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Invest in White Leaf Provisions Inc.

100% regeneratively farmed, organic, GMO-free family food line

  • $625,000Amount raised
  • $10,000Minimum
  • $5,750,000Pre-Money valuation

Purchased securities are not currently tradeable. Expect to hold your investment until the company lists on a national exchange or is acquired.

White Leaf Provisions Inc. is accepting investments for an Offering under Regulation D through SI Securities, LLC ("SI Securities"). SI Securities is an affiliate of SeedInvest Technology, LLC, a registered broker-dealer, and member FINRA/SIPC. SI Securities will receive cash compensation equal to 7.50% of the value of the securities sold and equity compensation equal to 5.00% of the number of securities sold. The contents of the Highlights, Term Sheet sections have been prepared by SI Securities, LLC (“SI Securities”) and shall be deemed broker-dealer communications subject to FINRA Rule 2210 (the “Excluded Sections”). With the exception of the Excluded Sections noted above, this profile contains offering materials prepared solely by White Leaf Provisions Inc. without the assistance of SI Securities, and not subject to FINRA Rule 2210 (the “Issuer Profile”). The Issuer Profile may contain forward-looking statements and information relating to, among other things, the company, its business plan and strategy, and its industry. These statements reflect management’s current views with respect to future events based on information currently available and are subject to risks and uncertainties that could cause the company’s actual results to differ materially. Investors are cautioned not to place undue reliance on these forward-looking statements as they are meant for illustrative purposes and they do not represent guarantees of future results, levels of activity, performance, or achievements, all of which cannot be made. Moreover, no person nor any other person or entity assumes responsibility for the accuracy and completeness of forward-looking statements, and is under no duty to update any such statements to conform them to actual results.


Company Highlights

  • Currently available in retail locations nationally and online through various channels like Thrive Market, Amazon, Kroger, and VitaCost.
  • Anticipated roll out in Whole Foods Market (10 out of 11 regions, 360+ stores) in Q1 2020.
  • Revenue increased over 500% in 2019 compared against same period in 2018, and averaged a 46.6%+ gross profit margin since launch in 2018 (unaudited).
  • Products are regeneratively farmed and certified biodynamic by Demeter, a leading organic and ecological certification for regenerative farming.
  • Winner of two Eco excellence awards for “best baby food” in 2018 and 2019 and a Nexty Award for “Best new Organic product” in 2018.

Fundraise Highlights

  • Total Amount Raised: US $625,000
  • Total Round Size: US $1,999,998
  • Raise Description:  Seed
  • Minimum Investment:  US $10,000 per investor
  • Security Type:  Preferred Equity
  • Pre-Money Valuation:  US $5,750,000

At White Leaf Provisions, we are equally passionate about bringing the purest lines of family foods to market as we are about healing the planet that our kids will inherit.


Our genuine, authentic story, mission and vision appeals to modern parents due in part because we can offer consumers a level of purity, product transparency and social accountability that surpasses what is currently available in the US market.


Biodynamic farming is the gold standard of regenerative farming, surpassing organic farming requirements with an aim to heal the farm, improve crop yields, create nutrient-dense topsoil, promote biodiversity and reverse climate change. Replacing all synthetic chemicals with natural compost, herbal sprays & land management are also of the key requirements on a biodynamic farm. Founded in Europe almost 100 years ago, biodynamic is one of the oldest organic, ecological farming methods in the world, certified by Demeter International.  



All White Leaf Provisions products are 100% biodynamic. To our knowledge, we are the first company to launch a line of 100% regeneratively farmed, biodynamic organic, baby food in the US. When we launched our baby food in Q4 of 2018, the reception from parents, the industry as well as national retail buyers have surpassed all of our expectations. 

 

Our products are now available nationally through various retail channels such as Natural Grocers and offered through many online channels. In Q2, 2020, we will be available nationally in 350+ Whole Foods Market locations throughout the nation. 

A multiple award-winning product line, our baby food is also certified Glyphosate Residue Free making it, to our knowledge, the first shelf-stable baby food to tout this credential from The Detox Project.

Media Mentions

The Team

Founders and Officers

Meghan is the owner/co-founder and CEO of White Leaf Provisions. After living abroad for many years, Meghan became very aware of the high standards that the European Union holds for food, products, and their ingredients. The birth of her son Keegan is what sparked her journey into the Biodynamic® and Organic space fully. She started White Leaf Provisions due to her love of Biodynamic and Organic products and wanted to share this love with others out there.

Meghan Rowe

CEO

Meghan is the owner/co-founder and CEO of White Leaf Provisions. After living abroad for many years, Meghan became very aware of the high standards that the European Union holds for food, products, and their ingredients. The birth of her son Keegan is what sparked her journey into the Biodynamic® and Organic space fully. She started White Leaf Provisions due to her love of Biodynamic and Organic products and wanted to share this love with others out there.

Keith is the owner/co-founder of White Leaf Provisions. Born and raised in Ireland, he is a classically trained chef. Educated in Europe, he has spent sixteen years in the professional restaurant industry. He has cooked at an executive level around the world including Australia, Asia, and Europe. Keith now devotes all of his time to the growth of Biodynamic products in the USA with a focus on regenerative agriculture.

Keith Rowe

COO

Keith is the owner/co-founder of White Leaf Provisions. Born and raised in Ireland, he is a classically trained chef. Educated in Europe, he has spent sixteen years in the professional restaurant industry. He has cooked at an executive level around the world including Australia, Asia, and Europe. Keith now devotes all of his time to the growth of Biodynamic products in the USA with a focus on regenerative agriculture.

Key Team Members

Hartje Andresen

Content Writer & Nutritional Advisor

Kaitlin Madden Armon

Social Media Manager

Deborah Churchill Luster

Brand Manager & Advisor

Mitch Hinrichs

eCommerce Manager

Michael Bourk

Senior Accounting Manager

Tabitha Ebenhoeh

Accounting Manager

Jim Buxton

General Counsel

Kylie Kaufman

Publicist

Christine Elders

Sales Manager & Advisor

Notable Advisors & Investors

Garret Long

Advisor, Advisor of Soil Health & Land Stewardship

Charlie Arnott

Advisor, Biodynamic Advisor

Melody Meyer

Advisor, Organic Advisor

Investor Perks


The first 50 investors investing between $10,000 - $25,000


  • The Investors’ Complete Snack Pack, a variety pack of our Biodynamic Regeneratively Farmed Baby Food (24 pouches) & Applesauce (6 4/4oz cups of apple+pear and/or apple+cinnamon)
  • A year-round discount of 20% off valid on our site, for one year.

The first investor to invest between $75,000 - $99,999

  • The first investor to invest over $75,000 will receive two, 3-day, all-access tickets to Expo East 2020 in Philadelphia, PA - September 23-26, 2020. 
(valued at $995.00 per ticket) Expo East is an Organic and natural food expo in the US and your tickets will give you access to all areas.
  • You will get to meet coFounders, Meghan & Keith Rowe and have dinner with them during the conference.  



The first investor to invest between $100,000 - $199,999

  • The first investor to invest $100,000 will receive two, 3-day, all-access tickets to Expo West 2020 in Anaheim California - March 3-7th, 2020. (valued at $1,095.00 per ticket) 
Expo West is the largest Organic and natural food expo in the US and your tickets will give you access to all areas
  • You will get to meet coFounders, Meghan & Keith Rowe and have dinner with them during the conference. 


The first three investors to invest over $200,000

  • Travel to Charleston South Carolina to meet with the Founders and have dinner at a restaurant of your choice in the famed city. One night stay at The Dewberry included.
  • 12 month supply of our products, your choice.


It is advised that you consult a tax professional to fully understand any potential tax implications of receiving investor perks before making an investment.

Frequently Asked Questions

Making an Investment in White Leaf Provisions Inc.
How does investing work?

When you complete your investment on SeedInvest, your money will be transferred to an escrow account where an independent escrow agent will watch over your investment until it is accepted by White Leaf Provisions Inc.. Once White Leaf Provisions Inc. accepts your investment, and certain regulatory procedures are completed, your money will be transferred from the escrow account to White Leaf Provisions Inc. in exchange for your securities. At that point, you will be a proud owner in White Leaf Provisions Inc..


What is the difference between preferred equity and a convertible note?

Preferred equity is usually issued to outside investors and carries rights and conditions that are different from that of common stock. For example, preferred equity may include rights that prevent or minimize the effects of dilution or grants special privileges in situations when the company is sold.

A convertible note is a unique form of debt that converts into equity, usually in conjunction with a future financing round. The investor effectively loans money to a startup with the expectation that they will receive equity in the company in the future at a discounted price per share when the company raises its next round of financing.

To learn more about startup investment types check out “How to Choose a Startup Investment” in our academy.


What will I need to complete my investment?

To make an investment, you will need the following information readily available:

  1. Personal information such as your current address and phone number
  2. Employment and employer information
  3. Net worth and income information
  4. Social Security Number or passport
  5. ABA bank routing number and checking account number (typically found on a personal check or bank statement)

Because White Leaf Provisions Inc. is offering its securities under Rule 506(c) of Regulation D, your status as an Accredited Investor will also need to be verified and you will be asked to provide documentation supporting your income, net worth, revenue, or net assets or a letter from a qualified advisor such as a Registered Investment Advisor, Registered Broker Dealer, Lawyer, or CPA.


What if I change my mind about investing?

Until a closing occurs, you may cancel your investment at any time, for any reason. You will receive an email when the closing occurs and your securities have been issued. If you have already funded your investment and your funds are in escrow, your funds will be promptly refunded to you upon cancellation. To cancel your investment, please go to your portfolio page by clicking your profile icon in the top right corner.


After My Investment
How can I sell my securities in the future?

Currently there is no market or liquidity for these securities. Right now White Leaf Provisions Inc. does not plan to list these securities on a national exchange or another secondary market. At some point White Leaf Provisions Inc. may choose to do so, but until then you should plan to hold your investment for a significant period of time before a “liquidation event” occurs. A “liquidation event” is when White Leaf Provisions Inc. either lists their securities on an exchange, is acquired, or goes bankrupt.


How do I keep track of this investment?

You can return to SeedInvest at any time to view your portfolio of investments and obtain a summary statement.


Other General Questions
What is this page about?

This is White Leaf Provisions Inc.'s fundraising profile page, where you can find information that may be helpful for you to make an investment decision in their company. The information on this page includes the company overview, team bios, and the risks and disclosures related to this investment opportunity.


What are the risks of this investment?

This investment is highly speculative and should not be made by anyone who cannot afford to risk the entire investment amount. In addition to these risks, you should carefully consider the specific information and risks disclosed in White Leaf Provisions Inc.’s profile.