage locals who care about their cities. Our platform lets us understand our users better than anyone else, build loyal communities, and create measurable, meaningful engagement for our cities and our customers.

Since starting in 2015, we’ve launched publications in Miami (The New Tropic) and Seattle (The Evergrey), acquired 10% of our target market as subscribers (ages 25-45, educated, living/working in the urban core), built a rapidly growing business model, and developed a technology platform and growth approach to efficiently launch and gain market position in cities around the world. 

Each of our brands creates three things:

  • Daily e-mail newsletters— focused on deep engagement with a loyal audience, our newsletters provide a look at the day's local news, a curated planner of local events, and original conversation. 
  • High-impact social content— we use video and other multimedia to tell stories about what's happening in our cities, in formats built for social consumption, conversation, and sharing.
  • Engagement events— we activate our community for in-person experiences we create with local partners, helping our users find ways to get involved and explore.

The business model

We have four channels for using local engagement to create scalable revenue. 

  1. Creative Studio— a service that helps national brands and large local companies create the same kind of engagement we create for ourselves. We deliver multimarket campaigns that use research, custom content, and creative activations to generate awareness and conversion for clients with scalable efficiency. Our major customers include tech companies like Lyft and Airbnb, corporations like Citi, and public institutions like Miami-Dade County and the Curaçao Tourist Board
  2. Automated newsletter advertising— our proprietary self-service ad platform lets small and medium businesses buy personalized ads in our newsletters to reach the locals they care about at competitive cost, and automates the process on the backend for our team. 
  3. Membership— subscribers become paid members, giving them access to special content, giveaways, and events.
  4. Events and E-Commerce— our Community Creators program works with local creatives, whose content, merchandise, and events we  market through our local sites. This program helps us tap the engagement value of events in a way that scales more effectively than producing events in-house.

Product & Service

Creating deep engagement through media

The future of media is built on authenticity and trust.  We’ve learned that a real connection to community is required to serve the needs of users in growing cities and build valuable engagement. When high-interest topics are networked across cities, they spark national and global conversation.

We create that connection by understanding our communities through research, data, social listening, and content activations; and by crafting publications that have the voice and feeling of the communities they serve. That’s why each of our publications has a unique brand and a small team on the ground.

How we scale local

The model becomes scalable through our platform and our centralized support structure. Because our revenue isn’t dependent on pageviews or traffic, but rather on delivering meaningful engagement among the next leaders of emerging cities, we don’t have to grow content production or content staff to grow our business. We make no money from website display advertising, because it doesn't scale well for local.

We launch new cities with a single editor, supported by our HQ team which provides centralized business development, product and technology, design, creative, and backoffice. Our market launch strategy focuses on acquiring “leading locals”—highly engaged, well-networked subscribers who adopt us early and share us with their friends.

This means we can launch in new cities for less than $150,000, and we project achieving local profitability within the first six months of operation (Seattle, our first expansion, is on track to do it in 8 months). At maturity, our local teams consist of two people: a brand director and  a community manager. We’re built to capture and serve a large market share with lean local operations.

As we launch in new markets, the value of our network grows exponentially: helping connect locals across cities, connecting travel and business opportunities; and serving multimarket campaigns to our clients.

What makes us different

Making local content is relatively easy. Driving valuable engagement from it is hard. We have two core competitive advantages to other approaches to local media:

  • Our model for understanding local influencer behavior
  • Our technology

Our user model

The constrained size of local markets makes engagement more valuable than reach. We designed a process for understanding the behaviors, motivations, media habits, and engagement patterns of curious locals. This process makes us considerably more effective at conversion—connecting our users to the things they care about, and to our customers’ products/services—than typical local media. Many of our campaigns deliver competitive conversion rates (clicks, shares, signups, attendance) to ads in traditional outlets with nominal audiences much larger than our own.

Our process uses qualitative and quantitative data to help us create actionable personas, segment our communities, and build targeted engagement. We use this process for every market we launch, and every project we create.

Our technology

Technology is a core part of our solution: a platform that enables quick, efficient launches in new markets, deep understanding of local user communities, and market-leading conversion.

To date, we’ve built and deployed in-house technology for newsletter advertising that enables efficient production and self-service, one-click ad buying from local SMBs. This beta product currently generates over 10% of our monthly revenue. As we iterate on this product and launch our conversion tool, we project this recurring revenue will grow to 40% of our mix over the next five years.

This year, we are developing the next pieces of our platform (that’s a big focus of this round). This technology will help propel us to 5 markets by the end of the year.

Advertising platform growth

  • Customer dashboard for managing campaigns
  • Targeting and reporting data
  • Automated newsletter builder for advertising delivery
  • Licensing opportunities for newsletter businesses
Conversion tracking
  • Using data science to understand user survival, conversion rates, local subscriber lifetime value, and local subscriber acquisition patterns
  • Providing easily actionable data to local teams inside their publishing tools
  • Customizing calls to action and the content we serve users

Media Mentions

Team Story

Our company started because we hate sitting still. We’re media nerds, but most conversations about our community are soul-sucking exercises in boredom: too many charts, too much of one dude talking, no feeling that you can make a difference since you can’t go outside and start digging a new subway by yourself.

So we tried a different kind of gathering in early 2013. The first event was a question: How can we make Miami a more awesome place to live? We brought out white boards and post-its and play-doh. We had volunteers run groups on things they cared about. We created ideas together, as strangers who’d mostly never met. We thought we’d get a few dozen people. We got 300.

We organized events each month. We kept hearing ideas about media and storytelling: that our city wasn’t connected, that there weren’t good ways to keep up or connect with other locals. This was a challenge we knew how to tackle. 

We met in Miami the way we help our users connect: out in the world, through community. Bruce and Chris made a movie together for a film festival (it wasn't bad!); Chris and Rebekah met at board game night (see? nerds.) 

We started with a research deep dive into what it means to be a local; how different kinds of Miamians find things to do and learn about the city. We poured over data, conducted interviews, went out at night with strangers, and woke up at 6am to  ride the train with people on their way to work. The insights became the first user models in a process we still use today.

In January of 2015, we launched our first publication, The New Tropic, for Miami’s curious locals. We started with 7 subscribers (thanks Mom!) and a love letter to the city.

Today, we’re a company of 14 people with publications in two cities, engaging with millions of locals every month, and building technology for the future of local. We’re aiming to be in 25 cities over the next 5 years, and every growing city in the world after that.

We still use the play-doh. That stuff lasts forever. 

Founders and Officers

While his early work included shooting video and writing newsletters, Chris is now exclusively on the CEO stuff: company strategy, new market growth,  business development, and team recruitment. 

He previously worked as Media Innovation Project Manager at Knight Foundation,  where he managed a portfolio of grants and investments and  helped run the Knight News Challenge, an innovation contest. Prior to Knight Foundation, he worked  in media research and product design, and for the 2008 Obama for America campaign. 

Thanks to a lot of experience with products for millennials, Chris has spoken and consulted for companies around the world on making better stuff for young people through human-centered design. 

Rebekah Monson

VP/Product

Rebekah's a  product manager, developer, and journalist who runs our product team, including our technology and our local brand operations. Before starting WhereBy.Us, she worked in many newsrooms from Washington to Florida, doing everything from city hall reporting to design and multimedia. She previously ran communications at the University of Miami's School of Communications. 

Rebekah is the co-founder of Code for Miami, a Code for America brigade of volunteers working to transform civic technology in Miami-Dade; and co-founder of Hacks/Hackers Miami, a local chapter of the international grassroots organization. 

Bruce Pinchbeck

VP/Creative

Bruce is a creative producer and filmmaker who leads our Creative team, including internal design, marketing, and Creative Studio projects. Prior to WhereBy.Us, Bruce was a filmmaker at New World Symphony, and a content producer at Philly.com, NBC, and Comcast. 

Christopher Sopher

CEO

While his early work included shooting video and writing newsletters, Chris is now exclusively on the CEO stuff: company strategy, new market growth,  business development, and team recruitment. 

He previously worked as Media Innovation Project Manager at Knight Foundation,  where he managed a portfolio of grants and investments and  helped run the Knight News Challenge, an innovation contest. Prior to Knight Foundation, he worked  in media research and product design, and for the 2008 Obama for America campaign. 

Thanks to a lot of experience with products for millennials, Chris has spoken and consulted for companies around the world on making better stuff for young people through human-centered design. 

Rebekah Monson

VP/Product

Rebekah's a  product manager, developer, and journalist who runs our product team, including our technology and our local brand operations. Before starting WhereBy.Us, she worked in many newsrooms from Washington to Florida, doing everything from city hall reporting to design and multimedia. She previously ran communications at the University of Miami's School of Communications. 

Rebekah is the co-founder of Code for Miami, a Code for America brigade of volunteers working to transform civic technology in Miami-Dade; and co-founder of Hacks/Hackers Miami, a local chapter of the international grassroots organization. 

Bruce Pinchbeck

VP/Creative

Bruce is a creative producer and filmmaker who leads our Creative team, including internal design, marketing, and Creative Studio projects. Prior to WhereBy.Us, Bruce was a filmmaker at New World Symphony, and a content producer at Philly.com, NBC, and Comcast. 

Key Team Members

Ariel Zirulnick

Editorial, The New Tropic

Anika Anand

Community, The Evergrey

Monica Guzman

Editorial, The Evergrey

Chris Adamo

Director of Business Development

Ernie Hsiung

Director of Technology

Notable Advisors & Investors

Knight Foundation

Investor, Philanthropy investing in transformative ideas in media, technology, cities

Mark Kingdon

Investor, Three-time CEO (Organic, Second Life, NiftyThrifty); startup investor

Agp Miami

Investor, Angel investors providing smart capital to disruptive entrepreneurs

Marco Botero

Advisor, -Head of Client Solutions, Twitter -Director of Strategy & Digital Sales, ESPN

S. Mitra Kalita

Advisor, -VP Programming, CNN -Editorial strategy, LA TImes -Executive editor, Quartz

Q&A with the Founder

  • Does the company own any intellectual property?
    The company has several trademarks for its operating names and tagline: WhereBy.Us, The New Tropic, The Evergrey, and “live like you live here.” . We will continue trademarking each new brand. We also develop in-house technology and are working on a continual basis to make the necessary filings and protections for this product platform as we develop it.
  • What is your business model?
    The short version: we build and engage communities of curious locals. Those users provide direct revenue, and we help other businesses understand and engage them, too. The first way we do that is create local digital brands that serve this group of users through newsletters, social content, and in-person experiences. We start with a focus on the next generation of local leaders: people who are involved in building the future of their cities. Then we broaden our reach to other kinds of curious locals: people who like to eat, people who like to explore, people who just moved to the city. We have three primary revenue streams: First, our automated newsletter advertising platform serves ad campaigns into our daily e-mails, with self-service and customized options for businesses. This is 10% of our revenue right now, and we project it will grow to 30% by end of 2017. Second, we have our Creative Studio, which works on multi-market campaigns for clients to help them do the same kind of audience engagement that we do for our local brands: research, storytelling, experiences. Last year, the Creative Studio accounted for about 85% of our revenue. Over time that will fall to 50% as we continue building our ad and data technology. Third, we offer annual memberships and merchandise to our subscriber base. Memberships are $60 a year and give access to special content, events, and discounts. We target 5% of our subscribers to become members. Our creative team also works with local designers to offer locally themed clothing and merchandise, which we sell through our channels.
  • How do you plan to scale following the raise?
    The SeedInvest raise will be focused on technology and expansion. Right now we are in two markets and our goal is to be in 5 by the end of the year. We’ve spent a lot of time developing our ability to quickly and efficiently pop up in new cities and gain a relevant market share. For us it’s not about having a mass audience, it’s about having the right audience - people who are loyal and engage with the things we make. The success of our model is how quickly and easily we can get that engaged community. Can we do it better and faster than a traditional media company which has an expensive newsroom operation. In our current cities, we’ve been able to do that. The way that we get to scale is by investing in our platform. We’ve already built a system for automated newsletter advertising and a Wordpress-integrated newsletter builder, and now we’re developing tools for conversion and user engagement. That investment in technology brings our costs down and we can pop up in cities much quicker. We start with a local person on the ground in the city, add a second person as it grows, and we never get any bigger than that. The rest of our work is powered by our central teams and a network of local contributors. The majority of the funds will be used on extending our development and engineering team, and allowing us to launch in 3 new cities this year.
  • In the longer term what do you see as your potential exits?
    There are a few opportunities. We see bigger media companies doing acquisitions that are about audience networks – how do we get new sets of passionate audiences? VOX bought the Curbed Network of local sites (which included real estate brand Curbed, food brand Eater, and fashion brand Racked) in 2013, for example. We’re building a similar kind of network, but with a larger audience potential that’s citywide instead of industry-specific.
  • Could you walk me through each revenue line?
    Creative Marketing line – That’s the Creative Studio. That’s the work that we are doing for our clients. Those projects are built on a recurring monthly revenue. The baseline pricing is $5k per month and then there is $10k per month for larger projects. The bigger clients are anchor organizations – local government, tourism boards and destination marketers, national corporations like banks, big tech companies like Lyft— and that’s on purpose because as we grow we can develop multi-market campaigns for these types of customers. Advertising is revenue coming from ad campaigns that are purchased in our newsletter through our online system. Membership is where subscribers buy an annual membership for a year for $60 – you get access to our community, cool stuff, special invites– it’s not a huge percentage of our revenue, but it’s a way to engage our core users. E-commerce is events and local merchandise. We work with local creatives who design products that are relevant to the local community and we sell those through the site.
  • The Q&A with the Founder is based on due diligence activities conducted by SI Securities, LLC. The verbal and/or written responses transcribed above may have been modified to address grammatical, typographical, or factual errors, or by special request of the company to protect confidential information.

    Investor Perks

    $500: Join Up

    • Lifetime Membership to any WhereBy.Us publication of your choice

    $1,000: Send Love

    • A set of 10 postcards with original designs and photos from Miami or Seattle (your choice); plus the above

    $2,500: Roll Local

    • A City Kit of threads and treats inspired by Miami or Seattle (your choice; includes 2 t-shirts, 2 snapbacks, 2 mugs, and a tote bag); plus the above

    $10,000: Hang Tight

    •  Your choice of a limited edition Seattle or Miami map, or a photo from our local image library, printed and delivered; plus the above

    $50,000: Make a Difference

    • We’ll develop and execute a local storytelling and engagement campaign for the 501(c)3 nonprofit of your choice, anywhere in the country; plus the above


    It is advised that you consult a tax professional to fully understand any potential tax implications of receiving investor perks before making an investment.

    It is advised that you consult a tax professional to fully understand any potential tax implications of receiving investor perks before making an investment.

    Frequently Asked Questions

    About Side by Side Offerings
    What is Side by Side?

    A Side by Side offering refers to a deal that is raising capital under two offering types. This Side by Side offering is raising under Regulation CF and Rule 506(c) of Regulation D.


    What is a Form C?

    The Form C is a document the company must file with the Securities and Exchange Commission (“SEC”) which includes basic information about the company and its offering and is a condition to making a Reg CF offering available to investors. It is important to note that the SEC does not review the Form C, and therefore is not recommending and/or approving any of the securities being offered.

    Before making any investment decision, it is highly recommended that prospective investors review the Form C filed with the SEC (included in the company's profile) before making any investment decision.


    What is Rule 506(c) under Regulation D?

    Rule 506(c) under Regulation D is a type of offering with no limits on how much a company may raise. The company may generally solicit their offering, but the company must verify each investor’s status as an accredited investor prior to closing and accepting funds. To learn more about Rule 506(c) under Regulation D and other offering types check out our blog and academy.


    What is Reg CF?

    Title III of the JOBS Act outlines Reg CF, a type of offering allowing private companies to raise up to $1 million from all Americans. Prior capital raising options limited private companies to raising money only from accredited investors, historically the wealthiest ~2% of Americans. Like a Kickstarter campaign, Reg CF allows companies to raise funds online from their early adopters and the crowd. However, instead of providing investors a reward such as a t-shirt or a card, investors receive shares, typically equity, in the startups they back. To learn more about Reg CF and other offering types check out our blog and academy.


    Making an Investment in WhereBy.Us
    How does investing work?

    When you complete your investment on SeedInvest, your money will be transferred to an escrow account where an independent escrow agent will watch over your investment until it is accepted by WhereBy.Us. Once WhereBy.Us accepts your investment, and certain regulatory procedures are completed, your money will be transferred from the escrow account to WhereBy.Us in exchange for your shares. At that point, you will be a proud owner in WhereBy.Us.


    What will I need to complete my investment?

    To make an investment, you will need the following information readily available:

    1. Personal information such as your current address and phone number
    2. Employment and employer information
    3. Net worth and income information
    4. Social Security Number or government-issued identification
    5. ABA bank routing number and checking account number (typically found on a personal check or bank statement)

    If you are investing under Rule 506(c) of Regulation D, your status as an Accredited Investor will also need to be verified and you will be asked to provide documentation supporting your income, net worth, revenue, or net assets or a letter from a qualified advisor such as a Registered Investment Advisor, Registered Broker Dealer, Lawyer, or CPA.


    How much can I invest?

    An investor is limited in the amount that he or she may invest in a Reg CF offering during any 12-month period:

    • If either the annual income or the net worth of the investor is less than $100,000, the investor is limited to the greater of $2,000 or 5% of the lesser of his or her annual income or net worth.
    • If the annual income and net worth of the investor are both greater than $100,000, the investor is limited to 10% of the lesser of his or her annual income or net worth, to a maximum of $100,000.

    Separately, WhereBy.Us has set a minimum investment amount of US $0.

    Accredited investors investing $20,000 or over do not have investment limits.


    After My Investment
    What is my ongoing relationship with the Issuer?

    You are a partial owner of the company, you do own shares after all! But more importantly, companies which have raised money via Regulation CF must file information with the SEC and post it on their websites on an annual basis. Receiving regular company updates is important to keep shareholders educated and informed about the progress of the company and their investment. This annual report includes information similar to a company’s initial Reg CF filing and key information that a company will want to share with its investors to foster a dynamic and healthy relationship.

    In certain circumstances a company may terminate its ongoing reporting requirement if:

    1. The company becomes a fully-reporting registrant with the SEC
    2. The company has filed at least one annual report, but has no more than 300 shareholders of record
    3. The company has filed at least three annual reports, and has no more than $10 million in assets
    4. The company or another party purchases or repurchases all the securities sold in reliance on Section 4(a)(6)
    5. The company ceases to do business

    However, regardless of whether a company has terminated its ongoing reporting requirement per SEC rules, SeedInvest works with all companies on its platform to ensure that investors are provided quarterly updates. These quarterly reports will include information such as: (i) quarterly net sales, (ii) quarterly change in cash and cash on hand, (iii) material updates on the business, (iv) fundraising updates (any plans for next round, current round status, etc.), and (v) any notable press and news.


    How can I sell my shares in the future?

    Currently there is no market or liquidity for these shares. Right now WhereBy.Us does not plan to list these shares on a national exchange or another secondary market. At some point WhereBy.Us may choose to do so, but until then you should plan to hold your investment for a significant period of time before a “liquidation event” occurs. A “liquidation event” is when WhereBy.Us either lists their shares on an exchange, is acquired, or goes bankrupt.


    How do I keep track of this investment?

    You can return to SeedInvest at any time to view your portfolio of investments and obtain a summary statement. If invested under Regulation CF you may also receive periodic updates from the company about their business, in addition to monthly account statements.


    Other General Questions
    What is this page about?

    This is WhereBy.Us's fundraising profile page, where you can find information that may be helpful for you to make an investment decision in their company. The information on this page includes the company overview, team bios, and the risks and disclosures related to this investment opportunity. If the company runs a side by side offering that includes an offering under Regulation CF, you may also find a copy of the WhereBy.Us's Form C. The Form C includes important details about WhereBy.Us's fundraise that you should review before investing.


    How can I (or the company) cancel my investment under Regulation CF?

    For offerings made under Regulation CF, you may cancel your investment at any time up to 48 hours before a closing occurs or an earlier date set by the company. You will be sent a reminder notification approximately five days before the closing or set date giving you an opportunity to cancel your investment if you had not already done so. Once a closing occurs, and if you have not canceled your investment, you will receive an email notifying you that your shares have been issued. If you have already funded your investment, your funds will be promptly refunded to you upon cancellation. To cancel your investment, you may go to your portfolio page


    What if I change my mind about investing?

    If you invest under any other offering type, you may cancel your investment at any time, for any reason until a closing occurs. You will receive an email when the closing occurs and your shares have been issued. If you have already funded your investment and your funds are in escrow, your funds will be promptly refunded to you upon cancellation. To cancel your investment, please go to your portfolio page.